Kit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 402.374	7.409 317.978	1.114 72.541	334 11.855

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 79.03 %	12.58 % 18.03 %	3.77 % 2.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 30670	571 25239	69 4618	15 813	87.18 % 82.29 %	10.53 % 15.06 %	2.29 % 2.65 %
Elektronics	705 30919	590 24656	82 5420	33 843	83.69 % 79.74 %	11.63 % 17.53 %	4.68 % 2.73 %
Entertainment	699 30693	578 24241	90 5565	31 887	82.69 % 78.98 %	12.88 % 18.13 %	4.43 % 2.89 %
Cosmetics & Beauty	709 31159	585 24594	90 5637	34 928	82.51 % 78.93 %	12.69 % 18.09 %	4.80 % 2.98 %
Food & Drink	659 30812	569 25245	69 4795	21 772	86.34 % 81.93 %	10.47 % 15.56 %	3.19 % 2.51 %
Home & Garden	665 30854	571 25334	71 4750	23 770	85.86 % 82.11 %	10.68 % 15.40 %	3.46 % 2.50 %
Finance	647 31085	530 23474	97 6545	20 1066	81.92 % 75.52 %	14.99 % 21.06 %	3.09 % 3.43 %
Health	694 30999	574 23685	92 6336	28 978	82.71 % 76.41 %	13.26 % 20.44 %	4.03 % 3.15 %
Pets	663 31061	563 25271	76 4950	24 840	84.92 % 81.36 %	11.46 % 15.94 %	3.62 % 2.70 %
Sport & Fitness	726 31085	604 24297	101 5833	21 955	83.20 % 78.16 %	13.91 % 18.76 %	2.89 % 3.07 %
Job & Career	673 30965	550 23774	98 6120	25 1071	81.72 % 76.78 %	14.56 % 19.76 %	3.71 % 3.46 %
Dating	706 30788	568 22845	102 6891	36 1052	80.45 % 74.20 %	14.45 % 22.38 %	5.10 % 3.42 %
Other	656 31284	556 25323	77 5081	23 880	84.76 % 80.95 %	11.74 % 16.24 %	3.51 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 39826	544 30255	123 8276	39 1295	77.05 % 75.97 %	17.42 % 20.78 %	5.52 % 3.25 %
Outlook Mail	665 40068	549 30568	89 8174	27 1326	82.56 % 76.29 %	13.38 % 20.40 %	4.06 % 3.31 %
Yahoo Mail	687 39662	570 31283	88 7182	29 1197	82.97 % 78.87 %	12.81 % 18.11 %	4.22 % 3.02 %
AOL Mail	616 40201	507 31662	83 7323	26 1216	82.31 % 78.76 %	13.47 % 18.22 %	4.22 % 3.02 %
Mail.com	681 40135	571 32138	86 6875	24 1122	83.85 % 80.07 %	12.63 % 17.13 %	3.52 % 2.80 %
Yandex Mail	689 39980	563 30812	96 7813	30 1355	81.71 % 77.07 %	13.93 % 19.54 %	4.35 % 3.39 %
GMX Mail	701 40651	602 32346	78 7221	21 1084	85.88 % 79.57 %	11.13 % 17.76 %	3.00 % 2.67 %
Zoho Mail	656 39466	559 31934	74 6459	23 1073	85.21 % 80.92 %	11.28 % 16.37 %	3.51 % 2.72 %
ProtonMail	736 40312	638 32539	77 6725	21 1048	86.68 % 80.72 %	10.46 % 16.68 %	2.85 % 2.60 %
Custom Mail	680 40011	588 32715	67 6229	25 1067	86.47 % 81.77 %	9.85 % 15.57 %	3.68 % 2.67 %
iCloud Mail	741 696	589 557	118 115	34 24	79.49 % 80.03 %	15.92 % 16.52 %	4.59 % 3.45 %
Tuta	645 700	555 598	70 78	20 24	86.05 % 85.43 %	10.85 % 11.14 %	3.10 % 3.43 %
Juno.com	654 666	574 571	65 71	15 24	87.77 % 85.74 %	9.94 % 10.66 %	2.29 % 3.60 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.