HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 40.838	359.849 28.449	82.504 11.943	14.301 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 69.66 %	18.07 % 29.24 %	3.13 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 3108	28885 2310	5425 763	969 35	81.88 % 74.32 %	15.38 % 24.55 %	2.75 % 1.13 %
Elektronics	35256 3168	28050 2203	6192 930	1014 35	79.56 % 69.54 %	17.56 % 29.36 %	2.88 % 1.10 %
Entertainment	35251 3097	27666 2149	6396 920	1189 28	78.48 % 69.39 %	18.14 % 29.71 %	3.37 % 0.90 %
Cosmetics & Beauty	35321 3104	27763 2138	6434 928	1124 38	78.60 % 68.88 %	18.22 % 29.90 %	3.18 % 1.22 %
Food & Drink	34914 2988	28512 2221	5385 729	1017 38	81.66 % 74.33 %	15.42 % 24.40 %	2.91 % 1.27 %
Home & Garden	35241 3198	28865 2374	5399 790	977 34	81.91 % 74.23 %	15.32 % 24.70 %	2.77 % 1.06 %
Finance	35273 3213	26648 2065	7408 1111	1217 37	75.55 % 64.27 %	21.00 % 34.58 %	3.45 % 1.15 %
Health	34872 3194	26713 2052	7011 1109	1148 33	76.60 % 64.25 %	20.10 % 34.72 %	3.29 % 1.03 %
Pets	35205 3075	28390 2277	5759 768	1056 30	80.64 % 74.05 %	16.36 % 24.98 %	3.00 % 0.98 %
Sport & Fitness	35104 3244	27286 2247	6673 961	1145 36	77.73 % 69.27 %	19.01 % 29.62 %	3.26 % 1.11 %
Job & Career	34648 3038	26653 2106	6774 898	1221 34	76.93 % 69.32 %	19.55 % 29.56 %	3.52 % 1.12 %
Dating	35384 3120	26182 1854	7991 1226	1211 40	73.99 % 59.42 %	22.58 % 39.29 %	3.42 % 1.28 %
Other	34906 3291	28236 2453	5657 810	1013 28	80.89 % 74.54 %	16.21 % 24.61 %	2.90 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 3918	33411 2512	9600 1366	1596 40	74.90 % 64.11 %	21.52 % 34.86 %	3.58 % 1.02 %
Outlook Mail	44502 4078	33770 2660	9168 1375	1564 43	75.88 % 65.23 %	20.60 % 33.72 %	3.51 % 1.05 %
Yahoo Mail	44271 4200	34743 2966	8124 1187	1404 47	78.48 % 70.62 %	18.35 % 28.26 %	3.17 % 1.12 %
AOL Mail	43866 4366	34462 3106	8034 1213	1370 47	78.56 % 71.14 %	18.31 % 27.78 %	3.12 % 1.08 %
Mail.com	44268 4218	35247 3033	7681 1137	1340 48	79.62 % 71.91 %	17.35 % 26.96 %	3.03 % 1.14 %
Yandex Mail	44585 4051	34290 2782	8780 1223	1515 46	76.91 % 68.67 %	19.69 % 30.19 %	3.40 % 1.14 %
GMX Mail	44430 4002	35220 2712	7910 1243	1300 47	79.27 % 67.77 %	17.80 % 31.06 %	2.93 % 1.17 %
Zoho Mail	43845 3898	35326 2817	7231 1038	1288 43	80.57 % 72.27 %	16.49 % 26.63 %	2.94 % 1.10 %
ProtonMail	43918 3953	35532 2797	7193 1112	1193 44	80.91 % 70.76 %	16.38 % 28.13 %	2.72 % 1.11 %
Custom Mail	44012 4154	35982 3064	6819 1049	1211 41	81.75 % 73.76 %	15.49 % 25.25 %	2.75 % 0.99 %
iCloud Mail	4641	3635	801	205	78.32 % %	17.26 % %	4.42 % %
Tuta	4896	4136	603	157	84.48 % %	12.32 % %	3.21 % %
Juno.com	4813	4095	560	158	85.08 % %	11.64 % %	3.28 % %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.