Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.354 40.838	365.851 28.449	76.257 11.943	13.246 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.34 % 69.66 %	16.75 % 29.24 %	2.91 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34802 3108	29049 2310	4895 763	858 35	83.47 % 74.32 %	14.07 % 24.55 %	2.47 % 1.13 %
Elektronics	35403 3168	28737 2203	5696 930	970 35	81.17 % 69.54 %	16.09 % 29.36 %	2.74 % 1.10 %
Entertainment	35090 3097	28162 2149	5920 920	1008 28	80.26 % 69.39 %	16.87 % 29.71 %	2.87 % 0.90 %
Cosmetics & Beauty	34636 3104	27832 2138	5836 928	968 38	80.36 % 68.88 %	16.85 % 29.90 %	2.79 % 1.22 %
Food & Drink	34938 2988	29089 2221	4965 729	884 38	83.26 % 74.33 %	14.21 % 24.40 %	2.53 % 1.27 %
Home & Garden	35066 3198	29176 2374	4945 790	945 34	83.20 % 74.23 %	14.10 % 24.70 %	2.69 % 1.06 %
Finance	34905 3213	26922 2065	6794 1111	1189 37	77.13 % 64.27 %	19.46 % 34.58 %	3.41 % 1.15 %
Health	34938 3194	27276 2052	6535 1109	1127 33	78.07 % 64.25 %	18.70 % 34.72 %	3.23 % 1.03 %
Pets	34803 3075	28668 2277	5204 768	931 30	82.37 % 74.05 %	14.95 % 24.98 %	2.68 % 0.98 %
Sport & Fitness	35141 3244	27735 2247	6285 961	1121 36	78.92 % 69.27 %	17.89 % 29.62 %	3.19 % 1.11 %
Job & Career	35906 3038	28084 2106	6673 898	1149 34	78.22 % 69.32 %	18.58 % 29.56 %	3.20 % 1.12 %
Dating	34544 3120	26160 1854	7210 1226	1174 40	75.73 % 59.42 %	20.87 % 39.29 %	3.40 % 1.28 %
Other	35182 3291	28961 2453	5299 810	922 28	82.32 % 74.54 %	15.06 % 24.61 %	2.62 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44263 3918	34036 2512	8794 1366	1433 40	76.89 % 64.11 %	19.87 % 34.86 %	3.24 % 1.02 %
Outlook Mail	44715 4078	34681 2660	8601 1375	1433 43	77.56 % 65.23 %	19.24 % 33.72 %	3.20 % 1.05 %
Yahoo Mail	43756 4200	34954 2966	7444 1187	1358 47	79.88 % 70.62 %	17.01 % 28.26 %	3.10 % 1.12 %
AOL Mail	44208 4366	35335 3106	7548 1213	1325 47	79.93 % 71.14 %	17.07 % 27.78 %	3.00 % 1.08 %
Mail.com	44071 4218	35713 3033	7095 1137	1263 48	81.04 % 71.91 %	16.10 % 26.96 %	2.87 % 1.14 %
Yandex Mail	44148 4051	34659 2782	8089 1223	1400 46	78.51 % 68.67 %	18.32 % 30.19 %	3.17 % 1.14 %
GMX Mail	43924 4002	35617 2712	7155 1243	1152 47	81.09 % 67.77 %	16.29 % 31.06 %	2.62 % 1.17 %
Zoho Mail	44005 3898	36123 2817	6701 1038	1181 43	82.09 % 72.27 %	15.23 % 26.63 %	2.68 % 1.10 %
ProtonMail	44668 3953	36655 2797	6893 1112	1120 44	82.06 % 70.76 %	15.43 % 28.13 %	2.51 % 1.11 %
Custom Mail	43408 4154	36229 3064	6101 1049	1078 41	83.46 % 73.76 %	14.06 % 25.25 %	2.48 % 0.99 %
iCloud Mail	4737	3758	782	197	79.33 % %	16.51 % %	4.16 % %
Tuta	4689	3993	544	152	85.16 % %	11.60 % %	3.24 % %
Juno.com	4762	4098	510	154	86.06 % %	10.71 % %	3.23 % %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.