HubSpot and mailtrap Email Deliverability Comparison

HubSpot

mailtrap

In this comparison, the deliverability of HubSpot and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.918 64.767	51.754 50.335	12.850 13.133	1.314 1.299

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.51 % 77.72 %	19.49 % 20.28 %	1.99 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5006 4817	3892 3743	1017 984	97 90	77.75 % 77.70 %	20.32 % 20.43 %	1.94 % 1.87 %
Elektronics	4972 5044	3952 3967	926 980	94 97	79.49 % 78.65 %	18.62 % 19.43 %	1.89 % 1.92 %
Entertainment	5114 5093	3993 3959	1024 1037	97 97	78.08 % 77.73 %	20.02 % 20.36 %	1.90 % 1.90 %
Cosmetics & Beauty	4878 4928	3860 3823	919 994	99 111	79.13 % 77.58 %	18.84 % 20.17 %	2.03 % 2.25 %
Food & Drink	5047 4971	3961 3835	983 1039	103 97	78.48 % 77.15 %	19.48 % 20.90 %	2.04 % 1.95 %
Home & Garden	5030 4860	3924 3751	1000 1008	106 101	78.01 % 77.18 %	19.88 % 20.74 %	2.11 % 2.08 %
Finance	5087 4863	4141 3923	845 850	101 90	81.40 % 80.67 %	16.61 % 17.48 %	1.99 % 1.85 %
Health	5242 5070	4295 4102	833 870	114 98	81.93 % 80.91 %	15.89 % 17.16 %	2.17 % 1.93 %
Pets	5249 5092	4084 3947	1065 1037	100 108	77.81 % 77.51 %	20.29 % 20.37 %	1.91 % 2.12 %
Sport & Fitness	5118 5019	3983 3859	1036 1061	99 99	77.82 % 76.89 %	20.24 % 21.14 %	1.93 % 1.97 %
Job & Career	4920 5019	3733 3801	1086 1115	101 103	75.87 % 75.73 %	22.07 % 22.22 %	2.05 % 2.05 %
Dating	5185 5066	3895 3725	1199 1231	91 110	75.12 % 73.53 %	23.12 % 24.30 %	1.76 % 2.17 %
Other	5070 4925	4041 3900	917 927	112 98	79.70 % 79.19 %	18.09 % 18.82 %	2.21 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4574 4705	3413 3484	1063 1116	98 105	74.62 % 74.05 %	23.24 % 23.72 %	2.14 % 2.23 %
Outlook Mail	4751 4682	3647 3528	1018 1067	86 87	76.76 % 75.35 %	21.43 % 22.79 %	1.81 % 1.86 %
Yahoo Mail	4783 4750	3724 3659	963 994	96 97	77.86 % 77.03 %	20.13 % 20.93 %	2.01 % 2.04 %
AOL Mail	4888 4614	3789 3543	1005 975	94 96	77.52 % 76.79 %	20.56 % 21.13 %	1.92 % 2.08 %
Mail.com	4735 4654	3750 3682	902 882	83 90	79.20 % 79.11 %	19.05 % 18.95 %	1.75 % 1.93 %
Yandex Mail	4625 4758	3626 3652	906 1014	93 92	78.40 % 76.75 %	19.59 % 21.31 %	2.01 % 1.93 %
GMX Mail	4740 4704	3654 3605	987 1004	99 95	77.09 % 76.64 %	20.82 % 21.34 %	2.09 % 2.02 %
Zoho Mail	4646 4650	3703 3644	864 912	79 94	79.70 % 78.37 %	18.60 % 19.61 %	1.70 % 2.02 %
ProtonMail	4559 4425	3626 3550	839 787	94 88	79.53 % 80.23 %	18.40 % 17.79 %	2.06 % 1.99 %
Custom Mail	4571 4638	3700 3743	774 804	97 91	80.95 % 80.70 %	16.93 % 17.34 %	2.12 % 1.96 %
iCloud Mail	4710 4496	3519 3360	1100 1045	91 91	74.71 % 74.73 %	23.35 % 23.24 %	1.93 % 2.02 %
Tuta	4704 4555	3810 3614	793 852	101 89	80.99 % 79.34 %	16.86 % 18.70 %	2.15 % 1.95 %
Juno.com	4861 4497	3974 3583	786 819	101 95	81.75 % 79.68 %	16.17 % 18.21 %	2.08 % 2.11 %
Mailfence	4771 4639	3819 3688	850 862	102 89	80.05 % 79.50 %	17.82 % 18.58 %	2.14 % 1.92 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.