HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 402.780	359.849 303.984	82.504 83.770	14.301 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 75.47 %	18.07 % 20.80 %	3.13 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 30967	28885 24340	5425 5573	969 1054	81.88 % 78.60 %	15.38 % 18.00 %	2.75 % 3.40 %
Elektronics	35256 30895	28050 23568	6192 6254	1014 1073	79.56 % 76.28 %	17.56 % 20.24 %	2.88 % 3.47 %
Entertainment	35251 31027	27666 23293	6396 6580	1189 1154	78.48 % 75.07 %	18.14 % 21.21 %	3.37 % 3.72 %
Cosmetics & Beauty	35321 30995	27763 23278	6434 6495	1124 1222	78.60 % 75.10 %	18.22 % 20.95 %	3.18 % 3.94 %
Food & Drink	34914 31626	28512 24770	5385 5807	1017 1049	81.66 % 78.32 %	15.42 % 18.36 %	2.91 % 3.32 %
Home & Garden	35241 31435	28865 24684	5399 5724	977 1027	81.91 % 78.52 %	15.32 % 18.21 %	2.77 % 3.27 %
Finance	35273 31001	26648 22348	7408 7319	1217 1334	75.55 % 72.09 %	21.00 % 23.61 %	3.45 % 4.30 %
Health	34872 30974	26713 22552	7011 7177	1148 1245	76.60 % 72.81 %	20.10 % 23.17 %	3.29 % 4.02 %
Pets	35205 31300	28390 24299	5759 5924	1056 1077	80.64 % 77.63 %	16.36 % 18.93 %	3.00 % 3.44 %
Sport & Fitness	35104 30500	27286 22771	6673 6521	1145 1208	77.73 % 74.66 %	19.01 % 21.38 %	3.26 % 3.96 %
Job & Career	34648 30761	26653 22618	6774 6889	1221 1254	76.93 % 73.53 %	19.55 % 22.40 %	3.52 % 4.08 %
Dating	35384 30610	26182 21675	7991 7709	1211 1226	73.99 % 70.81 %	22.58 % 25.18 %	3.42 % 4.01 %
Other	34906 30689	28236 23788	5657 5798	1013 1103	80.89 % 77.51 %	16.21 % 18.89 %	2.90 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 40872	33411 29396	9600 9825	1596 1651	74.90 % 71.92 %	21.52 % 24.04 %	3.58 % 4.04 %
Outlook Mail	44502 39335	33770 28795	9168 8946	1564 1594	75.88 % 73.20 %	20.60 % 22.74 %	3.51 % 4.05 %
Yahoo Mail	44271 39623	34743 29861	8124 8266	1404 1496	78.48 % 75.36 %	18.35 % 20.86 %	3.17 % 3.78 %
AOL Mail	43866 40403	34462 30219	8034 8592	1370 1592	78.56 % 74.79 %	18.31 % 21.27 %	3.12 % 3.94 %
Mail.com	44268 40085	35247 30627	7681 8007	1340 1451	79.62 % 76.41 %	17.35 % 19.98 %	3.03 % 3.62 %
Yandex Mail	44585 39964	34290 29495	8780 8908	1515 1561	76.91 % 73.80 %	19.69 % 22.29 %	3.40 % 3.91 %
GMX Mail	44430 39884	35220 30400	7910 8097	1300 1387	79.27 % 76.22 %	17.80 % 20.30 %	2.93 % 3.48 %
Zoho Mail	43845 39823	35326 30796	7231 7635	1288 1392	80.57 % 77.33 %	16.49 % 19.17 %	2.94 % 3.50 %
ProtonMail	43918 40373	35532 31130	7193 7817	1193 1426	80.91 % 77.11 %	16.38 % 19.36 %	2.72 % 3.53 %
Custom Mail	44012 40291	35982 31574	6819 7332	1211 1385	81.75 % 78.36 %	15.49 % 18.20 %	2.75 % 3.44 %
iCloud Mail	4641 712	3635 535	801 141	205 36	78.32 % 75.14 %	17.26 % 19.80 %	4.42 % 5.06 %
Tuta	4896 725	4136 595	603 106	157 24	84.48 % 82.07 %	12.32 % 14.62 %	3.21 % 3.31 %
Juno.com	4813 690	4095 561	560 98	158 31	85.08 % 81.30 %	11.64 % 14.20 %	3.28 % 4.49 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.