Kit and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Kit and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.416 402.780	37.223 303.984	5.651 83.770	1.542 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.81 % 75.47 %	12.72 % 20.80 %	3.47 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3361 30967	2910 24340	364 5573	87 1054	86.58 % 78.60 %	10.83 % 18.00 %	2.59 % 3.40 %
Elektronics	3377 30895	2860 23568	395 6254	122 1073	84.69 % 76.28 %	11.70 % 20.24 %	3.61 % 3.47 %
Entertainment	3442 31027	2884 23293	441 6580	117 1154	83.79 % 75.07 %	12.81 % 21.21 %	3.40 % 3.72 %
Cosmetics & Beauty	3421 30995	2855 23278	435 6495	131 1222	83.46 % 75.10 %	12.72 % 20.95 %	3.83 % 3.94 %
Food & Drink	3326 31626	2853 24770	358 5807	115 1049	85.78 % 78.32 %	10.76 % 18.36 %	3.46 % 3.32 %
Home & Garden	3577 31435	3070 24684	387 5724	120 1027	85.83 % 78.52 %	10.82 % 18.21 %	3.35 % 3.27 %
Finance	3282 31001	2664 22348	486 7319	132 1334	81.17 % 72.09 %	14.81 % 23.61 %	4.02 % 4.30 %
Health	3448 30974	2836 22552	472 7177	140 1245	82.25 % 72.81 %	13.69 % 23.17 %	4.06 % 4.02 %
Pets	3305 31300	2824 24299	386 5924	95 1077	85.45 % 77.63 %	11.68 % 18.93 %	2.87 % 3.44 %
Sport & Fitness	3596 30500	2991 22771	495 6521	110 1208	83.18 % 74.66 %	13.77 % 21.38 %	3.06 % 3.96 %
Job & Career	3377 30761	2745 22618	497 6889	135 1254	81.29 % 73.53 %	14.72 % 22.40 %	4.00 % 4.08 %
Dating	3528 30610	2873 21675	526 7709	129 1226	81.43 % 70.81 %	14.91 % 25.18 %	3.66 % 4.01 %
Other	3376 30689	2858 23788	409 5798	109 1103	84.66 % 77.51 %	12.11 % 18.89 %	3.23 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3407 40872	2669 29396	586 9825	152 1651	78.34 % 71.92 %	17.20 % 24.04 %	4.46 % 4.04 %
Outlook Mail	3397 39335	2807 28795	476 8946	114 1594	82.63 % 73.20 %	14.01 % 22.74 %	3.36 % 4.05 %
Yahoo Mail	3466 39623	2863 29861	453 8266	150 1496	82.60 % 75.36 %	13.07 % 20.86 %	4.33 % 3.78 %
AOL Mail	3328 40403	2760 30219	448 8592	120 1592	82.93 % 74.79 %	13.46 % 21.27 %	3.61 % 3.94 %
Mail.com	3516 40085	2966 30627	429 8007	121 1451	84.36 % 76.41 %	12.20 % 19.98 %	3.44 % 3.62 %
Yandex Mail	3515 39964	2901 29495	489 8908	125 1561	82.53 % 73.80 %	13.91 % 22.29 %	3.56 % 3.91 %
GMX Mail	3380 39884	2895 30400	382 8097	103 1387	85.65 % 76.22 %	11.30 % 20.30 %	3.05 % 3.48 %
Zoho Mail	3340 39823	2867 30796	377 7635	96 1392	85.84 % 77.33 %	11.29 % 19.17 %	2.87 % 3.50 %
ProtonMail	3548 40373	3058 31130	378 7817	112 1426	86.19 % 77.11 %	10.65 % 19.36 %	3.16 % 3.53 %
Custom Mail	3393 40291	2934 31574	350 7332	109 1385	86.47 % 78.36 %	10.32 % 18.20 %	3.21 % 3.44 %
iCloud Mail	3427 712	2715 535	562 141	150 36	79.22 % 75.14 %	16.40 % 19.80 %	4.38 % 5.06 %
Tuta	3335 725	2867 595	369 106	99 24	85.97 % 82.07 %	11.06 % 14.62 %	2.97 % 3.31 %
Juno.com	3364 690	2921 561	352 98	91 31	86.83 % 81.30 %	10.46 % 14.20 %	2.71 % 4.49 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.