Kit and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 402.780	59.155 303.984	9.240 83.770	2.475 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 75.47 %	13.04 % 20.80 %	3.49 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 30967	4672 24340	594 5573	153 1054	86.22 % 78.60 %	10.96 % 18.00 %	2.82 % 3.40 %
Elektronics	5399 30895	4553 23568	653 6254	193 1073	84.33 % 76.28 %	12.09 % 20.24 %	3.57 % 3.47 %
Entertainment	5474 31027	4567 23293	723 6580	184 1154	83.43 % 75.07 %	13.21 % 21.21 %	3.36 % 3.72 %
Cosmetics & Beauty	5397 30995	4495 23278	700 6495	202 1222	83.29 % 75.10 %	12.97 % 20.95 %	3.74 % 3.94 %
Food & Drink	5336 31626	4555 24770	595 5807	186 1049	85.36 % 78.32 %	11.15 % 18.36 %	3.49 % 3.32 %
Home & Garden	5656 31435	4848 24684	632 5724	176 1027	85.71 % 78.52 %	11.17 % 18.21 %	3.11 % 3.27 %
Finance	5244 31001	4237 22348	799 7319	208 1334	80.80 % 72.09 %	15.24 % 23.61 %	3.97 % 4.30 %
Health	5525 30974	4526 22552	779 7177	220 1245	81.92 % 72.81 %	14.10 % 23.17 %	3.98 % 4.02 %
Pets	5343 31300	4543 24299	639 5924	161 1077	85.03 % 77.63 %	11.96 % 18.93 %	3.01 % 3.44 %
Sport & Fitness	5709 30500	4717 22771	803 6521	189 1208	82.62 % 74.66 %	14.07 % 21.38 %	3.31 % 3.96 %
Job & Career	5371 30761	4339 22618	811 6889	221 1254	80.79 % 73.53 %	15.10 % 22.40 %	4.11 % 4.08 %
Dating	5570 30610	4524 21675	850 7709	196 1226	81.22 % 70.81 %	15.26 % 25.18 %	3.52 % 4.01 %
Other	5427 30689	4579 23788	662 5798	186 1103	84.37 % 77.51 %	12.20 % 18.89 %	3.43 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 40872	4230 29396	948 9825	256 1651	77.84 % 71.92 %	17.45 % 24.04 %	4.71 % 4.04 %
Outlook Mail	5466 39335	4487 28795	784 8946	195 1594	82.09 % 73.20 %	14.34 % 22.74 %	3.57 % 4.05 %
Yahoo Mail	5430 39623	4481 29861	732 8266	217 1496	82.52 % 75.36 %	13.48 % 20.86 %	4.00 % 3.78 %
AOL Mail	5480 40403	4543 30219	749 8592	188 1592	82.90 % 74.79 %	13.67 % 21.27 %	3.43 % 3.94 %
Mail.com	5555 40085	4664 30627	699 8007	192 1451	83.96 % 76.41 %	12.58 % 19.98 %	3.46 % 3.62 %
Yandex Mail	5623 39964	4613 29495	806 8908	204 1561	82.04 % 73.80 %	14.33 % 22.29 %	3.63 % 3.91 %
GMX Mail	5401 39884	4587 30400	629 8097	185 1387	84.93 % 76.22 %	11.65 % 20.30 %	3.43 % 3.48 %
Zoho Mail	5360 39823	4584 30796	614 7635	162 1392	85.52 % 77.33 %	11.46 % 19.17 %	3.02 % 3.50 %
ProtonMail	5605 40373	4829 31130	608 7817	168 1426	86.16 % 77.11 %	10.85 % 19.36 %	3.00 % 3.53 %
Custom Mail	5428 40291	4684 31574	578 7332	166 1385	86.29 % 78.36 %	10.65 % 18.20 %	3.06 % 3.44 %
iCloud Mail	5431 712	4295 535	906 141	230 36	79.08 % 75.14 %	16.68 % 19.80 %	4.23 % 5.06 %
Tuta	5351 725	4577 595	613 106	161 24	85.54 % 82.07 %	11.46 % 14.62 %	3.01 % 3.31 %
Juno.com	5306 690	4581 561	574 98	151 31	86.34 % 81.30 %	10.82 % 14.20 %	2.85 % 4.49 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.