Kit and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 393.150	7.409 302.866	1.114 76.964	334 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 77.04 %	12.58 % 19.58 %	3.77 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 29688	571 23784	69 5024	15 880	87.18 % 80.11 %	10.53 % 16.92 %	2.29 % 2.96 %
Elektronics	705 30694	590 23911	82 5854	33 929	83.69 % 77.90 %	11.63 % 19.07 %	4.68 % 3.03 %
Entertainment	699 30167	578 23222	90 5902	31 1043	82.69 % 76.98 %	12.88 % 19.56 %	4.43 % 3.46 %
Cosmetics & Beauty	709 30530	585 23551	90 6004	34 975	82.51 % 77.14 %	12.69 % 19.67 %	4.80 % 3.19 %
Food & Drink	659 30519	569 24459	69 5133	21 927	86.34 % 80.14 %	10.47 % 16.82 %	3.19 % 3.04 %
Home & Garden	665 30222	571 24200	71 5111	23 911	85.86 % 80.07 %	10.68 % 16.91 %	3.46 % 3.01 %
Finance	647 30341	530 22294	97 6899	20 1148	81.92 % 73.48 %	14.99 % 22.74 %	3.09 % 3.78 %
Health	694 29945	574 22376	92 6489	28 1080	82.71 % 74.72 %	13.26 % 21.67 %	4.03 % 3.61 %
Pets	663 30312	563 23940	76 5353	24 1019	84.92 % 78.98 %	11.46 % 17.66 %	3.62 % 3.36 %
Sport & Fitness	726 29754	604 22668	101 6059	21 1027	83.20 % 76.18 %	13.91 % 20.36 %	2.89 % 3.45 %
Job & Career	673 30434	550 22773	98 6473	25 1188	81.72 % 74.83 %	14.56 % 21.27 %	3.71 % 3.90 %
Dating	706 30388	568 21850	102 7353	36 1185	80.45 % 71.90 %	14.45 % 24.20 %	5.10 % 3.90 %
Other	656 30156	556 23838	77 5310	23 1008	84.76 % 79.05 %	11.74 % 17.61 %	3.51 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 39832	544 29370	123 8994	39 1468	77.05 % 73.73 %	17.42 % 22.58 %	5.52 % 3.69 %
Outlook Mail	665 39308	549 29211	89 8600	27 1497	82.56 % 74.31 %	13.38 % 21.88 %	4.06 % 3.81 %
Yahoo Mail	687 39728	570 30512	88 7852	29 1364	82.97 % 76.80 %	12.81 % 19.76 %	4.22 % 3.43 %
AOL Mail	616 39483	507 30274	83 7780	26 1429	82.31 % 76.68 %	13.47 % 19.70 %	4.22 % 3.62 %
Mail.com	681 39166	571 30496	86 7320	24 1350	83.85 % 77.86 %	12.63 % 18.69 %	3.52 % 3.45 %
Yandex Mail	689 38650	563 29125	96 8096	30 1429	81.71 % 75.36 %	13.93 % 20.95 %	4.35 % 3.70 %
GMX Mail	701 39013	602 30376	78 7420	21 1217	85.88 % 77.86 %	11.13 % 19.02 %	3.00 % 3.12 %
Zoho Mail	656 38996	559 30789	74 7018	23 1189	85.21 % 78.95 %	11.28 % 18.00 %	3.51 % 3.05 %
ProtonMail	736 39917	638 31451	77 7261	21 1205	86.68 % 78.79 %	10.46 % 18.19 %	2.85 % 3.02 %
Custom Mail	680 39057	588 31262	67 6623	25 1172	86.47 % 80.04 %	9.85 % 16.96 %	3.68 % 3.00 %
iCloud Mail	741	589	118	34	79.49 % %	15.92 % %	4.59 % %
Tuta	645	555	70	20	86.05 % %	10.85 % %	3.10 % %
Juno.com	654	574	65	15	87.77 % %	9.94 % %	2.29 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.