Kit and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 393.150	59.155 302.866	9.240 76.964	2.475 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 77.04 %	13.04 % 19.58 %	3.49 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 29688	4672 23784	594 5024	153 880	86.22 % 80.11 %	10.96 % 16.92 %	2.82 % 2.96 %
Elektronics	5399 30694	4553 23911	653 5854	193 929	84.33 % 77.90 %	12.09 % 19.07 %	3.57 % 3.03 %
Entertainment	5474 30167	4567 23222	723 5902	184 1043	83.43 % 76.98 %	13.21 % 19.56 %	3.36 % 3.46 %
Cosmetics & Beauty	5397 30530	4495 23551	700 6004	202 975	83.29 % 77.14 %	12.97 % 19.67 %	3.74 % 3.19 %
Food & Drink	5336 30519	4555 24459	595 5133	186 927	85.36 % 80.14 %	11.15 % 16.82 %	3.49 % 3.04 %
Home & Garden	5656 30222	4848 24200	632 5111	176 911	85.71 % 80.07 %	11.17 % 16.91 %	3.11 % 3.01 %
Finance	5244 30341	4237 22294	799 6899	208 1148	80.80 % 73.48 %	15.24 % 22.74 %	3.97 % 3.78 %
Health	5525 29945	4526 22376	779 6489	220 1080	81.92 % 74.72 %	14.10 % 21.67 %	3.98 % 3.61 %
Pets	5343 30312	4543 23940	639 5353	161 1019	85.03 % 78.98 %	11.96 % 17.66 %	3.01 % 3.36 %
Sport & Fitness	5709 29754	4717 22668	803 6059	189 1027	82.62 % 76.18 %	14.07 % 20.36 %	3.31 % 3.45 %
Job & Career	5371 30434	4339 22773	811 6473	221 1188	80.79 % 74.83 %	15.10 % 21.27 %	4.11 % 3.90 %
Dating	5570 30388	4524 21850	850 7353	196 1185	81.22 % 71.90 %	15.26 % 24.20 %	3.52 % 3.90 %
Other	5427 30156	4579 23838	662 5310	186 1008	84.37 % 79.05 %	12.20 % 17.61 %	3.43 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 39832	4230 29370	948 8994	256 1468	77.84 % 73.73 %	17.45 % 22.58 %	4.71 % 3.69 %
Outlook Mail	5466 39308	4487 29211	784 8600	195 1497	82.09 % 74.31 %	14.34 % 21.88 %	3.57 % 3.81 %
Yahoo Mail	5430 39728	4481 30512	732 7852	217 1364	82.52 % 76.80 %	13.48 % 19.76 %	4.00 % 3.43 %
AOL Mail	5480 39483	4543 30274	749 7780	188 1429	82.90 % 76.68 %	13.67 % 19.70 %	3.43 % 3.62 %
Mail.com	5555 39166	4664 30496	699 7320	192 1350	83.96 % 77.86 %	12.58 % 18.69 %	3.46 % 3.45 %
Yandex Mail	5623 38650	4613 29125	806 8096	204 1429	82.04 % 75.36 %	14.33 % 20.95 %	3.63 % 3.70 %
GMX Mail	5401 39013	4587 30376	629 7420	185 1217	84.93 % 77.86 %	11.65 % 19.02 %	3.43 % 3.12 %
Zoho Mail	5360 38996	4584 30789	614 7018	162 1189	85.52 % 78.95 %	11.46 % 18.00 %	3.02 % 3.05 %
ProtonMail	5605 39917	4829 31451	608 7261	168 1205	86.16 % 78.79 %	10.85 % 18.19 %	3.00 % 3.02 %
Custom Mail	5428 39057	4684 31262	578 6623	166 1172	86.29 % 80.04 %	10.65 % 16.96 %	3.06 % 3.00 %
iCloud Mail	5431	4295	906	230	79.08 % %	16.68 % %	4.23 % %
Tuta	5351	4577	613	161	85.54 % %	11.46 % %	3.01 % %
Juno.com	5306	4581	574	151	86.34 % %	10.82 % %	2.85 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.