Kit and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Kit and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.870 464.301	59.155 373.437	9.240 77.328	2.475 13.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.47 % 80.43 %	13.04 % 16.65 %	3.49 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5419 35449	4672 29613	594 4957	153 879	86.22 % 83.54 %	10.96 % 13.98 %	2.82 % 2.48 %
Elektronics	5399 36158	4553 29379	653 5782	193 997	84.33 % 81.25 %	12.09 % 15.99 %	3.57 % 2.76 %
Entertainment	5474 35823	4567 28783	723 6009	184 1031	83.43 % 80.35 %	13.21 % 16.77 %	3.36 % 2.88 %
Cosmetics & Beauty	5397 35302	4495 28395	700 5915	202 992	83.29 % 80.43 %	12.97 % 16.76 %	3.74 % 2.81 %
Food & Drink	5336 35637	4555 29703	595 5033	186 901	85.36 % 83.35 %	11.15 % 14.12 %	3.49 % 2.53 %
Home & Garden	5656 35793	4848 29811	632 5018	176 964	85.71 % 83.29 %	11.17 % 14.02 %	3.11 % 2.69 %
Finance	5244 35551	4237 27449	799 6887	208 1215	80.80 % 77.21 %	15.24 % 19.37 %	3.97 % 3.42 %
Health	5525 35615	4526 27834	779 6627	220 1154	81.92 % 78.15 %	14.10 % 18.61 %	3.98 % 3.24 %
Pets	5343 35488	4543 29254	639 5278	161 956	85.03 % 82.43 %	11.96 % 14.87 %	3.01 % 2.69 %
Sport & Fitness	5709 35855	4717 28333	803 6381	189 1141	82.62 % 79.02 %	14.07 % 17.80 %	3.31 % 3.18 %
Job & Career	5371 36558	4339 28625	811 6766	221 1167	80.79 % 78.30 %	15.10 % 18.51 %	4.11 % 3.19 %
Dating	5570 35187	4524 26690	850 7299	196 1198	81.22 % 75.85 %	15.26 % 20.74 %	3.52 % 3.40 %
Other	5427 35885	4579 29568	662 5376	186 941	84.37 % 82.40 %	12.20 % 14.98 %	3.43 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5434 44964	4230 34587	948 8910	256 1467	77.84 % 76.92 %	17.45 % 19.82 %	4.71 % 3.26 %
Outlook Mail	5466 45421	4487 35272	784 8688	195 1461	82.09 % 77.66 %	14.34 % 19.13 %	3.57 % 3.22 %
Yahoo Mail	5430 44382	4481 35480	732 7522	217 1380	82.52 % 79.94 %	13.48 % 16.95 %	4.00 % 3.11 %
AOL Mail	5480 44918	4543 35936	749 7635	188 1347	82.90 % 80.00 %	13.67 % 17.00 %	3.43 % 3.00 %
Mail.com	5555 44750	4664 36292	699 7173	192 1285	83.96 % 81.10 %	12.58 % 16.03 %	3.46 % 2.87 %
Yandex Mail	5623 44806	4613 35207	806 8178	204 1421	82.04 % 78.58 %	14.33 % 18.25 %	3.63 % 3.17 %
GMX Mail	5401 44619	4587 36214	629 7230	185 1175	84.93 % 81.16 %	11.65 % 16.20 %	3.43 % 2.63 %
Zoho Mail	5360 44692	4584 36723	614 6772	162 1197	85.52 % 82.17 %	11.46 % 15.15 %	3.02 % 2.68 %
ProtonMail	5605 45402	4829 37297	608 6964	168 1141	86.16 % 82.15 %	10.85 % 15.34 %	3.00 % 2.51 %
Custom Mail	5428 44114	4684 36847	578 6175	166 1092	86.29 % 83.53 %	10.65 % 14.00 %	3.06 % 2.48 %
iCloud Mail	5431 5399	4295 4297	906 882	230 220	79.08 % 79.59 %	16.68 % 16.34 %	4.23 % 4.07 %
Tuta	5351 5373	4577 4581	613 616	161 176	85.54 % 85.26 %	11.46 % 11.46 %	3.01 % 3.28 %
Juno.com	5306 5461	4581 4704	574 583	151 174	86.34 % 86.14 %	10.82 % 10.68 %	2.85 % 3.19 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.