HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 464.354	367.201 370.365	83.633 80.080	14.574 13.909

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 79.76 %	17.97 % 17.25 %	3.13 % 3.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 35372	29467 29320	5498 5092	982 960	81.97 % 82.89 %	15.29 % 14.40 %	2.73 % 2.71 %
Elektronics	35933 35762	28618 28800	6274 5962	1041 1000	79.64 % 80.53 %	17.46 % 16.67 %	2.90 % 2.80 %
Entertainment	35924 35313	28223 28171	6485 6124	1216 1018	78.56 % 79.78 %	18.05 % 17.34 %	3.38 % 2.88 %
Cosmetics & Beauty	36027 35998	28354 28687	6523 6232	1150 1079	78.70 % 79.69 %	18.11 % 17.31 %	3.19 % 3.00 %
Food & Drink	35591 35519	29102 29329	5459 5274	1030 916	81.77 % 82.57 %	15.34 % 14.85 %	2.89 % 2.58 %
Home & Garden	35908 35581	29439 29436	5472 5238	997 907	81.98 % 82.73 %	15.24 % 14.72 %	2.78 % 2.55 %
Finance	35979 35816	27226 27351	7516 7226	1237 1239	75.67 % 76.37 %	20.89 % 20.18 %	3.44 % 3.46 %
Health	35557 35814	27275 27665	7108 6983	1174 1166	76.71 % 77.25 %	19.99 % 19.50 %	3.30 % 3.26 %
Pets	35935 35882	29012 29409	5850 5503	1073 970	80.73 % 81.96 %	16.28 % 15.34 %	2.99 % 2.70 %
Sport & Fitness	35694 35857	27777 28286	6754 6455	1163 1116	77.82 % 78.89 %	18.92 % 18.00 %	3.26 % 3.11 %
Job & Career	35317 35714	27196 27661	6874 6795	1247 1258	77.01 % 77.45 %	19.46 % 19.03 %	3.53 % 3.52 %
Dating	36035 35582	26715 26757	8088 7575	1232 1250	74.14 % 75.20 %	22.44 % 21.29 %	3.42 % 3.51 %
Other	35561 36144	28797 29493	5732 5621	1032 1030	80.98 % 81.60 %	16.12 % 15.55 %	2.90 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 44574	33939 33977	9717 9069	1636 1528	74.93 % 76.23 %	21.45 % 20.35 %	3.61 % 3.43 %
Outlook Mail	45187 44754	34329 34437	9266 8821	1592 1496	75.97 % 76.95 %	20.51 % 19.71 %	3.52 % 3.34 %
Yahoo Mail	44916 44338	35280 35214	8212 7776	1424 1348	78.55 % 79.42 %	18.28 % 17.54 %	3.17 % 3.04 %
AOL Mail	44547 44912	35030 35605	8124 7926	1393 1381	78.64 % 79.28 %	18.24 % 17.65 %	3.13 % 3.07 %
Mail.com	44953 44967	35824 36274	7766 7435	1363 1258	79.69 % 80.67 %	17.28 % 16.53 %	3.03 % 2.80 %
Yandex Mail	45211 44845	34808 34840	8870 8475	1533 1530	76.99 % 77.69 %	19.62 % 18.90 %	3.39 % 3.41 %
GMX Mail	45129 45377	35820 36431	7989 7719	1320 1227	79.37 % 80.29 %	17.70 % 17.01 %	2.92 % 2.70 %
Zoho Mail	44566 44162	35941 35984	7315 6959	1310 1219	80.65 % 81.48 %	16.41 % 15.76 %	2.94 % 2.76 %
ProtonMail	44601 45200	36128 36806	7265 7208	1208 1186	81.00 % 81.43 %	16.29 % 15.95 %	2.71 % 2.62 %
Custom Mail	44682 44762	36559 36856	6890 6706	1233 1200	81.82 % 82.34 %	15.42 % 14.98 %	2.76 % 2.68 %
iCloud Mail	5314 5534	4178 4420	915 878	221 236	78.62 % 79.87 %	17.22 % 15.87 %	4.16 % 4.26 %
Tuta	5564 5563	4714 4827	677 582	173 154	84.72 % 86.77 %	12.17 % 10.46 %	3.11 % 2.77 %
Juno.com	5446 5366	4651 4694	627 526	168 146	85.40 % 87.48 %	11.51 % 9.80 %	3.08 % 2.72 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.