Kit and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Kit and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
8.857
402.780
|
7.409
303.984
|
1.114
83.770
|
334
15.026
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
83.65 %
75.47 %
|
12.58 %
20.80 %
|
3.77 %
3.73 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
655
30967
|
571
24340
|
69
5573
|
15
1054
|
87.18 %
78.60 %
|
10.53 %
18.00 %
|
2.29 %
3.40 %
|
Elektronics |
705
30895
|
590
23568
|
82
6254
|
33
1073
|
83.69 %
76.28 %
|
11.63 %
20.24 %
|
4.68 %
3.47 %
|
Entertainment |
699
31027
|
578
23293
|
90
6580
|
31
1154
|
82.69 %
75.07 %
|
12.88 %
21.21 %
|
4.43 %
3.72 %
|
Cosmetics & Beauty |
709
30995
|
585
23278
|
90
6495
|
34
1222
|
82.51 %
75.10 %
|
12.69 %
20.95 %
|
4.80 %
3.94 %
|
Food & Drink |
659
31626
|
569
24770
|
69
5807
|
21
1049
|
86.34 %
78.32 %
|
10.47 %
18.36 %
|
3.19 %
3.32 %
|
Home & Garden |
665
31435
|
571
24684
|
71
5724
|
23
1027
|
85.86 %
78.52 %
|
10.68 %
18.21 %
|
3.46 %
3.27 %
|
Finance |
647
31001
|
530
22348
|
97
7319
|
20
1334
|
81.92 %
72.09 %
|
14.99 %
23.61 %
|
3.09 %
4.30 %
|
Health |
694
30974
|
574
22552
|
92
7177
|
28
1245
|
82.71 %
72.81 %
|
13.26 %
23.17 %
|
4.03 %
4.02 %
|
Pets |
663
31300
|
563
24299
|
76
5924
|
24
1077
|
84.92 %
77.63 %
|
11.46 %
18.93 %
|
3.62 %
3.44 %
|
Sport & Fitness |
726
30500
|
604
22771
|
101
6521
|
21
1208
|
83.20 %
74.66 %
|
13.91 %
21.38 %
|
2.89 %
3.96 %
|
Job & Career |
673
30761
|
550
22618
|
98
6889
|
25
1254
|
81.72 %
73.53 %
|
14.56 %
22.40 %
|
3.71 %
4.08 %
|
Dating |
706
30610
|
568
21675
|
102
7709
|
36
1226
|
80.45 %
70.81 %
|
14.45 %
25.18 %
|
5.10 %
4.01 %
|
Other |
656
30689
|
556
23788
|
77
5798
|
23
1103
|
84.76 %
77.51 %
|
11.74 %
18.89 %
|
3.51 %
3.59 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
706
40872
|
544
29396
|
123
9825
|
39
1651
|
77.05 %
71.92 %
|
17.42 %
24.04 %
|
5.52 %
4.04 %
|
Outlook Mail |
665
39335
|
549
28795
|
89
8946
|
27
1594
|
82.56 %
73.20 %
|
13.38 %
22.74 %
|
4.06 %
4.05 %
|
Yahoo Mail |
687
39623
|
570
29861
|
88
8266
|
29
1496
|
82.97 %
75.36 %
|
12.81 %
20.86 %
|
4.22 %
3.78 %
|
AOL Mail |
616
40403
|
507
30219
|
83
8592
|
26
1592
|
82.31 %
74.79 %
|
13.47 %
21.27 %
|
4.22 %
3.94 %
|
Mail.com |
681
40085
|
571
30627
|
86
8007
|
24
1451
|
83.85 %
76.41 %
|
12.63 %
19.98 %
|
3.52 %
3.62 %
|
Yandex Mail |
689
39964
|
563
29495
|
96
8908
|
30
1561
|
81.71 %
73.80 %
|
13.93 %
22.29 %
|
4.35 %
3.91 %
|
GMX Mail |
701
39884
|
602
30400
|
78
8097
|
21
1387
|
85.88 %
76.22 %
|
11.13 %
20.30 %
|
3.00 %
3.48 %
|
Zoho Mail |
656
39823
|
559
30796
|
74
7635
|
23
1392
|
85.21 %
77.33 %
|
11.28 %
19.17 %
|
3.51 %
3.50 %
|
ProtonMail |
736
40373
|
638
31130
|
77
7817
|
21
1426
|
86.68 %
77.11 %
|
10.46 %
19.36 %
|
2.85 %
3.53 %
|
Custom Mail |
680
40291
|
588
31574
|
67
7332
|
25
1385
|
86.47 %
78.36 %
|
9.85 %
18.20 %
|
3.68 %
3.44 %
|
iCloud Mail |
741
712
|
589
535
|
118
141
|
34
36
|
79.49 %
75.14 %
|
15.92 %
19.80 %
|
4.59 %
5.06 %
|
Tuta |
645
725
|
555
595
|
70
106
|
20
24
|
86.05 %
82.07 %
|
10.85 %
14.62 %
|
3.10 %
3.31 %
|
Juno.com |
654
690
|
574
561
|
65
98
|
15
31
|
87.77 %
81.30 %
|
9.94 %
14.20 %
|
2.29 %
4.49 %
|
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