HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 40.838	367.201 28.449	83.633 11.943	14.574 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 69.66 %	17.97 % 29.24 %	3.13 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 3108	29467 2310	5498 763	982 35	81.97 % 74.32 %	15.29 % 24.55 %	2.73 % 1.13 %
Elektronics	35933 3168	28618 2203	6274 930	1041 35	79.64 % 69.54 %	17.46 % 29.36 %	2.90 % 1.10 %
Entertainment	35924 3097	28223 2149	6485 920	1216 28	78.56 % 69.39 %	18.05 % 29.71 %	3.38 % 0.90 %
Cosmetics & Beauty	36027 3104	28354 2138	6523 928	1150 38	78.70 % 68.88 %	18.11 % 29.90 %	3.19 % 1.22 %
Food & Drink	35591 2988	29102 2221	5459 729	1030 38	81.77 % 74.33 %	15.34 % 24.40 %	2.89 % 1.27 %
Home & Garden	35908 3198	29439 2374	5472 790	997 34	81.98 % 74.23 %	15.24 % 24.70 %	2.78 % 1.06 %
Finance	35979 3213	27226 2065	7516 1111	1237 37	75.67 % 64.27 %	20.89 % 34.58 %	3.44 % 1.15 %
Health	35557 3194	27275 2052	7108 1109	1174 33	76.71 % 64.25 %	19.99 % 34.72 %	3.30 % 1.03 %
Pets	35935 3075	29012 2277	5850 768	1073 30	80.73 % 74.05 %	16.28 % 24.98 %	2.99 % 0.98 %
Sport & Fitness	35694 3244	27777 2247	6754 961	1163 36	77.82 % 69.27 %	18.92 % 29.62 %	3.26 % 1.11 %
Job & Career	35317 3038	27196 2106	6874 898	1247 34	77.01 % 69.32 %	19.46 % 29.56 %	3.53 % 1.12 %
Dating	36035 3120	26715 1854	8088 1226	1232 40	74.14 % 59.42 %	22.44 % 39.29 %	3.42 % 1.28 %
Other	35561 3291	28797 2453	5732 810	1032 28	80.98 % 74.54 %	16.12 % 24.61 %	2.90 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 3918	33939 2512	9717 1366	1636 40	74.93 % 64.11 %	21.45 % 34.86 %	3.61 % 1.02 %
Outlook Mail	45187 4078	34329 2660	9266 1375	1592 43	75.97 % 65.23 %	20.51 % 33.72 %	3.52 % 1.05 %
Yahoo Mail	44916 4200	35280 2966	8212 1187	1424 47	78.55 % 70.62 %	18.28 % 28.26 %	3.17 % 1.12 %
AOL Mail	44547 4366	35030 3106	8124 1213	1393 47	78.64 % 71.14 %	18.24 % 27.78 %	3.13 % 1.08 %
Mail.com	44953 4218	35824 3033	7766 1137	1363 48	79.69 % 71.91 %	17.28 % 26.96 %	3.03 % 1.14 %
Yandex Mail	45211 4051	34808 2782	8870 1223	1533 46	76.99 % 68.67 %	19.62 % 30.19 %	3.39 % 1.14 %
GMX Mail	45129 4002	35820 2712	7989 1243	1320 47	79.37 % 67.77 %	17.70 % 31.06 %	2.92 % 1.17 %
Zoho Mail	44566 3898	35941 2817	7315 1038	1310 43	80.65 % 72.27 %	16.41 % 26.63 %	2.94 % 1.10 %
ProtonMail	44601 3953	36128 2797	7265 1112	1208 44	81.00 % 70.76 %	16.29 % 28.13 %	2.71 % 1.11 %
Custom Mail	44682 4154	36559 3064	6890 1049	1233 41	81.82 % 73.76 %	15.42 % 25.25 %	2.76 % 0.99 %
iCloud Mail	5314	4178	915	221	78.62 % %	17.22 % %	4.16 % %
Tuta	5564	4714	677	173	84.72 % %	12.17 % %	3.11 % %
Juno.com	5446	4651	627	168	85.40 % %	11.51 % %	3.08 % %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.