Kit and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Kit and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.416 437.246	37.223 350.700	5.651 73.945	1.542 12.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.81 % 80.21 %	12.72 % 16.91 %	3.47 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3361 33405	2910 27843	364 4745	87 817	86.58 % 83.35 %	10.83 % 14.20 %	2.59 % 2.45 %
Elektronics	3377 33963	2860 27513	395 5526	122 924	84.69 % 81.01 %	11.70 % 16.27 %	3.61 % 2.72 %
Entertainment	3442 33717	2884 27009	441 5744	117 964	83.79 % 80.10 %	12.81 % 17.04 %	3.40 % 2.86 %
Cosmetics & Beauty	3421 33276	2855 26702	435 5661	131 913	83.46 % 80.24 %	12.72 % 17.01 %	3.83 % 2.74 %
Food & Drink	3326 33556	2853 27910	358 4815	115 831	85.78 % 83.17 %	10.76 % 14.35 %	3.46 % 2.48 %
Home & Garden	3577 33604	3070 27925	387 4784	120 895	85.83 % 83.10 %	10.82 % 14.24 %	3.35 % 2.66 %
Finance	3282 33516	2664 25792	486 6589	132 1135	81.17 % 76.95 %	14.81 % 19.66 %	4.02 % 3.39 %
Health	3448 33534	2836 26116	472 6345	140 1073	82.25 % 77.88 %	13.69 % 18.92 %	4.06 % 3.20 %
Pets	3305 33421	2824 27499	386 5038	95 884	85.45 % 82.28 %	11.68 % 15.07 %	2.87 % 2.65 %
Sport & Fitness	3596 33797	2991 26626	495 6096	110 1075	83.18 % 78.78 %	13.77 % 18.04 %	3.06 % 3.18 %
Job & Career	3377 34505	2745 26947	497 6465	135 1093	81.29 % 78.10 %	14.72 % 18.74 %	4.00 % 3.17 %
Dating	3528 33195	2873 25073	526 7010	129 1112	81.43 % 75.53 %	14.91 % 21.12 %	3.66 % 3.35 %
Other	3376 33757	2858 27745	409 5127	109 885	84.66 % 82.19 %	12.11 % 15.19 %	3.23 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3407 42825	2669 32907	586 8547	152 1371	78.34 % 76.84 %	17.20 % 19.96 %	4.46 % 3.20 %
Outlook Mail	3397 43304	2807 33529	476 8395	114 1380	82.63 % 77.43 %	14.01 % 19.39 %	3.36 % 3.19 %
Yahoo Mail	3466 42395	2863 33820	453 7271	150 1304	82.60 % 79.77 %	13.07 % 17.15 %	4.33 % 3.08 %
AOL Mail	3328 42809	2760 34178	448 7359	120 1272	82.93 % 79.84 %	13.46 % 17.19 %	3.61 % 2.97 %
Mail.com	3516 42703	2966 34555	429 6932	121 1216	84.36 % 80.92 %	12.20 % 16.23 %	3.44 % 2.85 %
Yandex Mail	3515 42643	2901 33425	489 7871	125 1347	82.53 % 78.38 %	13.91 % 18.46 %	3.56 % 3.16 %
GMX Mail	3380 42550	2895 34450	382 6998	103 1102	85.65 % 80.96 %	11.30 % 16.45 %	3.05 % 2.59 %
Zoho Mail	3340 42546	2867 34871	377 6539	96 1136	85.84 % 81.96 %	11.29 % 15.37 %	2.87 % 2.67 %
ProtonMail	3548 43266	3058 35448	378 6744	112 1074	86.19 % 81.93 %	10.65 % 15.59 %	3.16 % 2.48 %
Custom Mail	3393 42066	2934 35066	350 5958	109 1042	86.47 % 83.36 %	10.32 % 14.16 %	3.21 % 2.48 %
iCloud Mail	3427 3352	2715 2653	562 561	150 138	79.22 % 79.15 %	16.40 % 16.74 %	4.38 % 4.12 %
Tuta	3335 3386	2867 2880	369 400	99 106	85.97 % 85.06 %	11.06 % 11.81 %	2.97 % 3.13 %
Juno.com	3364 3401	2921 2918	352 370	91 113	86.83 % 85.80 %	10.46 % 10.88 %	2.71 % 3.32 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.