Kit and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Kit and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.857 401.512	7.409 320.777	1.114 69.371	334 11.364

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.65 % 79.89 %	12.58 % 17.28 %	3.77 % 2.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	655 30677	571 25493	69 4450	15 734	87.18 % 83.10 %	10.53 % 14.51 %	2.29 % 2.39 %
Elektronics	705 31201	590 25145	82 5203	33 853	83.69 % 80.59 %	11.63 % 16.68 %	4.68 % 2.73 %
Entertainment	699 30912	578 24662	90 5384	31 866	82.69 % 79.78 %	12.88 % 17.42 %	4.43 % 2.80 %
Cosmetics & Beauty	709 30514	585 24388	90 5305	34 821	82.51 % 79.92 %	12.69 % 17.39 %	4.80 % 2.69 %
Food & Drink	659 30913	569 25635	69 4525	21 753	86.34 % 82.93 %	10.47 % 14.64 %	3.19 % 2.44 %
Home & Garden	665 30943	571 25645	71 4490	23 808	85.86 % 82.88 %	10.68 % 14.51 %	3.46 % 2.61 %
Finance	647 30662	530 23480	97 6158	20 1024	81.92 % 76.58 %	14.99 % 20.08 %	3.09 % 3.34 %
Health	694 30761	574 23816	92 5967	28 978	82.71 % 77.42 %	13.26 % 19.40 %	4.03 % 3.18 %
Pets	663 30603	563 25112	76 4700	24 791	84.92 % 82.06 %	11.46 % 15.36 %	3.62 % 2.58 %
Sport & Fitness	726 31070	604 24399	101 5714	21 957	83.20 % 78.53 %	13.91 % 18.39 %	2.89 % 3.08 %
Job & Career	673 31686	550 24658	98 6043	25 985	81.72 % 77.82 %	14.56 % 19.07 %	3.71 % 3.11 %
Dating	706 30454	568 22849	102 6610	36 995	80.45 % 75.03 %	14.45 % 21.70 %	5.10 % 3.27 %
Other	656 31116	556 25495	77 4822	23 799	84.76 % 81.94 %	11.74 % 15.50 %	3.51 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	706 40011	544 30713	123 8062	39 1236	77.05 % 76.76 %	17.42 % 20.15 %	5.52 % 3.09 %
Outlook Mail	665 40526	549 31250	89 7998	27 1278	82.56 % 77.11 %	13.38 % 19.74 %	4.06 % 3.15 %
Yahoo Mail	687 39685	570 31562	88 6911	29 1212	82.97 % 79.53 %	12.81 % 17.41 %	4.22 % 3.05 %
AOL Mail	616 40152	507 31961	83 7006	26 1185	82.31 % 79.60 %	13.47 % 17.45 %	4.22 % 2.95 %
Mail.com	681 39948	571 32229	86 6593	24 1126	83.85 % 80.68 %	12.63 % 16.50 %	3.52 % 2.82 %
Yandex Mail	689 39834	563 31119	96 7476	30 1239	81.71 % 78.12 %	13.93 % 18.77 %	4.35 % 3.11 %
GMX Mail	701 39812	602 32103	78 6693	21 1016	85.88 % 80.64 %	11.13 % 16.81 %	3.00 % 2.55 %
Zoho Mail	656 39835	559 32556	74 6231	23 1048	85.21 % 81.73 %	11.28 % 15.64 %	3.51 % 2.63 %
ProtonMail	736 40479	638 33052	77 6444	21 983	86.68 % 81.65 %	10.46 % 15.92 %	2.85 % 2.43 %
Custom Mail	680 39241	588 32625	67 5660	25 956	86.47 % 83.14 %	9.85 % 14.42 %	3.68 % 2.44 %
iCloud Mail	741 628	589 470	118 117	34 41	79.49 % 74.84 %	15.92 % 18.63 %	4.59 % 6.53 %
Tuta	645 700	555 580	70 96	20 24	86.05 % 82.86 %	10.85 % 13.71 %	3.10 % 3.43 %
Juno.com	654 661	574 557	65 84	15 20	87.77 % 84.27 %	9.94 % 12.71 %	2.29 % 3.03 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.