HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 438.019	345.114 348.262	80.069 76.745	13.678 13.012

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 79.51 %	18.24 % 17.52 %	3.12 % 2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 33358	27698 27594	5258 4877	927 887	81.75 % 82.72 %	15.52 % 14.62 %	2.74 % 2.66 %
Elektronics	33926 33696	26921 27031	6027 5728	978 937	79.35 % 80.22 %	17.77 % 17.00 %	2.88 % 2.78 %
Entertainment	33823 33364	26496 26523	6199 5877	1128 964	78.34 % 79.50 %	18.33 % 17.61 %	3.34 % 2.89 %
Cosmetics & Beauty	33971 33908	26646 26923	6251 5969	1074 1016	78.44 % 79.40 %	18.40 % 17.60 %	3.16 % 3.00 %
Food & Drink	33527 33580	27335 27659	5219 5067	973 854	81.53 % 82.37 %	15.57 % 15.09 %	2.90 % 2.54 %
Home & Garden	33831 33611	27669 27734	5231 5023	931 854	81.79 % 82.51 %	15.46 % 14.94 %	2.75 % 2.54 %
Finance	33917 33805	25564 25711	7190 6926	1163 1168	75.37 % 76.06 %	21.20 % 20.49 %	3.43 % 3.46 %
Health	33520 33768	25605 25990	6809 6694	1106 1084	76.39 % 76.97 %	20.31 % 19.82 %	3.30 % 3.21 %
Pets	33797 33812	27211 27645	5578 5248	1008 919	80.51 % 81.76 %	16.50 % 15.52 %	2.98 % 2.72 %
Sport & Fitness	33692 33790	26140 26572	6465 6179	1087 1039	77.59 % 78.64 %	19.19 % 18.29 %	3.23 % 3.07 %
Job & Career	33381 33687	25631 26026	6576 6496	1174 1165	76.78 % 77.26 %	19.70 % 19.28 %	3.52 % 3.46 %
Dating	34015 33527	25070 25090	7776 7275	1169 1162	73.70 % 74.84 %	22.86 % 21.70 %	3.44 % 3.47 %
Other	33578 34113	27128 27764	5490 5386	960 963	80.79 % 81.39 %	16.35 % 15.79 %	2.86 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 42551	32383 32409	9353 8719	1519 1423	74.87 % 76.17 %	21.62 % 20.49 %	3.51 % 3.34 %
Outlook Mail	43108 42769	32639 32802	8956 8539	1513 1428	75.71 % 76.70 %	20.78 % 19.97 %	3.51 % 3.34 %
Yahoo Mail	42930 42293	33638 33509	7935 7503	1357 1281	78.36 % 79.23 %	18.48 % 17.74 %	3.16 % 3.03 %
AOL Mail	42501 42916	33342 33951	7843 7659	1316 1306	78.45 % 79.11 %	18.45 % 17.85 %	3.10 % 3.04 %
Mail.com	42947 42938	34146 34545	7504 7191	1297 1202	79.51 % 80.45 %	17.47 % 16.75 %	3.02 % 2.80 %
Yandex Mail	43116 42780	33098 33138	8560 8186	1458 1456	76.77 % 77.46 %	19.85 % 19.14 %	3.38 % 3.40 %
GMX Mail	43066 43418	34063 34750	7747 7506	1256 1162	79.09 % 80.04 %	17.99 % 17.29 %	2.92 % 2.68 %
Zoho Mail	42450 42142	34150 34261	7062 6732	1238 1149	80.45 % 81.30 %	16.64 % 15.97 %	2.92 % 2.73 %
ProtonMail	42534 43037	34351 34933	7037 6982	1146 1122	80.76 % 81.17 %	16.54 % 16.22 %	2.69 % 2.61 %
Custom Mail	42667 42712	34818 35080	6665 6494	1184 1138	81.60 % 82.13 %	15.62 % 15.20 %	2.77 % 2.66 %
iCloud Mail	3292 3500	2580 2804	562 542	150 154	78.37 % 80.11 %	17.07 % 15.49 %	4.56 % 4.40 %
Tuta	3521 3567	2962 3106	437 365	122 96	84.12 % 87.08 %	12.41 % 10.23 %	3.46 % 2.69 %
Juno.com	3474 3396	2944 2974	408 327	122 95	84.74 % 87.57 %	11.74 % 9.63 %	3.51 % 2.80 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.