HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 462.676	367.201 365.444	83.633 82.513	14.574 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 78.98 %	17.97 % 17.83 %	3.13 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 35765	29467 29327	5498 5475	982 963	81.97 % 82.00 %	15.29 % 15.31 %	2.73 % 2.69 %
Elektronics	35933 35483	28618 28318	6274 6096	1041 1069	79.64 % 79.81 %	17.46 % 17.18 %	2.90 % 3.01 %
Entertainment	35924 35412	28223 27898	6485 6336	1216 1178	78.56 % 78.78 %	18.05 % 17.89 %	3.38 % 3.33 %
Cosmetics & Beauty	36027 35607	28354 28038	6523 6405	1150 1164	78.70 % 78.74 %	18.11 % 17.99 %	3.19 % 3.27 %
Food & Drink	35591 35941	29102 29336	5459 5582	1030 1023	81.77 % 81.62 %	15.34 % 15.53 %	2.89 % 2.85 %
Home & Garden	35908 35829	29439 29355	5472 5460	997 1014	81.98 % 81.93 %	15.24 % 15.24 %	2.78 % 2.83 %
Finance	35979 35160	27226 26647	7516 7222	1237 1291	75.67 % 75.79 %	20.89 % 20.54 %	3.44 % 3.67 %
Health	35557 35164	27275 26953	7108 7042	1174 1169	76.71 % 76.65 %	19.99 % 20.03 %	3.30 % 3.32 %
Pets	35935 35792	29012 28978	5850 5776	1073 1038	80.73 % 80.96 %	16.28 % 16.14 %	2.99 % 2.90 %
Sport & Fitness	35694 35722	27777 27820	6754 6738	1163 1164	77.82 % 77.88 %	18.92 % 18.86 %	3.26 % 3.26 %
Job & Career	35317 35725	27196 27515	6874 6961	1247 1249	77.01 % 77.02 %	19.46 % 19.48 %	3.53 % 3.50 %
Dating	36035 35456	26715 26384	8088 7761	1232 1311	74.14 % 74.41 %	22.44 % 21.89 %	3.42 % 3.70 %
Other	35561 35620	28797 28875	5732 5659	1032 1086	80.98 % 81.06 %	16.12 % 15.89 %	2.90 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 44467	33939 33557	9717 9325	1636 1585	74.93 % 75.46 %	21.45 % 20.97 %	3.61 % 3.56 %
Outlook Mail	45187 44712	34329 34124	9266 9005	1592 1583	75.97 % 76.32 %	20.51 % 20.14 %	3.52 % 3.54 %
Yahoo Mail	44916 44316	35280 34788	8212 8079	1424 1449	78.55 % 78.50 %	18.28 % 18.23 %	3.17 % 3.27 %
AOL Mail	44547 45050	35030 35324	8124 8238	1393 1488	78.64 % 78.41 %	18.24 % 18.29 %	3.13 % 3.30 %
Mail.com	44953 44982	35824 35800	7766 7798	1363 1384	79.69 % 79.59 %	17.28 % 17.34 %	3.03 % 3.08 %
Yandex Mail	45211 44497	34808 34318	8870 8646	1533 1533	76.99 % 77.12 %	19.62 % 19.43 %	3.39 % 3.45 %
GMX Mail	45129 44639	35820 35564	7989 7773	1320 1302	79.37 % 79.67 %	17.70 % 17.41 %	2.92 % 2.92 %
Zoho Mail	44566 45158	35941 36335	7315 7466	1310 1357	80.65 % 80.46 %	16.41 % 16.53 %	2.94 % 3.01 %
ProtonMail	44601 44487	36128 35967	7265 7284	1208 1236	81.00 % 80.85 %	16.29 % 16.37 %	2.71 % 2.78 %
Custom Mail	44682 44229	36559 36263	6890 6766	1233 1200	81.82 % 81.99 %	15.42 % 15.30 %	2.76 % 2.71 %
iCloud Mail	5314 5407	4178 4236	915 903	221 268	78.62 % 78.34 %	17.22 % 16.70 %	4.16 % 4.96 %
Tuta	5564 5471	4714 4648	677 648	173 175	84.72 % 84.96 %	12.17 % 11.84 %	3.11 % 3.20 %
Juno.com	5446 5261	4651 4520	627 582	168 159	85.40 % 85.92 %	11.51 % 11.06 %	3.08 % 3.02 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.