ConvertKit and SendGrid Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendGrid is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendGrid than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 44.630	302.081 35.409	78.208 7.341	14.117 1.880

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendGrid beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 79.34 %	19.83 % 16.45 %	3.58 % 4.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendGrid is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 3531	24204 2886	5178 517	980 128	79.72 % 81.73 %	17.05 % 14.64 %	3.23 % 3.63 %
Elektronics	30287 3448	23385 2744	5902 545	1000 159	77.21 % 79.58 %	19.49 % 15.81 %	3.30 % 4.61 %
Entertainment	30255 3446	23092 2717	6045 576	1118 153	76.32 % 78.85 %	19.98 % 16.72 %	3.70 % 4.44 %
Cosmetics & Beauty	30425 3476	23232 2760	6099 576	1094 140	76.36 % 79.40 %	20.05 % 16.57 %	3.60 % 4.03 %
Food & Drink	30373 3502	24085 2868	5283 510	1005 124	79.30 % 81.90 %	17.39 % 14.56 %	3.31 % 3.54 %
Home & Garden	30268 3408	24131 2774	5167 494	970 140	79.72 % 81.40 %	17.07 % 14.50 %	3.20 % 4.11 %
Finance	30282 3412	22132 2617	6922 632	1228 163	73.09 % 76.70 %	22.86 % 18.52 %	4.06 % 4.78 %
Health	30386 3384	22511 2645	6731 588	1144 151	74.08 % 78.16 %	22.15 % 17.38 %	3.76 % 4.46 %
Pets	30515 3326	24072 2674	5436 508	1007 144	78.89 % 80.40 %	17.81 % 15.27 %	3.30 % 4.33 %
Sport & Fitness	30484 3524	23007 2753	6312 619	1165 152	75.47 % 78.12 %	20.71 % 17.57 %	3.82 % 4.31 %
Job & Career	30364 3437	22710 2661	6456 640	1198 136	74.79 % 77.42 %	21.26 % 18.62 %	3.95 % 3.96 %
Dating	30301 3383	21762 2600	7322 618	1217 165	71.82 % 76.85 %	24.16 % 18.27 %	4.02 % 4.88 %
Other	30104 3353	23758 2710	5355 518	991 125	78.92 % 80.82 %	17.79 % 15.45 %	3.29 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendGrid is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 3332	28873 2455	8892 701	1517 176	73.50 % 73.68 %	22.64 % 21.04 %	3.86 % 5.28 %
Outlook Mail	38997 3377	28821 2603	8633 611	1543 163	73.91 % 77.08 %	22.14 % 18.09 %	3.96 % 4.83 %
Yahoo Mail	40103 3413	30633 2698	8046 572	1424 143	76.39 % 79.05 %	20.06 % 16.76 %	3.55 % 4.19 %
AOL Mail	39425 3581	30059 2809	7908 606	1458 166	76.24 % 78.44 %	20.06 % 16.92 %	3.70 % 4.64 %
Mail.com	38624 3414	30060 2740	7211 537	1353 137	77.83 % 80.26 %	18.67 % 15.73 %	3.50 % 4.01 %
Yandex Mail	38821 3442	29129 2664	8168 617	1524 161	75.03 % 77.40 %	21.04 % 17.93 %	3.93 % 4.68 %
GMX Mail	39819 3346	30627 2737	7798 491	1394 118	76.92 % 81.80 %	19.58 % 14.67 %	3.50 % 3.53 %
Zoho Mail	40117 3381	31303 2743	7430 506	1384 132	78.03 % 81.13 %	18.52 % 14.97 %	3.45 % 3.90 %
ProtonMail	39371 3475	30858 2866	7262 494	1251 115	78.38 % 82.47 %	18.45 % 14.22 %	3.18 % 3.31 %
Custom Mail	39847 3448	31718 2827	6860 491	1269 130	79.60 % 81.99 %	17.22 % 14.24 %	3.18 % 3.77 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.