Kit and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 402.780	51.860 303.984	7.987 83.770	2.148 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 75.47 %	12.88 % 20.80 %	3.46 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 30967	4091 24340	514 5573	132 1054	86.36 % 78.60 %	10.85 % 18.00 %	2.79 % 3.40 %
Elektronics	4732 30895	4010 23568	563 6254	159 1073	84.74 % 76.28 %	11.90 % 20.24 %	3.36 % 3.47 %
Entertainment	4768 31027	3994 23293	621 6580	153 1154	83.77 % 75.07 %	13.02 % 21.21 %	3.21 % 3.72 %
Cosmetics & Beauty	4743 30995	3955 23278	612 6495	176 1222	83.39 % 75.10 %	12.90 % 20.95 %	3.71 % 3.94 %
Food & Drink	4671 31626	4002 24770	512 5807	157 1049	85.68 % 78.32 %	10.96 % 18.36 %	3.36 % 3.32 %
Home & Garden	4966 31435	4262 24684	546 5724	158 1027	85.82 % 78.52 %	10.99 % 18.21 %	3.18 % 3.27 %
Finance	4566 31001	3691 22348	690 7319	185 1334	80.84 % 72.09 %	15.11 % 23.61 %	4.05 % 4.30 %
Health	4844 30974	3976 22552	675 7177	193 1245	82.08 % 72.81 %	13.93 % 23.17 %	3.98 % 4.02 %
Pets	4682 31300	3986 24299	552 5924	144 1077	85.13 % 77.63 %	11.79 % 18.93 %	3.08 % 3.44 %
Sport & Fitness	5030 30500	4164 22771	701 6521	165 1208	82.78 % 74.66 %	13.94 % 21.38 %	3.28 % 3.96 %
Job & Career	4664 30761	3779 22618	694 6889	191 1254	81.02 % 73.53 %	14.88 % 22.40 %	4.10 % 4.08 %
Dating	4875 30610	3965 21675	736 7709	174 1226	81.33 % 70.81 %	15.10 % 25.18 %	3.57 % 4.01 %
Other	4717 30689	3985 23788	571 5798	161 1103	84.48 % 77.51 %	12.11 % 18.89 %	3.41 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 40872	3684 29396	816 9825	212 1651	78.18 % 71.92 %	17.32 % 24.04 %	4.50 % 4.04 %
Outlook Mail	4782 39335	3927 28795	679 8946	176 1594	82.12 % 73.20 %	14.20 % 22.74 %	3.68 % 4.05 %
Yahoo Mail	4769 39623	3946 29861	635 8266	188 1496	82.74 % 75.36 %	13.32 % 20.86 %	3.94 % 3.78 %
AOL Mail	4790 40403	3982 30219	646 8592	162 1592	83.13 % 74.79 %	13.49 % 21.27 %	3.38 % 3.94 %
Mail.com	4895 40085	4120 30627	609 8007	166 1451	84.17 % 76.41 %	12.44 % 19.98 %	3.39 % 3.62 %
Yandex Mail	4946 39964	4068 29495	701 8908	177 1561	82.25 % 73.80 %	14.17 % 22.29 %	3.58 % 3.91 %
GMX Mail	4739 39884	4031 30400	547 8097	161 1387	85.06 % 76.22 %	11.54 % 20.30 %	3.40 % 3.48 %
Zoho Mail	4662 39823	3996 30796	527 7635	139 1392	85.71 % 77.33 %	11.30 % 19.17 %	2.98 % 3.50 %
ProtonMail	4884 40373	4208 31130	522 7817	154 1426	86.16 % 77.11 %	10.69 % 19.36 %	3.15 % 3.53 %
Custom Mail	4750 40291	4107 31574	498 7332	145 1385	86.46 % 78.36 %	10.48 % 18.20 %	3.05 % 3.44 %
iCloud Mail	4756 712	3766 535	787 141	203 36	79.18 % 75.14 %	16.55 % 19.80 %	4.27 % 5.06 %
Tuta	4679 725	4017 595	527 106	135 24	85.85 % 82.07 %	11.26 % 14.62 %	2.89 % 3.31 %
Juno.com	4631 690	4008 561	493 98	130 31	86.55 % 81.30 %	10.65 % 14.20 %	2.81 % 4.49 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.