Kit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Kit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 40.838	7.409 28.449	1.114 11.943	334 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 69.66 %	12.58 % 29.24 %	3.77 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 3108	571 2310	69 763	15 35	87.18 % 74.32 %	10.53 % 24.55 %	2.29 % 1.13 %
Elektronics	705 3168	590 2203	82 930	33 35	83.69 % 69.54 %	11.63 % 29.36 %	4.68 % 1.10 %
Entertainment	699 3097	578 2149	90 920	31 28	82.69 % 69.39 %	12.88 % 29.71 %	4.43 % 0.90 %
Cosmetics & Beauty	709 3104	585 2138	90 928	34 38	82.51 % 68.88 %	12.69 % 29.90 %	4.80 % 1.22 %
Food & Drink	659 2988	569 2221	69 729	21 38	86.34 % 74.33 %	10.47 % 24.40 %	3.19 % 1.27 %
Home & Garden	665 3198	571 2374	71 790	23 34	85.86 % 74.23 %	10.68 % 24.70 %	3.46 % 1.06 %
Finance	647 3213	530 2065	97 1111	20 37	81.92 % 64.27 %	14.99 % 34.58 %	3.09 % 1.15 %
Health	694 3194	574 2052	92 1109	28 33	82.71 % 64.25 %	13.26 % 34.72 %	4.03 % 1.03 %
Pets	663 3075	563 2277	76 768	24 30	84.92 % 74.05 %	11.46 % 24.98 %	3.62 % 0.98 %
Sport & Fitness	726 3244	604 2247	101 961	21 36	83.20 % 69.27 %	13.91 % 29.62 %	2.89 % 1.11 %
Job & Career	673 3038	550 2106	98 898	25 34	81.72 % 69.32 %	14.56 % 29.56 %	3.71 % 1.12 %
Dating	706 3120	568 1854	102 1226	36 40	80.45 % 59.42 %	14.45 % 39.29 %	5.10 % 1.28 %
Other	656 3291	556 2453	77 810	23 28	84.76 % 74.54 %	11.74 % 24.61 %	3.51 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 3918	544 2512	123 1366	39 40	77.05 % 64.11 %	17.42 % 34.86 %	5.52 % 1.02 %
Outlook Mail	665 4078	549 2660	89 1375	27 43	82.56 % 65.23 %	13.38 % 33.72 %	4.06 % 1.05 %
Yahoo Mail	687 4200	570 2966	88 1187	29 47	82.97 % 70.62 %	12.81 % 28.26 %	4.22 % 1.12 %
AOL Mail	616 4366	507 3106	83 1213	26 47	82.31 % 71.14 %	13.47 % 27.78 %	4.22 % 1.08 %
Mail.com	681 4218	571 3033	86 1137	24 48	83.85 % 71.91 %	12.63 % 26.96 %	3.52 % 1.14 %
Yandex Mail	689 4051	563 2782	96 1223	30 46	81.71 % 68.67 %	13.93 % 30.19 %	4.35 % 1.14 %
GMX Mail	701 4002	602 2712	78 1243	21 47	85.88 % 67.77 %	11.13 % 31.06 %	3.00 % 1.17 %
Zoho Mail	656 3898	559 2817	74 1038	23 43	85.21 % 72.27 %	11.28 % 26.63 %	3.51 % 1.10 %
ProtonMail	736 3953	638 2797	77 1112	21 44	86.68 % 70.76 %	10.46 % 28.13 %	2.85 % 1.11 %
Custom Mail	680 4154	588 3064	67 1049	25 41	86.47 % 73.76 %	9.85 % 25.25 %	3.68 % 0.99 %
iCloud Mail	741	589	118	34	79.49 % %	15.92 % %	4.59 % %
Tuta	645	555	70	20	86.05 % %	10.85 % %	3.10 % %
Juno.com	654	574	65	15	87.77 % %	9.94 % %	2.29 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.