HubSpot and mailtrap Email Deliverability Comparison

HubSpot

mailtrap

In this comparison, the deliverability of HubSpot and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.221 63.318	52.236 50.377	11.235 12.086	1.172 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.34 % 79.56 %	17.49 % 19.09 %	1.82 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4948 4783	4000 3791	875 902	96 100	80.84 % 79.26 %	17.68 % 18.86 %	1.94 % 2.09 %
Elektronics	4767 4905	3908 3933	803 904	84 102	81.98 % 80.18 %	16.84 % 18.43 %	1.76 % 2.08 %
Entertainment	4801 4998	3896 3975	843 980	88 101	81.15 % 79.53 %	17.56 % 19.61 %	1.83 % 2.02 %
Cosmetics & Beauty	4762 4737	3897 3770	813 882	88 116	81.84 % 79.59 %	17.07 % 18.62 %	1.85 % 2.45 %
Food & Drink	4908 4617	3987 3647	880 912	92 95	81.23 % 78.99 %	17.93 % 19.75 %	1.87 % 2.06 %
Home & Garden	4970 4836	4027 3828	880 944	93 116	81.03 % 79.16 %	17.71 % 19.52 %	1.87 % 2.40 %
Finance	5054 4687	4233 3831	764 785	93 99	83.76 % 81.74 %	15.12 % 16.75 %	1.84 % 2.11 %
Health	5160 5034	4324 4112	778 854	94 109	83.80 % 81.68 %	15.08 % 16.96 %	1.82 % 2.17 %
Pets	5111 4993	4107 3976	942 962	90 111	80.36 % 79.63 %	18.43 % 19.27 %	1.76 % 2.22 %
Sport & Fitness	5079 4969	4098 3933	916 953	92 107	80.69 % 79.15 %	18.04 % 19.18 %	1.81 % 2.15 %
Job & Career	4919 5014	3914 3909	949 1040	94 115	79.57 % 77.96 %	19.29 % 20.74 %	1.91 % 2.29 %
Dating	4837 4912	3808 3761	976 1093	76 117	78.73 % 76.57 %	20.18 % 22.25 %	1.57 % 2.38 %
Other	4905 4833	4037 3911	816 875	92 105	82.30 % 80.92 %	16.64 % 18.10 %	1.88 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4596 4582	3645 3539	907 991	88 114	79.31 % 77.24 %	19.73 % 21.63 %	1.91 % 2.49 %
Outlook Mail	4930 4660	3947 3641	908 978	87 99	80.06 % 78.13 %	18.42 % 20.99 %	1.76 % 2.12 %
Yahoo Mail	4660 4753	3761 3765	842 927	83 111	80.71 % 79.21 %	18.07 % 19.50 %	1.78 % 2.34 %
AOL Mail	4836 4566	3904 3627	893 882	85 100	80.73 % 79.43 %	18.47 % 19.32 %	1.76 % 2.19 %
Mail.com	4772 4696	3915 3790	813 847	78 97	82.04 % 80.71 %	17.04 % 18.04 %	1.63 % 2.07 %
Yandex Mail	4579 4585	3732 3632	804 904	80 101	81.50 % 79.21 %	17.56 % 19.72 %	1.75 % 2.20 %
GMX Mail	4742 4760	3829 3773	852 937	90 107	80.75 % 79.26 %	17.97 % 19.68 %	1.90 % 2.25 %
Zoho Mail	4617 4625	3788 3700	784 857	78 95	82.04 % 80.00 %	16.98 % 18.53 %	1.69 % 2.05 %
ProtonMail	4548 4507	3748 3646	748 787	89 97	82.41 % 80.90 %	16.45 % 17.46 %	1.96 % 2.15 %
Custom Mail	4592 4804	3825 3904	710 846	85 106	83.30 % 81.27 %	15.46 % 17.61 %	1.85 % 2.21 %
iCloud Mail	4740 4565	3726 3542	955 943	83 103	78.61 % 77.59 %	20.15 % 20.66 %	1.75 % 2.26 %
Tuta	4574 4525	3807 3641	725 803	88 99	83.23 % 80.46 %	15.85 % 17.75 %	1.92 % 2.19 %
Juno.com	4790 4631	3997 3746	726 817	93 103	83.44 % 80.89 %	15.16 % 17.64 %	1.94 % 2.22 %
Mailfence	3245 3059	2612 2431	568 567	65 61	80.49 % 79.47 %	17.50 % 18.54 %	2.00 % 1.99 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.