HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 455.533	359.849 363.045	82.504 78.900	14.301 13.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 79.70 %	18.07 % 17.32 %	3.13 % 2.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 34660	28885 28725	5425 5010	969 925	81.88 % 82.88 %	15.38 % 14.45 %	2.75 % 2.67 %
Elektronics	35256 35099	28050 28234	6192 5883	1014 982	79.56 % 80.44 %	17.56 % 16.76 %	2.88 % 2.80 %
Entertainment	35251 34685	27666 27643	6396 6041	1189 1001	78.48 % 79.70 %	18.14 % 17.42 %	3.37 % 2.89 %
Cosmetics & Beauty	35321 35282	27763 28084	6434 6140	1124 1058	78.60 % 79.60 %	18.22 % 17.40 %	3.18 % 3.00 %
Food & Drink	34914 34849	28512 28753	5385 5198	1017 898	81.66 % 82.51 %	15.42 % 14.92 %	2.91 % 2.58 %
Home & Garden	35241 34914	28865 28875	5399 5159	977 880	81.91 % 82.70 %	15.32 % 14.78 %	2.77 % 2.52 %
Finance	35273 35120	26648 26790	7408 7116	1217 1214	75.55 % 76.28 %	21.00 % 20.26 %	3.45 % 3.46 %
Health	34872 35146	26713 27125	7011 6883	1148 1138	76.60 % 77.18 %	20.10 % 19.58 %	3.29 % 3.24 %
Pets	35205 35163	28390 28803	5759 5409	1056 951	80.64 % 81.91 %	16.36 % 15.38 %	3.00 % 2.70 %
Sport & Fitness	35104 35177	27286 27723	6673 6362	1145 1092	77.73 % 78.81 %	19.01 % 18.09 %	3.26 % 3.10 %
Job & Career	34648 35035	26653 27123	6774 6689	1221 1223	76.93 % 77.42 %	19.55 % 19.09 %	3.52 % 3.49 %
Dating	35384 34905	26182 26221	7991 7466	1211 1218	73.99 % 75.12 %	22.58 % 21.39 %	3.42 % 3.49 %
Other	34906 35498	28236 28946	5657 5544	1013 1008	80.89 % 81.54 %	16.21 % 15.62 %	2.90 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 43874	33411 33441	9600 8942	1596 1491	74.90 % 76.22 %	21.52 % 20.38 %	3.58 % 3.40 %
Outlook Mail	44502 44031	33770 33852	9168 8713	1564 1466	75.88 % 76.88 %	20.60 % 19.79 %	3.51 % 3.33 %
Yahoo Mail	44271 43658	34743 34662	8124 7679	1404 1317	78.48 % 79.39 %	18.35 % 17.59 %	3.17 % 3.02 %
AOL Mail	43866 44257	34462 35071	8034 7834	1370 1352	78.56 % 79.24 %	18.31 % 17.70 %	3.12 % 3.05 %
Mail.com	44268 44283	35247 35697	7681 7353	1340 1233	79.62 % 80.61 %	17.35 % 16.60 %	3.03 % 2.78 %
Yandex Mail	44585 44160	34290 34275	8780 8372	1515 1513	76.91 % 77.62 %	19.69 % 18.96 %	3.40 % 3.43 %
GMX Mail	44430 44728	35220 35875	7910 7644	1300 1209	79.27 % 80.21 %	17.80 % 17.09 %	2.93 % 2.70 %
Zoho Mail	43845 43490	35326 35413	7231 6881	1288 1196	80.57 % 81.43 %	16.49 % 15.82 %	2.94 % 2.75 %
ProtonMail	43918 44510	35532 36215	7193 7133	1193 1162	80.91 % 81.36 %	16.38 % 16.03 %	2.72 % 2.61 %
Custom Mail	44012 44089	35982 36285	6819 6628	1211 1176	81.75 % 82.30 %	15.49 % 15.03 %	2.75 % 2.67 %
iCloud Mail	4641 4851	3635 3885	801 760	205 206	78.32 % 80.09 %	17.26 % 15.67 %	4.42 % 4.25 %
Tuta	4896 4916	4136 4269	603 508	157 139	84.48 % 86.84 %	12.32 % 10.33 %	3.21 % 2.83 %
Juno.com	4813 4686	4095 4105	560 453	158 128	85.08 % 87.60 %	11.64 % 9.67 %	3.28 % 2.73 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.