HubSpot and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 402.780	367.201 303.984	83.633 83.770	14.574 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 75.47 %	17.97 % 20.80 %	3.13 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 30967	29467 24340	5498 5573	982 1054	81.97 % 78.60 %	15.29 % 18.00 %	2.73 % 3.40 %
Elektronics	35933 30895	28618 23568	6274 6254	1041 1073	79.64 % 76.28 %	17.46 % 20.24 %	2.90 % 3.47 %
Entertainment	35924 31027	28223 23293	6485 6580	1216 1154	78.56 % 75.07 %	18.05 % 21.21 %	3.38 % 3.72 %
Cosmetics & Beauty	36027 30995	28354 23278	6523 6495	1150 1222	78.70 % 75.10 %	18.11 % 20.95 %	3.19 % 3.94 %
Food & Drink	35591 31626	29102 24770	5459 5807	1030 1049	81.77 % 78.32 %	15.34 % 18.36 %	2.89 % 3.32 %
Home & Garden	35908 31435	29439 24684	5472 5724	997 1027	81.98 % 78.52 %	15.24 % 18.21 %	2.78 % 3.27 %
Finance	35979 31001	27226 22348	7516 7319	1237 1334	75.67 % 72.09 %	20.89 % 23.61 %	3.44 % 4.30 %
Health	35557 30974	27275 22552	7108 7177	1174 1245	76.71 % 72.81 %	19.99 % 23.17 %	3.30 % 4.02 %
Pets	35935 31300	29012 24299	5850 5924	1073 1077	80.73 % 77.63 %	16.28 % 18.93 %	2.99 % 3.44 %
Sport & Fitness	35694 30500	27777 22771	6754 6521	1163 1208	77.82 % 74.66 %	18.92 % 21.38 %	3.26 % 3.96 %
Job & Career	35317 30761	27196 22618	6874 6889	1247 1254	77.01 % 73.53 %	19.46 % 22.40 %	3.53 % 4.08 %
Dating	36035 30610	26715 21675	8088 7709	1232 1226	74.14 % 70.81 %	22.44 % 25.18 %	3.42 % 4.01 %
Other	35561 30689	28797 23788	5732 5798	1032 1103	80.98 % 77.51 %	16.12 % 18.89 %	2.90 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 40872	33939 29396	9717 9825	1636 1651	74.93 % 71.92 %	21.45 % 24.04 %	3.61 % 4.04 %
Outlook Mail	45187 39335	34329 28795	9266 8946	1592 1594	75.97 % 73.20 %	20.51 % 22.74 %	3.52 % 4.05 %
Yahoo Mail	44916 39623	35280 29861	8212 8266	1424 1496	78.55 % 75.36 %	18.28 % 20.86 %	3.17 % 3.78 %
AOL Mail	44547 40403	35030 30219	8124 8592	1393 1592	78.64 % 74.79 %	18.24 % 21.27 %	3.13 % 3.94 %
Mail.com	44953 40085	35824 30627	7766 8007	1363 1451	79.69 % 76.41 %	17.28 % 19.98 %	3.03 % 3.62 %
Yandex Mail	45211 39964	34808 29495	8870 8908	1533 1561	76.99 % 73.80 %	19.62 % 22.29 %	3.39 % 3.91 %
GMX Mail	45129 39884	35820 30400	7989 8097	1320 1387	79.37 % 76.22 %	17.70 % 20.30 %	2.92 % 3.48 %
Zoho Mail	44566 39823	35941 30796	7315 7635	1310 1392	80.65 % 77.33 %	16.41 % 19.17 %	2.94 % 3.50 %
ProtonMail	44601 40373	36128 31130	7265 7817	1208 1426	81.00 % 77.11 %	16.29 % 19.36 %	2.71 % 3.53 %
Custom Mail	44682 40291	36559 31574	6890 7332	1233 1385	81.82 % 78.36 %	15.42 % 18.20 %	2.76 % 3.44 %
iCloud Mail	5314 712	4178 535	915 141	221 36	78.62 % 75.14 %	17.22 % 19.80 %	4.16 % 5.06 %
Tuta	5564 725	4714 595	677 106	173 24	84.72 % 82.07 %	12.17 % 14.62 %	3.11 % 3.31 %
Juno.com	5446 690	4651 561	627 98	168 31	85.40 % 81.30 %	11.51 % 14.20 %	3.08 % 4.49 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.