HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.408 393.150	367.201 302.866	83.633 76.964	14.574 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.90 % 77.04 %	17.97 % 19.58 %	3.13 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35947 29688	29467 23784	5498 5024	982 880	81.97 % 80.11 %	15.29 % 16.92 %	2.73 % 2.96 %
Elektronics	35933 30694	28618 23911	6274 5854	1041 929	79.64 % 77.90 %	17.46 % 19.07 %	2.90 % 3.03 %
Entertainment	35924 30167	28223 23222	6485 5902	1216 1043	78.56 % 76.98 %	18.05 % 19.56 %	3.38 % 3.46 %
Cosmetics & Beauty	36027 30530	28354 23551	6523 6004	1150 975	78.70 % 77.14 %	18.11 % 19.67 %	3.19 % 3.19 %
Food & Drink	35591 30519	29102 24459	5459 5133	1030 927	81.77 % 80.14 %	15.34 % 16.82 %	2.89 % 3.04 %
Home & Garden	35908 30222	29439 24200	5472 5111	997 911	81.98 % 80.07 %	15.24 % 16.91 %	2.78 % 3.01 %
Finance	35979 30341	27226 22294	7516 6899	1237 1148	75.67 % 73.48 %	20.89 % 22.74 %	3.44 % 3.78 %
Health	35557 29945	27275 22376	7108 6489	1174 1080	76.71 % 74.72 %	19.99 % 21.67 %	3.30 % 3.61 %
Pets	35935 30312	29012 23940	5850 5353	1073 1019	80.73 % 78.98 %	16.28 % 17.66 %	2.99 % 3.36 %
Sport & Fitness	35694 29754	27777 22668	6754 6059	1163 1027	77.82 % 76.18 %	18.92 % 20.36 %	3.26 % 3.45 %
Job & Career	35317 30434	27196 22773	6874 6473	1247 1188	77.01 % 74.83 %	19.46 % 21.27 %	3.53 % 3.90 %
Dating	36035 30388	26715 21850	8088 7353	1232 1185	74.14 % 71.90 %	22.44 % 24.20 %	3.42 % 3.90 %
Other	35561 30156	28797 23838	5732 5310	1032 1008	80.98 % 79.05 %	16.12 % 17.61 %	2.90 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45292 39832	33939 29370	9717 8994	1636 1468	74.93 % 73.73 %	21.45 % 22.58 %	3.61 % 3.69 %
Outlook Mail	45187 39308	34329 29211	9266 8600	1592 1497	75.97 % 74.31 %	20.51 % 21.88 %	3.52 % 3.81 %
Yahoo Mail	44916 39728	35280 30512	8212 7852	1424 1364	78.55 % 76.80 %	18.28 % 19.76 %	3.17 % 3.43 %
AOL Mail	44547 39483	35030 30274	8124 7780	1393 1429	78.64 % 76.68 %	18.24 % 19.70 %	3.13 % 3.62 %
Mail.com	44953 39166	35824 30496	7766 7320	1363 1350	79.69 % 77.86 %	17.28 % 18.69 %	3.03 % 3.45 %
Yandex Mail	45211 38650	34808 29125	8870 8096	1533 1429	76.99 % 75.36 %	19.62 % 20.95 %	3.39 % 3.70 %
GMX Mail	45129 39013	35820 30376	7989 7420	1320 1217	79.37 % 77.86 %	17.70 % 19.02 %	2.92 % 3.12 %
Zoho Mail	44566 38996	35941 30789	7315 7018	1310 1189	80.65 % 78.95 %	16.41 % 18.00 %	2.94 % 3.05 %
ProtonMail	44601 39917	36128 31451	7265 7261	1208 1205	81.00 % 78.79 %	16.29 % 18.19 %	2.71 % 3.02 %
Custom Mail	44682 39057	36559 31262	6890 6623	1233 1172	81.82 % 80.04 %	15.42 % 16.96 %	2.76 % 3.00 %
iCloud Mail	5314	4178	915	221	78.62 % %	17.22 % %	4.16 % %
Tuta	5564	4714	677	173	84.72 % %	12.17 % %	3.11 % %
Juno.com	5446	4651	627	168	85.40 % %	11.51 % %	3.08 % %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.