HubSpot and Rapidmail Email Deliverability Comparison

HubSpot

Rapidmail

In this comparison, the deliverability of HubSpot and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.317 75.947	58.417 58.113	16.122 15.989	1.778 1.845

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.55 % 76.52 %	21.13 % 21.05 %	2.33 % 2.43 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5759 6000	4399 4581	1231 1268	129 151	76.38 % 76.35 %	21.38 % 21.13 %	2.24 % 2.52 %
Elektronics	5987 6019	4618 4666	1228 1221	141 132	77.13 % 77.52 %	20.51 % 20.29 %	2.36 % 2.19 %
Entertainment	5705 5738	4350 4348	1225 1247	130 143	76.25 % 75.78 %	21.47 % 21.73 %	2.28 % 2.49 %
Cosmetics & Beauty	5801 5721	4416 4439	1253 1146	132 136	76.12 % 77.59 %	21.60 % 20.03 %	2.28 % 2.38 %
Food & Drink	5993 5897	4578 4501	1270 1247	145 149	76.39 % 76.33 %	21.19 % 21.15 %	2.42 % 2.53 %
Home & Garden	5838 5697	4482 4305	1223 1255	133 137	76.77 % 75.57 %	20.95 % 22.03 %	2.28 % 2.40 %
Finance	5546 5918	4457 4712	968 1058	121 148	80.36 % 79.62 %	17.45 % 17.88 %	2.18 % 2.50 %
Health	6076 5872	4856 4692	1069 1030	151 150	79.92 % 79.90 %	17.59 % 17.54 %	2.49 % 2.55 %
Pets	6015 5832	4559 4392	1312 1306	144 134	75.79 % 75.31 %	21.81 % 22.39 %	2.39 % 2.30 %
Sport & Fitness	5788 5813	4417 4428	1236 1242	135 143	76.31 % 76.17 %	21.35 % 21.37 %	2.33 % 2.46 %
Job & Career	6033 5522	4488 4089	1407 1309	138 124	74.39 % 74.05 %	23.32 % 23.71 %	2.29 % 2.25 %
Dating	6032 5841	4316 4206	1576 1491	140 144	71.55 % 72.01 %	26.13 % 25.53 %	2.32 % 2.47 %
Other	5744 6077	4481 4754	1124 1169	139 154	78.01 % 78.23 %	19.57 % 19.24 %	2.42 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5435 5377	3926 3919	1378 1327	131 131	72.24 % 72.88 %	25.35 % 24.68 %	2.41 % 2.44 %
Outlook Mail	5458 5385	4093 4014	1252 1237	113 134	74.99 % 74.54 %	22.94 % 22.97 %	2.07 % 2.49 %
Yahoo Mail	5693 5453	4265 4122	1295 1201	133 130	74.92 % 75.59 %	22.75 % 22.02 %	2.34 % 2.38 %
AOL Mail	5472 5547	4130 4171	1215 1242	127 134	75.48 % 75.19 %	22.20 % 22.39 %	2.32 % 2.42 %
Mail.com	5610 5564	4339 4323	1140 1107	131 134	77.34 % 77.70 %	20.32 % 19.90 %	2.34 % 2.41 %
Yandex Mail	5237 5566	3993 4229	1139 1205	105 132	76.25 % 75.98 %	21.75 % 21.65 %	2.00 % 2.37 %
GMX Mail	5568 5330	4176 3979	1264 1221	128 130	75.00 % 74.65 %	22.70 % 22.91 %	2.30 % 2.44 %
Zoho Mail	5406 5635	4191 4386	1080 1107	135 142	77.52 % 77.83 %	19.98 % 19.65 %	2.50 % 2.52 %
ProtonMail	5386 5261	4259 4158	996 975	131 128	79.08 % 79.03 %	18.49 % 18.53 %	2.43 % 2.43 %
Custom Mail	5249 5387	4188 4285	943 966	118 136	79.79 % 79.54 %	17.97 % 17.93 %	2.25 % 2.52 %
iCloud Mail	5507 5390	4018 3899	1347 1363	142 128	72.96 % 72.34 %	24.46 % 25.29 %	2.58 % 2.37 %
Tuta	5269 5276	4132 4142	1014 1013	123 121	78.42 % 78.51 %	19.24 % 19.20 %	2.33 % 2.29 %
Juno.com	5456 5518	4291 4360	1044 1022	121 136	78.65 % 79.01 %	19.13 % 18.52 %	2.22 % 2.46 %
Mailfence	5571 5258	4416 4126	1015 1003	140 129	79.27 % 78.47 %	18.22 % 19.08 %	2.51 % 2.45 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.