HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
456.654 393.150	359.849 302.866	82.504 76.964	14.301 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 77.04 %	18.07 % 19.58 %	3.13 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35279 29688	28885 23784	5425 5024	969 880	81.88 % 80.11 %	15.38 % 16.92 %	2.75 % 2.96 %
Elektronics	35256 30694	28050 23911	6192 5854	1014 929	79.56 % 77.90 %	17.56 % 19.07 %	2.88 % 3.03 %
Entertainment	35251 30167	27666 23222	6396 5902	1189 1043	78.48 % 76.98 %	18.14 % 19.56 %	3.37 % 3.46 %
Cosmetics & Beauty	35321 30530	27763 23551	6434 6004	1124 975	78.60 % 77.14 %	18.22 % 19.67 %	3.18 % 3.19 %
Food & Drink	34914 30519	28512 24459	5385 5133	1017 927	81.66 % 80.14 %	15.42 % 16.82 %	2.91 % 3.04 %
Home & Garden	35241 30222	28865 24200	5399 5111	977 911	81.91 % 80.07 %	15.32 % 16.91 %	2.77 % 3.01 %
Finance	35273 30341	26648 22294	7408 6899	1217 1148	75.55 % 73.48 %	21.00 % 22.74 %	3.45 % 3.78 %
Health	34872 29945	26713 22376	7011 6489	1148 1080	76.60 % 74.72 %	20.10 % 21.67 %	3.29 % 3.61 %
Pets	35205 30312	28390 23940	5759 5353	1056 1019	80.64 % 78.98 %	16.36 % 17.66 %	3.00 % 3.36 %
Sport & Fitness	35104 29754	27286 22668	6673 6059	1145 1027	77.73 % 76.18 %	19.01 % 20.36 %	3.26 % 3.45 %
Job & Career	34648 30434	26653 22773	6774 6473	1221 1188	76.93 % 74.83 %	19.55 % 21.27 %	3.52 % 3.90 %
Dating	35384 30388	26182 21850	7991 7353	1211 1185	73.99 % 71.90 %	22.58 % 24.20 %	3.42 % 3.90 %
Other	34906 30156	28236 23838	5657 5310	1013 1008	80.89 % 79.05 %	16.21 % 17.61 %	2.90 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 39832	33411 29370	9600 8994	1596 1468	74.90 % 73.73 %	21.52 % 22.58 %	3.58 % 3.69 %
Outlook Mail	44502 39308	33770 29211	9168 8600	1564 1497	75.88 % 74.31 %	20.60 % 21.88 %	3.51 % 3.81 %
Yahoo Mail	44271 39728	34743 30512	8124 7852	1404 1364	78.48 % 76.80 %	18.35 % 19.76 %	3.17 % 3.43 %
AOL Mail	43866 39483	34462 30274	8034 7780	1370 1429	78.56 % 76.68 %	18.31 % 19.70 %	3.12 % 3.62 %
Mail.com	44268 39166	35247 30496	7681 7320	1340 1350	79.62 % 77.86 %	17.35 % 18.69 %	3.03 % 3.45 %
Yandex Mail	44585 38650	34290 29125	8780 8096	1515 1429	76.91 % 75.36 %	19.69 % 20.95 %	3.40 % 3.70 %
GMX Mail	44430 39013	35220 30376	7910 7420	1300 1217	79.27 % 77.86 %	17.80 % 19.02 %	2.93 % 3.12 %
Zoho Mail	43845 38996	35326 30789	7231 7018	1288 1189	80.57 % 78.95 %	16.49 % 18.00 %	2.94 % 3.05 %
ProtonMail	43918 39917	35532 31451	7193 7261	1193 1205	80.91 % 78.79 %	16.38 % 18.19 %	2.72 % 3.02 %
Custom Mail	44012 39057	35982 31262	6819 6623	1211 1172	81.75 % 80.04 %	15.49 % 16.96 %	2.75 % 3.00 %
iCloud Mail	4641	3635	801	205	78.32 % %	17.26 % %	4.42 % %
Tuta	4896	4136	603	157	84.48 % %	12.32 % %	3.21 % %
Juno.com	4813	4095	560	158	85.08 % %	11.64 % %	3.28 % %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.