HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.861 393.150	345.114 302.866	80.069 76.964	13.678 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.64 % 77.04 %	18.24 % 19.58 %	3.12 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33883 29688	27698 23784	5258 5024	927 880	81.75 % 80.11 %	15.52 % 16.92 %	2.74 % 2.96 %
Elektronics	33926 30694	26921 23911	6027 5854	978 929	79.35 % 77.90 %	17.77 % 19.07 %	2.88 % 3.03 %
Entertainment	33823 30167	26496 23222	6199 5902	1128 1043	78.34 % 76.98 %	18.33 % 19.56 %	3.34 % 3.46 %
Cosmetics & Beauty	33971 30530	26646 23551	6251 6004	1074 975	78.44 % 77.14 %	18.40 % 19.67 %	3.16 % 3.19 %
Food & Drink	33527 30519	27335 24459	5219 5133	973 927	81.53 % 80.14 %	15.57 % 16.82 %	2.90 % 3.04 %
Home & Garden	33831 30222	27669 24200	5231 5111	931 911	81.79 % 80.07 %	15.46 % 16.91 %	2.75 % 3.01 %
Finance	33917 30341	25564 22294	7190 6899	1163 1148	75.37 % 73.48 %	21.20 % 22.74 %	3.43 % 3.78 %
Health	33520 29945	25605 22376	6809 6489	1106 1080	76.39 % 74.72 %	20.31 % 21.67 %	3.30 % 3.61 %
Pets	33797 30312	27211 23940	5578 5353	1008 1019	80.51 % 78.98 %	16.50 % 17.66 %	2.98 % 3.36 %
Sport & Fitness	33692 29754	26140 22668	6465 6059	1087 1027	77.59 % 76.18 %	19.19 % 20.36 %	3.23 % 3.45 %
Job & Career	33381 30434	25631 22773	6576 6473	1174 1188	76.78 % 74.83 %	19.70 % 21.27 %	3.52 % 3.90 %
Dating	34015 30388	25070 21850	7776 7353	1169 1185	73.70 % 71.90 %	22.86 % 24.20 %	3.44 % 3.90 %
Other	33578 30156	27128 23838	5490 5310	960 1008	80.79 % 79.05 %	16.35 % 17.61 %	2.86 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43255 39832	32383 29370	9353 8994	1519 1468	74.87 % 73.73 %	21.62 % 22.58 %	3.51 % 3.69 %
Outlook Mail	43108 39308	32639 29211	8956 8600	1513 1497	75.71 % 74.31 %	20.78 % 21.88 %	3.51 % 3.81 %
Yahoo Mail	42930 39728	33638 30512	7935 7852	1357 1364	78.36 % 76.80 %	18.48 % 19.76 %	3.16 % 3.43 %
AOL Mail	42501 39483	33342 30274	7843 7780	1316 1429	78.45 % 76.68 %	18.45 % 19.70 %	3.10 % 3.62 %
Mail.com	42947 39166	34146 30496	7504 7320	1297 1350	79.51 % 77.86 %	17.47 % 18.69 %	3.02 % 3.45 %
Yandex Mail	43116 38650	33098 29125	8560 8096	1458 1429	76.77 % 75.36 %	19.85 % 20.95 %	3.38 % 3.70 %
GMX Mail	43066 39013	34063 30376	7747 7420	1256 1217	79.09 % 77.86 %	17.99 % 19.02 %	2.92 % 3.12 %
Zoho Mail	42450 38996	34150 30789	7062 7018	1238 1189	80.45 % 78.95 %	16.64 % 18.00 %	2.92 % 3.05 %
ProtonMail	42534 39917	34351 31451	7037 7261	1146 1205	80.76 % 78.79 %	16.54 % 18.19 %	2.69 % 3.02 %
Custom Mail	42667 39057	34818 31262	6665 6623	1184 1172	81.60 % 80.04 %	15.62 % 16.96 %	2.77 % 3.00 %
iCloud Mail	3292	2580	562	150	78.37 % %	17.07 % %	4.56 % %
Tuta	3521	2962	437	122	84.12 % %	12.41 % %	3.46 % %
Juno.com	3474	2944	408	122	84.74 % %	11.74 % %	3.51 % %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.