HubSpot and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.423 9.079	316.083 7.346	75.022 1.343	12.318 390

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 80.91 %	18.60 % 14.79 %	3.05 % 4.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31130 717	25382 600	4916 93	832 24	81.54 % 83.68 %	15.79 % 12.97 %	2.67 % 3.35 %
Elektronics	31248 649	24699 542	5667 88	882 19	79.04 % 83.51 %	18.14 % 13.56 %	2.82 % 2.93 %
Entertainment	31042 717	24223 584	5801 103	1018 30	78.03 % 81.45 %	18.69 % 14.37 %	3.28 % 4.18 %
Cosmetics & Beauty	31281 661	24453 532	5865 97	963 32	78.17 % 80.48 %	18.75 % 14.67 %	3.08 % 4.84 %
Food & Drink	30817 735	25060 612	4882 91	875 32	81.32 % 83.27 %	15.84 % 12.38 %	2.84 % 4.35 %
Home & Garden	31121 719	25376 599	4902 95	843 25	81.54 % 83.31 %	15.75 % 13.21 %	2.71 % 3.48 %
Finance	31122 727	23346 575	6738 121	1038 31	75.01 % 79.09 %	21.65 % 16.64 %	3.34 % 4.26 %
Health	30698 660	23328 519	6375 105	995 36	75.99 % 78.64 %	20.77 % 15.91 %	3.24 % 5.45 %
Pets	31152 680	25021 556	5234 98	897 26	80.32 % 81.76 %	16.80 % 14.41 %	2.88 % 3.82 %
Sport & Fitness	31046 701	23992 550	6062 112	992 39	77.28 % 78.46 %	19.53 % 15.98 %	3.20 % 5.56 %
Job & Career	30722 776	23506 613	6139 130	1077 33	76.51 % 78.99 %	19.98 % 16.75 %	3.51 % 4.25 %
Dating	31106 670	22770 524	7296 117	1040 29	73.20 % 78.21 %	23.46 % 17.46 %	3.34 % 4.33 %
Other	30938 667	24927 540	5145 93	866 34	80.57 % 80.96 %	16.63 % 13.94 %	2.80 % 5.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40476 712	30261 533	8833 138	1382 41	74.76 % 74.86 %	21.82 % 19.38 %	3.41 % 5.76 %
Outlook Mail	40491 725	30539 565	8543 123	1409 37	75.42 % 77.93 %	21.10 % 16.97 %	3.48 % 5.10 %
Yahoo Mail	40202 679	31413 557	7531 102	1258 20	78.14 % 82.03 %	18.73 % 15.02 %	3.13 % 2.95 %
AOL Mail	39757 674	31106 536	7444 104	1207 34	78.24 % 79.53 %	18.72 % 15.43 %	3.04 % 5.04 %
Mail.com	40160 697	31850 571	7115 97	1195 29	79.31 % 81.92 %	17.72 % 13.92 %	2.98 % 4.16 %
Yandex Mail	40450 745	30967 582	8140 123	1343 40	76.56 % 78.12 %	20.12 % 16.51 %	3.32 % 5.37 %
GMX Mail	40450 642	31876 539	7414 84	1160 19	78.80 % 83.96 %	18.33 % 13.08 %	2.87 % 2.96 %
Zoho Mail	39721 686	31860 569	6714 89	1147 28	80.21 % 82.94 %	16.90 % 12.97 %	2.89 % 4.08 %
ProtonMail	39914 687	32131 571	6726 85	1057 31	80.50 % 83.11 %	16.85 % 12.37 %	2.65 % 4.51 %
Custom Mail	39775 698	32374 585	6310 90	1091 23	81.39 % 83.81 %	15.86 % 12.89 %	2.74 % 3.30 %
iCloud Mail	635 694	502 529	100 126	33 39	79.06 % 76.22 %	15.75 % 18.16 %	5.20 % 5.62 %
Tuta	689 687	596 577	77 88	16 22	86.50 % 83.99 %	11.18 % 12.81 %	2.32 % 3.20 %
Juno.com	703 753	608 632	75 94	20 27	86.49 % 83.93 %	10.67 % 12.48 %	2.84 % 3.59 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.