Kit and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Kit and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 40.838	59.155 28.449	9.240 11.943	2.475 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 69.66 %	13.04 % 29.24 %	3.49 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 3108	4672 2310	594 763	153 35	86.22 % 74.32 %	10.96 % 24.55 %	2.82 % 1.13 %
Elektronics	5399 3168	4553 2203	653 930	193 35	84.33 % 69.54 %	12.09 % 29.36 %	3.57 % 1.10 %
Entertainment	5474 3097	4567 2149	723 920	184 28	83.43 % 69.39 %	13.21 % 29.71 %	3.36 % 0.90 %
Cosmetics & Beauty	5397 3104	4495 2138	700 928	202 38	83.29 % 68.88 %	12.97 % 29.90 %	3.74 % 1.22 %
Food & Drink	5336 2988	4555 2221	595 729	186 38	85.36 % 74.33 %	11.15 % 24.40 %	3.49 % 1.27 %
Home & Garden	5656 3198	4848 2374	632 790	176 34	85.71 % 74.23 %	11.17 % 24.70 %	3.11 % 1.06 %
Finance	5244 3213	4237 2065	799 1111	208 37	80.80 % 64.27 %	15.24 % 34.58 %	3.97 % 1.15 %
Health	5525 3194	4526 2052	779 1109	220 33	81.92 % 64.25 %	14.10 % 34.72 %	3.98 % 1.03 %
Pets	5343 3075	4543 2277	639 768	161 30	85.03 % 74.05 %	11.96 % 24.98 %	3.01 % 0.98 %
Sport & Fitness	5709 3244	4717 2247	803 961	189 36	82.62 % 69.27 %	14.07 % 29.62 %	3.31 % 1.11 %
Job & Career	5371 3038	4339 2106	811 898	221 34	80.79 % 69.32 %	15.10 % 29.56 %	4.11 % 1.12 %
Dating	5570 3120	4524 1854	850 1226	196 40	81.22 % 59.42 %	15.26 % 39.29 %	3.52 % 1.28 %
Other	5427 3291	4579 2453	662 810	186 28	84.37 % 74.54 %	12.20 % 24.61 %	3.43 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 3918	4230 2512	948 1366	256 40	77.84 % 64.11 %	17.45 % 34.86 %	4.71 % 1.02 %
Outlook Mail	5466 4078	4487 2660	784 1375	195 43	82.09 % 65.23 %	14.34 % 33.72 %	3.57 % 1.05 %
Yahoo Mail	5430 4200	4481 2966	732 1187	217 47	82.52 % 70.62 %	13.48 % 28.26 %	4.00 % 1.12 %
AOL Mail	5480 4366	4543 3106	749 1213	188 47	82.90 % 71.14 %	13.67 % 27.78 %	3.43 % 1.08 %
Mail.com	5555 4218	4664 3033	699 1137	192 48	83.96 % 71.91 %	12.58 % 26.96 %	3.46 % 1.14 %
Yandex Mail	5623 4051	4613 2782	806 1223	204 46	82.04 % 68.67 %	14.33 % 30.19 %	3.63 % 1.14 %
GMX Mail	5401 4002	4587 2712	629 1243	185 47	84.93 % 67.77 %	11.65 % 31.06 %	3.43 % 1.17 %
Zoho Mail	5360 3898	4584 2817	614 1038	162 43	85.52 % 72.27 %	11.46 % 26.63 %	3.02 % 1.10 %
ProtonMail	5605 3953	4829 2797	608 1112	168 44	86.16 % 70.76 %	10.85 % 28.13 %	3.00 % 1.11 %
Custom Mail	5428 4154	4684 3064	578 1049	166 41	86.29 % 73.76 %	10.65 % 25.25 %	3.06 % 0.99 %
iCloud Mail	5431	4295	906	230	79.08 % %	16.68 % %	4.23 % %
Tuta	5351	4577	613	161	85.54 % %	11.46 % %	3.01 % %
Juno.com	5306	4581	574	151	86.34 % %	10.82 % %	2.85 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.