Kit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Kit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.416 40.838	37.223 28.449	5.651 11.943	1.542 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.81 % 69.66 %	12.72 % 29.24 %	3.47 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3361 3108	2910 2310	364 763	87 35	86.58 % 74.32 %	10.83 % 24.55 %	2.59 % 1.13 %
Elektronics	3377 3168	2860 2203	395 930	122 35	84.69 % 69.54 %	11.70 % 29.36 %	3.61 % 1.10 %
Entertainment	3442 3097	2884 2149	441 920	117 28	83.79 % 69.39 %	12.81 % 29.71 %	3.40 % 0.90 %
Cosmetics & Beauty	3421 3104	2855 2138	435 928	131 38	83.46 % 68.88 %	12.72 % 29.90 %	3.83 % 1.22 %
Food & Drink	3326 2988	2853 2221	358 729	115 38	85.78 % 74.33 %	10.76 % 24.40 %	3.46 % 1.27 %
Home & Garden	3577 3198	3070 2374	387 790	120 34	85.83 % 74.23 %	10.82 % 24.70 %	3.35 % 1.06 %
Finance	3282 3213	2664 2065	486 1111	132 37	81.17 % 64.27 %	14.81 % 34.58 %	4.02 % 1.15 %
Health	3448 3194	2836 2052	472 1109	140 33	82.25 % 64.25 %	13.69 % 34.72 %	4.06 % 1.03 %
Pets	3305 3075	2824 2277	386 768	95 30	85.45 % 74.05 %	11.68 % 24.98 %	2.87 % 0.98 %
Sport & Fitness	3596 3244	2991 2247	495 961	110 36	83.18 % 69.27 %	13.77 % 29.62 %	3.06 % 1.11 %
Job & Career	3377 3038	2745 2106	497 898	135 34	81.29 % 69.32 %	14.72 % 29.56 %	4.00 % 1.12 %
Dating	3528 3120	2873 1854	526 1226	129 40	81.43 % 59.42 %	14.91 % 39.29 %	3.66 % 1.28 %
Other	3376 3291	2858 2453	409 810	109 28	84.66 % 74.54 %	12.11 % 24.61 %	3.23 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3407 3918	2669 2512	586 1366	152 40	78.34 % 64.11 %	17.20 % 34.86 %	4.46 % 1.02 %
Outlook Mail	3397 4078	2807 2660	476 1375	114 43	82.63 % 65.23 %	14.01 % 33.72 %	3.36 % 1.05 %
Yahoo Mail	3466 4200	2863 2966	453 1187	150 47	82.60 % 70.62 %	13.07 % 28.26 %	4.33 % 1.12 %
AOL Mail	3328 4366	2760 3106	448 1213	120 47	82.93 % 71.14 %	13.46 % 27.78 %	3.61 % 1.08 %
Mail.com	3516 4218	2966 3033	429 1137	121 48	84.36 % 71.91 %	12.20 % 26.96 %	3.44 % 1.14 %
Yandex Mail	3515 4051	2901 2782	489 1223	125 46	82.53 % 68.67 %	13.91 % 30.19 %	3.56 % 1.14 %
GMX Mail	3380 4002	2895 2712	382 1243	103 47	85.65 % 67.77 %	11.30 % 31.06 %	3.05 % 1.17 %
Zoho Mail	3340 3898	2867 2817	377 1038	96 43	85.84 % 72.27 %	11.29 % 26.63 %	2.87 % 1.10 %
ProtonMail	3548 3953	3058 2797	378 1112	112 44	86.19 % 70.76 %	10.65 % 28.13 %	3.16 % 1.11 %
Custom Mail	3393 4154	2934 3064	350 1049	109 41	86.47 % 73.76 %	10.32 % 25.25 %	3.21 % 0.99 %
iCloud Mail	3427	2715	562	150	79.22 % %	16.40 % %	4.38 % %
Tuta	3335	2867	369	99	85.97 % %	11.06 % %	2.97 % %
Juno.com	3364	2921	352	91	86.83 % %	10.46 % %	2.71 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.