HubSpot and mailtrap Email Deliverability Comparison

HubSpot

mailtrap

In this comparison, the deliverability of HubSpot and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.189 75.185	58.649 57.581	15.766 15.855	1.774 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.98 % 76.59 %	20.69 % 21.09 %	2.33 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5747 5837	4416 4437	1206 1273	125 127	76.84 % 76.02 %	20.98 % 21.81 %	2.18 % 2.18 %
Elektronics	5801 6010	4514 4600	1154 1268	133 142	77.81 % 76.54 %	19.89 % 21.10 %	2.29 % 2.36 %
Entertainment	5782 5923	4434 4570	1221 1217	127 136	76.69 % 77.16 %	21.12 % 20.55 %	2.20 % 2.30 %
Cosmetics & Beauty	5778 5687	4453 4350	1198 1193	127 144	77.07 % 76.49 %	20.73 % 20.98 %	2.20 % 2.53 %
Food & Drink	6016 5844	4623 4458	1247 1250	146 136	76.85 % 76.28 %	20.73 % 21.39 %	2.43 % 2.33 %
Home & Garden	5763 5734	4430 4384	1194 1217	139 133	76.87 % 76.46 %	20.72 % 21.22 %	2.41 % 2.32 %
Finance	5662 5731	4542 4565	988 1041	132 125	80.22 % 79.65 %	17.45 % 18.16 %	2.33 % 2.18 %
Health	5989 5818	4795 4653	1039 1037	155 128	80.06 % 79.98 %	17.35 % 17.82 %	2.59 % 2.20 %
Pets	6008 5837	4556 4437	1305 1262	147 138	75.83 % 76.02 %	21.72 % 21.62 %	2.45 % 2.36 %
Sport & Fitness	5882 5733	4509 4345	1248 1246	125 142	76.66 % 75.79 %	21.22 % 21.73 %	2.13 % 2.48 %
Job & Career	5853 5747	4377 4281	1341 1338	135 128	74.78 % 74.49 %	22.91 % 23.28 %	2.31 % 2.23 %
Dating	6038 5685	4379 4108	1524 1437	135 140	72.52 % 72.26 %	25.24 % 25.28 %	2.24 % 2.46 %
Other	5870 5599	4621 4393	1101 1076	148 130	78.72 % 78.46 %	18.76 % 19.22 %	2.52 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, HubSpot is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5432 5574	3937 4050	1354 1380	141 144	72.48 % 72.66 %	24.93 % 24.76 %	2.60 % 2.58 %
Outlook Mail	5326 5462	4011 4073	1193 1255	122 134	75.31 % 74.57 %	22.40 % 22.98 %	2.29 % 2.45 %
Yahoo Mail	5741 5304	4359 4022	1248 1159	134 123	75.93 % 75.83 %	21.74 % 21.85 %	2.33 % 2.32 %
AOL Mail	5571 5594	4228 4257	1217 1204	126 133	75.89 % 76.10 %	21.85 % 21.52 %	2.26 % 2.38 %
Mail.com	5561 5286	4327 4095	1105 1078	129 113	77.81 % 77.47 %	19.87 % 20.39 %	2.32 % 2.14 %
Yandex Mail	5248 5635	4024 4238	1112 1265	112 132	76.68 % 75.21 %	21.19 % 22.45 %	2.13 % 2.34 %
GMX Mail	5406 5294	4057 3973	1221 1202	128 119	75.05 % 75.05 %	22.59 % 22.70 %	2.37 % 2.25 %
Zoho Mail	5472 5421	4281 4174	1073 1119	118 128	78.23 % 77.00 %	19.61 % 20.64 %	2.16 % 2.36 %
ProtonMail	5282 5263	4144 4160	1010 984	128 119	78.46 % 79.04 %	19.12 % 18.70 %	2.42 % 2.26 %
Custom Mail	5386 5237	4303 4196	960 917	123 124	79.89 % 80.12 %	17.82 % 17.51 %	2.28 % 2.37 %
iCloud Mail	5516 5332	4036 3931	1351 1287	129 114	73.17 % 73.72 %	24.49 % 24.14 %	2.34 % 2.14 %
Tuta	5279 5336	4193 4216	961 998	125 122	79.43 % 79.01 %	18.20 % 18.70 %	2.37 % 2.29 %
Juno.com	5556 5160	4457 4059	972 976	127 125	80.22 % 78.66 %	17.49 % 18.91 %	2.29 % 2.42 %
Mailfence	5413 5287	4292 4137	989 1031	132 119	79.29 % 78.25 %	18.27 % 19.50 %	2.44 % 2.25 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.