HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 402.780	345.114 303.984	80.069 83.770	13.678 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 75.47 %	18.24 % 20.80 %	3.12 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 30967	27698 24340	5258 5573	927 1054	81.75 % 78.60 %	15.52 % 18.00 %	2.74 % 3.40 %
Elektronics	33926 30895	26921 23568	6027 6254	978 1073	79.35 % 76.28 %	17.77 % 20.24 %	2.88 % 3.47 %
Entertainment	33823 31027	26496 23293	6199 6580	1128 1154	78.34 % 75.07 %	18.33 % 21.21 %	3.34 % 3.72 %
Cosmetics & Beauty	33971 30995	26646 23278	6251 6495	1074 1222	78.44 % 75.10 %	18.40 % 20.95 %	3.16 % 3.94 %
Food & Drink	33527 31626	27335 24770	5219 5807	973 1049	81.53 % 78.32 %	15.57 % 18.36 %	2.90 % 3.32 %
Home & Garden	33831 31435	27669 24684	5231 5724	931 1027	81.79 % 78.52 %	15.46 % 18.21 %	2.75 % 3.27 %
Finance	33917 31001	25564 22348	7190 7319	1163 1334	75.37 % 72.09 %	21.20 % 23.61 %	3.43 % 4.30 %
Health	33520 30974	25605 22552	6809 7177	1106 1245	76.39 % 72.81 %	20.31 % 23.17 %	3.30 % 4.02 %
Pets	33797 31300	27211 24299	5578 5924	1008 1077	80.51 % 77.63 %	16.50 % 18.93 %	2.98 % 3.44 %
Sport & Fitness	33692 30500	26140 22771	6465 6521	1087 1208	77.59 % 74.66 %	19.19 % 21.38 %	3.23 % 3.96 %
Job & Career	33381 30761	25631 22618	6576 6889	1174 1254	76.78 % 73.53 %	19.70 % 22.40 %	3.52 % 4.08 %
Dating	34015 30610	25070 21675	7776 7709	1169 1226	73.70 % 70.81 %	22.86 % 25.18 %	3.44 % 4.01 %
Other	33578 30689	27128 23788	5490 5798	960 1103	80.79 % 77.51 %	16.35 % 18.89 %	2.86 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 40872	32383 29396	9353 9825	1519 1651	74.87 % 71.92 %	21.62 % 24.04 %	3.51 % 4.04 %
Outlook Mail	43108 39335	32639 28795	8956 8946	1513 1594	75.71 % 73.20 %	20.78 % 22.74 %	3.51 % 4.05 %
Yahoo Mail	42930 39623	33638 29861	7935 8266	1357 1496	78.36 % 75.36 %	18.48 % 20.86 %	3.16 % 3.78 %
AOL Mail	42501 40403	33342 30219	7843 8592	1316 1592	78.45 % 74.79 %	18.45 % 21.27 %	3.10 % 3.94 %
Mail.com	42947 40085	34146 30627	7504 8007	1297 1451	79.51 % 76.41 %	17.47 % 19.98 %	3.02 % 3.62 %
Yandex Mail	43116 39964	33098 29495	8560 8908	1458 1561	76.77 % 73.80 %	19.85 % 22.29 %	3.38 % 3.91 %
GMX Mail	43066 39884	34063 30400	7747 8097	1256 1387	79.09 % 76.22 %	17.99 % 20.30 %	2.92 % 3.48 %
Zoho Mail	42450 39823	34150 30796	7062 7635	1238 1392	80.45 % 77.33 %	16.64 % 19.17 %	2.92 % 3.50 %
ProtonMail	42534 40373	34351 31130	7037 7817	1146 1426	80.76 % 77.11 %	16.54 % 19.36 %	2.69 % 3.53 %
Custom Mail	42667 40291	34818 31574	6665 7332	1184 1385	81.60 % 78.36 %	15.62 % 18.20 %	2.77 % 3.44 %
iCloud Mail	3292 712	2580 535	562 141	150 36	78.37 % 75.14 %	17.07 % 19.80 %	4.56 % 5.06 %
Tuta	3521 725	2962 595	437 106	122 24	84.12 % 82.07 %	12.41 % 14.62 %	3.46 % 3.31 %
Juno.com	3474 690	2944 561	408 98	122 31	84.74 % 81.30 %	11.74 % 14.20 %	3.51 % 4.49 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.