Kit and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Kit and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.995 455.354	51.860 365.851	7.987 76.257	2.148 13.246

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 80.34 %	12.88 % 16.75 %	3.46 % 2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4737 34802	4091 29049	514 4895	132 858	86.36 % 83.47 %	10.85 % 14.07 %	2.79 % 2.47 %
Elektronics	4732 35403	4010 28737	563 5696	159 970	84.74 % 81.17 %	11.90 % 16.09 %	3.36 % 2.74 %
Entertainment	4768 35090	3994 28162	621 5920	153 1008	83.77 % 80.26 %	13.02 % 16.87 %	3.21 % 2.87 %
Cosmetics & Beauty	4743 34636	3955 27832	612 5836	176 968	83.39 % 80.36 %	12.90 % 16.85 %	3.71 % 2.79 %
Food & Drink	4671 34938	4002 29089	512 4965	157 884	85.68 % 83.26 %	10.96 % 14.21 %	3.36 % 2.53 %
Home & Garden	4966 35066	4262 29176	546 4945	158 945	85.82 % 83.20 %	10.99 % 14.10 %	3.18 % 2.69 %
Finance	4566 34905	3691 26922	690 6794	185 1189	80.84 % 77.13 %	15.11 % 19.46 %	4.05 % 3.41 %
Health	4844 34938	3976 27276	675 6535	193 1127	82.08 % 78.07 %	13.93 % 18.70 %	3.98 % 3.23 %
Pets	4682 34803	3986 28668	552 5204	144 931	85.13 % 82.37 %	11.79 % 14.95 %	3.08 % 2.68 %
Sport & Fitness	5030 35141	4164 27735	701 6285	165 1121	82.78 % 78.92 %	13.94 % 17.89 %	3.28 % 3.19 %
Job & Career	4664 35906	3779 28084	694 6673	191 1149	81.02 % 78.22 %	14.88 % 18.58 %	4.10 % 3.20 %
Dating	4875 34544	3965 26160	736 7210	174 1174	81.33 % 75.73 %	15.10 % 20.87 %	3.57 % 3.40 %
Other	4717 35182	3985 28961	571 5299	161 922	84.48 % 82.32 %	12.11 % 15.06 %	3.41 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4712 44263	3684 34036	816 8794	212 1433	78.18 % 76.89 %	17.32 % 19.87 %	4.50 % 3.24 %
Outlook Mail	4782 44715	3927 34681	679 8601	176 1433	82.12 % 77.56 %	14.20 % 19.24 %	3.68 % 3.20 %
Yahoo Mail	4769 43756	3946 34954	635 7444	188 1358	82.74 % 79.88 %	13.32 % 17.01 %	3.94 % 3.10 %
AOL Mail	4790 44208	3982 35335	646 7548	162 1325	83.13 % 79.93 %	13.49 % 17.07 %	3.38 % 3.00 %
Mail.com	4895 44071	4120 35713	609 7095	166 1263	84.17 % 81.04 %	12.44 % 16.10 %	3.39 % 2.87 %
Yandex Mail	4946 44148	4068 34659	701 8089	177 1400	82.25 % 78.51 %	14.17 % 18.32 %	3.58 % 3.17 %
GMX Mail	4739 43924	4031 35617	547 7155	161 1152	85.06 % 81.09 %	11.54 % 16.29 %	3.40 % 2.62 %
Zoho Mail	4662 44005	3996 36123	527 6701	139 1181	85.71 % 82.09 %	11.30 % 15.23 %	2.98 % 2.68 %
ProtonMail	4884 44668	4208 36655	522 6893	154 1120	86.16 % 82.06 %	10.69 % 15.43 %	3.15 % 2.51 %
Custom Mail	4750 43408	4107 36229	498 6101	145 1078	86.46 % 83.46 %	10.48 % 14.06 %	3.05 % 2.48 %
iCloud Mail	4756 4737	3766 3758	787 782	203 197	79.18 % 79.33 %	16.55 % 16.51 %	4.27 % 4.16 %
Tuta	4679 4689	4017 3993	527 544	135 152	85.85 % 85.16 %	11.26 % 11.60 %	2.89 % 3.24 %
Juno.com	4631 4762	4008 4098	493 510	130 154	86.55 % 86.06 %	10.65 % 10.71 %	2.81 % 3.23 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.