Kit and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Kit and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.416 393.150	37.223 302.866	5.651 76.964	1.542 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.81 % 77.04 %	12.72 % 19.58 %	3.47 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3361 29688	2910 23784	364 5024	87 880	86.58 % 80.11 %	10.83 % 16.92 %	2.59 % 2.96 %
Elektronics	3377 30694	2860 23911	395 5854	122 929	84.69 % 77.90 %	11.70 % 19.07 %	3.61 % 3.03 %
Entertainment	3442 30167	2884 23222	441 5902	117 1043	83.79 % 76.98 %	12.81 % 19.56 %	3.40 % 3.46 %
Cosmetics & Beauty	3421 30530	2855 23551	435 6004	131 975	83.46 % 77.14 %	12.72 % 19.67 %	3.83 % 3.19 %
Food & Drink	3326 30519	2853 24459	358 5133	115 927	85.78 % 80.14 %	10.76 % 16.82 %	3.46 % 3.04 %
Home & Garden	3577 30222	3070 24200	387 5111	120 911	85.83 % 80.07 %	10.82 % 16.91 %	3.35 % 3.01 %
Finance	3282 30341	2664 22294	486 6899	132 1148	81.17 % 73.48 %	14.81 % 22.74 %	4.02 % 3.78 %
Health	3448 29945	2836 22376	472 6489	140 1080	82.25 % 74.72 %	13.69 % 21.67 %	4.06 % 3.61 %
Pets	3305 30312	2824 23940	386 5353	95 1019	85.45 % 78.98 %	11.68 % 17.66 %	2.87 % 3.36 %
Sport & Fitness	3596 29754	2991 22668	495 6059	110 1027	83.18 % 76.18 %	13.77 % 20.36 %	3.06 % 3.45 %
Job & Career	3377 30434	2745 22773	497 6473	135 1188	81.29 % 74.83 %	14.72 % 21.27 %	4.00 % 3.90 %
Dating	3528 30388	2873 21850	526 7353	129 1185	81.43 % 71.90 %	14.91 % 24.20 %	3.66 % 3.90 %
Other	3376 30156	2858 23838	409 5310	109 1008	84.66 % 79.05 %	12.11 % 17.61 %	3.23 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3407 39832	2669 29370	586 8994	152 1468	78.34 % 73.73 %	17.20 % 22.58 %	4.46 % 3.69 %
Outlook Mail	3397 39308	2807 29211	476 8600	114 1497	82.63 % 74.31 %	14.01 % 21.88 %	3.36 % 3.81 %
Yahoo Mail	3466 39728	2863 30512	453 7852	150 1364	82.60 % 76.80 %	13.07 % 19.76 %	4.33 % 3.43 %
AOL Mail	3328 39483	2760 30274	448 7780	120 1429	82.93 % 76.68 %	13.46 % 19.70 %	3.61 % 3.62 %
Mail.com	3516 39166	2966 30496	429 7320	121 1350	84.36 % 77.86 %	12.20 % 18.69 %	3.44 % 3.45 %
Yandex Mail	3515 38650	2901 29125	489 8096	125 1429	82.53 % 75.36 %	13.91 % 20.95 %	3.56 % 3.70 %
GMX Mail	3380 39013	2895 30376	382 7420	103 1217	85.65 % 77.86 %	11.30 % 19.02 %	3.05 % 3.12 %
Zoho Mail	3340 38996	2867 30789	377 7018	96 1189	85.84 % 78.95 %	11.29 % 18.00 %	2.87 % 3.05 %
ProtonMail	3548 39917	3058 31451	378 7261	112 1205	86.19 % 78.79 %	10.65 % 18.19 %	3.16 % 3.02 %
Custom Mail	3393 39057	2934 31262	350 6623	109 1172	86.47 % 80.04 %	10.32 % 16.96 %	3.21 % 3.00 %
iCloud Mail	3427	2715	562	150	79.22 % %	16.40 % %	4.38 % %
Tuta	3335	2867	369	99	85.97 % %	11.06 % %	2.97 % %
Juno.com	3364	2921	352	91	86.83 % %	10.46 % %	2.71 % %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.