ConvertKit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 436.190	302.081 343.348	78.208 79.100	14.117 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.72 %	19.83 % 18.13 %	3.58 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 33701	24204 27559	5178 5247	980 895	79.72 % 81.78 %	17.05 % 15.57 %	3.23 % 2.66 %
Elektronics	30287 33461	23385 26609	5902 5850	1000 1002	77.21 % 79.52 %	19.49 % 17.48 %	3.30 % 2.99 %
Entertainment	30255 33394	23092 26225	6045 6072	1118 1097	76.32 % 78.53 %	19.98 % 18.18 %	3.70 % 3.29 %
Cosmetics & Beauty	30425 33640	23232 26388	6099 6156	1094 1096	76.36 % 78.44 %	20.05 % 18.30 %	3.60 % 3.26 %
Food & Drink	30373 33931	24085 27601	5283 5369	1005 961	79.30 % 81.34 %	17.39 % 15.82 %	3.31 % 2.83 %
Home & Garden	30268 33678	24131 27517	5167 5222	970 939	79.72 % 81.71 %	17.07 % 15.51 %	3.20 % 2.79 %
Finance	30282 33034	22132 24939	6922 6901	1228 1194	73.09 % 75.49 %	22.86 % 20.89 %	4.06 % 3.61 %
Health	30386 33169	22511 25307	6731 6764	1144 1098	74.08 % 76.30 %	22.15 % 20.39 %	3.76 % 3.31 %
Pets	30515 33710	24072 27220	5436 5524	1007 966	78.89 % 80.75 %	17.81 % 16.39 %	3.30 % 2.87 %
Sport & Fitness	30484 33722	23007 26166	6312 6462	1165 1094	75.47 % 77.59 %	20.71 % 19.16 %	3.82 % 3.24 %
Job & Career	30364 33729	22710 25902	6456 6663	1198 1164	74.79 % 76.79 %	21.26 % 19.75 %	3.95 % 3.45 %
Dating	30301 33411	21762 24742	7322 7452	1217 1217	71.82 % 74.05 %	24.16 % 22.30 %	4.02 % 3.64 %
Other	30104 33610	23758 27173	5355 5418	991 1019	78.92 % 80.85 %	17.79 % 16.12 %	3.29 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 42459	28873 32013	8892 8979	1517 1467	73.50 % 75.40 %	22.64 % 21.15 %	3.86 % 3.46 %
Outlook Mail	38997 42675	28821 32474	8633 8706	1543 1495	73.91 % 76.10 %	22.14 % 20.40 %	3.96 % 3.50 %
Yahoo Mail	40103 42367	30633 33166	8046 7822	1424 1379	76.39 % 78.28 %	20.06 % 18.46 %	3.55 % 3.25 %
AOL Mail	39425 42978	30059 33608	7908 7959	1458 1411	76.24 % 78.20 %	20.06 % 18.52 %	3.70 % 3.28 %
Mail.com	38624 42878	30060 34039	7211 7537	1353 1302	77.83 % 79.39 %	18.67 % 17.58 %	3.50 % 3.04 %
Yandex Mail	38821 42491	29129 32674	8168 8361	1524 1456	75.03 % 76.90 %	21.04 % 19.68 %	3.93 % 3.43 %
GMX Mail	39819 42555	30627 33775	7798 7535	1394 1245	76.92 % 79.37 %	19.58 % 17.71 %	3.50 % 2.93 %
Zoho Mail	40117 43076	31303 34550	7430 7232	1384 1294	78.03 % 80.21 %	18.52 % 16.79 %	3.45 % 3.00 %
ProtonMail	39371 42480	30858 34228	7262 7072	1251 1180	78.38 % 80.57 %	18.45 % 16.65 %	3.18 % 2.78 %
Custom Mail	39847 42254	31718 34559	6860 6553	1269 1142	79.60 % 81.79 %	17.22 % 15.51 %	3.18 % 2.70 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.