Kit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Kit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 40.838	51.860 28.449	7.987 11.943	2.148 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 69.66 %	12.88 % 29.24 %	3.46 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 3108	4091 2310	514 763	132 35	86.36 % 74.32 %	10.85 % 24.55 %	2.79 % 1.13 %
Elektronics	4732 3168	4010 2203	563 930	159 35	84.74 % 69.54 %	11.90 % 29.36 %	3.36 % 1.10 %
Entertainment	4768 3097	3994 2149	621 920	153 28	83.77 % 69.39 %	13.02 % 29.71 %	3.21 % 0.90 %
Cosmetics & Beauty	4743 3104	3955 2138	612 928	176 38	83.39 % 68.88 %	12.90 % 29.90 %	3.71 % 1.22 %
Food & Drink	4671 2988	4002 2221	512 729	157 38	85.68 % 74.33 %	10.96 % 24.40 %	3.36 % 1.27 %
Home & Garden	4966 3198	4262 2374	546 790	158 34	85.82 % 74.23 %	10.99 % 24.70 %	3.18 % 1.06 %
Finance	4566 3213	3691 2065	690 1111	185 37	80.84 % 64.27 %	15.11 % 34.58 %	4.05 % 1.15 %
Health	4844 3194	3976 2052	675 1109	193 33	82.08 % 64.25 %	13.93 % 34.72 %	3.98 % 1.03 %
Pets	4682 3075	3986 2277	552 768	144 30	85.13 % 74.05 %	11.79 % 24.98 %	3.08 % 0.98 %
Sport & Fitness	5030 3244	4164 2247	701 961	165 36	82.78 % 69.27 %	13.94 % 29.62 %	3.28 % 1.11 %
Job & Career	4664 3038	3779 2106	694 898	191 34	81.02 % 69.32 %	14.88 % 29.56 %	4.10 % 1.12 %
Dating	4875 3120	3965 1854	736 1226	174 40	81.33 % 59.42 %	15.10 % 39.29 %	3.57 % 1.28 %
Other	4717 3291	3985 2453	571 810	161 28	84.48 % 74.54 %	12.11 % 24.61 %	3.41 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 3918	3684 2512	816 1366	212 40	78.18 % 64.11 %	17.32 % 34.86 %	4.50 % 1.02 %
Outlook Mail	4782 4078	3927 2660	679 1375	176 43	82.12 % 65.23 %	14.20 % 33.72 %	3.68 % 1.05 %
Yahoo Mail	4769 4200	3946 2966	635 1187	188 47	82.74 % 70.62 %	13.32 % 28.26 %	3.94 % 1.12 %
AOL Mail	4790 4366	3982 3106	646 1213	162 47	83.13 % 71.14 %	13.49 % 27.78 %	3.38 % 1.08 %
Mail.com	4895 4218	4120 3033	609 1137	166 48	84.17 % 71.91 %	12.44 % 26.96 %	3.39 % 1.14 %
Yandex Mail	4946 4051	4068 2782	701 1223	177 46	82.25 % 68.67 %	14.17 % 30.19 %	3.58 % 1.14 %
GMX Mail	4739 4002	4031 2712	547 1243	161 47	85.06 % 67.77 %	11.54 % 31.06 %	3.40 % 1.17 %
Zoho Mail	4662 3898	3996 2817	527 1038	139 43	85.71 % 72.27 %	11.30 % 26.63 %	2.98 % 1.10 %
ProtonMail	4884 3953	4208 2797	522 1112	154 44	86.16 % 70.76 %	10.69 % 28.13 %	3.15 % 1.11 %
Custom Mail	4750 4154	4107 3064	498 1049	145 41	86.46 % 73.76 %	10.48 % 25.25 %	3.05 % 0.99 %
iCloud Mail	4756	3766	787	203	79.18 % %	16.55 % %	4.27 % %
Tuta	4679	4017	527	135	85.85 % %	11.26 % %	2.89 % %
Juno.com	4631	4008	493	130	86.55 % %	10.65 % %	2.81 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.