HubSpot and mailtrap Email Deliverability Comparison

HubSpot

mailtrap

In this comparison, the deliverability of HubSpot and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.818 75.424	59.774 58.342	15.415 15.476	1.629 1.606

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.81 % 77.35 %	20.07 % 20.52 %	2.12 % 2.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5793 5663	4467 4369	1204 1180	122 114	77.11 % 77.15 %	20.78 % 20.84 %	2.11 % 2.01 %
Elektronics	5805 5855	4573 4569	1113 1166	119 120	78.78 % 78.04 %	19.17 % 19.91 %	2.05 % 2.05 %
Entertainment	5906 5925	4577 4593	1210 1212	119 120	77.50 % 77.52 %	20.49 % 20.46 %	2.01 % 2.03 %
Cosmetics & Beauty	5743 5743	4485 4433	1137 1172	121 138	78.10 % 77.19 %	19.80 % 20.41 %	2.11 % 2.40 %
Food & Drink	5927 5745	4604 4399	1192 1224	131 122	77.68 % 76.57 %	20.11 % 21.31 %	2.21 % 2.12 %
Home & Garden	5896 5744	4579 4413	1188 1205	129 126	77.66 % 76.83 %	20.15 % 20.98 %	2.19 % 2.19 %
Finance	5889 5688	4753 4585	1011 990	125 113	80.71 % 80.61 %	17.17 % 17.41 %	2.12 % 1.99 %
Health	6098 5877	4944 4758	1014 996	140 123	81.08 % 80.96 %	16.63 % 16.95 %	2.30 % 2.09 %
Pets	6137 5945	4712 4578	1295 1237	130 130	76.78 % 77.01 %	21.10 % 20.81 %	2.12 % 2.19 %
Sport & Fitness	5937 5805	4587 4435	1230 1247	120 123	77.26 % 76.40 %	20.72 % 21.48 %	2.02 % 2.12 %
Job & Career	5768 5819	4342 4384	1298 1311	128 124	75.28 % 75.34 %	22.50 % 22.53 %	2.22 % 2.13 %
Dating	6041 5903	4489 4328	1440 1445	112 130	74.31 % 73.32 %	23.84 % 24.48 %	1.85 % 2.20 %
Other	5878 5712	4662 4498	1083 1091	133 123	79.31 % 78.75 %	18.42 % 19.10 %	2.26 % 2.15 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5331 5528	3950 4069	1259 1325	122 134	74.09 % 73.61 %	23.62 % 23.97 %	2.29 % 2.42 %
Outlook Mail	5494 5436	4184 4092	1204 1232	106 112	76.16 % 75.28 %	21.91 % 22.66 %	1.93 % 2.06 %
Yahoo Mail	5612 5500	4317 4214	1177 1169	118 117	76.92 % 76.62 %	20.97 % 21.25 %	2.10 % 2.13 %
AOL Mail	5711 5408	4379 4143	1213 1145	119 120	76.68 % 76.61 %	21.24 % 21.17 %	2.08 % 2.22 %
Mail.com	5533 5370	4339 4230	1087 1032	107 108	78.42 % 78.77 %	19.65 % 19.22 %	1.93 % 2.01 %
Yandex Mail	5299 5521	4105 4214	1084 1192	110 115	77.47 % 76.33 %	20.46 % 21.59 %	2.08 % 2.08 %
GMX Mail	5553 5459	4248 4154	1187 1187	118 118	76.50 % 76.09 %	21.38 % 21.74 %	2.12 % 2.16 %
Zoho Mail	5474 5404	4328 4201	1045 1084	101 119	79.06 % 77.74 %	19.09 % 20.06 %	1.85 % 2.20 %
ProtonMail	5290 5296	4177 4218	997 968	116 110	78.96 % 79.65 %	18.85 % 18.28 %	2.19 % 2.08 %
Custom Mail	5366 5395	4303 4346	941 941	122 108	80.19 % 80.56 %	17.54 % 17.44 %	2.27 % 2.00 %
iCloud Mail	5525 5236	4085 3887	1323 1237	117 112	73.94 % 74.24 %	23.95 % 23.62 %	2.12 % 2.14 %
Tuta	5429 5352	4362 4245	945 994	122 113	80.35 % 79.32 %	17.41 % 18.57 %	2.25 % 2.11 %
Juno.com	5676 5182	4595 4104	956 966	125 112	80.95 % 79.20 %	16.84 % 18.64 %	2.20 % 2.16 %
Mailfence	5525 5337	4402 4225	997 1004	126 108	79.67 % 79.16 %	18.05 % 18.81 %	2.28 % 2.02 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.