Kit and Klick-Tipp Email Deliverability Comparison

Kit

Klick-Tipp

In this comparison, the deliverability of Kit and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Kit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.946 65.898	51.041 51.506	13.503 13.024	1.402 1.368

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Kit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 78.16 %	20.48 % 19.76 %	2.13 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4980 5107	3830 4013	1049 996	101 98	76.91 % 78.58 %	21.06 % 19.50 %	2.03 % 1.92 %
Elektronics	5025 5096	3920 3986	1000 1017	105 93	78.01 % 78.22 %	19.90 % 19.96 %	2.09 % 1.82 %
Entertainment	4935 5211	3777 4058	1052 1029	106 124	76.53 % 77.87 %	21.32 % 19.75 %	2.15 % 2.38 %
Cosmetics & Beauty	5214 5189	4061 4062	1045 1017	108 110	77.89 % 78.28 %	20.04 % 19.60 %	2.07 % 2.12 %
Food & Drink	5131 5074	3948 3945	1067 1027	116 102	76.94 % 77.75 %	20.80 % 20.24 %	2.26 % 2.01 %
Home & Garden	5101 5116	3921 3988	1072 1026	108 102	76.87 % 77.95 %	21.02 % 20.05 %	2.12 % 1.99 %
Finance	5025 5133	4072 4212	855 806	98 115	81.03 % 82.06 %	17.01 % 15.70 %	1.95 % 2.24 %
Health	5187 4995	4184 4044	895 841	108 110	80.66 % 80.96 %	17.25 % 16.84 %	2.08 % 2.20 %
Pets	5110 4967	3890 3866	1104 1002	116 99	76.13 % 77.83 %	21.60 % 20.17 %	2.27 % 1.99 %
Sport & Fitness	5292 5000	4096 3867	1076 1025	120 108	77.40 % 77.34 %	20.33 % 20.50 %	2.27 % 2.16 %
Job & Career	4926 4993	3681 3759	1140 1127	105 107	74.73 % 75.29 %	23.14 % 22.57 %	2.13 % 2.14 %
Dating	5051 4937	3729 3646	1216 1191	106 100	73.83 % 73.85 %	24.07 % 24.12 %	2.10 % 2.03 %
Other	4969 5080	3932 4060	932 920	105 100	79.13 % 79.92 %	18.76 % 18.11 %	2.11 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Kit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4680 4650	3457 3482	1133 1076	90 92	73.87 % 74.88 %	24.21 % 23.14 %	1.92 % 1.98 %
Outlook Mail	4799 4844	3678 3734	1022 1007	99 103	76.64 % 77.09 %	21.30 % 20.79 %	2.06 % 2.13 %
Yahoo Mail	4717 4750	3592 3679	1026 971	99 100	76.15 % 77.45 %	21.75 % 20.44 %	2.10 % 2.11 %
AOL Mail	4718 4840	3624 3704	996 1034	98 102	76.81 % 76.53 %	21.11 % 21.36 %	2.08 % 2.11 %
Mail.com	4728 4581	3731 3653	895 827	102 101	78.91 % 79.74 %	18.93 % 18.05 %	2.16 % 2.20 %
Yandex Mail	4695 4821	3578 3714	1013 1022	104 85	76.21 % 77.04 %	21.58 % 21.20 %	2.22 % 1.76 %
GMX Mail	4634 4777	3514 3646	1028 1030	92 101	75.83 % 76.32 %	22.18 % 21.56 %	1.99 % 2.11 %
Zoho Mail	4700 4529	3697 3564	903 872	100 93	78.66 % 78.69 %	19.21 % 19.25 %	2.13 % 2.05 %
ProtonMail	4492 4684	3564 3737	825 849	103 98	79.34 % 79.78 %	18.37 % 18.13 %	2.29 % 2.09 %
Custom Mail	4608 4672	3690 3822	815 749	103 101	80.08 % 81.81 %	17.69 % 16.03 %	2.24 % 2.16 %
iCloud Mail	4781 4616	3518 3445	1161 1068	102 103	73.58 % 74.63 %	24.28 % 23.14 %	2.13 % 2.23 %
Tuta	4851 4777	3837 3778	913 901	101 98	79.10 % 79.09 %	18.82 % 18.86 %	2.08 % 2.05 %
Juno.com	4656 4681	3697 3781	856 806	103 94	79.40 % 80.77 %	18.38 % 17.22 %	2.21 % 2.01 %
Mailfence	4887 4676	3864 3767	917 812	106 97	79.07 % 80.56 %	18.76 % 17.37 %	2.17 % 2.07 %

Compare Kit with other providers

Compare the email deliverability of Kit with other providers.