HubSpot and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 44.825	345.114 36.495	80.069 6.591	13.678 1.739

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 81.42 %	18.24 % 14.70 %	3.12 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 3418	27698 2857	5258 444	927 117	81.75 % 83.59 %	15.52 % 12.99 %	2.74 % 3.42 %
Elektronics	33926 3478	26921 2890	6027 477	978 111	79.35 % 83.09 %	17.77 % 13.71 %	2.88 % 3.19 %
Entertainment	33823 3429	26496 2793	6199 507	1128 129	78.34 % 81.45 %	18.33 % 14.79 %	3.34 % 3.76 %
Cosmetics & Beauty	33971 3395	26646 2747	6251 502	1074 146	78.44 % 80.91 %	18.40 % 14.79 %	3.16 % 4.30 %
Food & Drink	33527 3450	27335 2894	5219 435	973 121	81.53 % 83.88 %	15.57 % 12.61 %	2.90 % 3.51 %
Home & Garden	33831 3451	27669 2896	5231 447	931 108	81.79 % 83.92 %	15.46 % 12.95 %	2.75 % 3.13 %
Finance	33917 3549	25564 2798	7190 593	1163 158	75.37 % 78.84 %	21.20 % 16.71 %	3.43 % 4.45 %
Health	33520 3497	25605 2786	6809 554	1106 157	76.39 % 79.67 %	20.31 % 15.84 %	3.30 % 4.49 %
Pets	33797 3396	27211 2815	5578 468	1008 113	80.51 % 82.89 %	16.50 % 13.78 %	2.98 % 3.33 %
Sport & Fitness	33692 3395	26140 2727	6465 530	1087 138	77.59 % 80.32 %	19.19 % 15.61 %	3.23 % 4.06 %
Job & Career	33381 3468	25631 2741	6576 579	1174 148	76.78 % 79.04 %	19.70 % 16.70 %	3.52 % 4.27 %
Dating	34015 3395	25070 2665	7776 573	1169 157	73.70 % 78.50 %	22.86 % 16.88 %	3.44 % 4.62 %
Other	33578 3504	27128 2886	5490 482	960 136	80.79 % 82.36 %	16.35 % 13.76 %	2.86 % 3.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 3398	32383 2565	9353 660	1519 173	74.87 % 75.49 %	21.62 % 19.42 %	3.51 % 5.09 %
Outlook Mail	43108 3567	32639 2834	8956 582	1513 151	75.71 % 79.45 %	20.78 % 16.32 %	3.51 % 4.23 %
Yahoo Mail	42930 3372	33638 2738	7935 509	1357 125	78.36 % 81.20 %	18.48 % 15.09 %	3.16 % 3.71 %
AOL Mail	42501 3447	33342 2780	7843 522	1316 145	78.45 % 80.65 %	18.45 % 15.14 %	3.10 % 4.21 %
Mail.com	42947 3544	34146 2907	7504 503	1297 134	79.51 % 82.03 %	17.47 % 14.19 %	3.02 % 3.78 %
Yandex Mail	43116 3374	33098 2686	8560 550	1458 138	76.77 % 79.61 %	19.85 % 16.30 %	3.38 % 4.09 %
GMX Mail	43066 3456	34063 2871	7747 459	1256 126	79.09 % 83.07 %	17.99 % 13.28 %	2.92 % 3.65 %
Zoho Mail	42450 3403	34150 2830	7062 441	1238 132	80.45 % 83.16 %	16.64 % 12.96 %	2.92 % 3.88 %
ProtonMail	42534 3442	34351 2904	7037 419	1146 119	80.76 % 84.37 %	16.54 % 12.17 %	2.69 % 3.46 %
Custom Mail	42667 3528	34818 2974	6665 442	1184 112	81.60 % 84.30 %	15.62 % 12.53 %	2.77 % 3.17 %
iCloud Mail	3292 3495	2580 2690	562 642	150 163	78.37 % 76.97 %	17.07 % 18.37 %	4.56 % 4.66 %
Tuta	3521 3355	2962 2805	437 440	122 110	84.12 % 83.61 %	12.41 % 13.11 %	3.46 % 3.28 %
Juno.com	3474 3444	2944 2911	408 422	122 111	84.74 % 84.52 %	11.74 % 12.25 %	3.51 % 3.22 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.