Kit and Mailjet Email Deliverability Comparison

Kit

Mailjet

In this comparison, the deliverability of Kit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.497	50.227 49.978	13.019 12.500	1.456 1.457

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.71 %	20.28 % 19.69 %	2.27 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4936	3822 3890	1000 1010	109 111	78.61 % 78.81 %	20.57 % 20.46 %	2.24 % 2.25 %
Elektronics	4984 4799	3908 3792	1013 927	108 113	78.41 % 79.02 %	20.33 % 19.32 %	2.17 % 2.35 %
Entertainment	4853 4871	3776 3816	989 971	107 107	77.81 % 78.34 %	20.38 % 19.93 %	2.20 % 2.20 %
Cosmetics & Beauty	5017 4777	3966 3771	993 916	104 107	79.05 % 78.94 %	19.79 % 19.18 %	2.07 % 2.24 %
Food & Drink	5051 4949	3933 3864	1035 1015	118 114	77.87 % 78.08 %	20.49 % 20.51 %	2.34 % 2.30 %
Home & Garden	5055 5003	3884 3910	1076 994	110 117	76.83 % 78.15 %	21.29 % 19.87 %	2.18 % 2.34 %
Finance	4966 4844	4011 3949	878 809	110 119	80.77 % 81.52 %	17.68 % 16.70 %	2.22 % 2.46 %
Health	4914 4803	3940 3903	895 806	111 108	80.18 % 81.26 %	18.21 % 16.78 %	2.26 % 2.25 %
Pets	4915 4794	3818 3748	1026 984	117 116	77.68 % 78.18 %	20.87 % 20.53 %	2.38 % 2.42 %
Sport & Fitness	4988 4779	3921 3772	980 935	119 109	78.61 % 78.93 %	19.65 % 19.56 %	2.39 % 2.28 %
Job & Career	4740 4955	3634 3817	1027 1061	110 117	76.67 % 77.03 %	21.67 % 21.41 %	2.32 % 2.36 %
Dating	4881 5107	3693 3880	1123 1150	114 107	75.66 % 75.97 %	23.01 % 22.52 %	2.34 % 2.10 %
Other	4973 4880	3921 3866	984 922	119 112	78.85 % 79.22 %	19.79 % 18.89 %	2.39 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Mailjet is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4635	3520 3515	1032 1045	101 108	76.17 % 75.84 %	22.33 % 22.55 %	2.19 % 2.33 %
Outlook Mail	4643 4576	3600 3531	962 970	103 100	77.54 % 77.16 %	20.72 % 21.20 %	2.22 % 2.19 %
Yahoo Mail	4629 4576	3586 3611	959 900	102 110	77.47 % 78.91 %	20.72 % 19.67 %	2.20 % 2.40 %
AOL Mail	4734 4733	3681 3682	982 974	107 111	77.76 % 77.79 %	20.74 % 20.58 %	2.26 % 2.35 %
Mail.com	4748 4761	3796 3798	878 877	107 110	79.95 % 79.77 %	18.49 % 18.42 %	2.25 % 2.31 %
Yandex Mail	4825 4752	3737 3743	1026 929	116 111	77.45 % 78.77 %	21.26 % 19.55 %	2.40 % 2.34 %
GMX Mail	4693 4652	3627 3632	1016 962	103 107	77.29 % 78.07 %	21.65 % 20.68 %	2.19 % 2.30 %
Zoho Mail	4655 4694	3691 3716	910 896	104 117	79.29 % 79.16 %	19.55 % 19.09 %	2.23 % 2.49 %
ProtonMail	4660 4561	3707 3649	897 839	107 105	79.55 % 80.00 %	19.25 % 18.40 %	2.30 % 2.30 %
Custom Mail	4697 4762	3769 3849	863 867	109 103	80.24 % 80.83 %	18.37 % 18.21 %	2.32 % 2.16 %
iCloud Mail	4629 4591	3466 3508	1071 1028	111 96	74.88 % 76.41 %	23.14 % 22.39 %	2.40 % 2.09 %
Tuta	4831 4623	3840 3675	935 849	109 107	79.49 % 79.49 %	19.35 % 18.36 %	2.26 % 2.31 %
Juno.com	4702 4556	3744 3669	885 802	111 109	79.63 % 80.53 %	18.82 % 17.60 %	2.36 % 2.39 %
Mailfence	3132 3025	2463 2400	603 562	66 63	78.64 % 79.34 %	19.25 % 18.58 %	2.11 % 2.08 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.