HubSpot and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 453.961	359.849 358.213	82.504 81.360	14.301 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 78.91 %	18.07 % 17.92 %	3.13 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 35063	28885 28736	5425 5396	969 931	81.88 % 81.96 %	15.38 % 15.39 %	2.75 % 2.66 %
Elektronics	35256 34810	28050 27745	6192 6012	1014 1053	79.56 % 79.70 %	17.56 % 17.27 %	2.88 % 3.02 %
Entertainment	35251 34724	27666 27328	6396 6242	1189 1154	78.48 % 78.70 %	18.14 % 17.98 %	3.37 % 3.32 %
Cosmetics & Beauty	35321 34949	27763 27489	6434 6322	1124 1138	78.60 % 78.65 %	18.22 % 18.09 %	3.18 % 3.26 %
Food & Drink	34914 35286	28512 28773	5385 5511	1017 1002	81.66 % 81.54 %	15.42 % 15.62 %	2.91 % 2.84 %
Home & Garden	35241 35139	28865 28778	5399 5381	977 980	81.91 % 81.90 %	15.32 % 15.31 %	2.77 % 2.79 %
Finance	35273 34451	26648 26078	7408 7113	1217 1260	75.55 % 75.70 %	21.00 % 20.65 %	3.45 % 3.66 %
Health	34872 34485	26713 26399	7011 6943	1148 1143	76.60 % 76.55 %	20.10 % 20.13 %	3.29 % 3.31 %
Pets	35205 35171	28390 28455	5759 5700	1056 1016	80.64 % 80.90 %	16.36 % 16.21 %	3.00 % 2.89 %
Sport & Fitness	35104 35041	27286 27263	6673 6639	1145 1139	77.73 % 77.80 %	19.01 % 18.95 %	3.26 % 3.25 %
Job & Career	34648 35073	26653 26993	6774 6862	1221 1218	76.93 % 76.96 %	19.55 % 19.56 %	3.52 % 3.47 %
Dating	35384 34779	26182 25838	7991 7661	1211 1280	73.99 % 74.29 %	22.58 % 22.03 %	3.42 % 3.68 %
Other	34906 34990	28236 28338	5657 5578	1013 1074	80.89 % 80.99 %	16.21 % 15.94 %	2.90 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 43802	33411 33060	9600 9206	1596 1536	74.90 % 75.48 %	21.52 % 21.02 %	3.58 % 3.51 %
Outlook Mail	44502 44024	33770 33573	9168 8901	1564 1550	75.88 % 76.26 %	20.60 % 20.22 %	3.51 % 3.52 %
Yahoo Mail	44271 43670	34743 34253	8124 7990	1404 1427	78.48 % 78.44 %	18.35 % 18.30 %	3.17 % 3.27 %
AOL Mail	43866 44401	34462 34784	8034 8150	1370 1467	78.56 % 78.34 %	18.31 % 18.36 %	3.12 % 3.30 %
Mail.com	44268 44321	35247 35253	7681 7714	1340 1354	79.62 % 79.54 %	17.35 % 17.40 %	3.03 % 3.05 %
Yandex Mail	44585 43839	34290 33783	8780 8549	1515 1507	76.91 % 77.06 %	19.69 % 19.50 %	3.40 % 3.44 %
GMX Mail	44430 43921	35220 34947	7910 7691	1300 1283	79.27 % 79.57 %	17.80 % 17.51 %	2.93 % 2.92 %
Zoho Mail	43845 44487	35326 35758	7231 7390	1288 1339	80.57 % 80.38 %	16.49 % 16.61 %	2.94 % 3.01 %
ProtonMail	43918 43835	35532 35400	7193 7212	1193 1223	80.91 % 80.76 %	16.38 % 16.45 %	2.72 % 2.79 %
Custom Mail	44012 43573	35982 35697	6819 6693	1211 1183	81.75 % 81.92 %	15.49 % 15.36 %	2.75 % 2.71 %
iCloud Mail	4641 4725	3635 3704	801 790	205 231	78.32 % 78.39 %	17.26 % 16.72 %	4.42 % 4.89 %
Tuta	4896 4776	4136 4056	603 568	157 152	84.48 % 84.92 %	12.32 % 11.89 %	3.21 % 3.18 %
Juno.com	4813 4587	4095 3945	560 506	158 136	85.08 % 86.00 %	11.64 % 11.03 %	3.28 % 2.96 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.