Kit and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 393.150	51.860 302.866	7.987 76.964	2.148 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 77.04 %	12.88 % 19.58 %	3.46 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 29688	4091 23784	514 5024	132 880	86.36 % 80.11 %	10.85 % 16.92 %	2.79 % 2.96 %
Elektronics	4732 30694	4010 23911	563 5854	159 929	84.74 % 77.90 %	11.90 % 19.07 %	3.36 % 3.03 %
Entertainment	4768 30167	3994 23222	621 5902	153 1043	83.77 % 76.98 %	13.02 % 19.56 %	3.21 % 3.46 %
Cosmetics & Beauty	4743 30530	3955 23551	612 6004	176 975	83.39 % 77.14 %	12.90 % 19.67 %	3.71 % 3.19 %
Food & Drink	4671 30519	4002 24459	512 5133	157 927	85.68 % 80.14 %	10.96 % 16.82 %	3.36 % 3.04 %
Home & Garden	4966 30222	4262 24200	546 5111	158 911	85.82 % 80.07 %	10.99 % 16.91 %	3.18 % 3.01 %
Finance	4566 30341	3691 22294	690 6899	185 1148	80.84 % 73.48 %	15.11 % 22.74 %	4.05 % 3.78 %
Health	4844 29945	3976 22376	675 6489	193 1080	82.08 % 74.72 %	13.93 % 21.67 %	3.98 % 3.61 %
Pets	4682 30312	3986 23940	552 5353	144 1019	85.13 % 78.98 %	11.79 % 17.66 %	3.08 % 3.36 %
Sport & Fitness	5030 29754	4164 22668	701 6059	165 1027	82.78 % 76.18 %	13.94 % 20.36 %	3.28 % 3.45 %
Job & Career	4664 30434	3779 22773	694 6473	191 1188	81.02 % 74.83 %	14.88 % 21.27 %	4.10 % 3.90 %
Dating	4875 30388	3965 21850	736 7353	174 1185	81.33 % 71.90 %	15.10 % 24.20 %	3.57 % 3.90 %
Other	4717 30156	3985 23838	571 5310	161 1008	84.48 % 79.05 %	12.11 % 17.61 %	3.41 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 39832	3684 29370	816 8994	212 1468	78.18 % 73.73 %	17.32 % 22.58 %	4.50 % 3.69 %
Outlook Mail	4782 39308	3927 29211	679 8600	176 1497	82.12 % 74.31 %	14.20 % 21.88 %	3.68 % 3.81 %
Yahoo Mail	4769 39728	3946 30512	635 7852	188 1364	82.74 % 76.80 %	13.32 % 19.76 %	3.94 % 3.43 %
AOL Mail	4790 39483	3982 30274	646 7780	162 1429	83.13 % 76.68 %	13.49 % 19.70 %	3.38 % 3.62 %
Mail.com	4895 39166	4120 30496	609 7320	166 1350	84.17 % 77.86 %	12.44 % 18.69 %	3.39 % 3.45 %
Yandex Mail	4946 38650	4068 29125	701 8096	177 1429	82.25 % 75.36 %	14.17 % 20.95 %	3.58 % 3.70 %
GMX Mail	4739 39013	4031 30376	547 7420	161 1217	85.06 % 77.86 %	11.54 % 19.02 %	3.40 % 3.12 %
Zoho Mail	4662 38996	3996 30789	527 7018	139 1189	85.71 % 78.95 %	11.30 % 18.00 %	2.98 % 3.05 %
ProtonMail	4884 39917	4208 31451	522 7261	154 1205	86.16 % 78.79 %	10.69 % 18.19 %	3.15 % 3.02 %
Custom Mail	4750 39057	4107 31262	498 6623	145 1172	86.46 % 80.04 %	10.48 % 16.96 %	3.05 % 3.00 %
iCloud Mail	4756	3766	787	203	79.18 % %	16.55 % %	4.27 % %
Tuta	4679	4017	527	135	85.85 % %	11.26 % %	2.89 % %
Juno.com	4631	4008	493	130	86.55 % %	10.65 % %	2.81 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.