HubSpot and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 40.838	345.114 28.449	80.069 11.943	13.678 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 69.66 %	18.24 % 29.24 %	3.12 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 3108	27698 2310	5258 763	927 35	81.75 % 74.32 %	15.52 % 24.55 %	2.74 % 1.13 %
Elektronics	33926 3168	26921 2203	6027 930	978 35	79.35 % 69.54 %	17.77 % 29.36 %	2.88 % 1.10 %
Entertainment	33823 3097	26496 2149	6199 920	1128 28	78.34 % 69.39 %	18.33 % 29.71 %	3.34 % 0.90 %
Cosmetics & Beauty	33971 3104	26646 2138	6251 928	1074 38	78.44 % 68.88 %	18.40 % 29.90 %	3.16 % 1.22 %
Food & Drink	33527 2988	27335 2221	5219 729	973 38	81.53 % 74.33 %	15.57 % 24.40 %	2.90 % 1.27 %
Home & Garden	33831 3198	27669 2374	5231 790	931 34	81.79 % 74.23 %	15.46 % 24.70 %	2.75 % 1.06 %
Finance	33917 3213	25564 2065	7190 1111	1163 37	75.37 % 64.27 %	21.20 % 34.58 %	3.43 % 1.15 %
Health	33520 3194	25605 2052	6809 1109	1106 33	76.39 % 64.25 %	20.31 % 34.72 %	3.30 % 1.03 %
Pets	33797 3075	27211 2277	5578 768	1008 30	80.51 % 74.05 %	16.50 % 24.98 %	2.98 % 0.98 %
Sport & Fitness	33692 3244	26140 2247	6465 961	1087 36	77.59 % 69.27 %	19.19 % 29.62 %	3.23 % 1.11 %
Job & Career	33381 3038	25631 2106	6576 898	1174 34	76.78 % 69.32 %	19.70 % 29.56 %	3.52 % 1.12 %
Dating	34015 3120	25070 1854	7776 1226	1169 40	73.70 % 59.42 %	22.86 % 39.29 %	3.44 % 1.28 %
Other	33578 3291	27128 2453	5490 810	960 28	80.79 % 74.54 %	16.35 % 24.61 %	2.86 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 3918	32383 2512	9353 1366	1519 40	74.87 % 64.11 %	21.62 % 34.86 %	3.51 % 1.02 %
Outlook Mail	43108 4078	32639 2660	8956 1375	1513 43	75.71 % 65.23 %	20.78 % 33.72 %	3.51 % 1.05 %
Yahoo Mail	42930 4200	33638 2966	7935 1187	1357 47	78.36 % 70.62 %	18.48 % 28.26 %	3.16 % 1.12 %
AOL Mail	42501 4366	33342 3106	7843 1213	1316 47	78.45 % 71.14 %	18.45 % 27.78 %	3.10 % 1.08 %
Mail.com	42947 4218	34146 3033	7504 1137	1297 48	79.51 % 71.91 %	17.47 % 26.96 %	3.02 % 1.14 %
Yandex Mail	43116 4051	33098 2782	8560 1223	1458 46	76.77 % 68.67 %	19.85 % 30.19 %	3.38 % 1.14 %
GMX Mail	43066 4002	34063 2712	7747 1243	1256 47	79.09 % 67.77 %	17.99 % 31.06 %	2.92 % 1.17 %
Zoho Mail	42450 3898	34150 2817	7062 1038	1238 43	80.45 % 72.27 %	16.64 % 26.63 %	2.92 % 1.10 %
ProtonMail	42534 3953	34351 2797	7037 1112	1146 44	80.76 % 70.76 %	16.54 % 28.13 %	2.69 % 1.11 %
Custom Mail	42667 4154	34818 3064	6665 1049	1184 41	81.60 % 73.76 %	15.62 % 25.25 %	2.77 % 0.99 %
iCloud Mail	3292	2580	562	150	78.37 % %	17.07 % %	4.56 % %
Tuta	3521	2962	437	122	84.12 % %	12.41 % %	3.46 % %
Juno.com	3474	2944	408	122	84.74 % %	11.74 % %	3.51 % %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.