Kit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 455.533	51.860 363.045	7.987 78.900	2.148 13.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 79.70 %	12.88 % 17.32 %	3.46 % 2.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 34660	4091 28725	514 5010	132 925	86.36 % 82.88 %	10.85 % 14.45 %	2.79 % 2.67 %
Elektronics	4732 35099	4010 28234	563 5883	159 982	84.74 % 80.44 %	11.90 % 16.76 %	3.36 % 2.80 %
Entertainment	4768 34685	3994 27643	621 6041	153 1001	83.77 % 79.70 %	13.02 % 17.42 %	3.21 % 2.89 %
Cosmetics & Beauty	4743 35282	3955 28084	612 6140	176 1058	83.39 % 79.60 %	12.90 % 17.40 %	3.71 % 3.00 %
Food & Drink	4671 34849	4002 28753	512 5198	157 898	85.68 % 82.51 %	10.96 % 14.92 %	3.36 % 2.58 %
Home & Garden	4966 34914	4262 28875	546 5159	158 880	85.82 % 82.70 %	10.99 % 14.78 %	3.18 % 2.52 %
Finance	4566 35120	3691 26790	690 7116	185 1214	80.84 % 76.28 %	15.11 % 20.26 %	4.05 % 3.46 %
Health	4844 35146	3976 27125	675 6883	193 1138	82.08 % 77.18 %	13.93 % 19.58 %	3.98 % 3.24 %
Pets	4682 35163	3986 28803	552 5409	144 951	85.13 % 81.91 %	11.79 % 15.38 %	3.08 % 2.70 %
Sport & Fitness	5030 35177	4164 27723	701 6362	165 1092	82.78 % 78.81 %	13.94 % 18.09 %	3.28 % 3.10 %
Job & Career	4664 35035	3779 27123	694 6689	191 1223	81.02 % 77.42 %	14.88 % 19.09 %	4.10 % 3.49 %
Dating	4875 34905	3965 26221	736 7466	174 1218	81.33 % 75.12 %	15.10 % 21.39 %	3.57 % 3.49 %
Other	4717 35498	3985 28946	571 5544	161 1008	84.48 % 81.54 %	12.11 % 15.62 %	3.41 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 43874	3684 33441	816 8942	212 1491	78.18 % 76.22 %	17.32 % 20.38 %	4.50 % 3.40 %
Outlook Mail	4782 44031	3927 33852	679 8713	176 1466	82.12 % 76.88 %	14.20 % 19.79 %	3.68 % 3.33 %
Yahoo Mail	4769 43658	3946 34662	635 7679	188 1317	82.74 % 79.39 %	13.32 % 17.59 %	3.94 % 3.02 %
AOL Mail	4790 44257	3982 35071	646 7834	162 1352	83.13 % 79.24 %	13.49 % 17.70 %	3.38 % 3.05 %
Mail.com	4895 44283	4120 35697	609 7353	166 1233	84.17 % 80.61 %	12.44 % 16.60 %	3.39 % 2.78 %
Yandex Mail	4946 44160	4068 34275	701 8372	177 1513	82.25 % 77.62 %	14.17 % 18.96 %	3.58 % 3.43 %
GMX Mail	4739 44728	4031 35875	547 7644	161 1209	85.06 % 80.21 %	11.54 % 17.09 %	3.40 % 2.70 %
Zoho Mail	4662 43490	3996 35413	527 6881	139 1196	85.71 % 81.43 %	11.30 % 15.82 %	2.98 % 2.75 %
ProtonMail	4884 44510	4208 36215	522 7133	154 1162	86.16 % 81.36 %	10.69 % 16.03 %	3.15 % 2.61 %
Custom Mail	4750 44089	4107 36285	498 6628	145 1176	86.46 % 82.30 %	10.48 % 15.03 %	3.05 % 2.67 %
iCloud Mail	4756 4851	3766 3885	787 760	203 206	79.18 % 80.09 %	16.55 % 15.67 %	4.27 % 4.25 %
Tuta	4679 4916	4017 4269	527 508	135 139	85.85 % 86.84 %	11.26 % 10.33 %	2.89 % 2.83 %
Juno.com	4631 4686	4008 4105	493 453	130 128	86.55 % 87.60 %	10.65 % 9.67 %	2.81 % 2.73 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.