Kit and Klick-Tipp Email Deliverability Comparison

Kit

Klick-Tipp

In this comparison, the deliverability of Kit and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.199 63.873	50.227 50.389	13.019 12.397	1.456 1.516

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.24 % 78.89 %	20.28 % 19.41 %	2.27 % 2.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4862 4769	3822 3784	1000 904	109 107	78.61 % 79.35 %	20.57 % 18.96 %	2.24 % 2.24 %
Elektronics	4984 5031	3908 3986	1013 976	108 115	78.41 % 79.23 %	20.33 % 19.40 %	2.17 % 2.29 %
Entertainment	4853 4996	3776 3939	989 970	107 123	77.81 % 78.84 %	20.38 % 19.42 %	2.20 % 2.46 %
Cosmetics & Beauty	5017 4911	3966 3859	993 988	104 115	79.05 % 78.58 %	19.79 % 20.12 %	2.07 % 2.34 %
Food & Drink	5051 4853	3933 3810	1035 945	118 119	77.87 % 78.51 %	20.49 % 19.47 %	2.34 % 2.45 %
Home & Garden	5055 4861	3884 3841	1076 945	110 110	76.83 % 79.02 %	21.29 % 19.44 %	2.18 % 2.26 %
Finance	4966 4794	4011 3891	878 806	110 122	80.77 % 81.16 %	17.68 % 16.81 %	2.22 % 2.54 %
Health	4914 5001	3940 4023	895 898	111 119	80.18 % 80.44 %	18.21 % 17.96 %	2.26 % 2.38 %
Pets	4915 4911	3818 3861	1026 944	117 116	77.68 % 78.62 %	20.87 % 19.22 %	2.38 % 2.36 %
Sport & Fitness	4988 4901	3921 3858	980 978	119 124	78.61 % 78.72 %	19.65 % 19.96 %	2.39 % 2.53 %
Job & Career	4740 4779	3634 3678	1027 1007	110 122	76.67 % 76.96 %	21.67 % 21.07 %	2.32 % 2.55 %
Dating	4881 5057	3693 3839	1123 1118	114 114	75.66 % 75.91 %	23.01 % 22.11 %	2.34 % 2.25 %
Other	4973 5009	3921 4020	984 918	119 110	78.85 % 80.26 %	19.79 % 18.33 %	2.39 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4621 4649	3520 3565	1032 1015	101 109	76.17 % 76.68 %	22.33 % 21.83 %	2.19 % 2.34 %
Outlook Mail	4643 4749	3600 3697	962 973	103 109	77.54 % 77.85 %	20.72 % 20.49 %	2.22 % 2.30 %
Yahoo Mail	4629 4629	3586 3609	959 921	102 110	77.47 % 77.97 %	20.72 % 19.90 %	2.20 % 2.38 %
AOL Mail	4734 4730	3681 3675	982 979	107 108	77.76 % 77.70 %	20.74 % 20.70 %	2.26 % 2.28 %
Mail.com	4748 4526	3796 3634	878 803	107 106	79.95 % 80.29 %	18.49 % 17.74 %	2.25 % 2.34 %
Yandex Mail	4825 4794	3737 3770	1026 958	116 110	77.45 % 78.64 %	21.26 % 19.98 %	2.40 % 2.29 %
GMX Mail	4693 4797	3627 3728	1016 991	103 112	77.29 % 77.72 %	21.65 % 20.66 %	2.19 % 2.33 %
Zoho Mail	4655 4584	3691 3665	910 852	104 108	79.29 % 79.95 %	19.55 % 18.59 %	2.23 % 2.36 %
ProtonMail	4660 4648	3707 3732	897 823	107 114	79.55 % 80.29 %	19.25 % 17.71 %	2.30 % 2.45 %
Custom Mail	4697 4668	3769 3793	863 787	109 117	80.24 % 81.26 %	18.37 % 16.86 %	2.32 % 2.51 %
iCloud Mail	4629 4577	3466 3500	1071 1022	111 116	74.88 % 76.47 %	23.14 % 22.33 %	2.40 % 2.53 %
Tuta	4831 4705	3840 3735	935 880	109 120	79.49 % 79.38 %	19.35 % 18.70 %	2.26 % 2.55 %
Juno.com	4702 4621	3744 3722	885 833	111 105	79.63 % 80.55 %	18.82 % 18.03 %	2.36 % 2.27 %
Mailfence	3132 3196	2463 2564	603 560	66 72	78.64 % 80.23 %	19.25 % 17.52 %	2.11 % 2.25 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.