ConvertKit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 462.676	302.081 365.444	78.208 82.513	14.117 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.98 %	19.83 % 17.83 %	3.58 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 35765	24204 29327	5178 5475	980 963	79.72 % 82.00 %	17.05 % 15.31 %	3.23 % 2.69 %
Elektronics	30287 35483	23385 28318	5902 6096	1000 1069	77.21 % 79.81 %	19.49 % 17.18 %	3.30 % 3.01 %
Entertainment	30255 35412	23092 27898	6045 6336	1118 1178	76.32 % 78.78 %	19.98 % 17.89 %	3.70 % 3.33 %
Cosmetics & Beauty	30425 35607	23232 28038	6099 6405	1094 1164	76.36 % 78.74 %	20.05 % 17.99 %	3.60 % 3.27 %
Food & Drink	30373 35941	24085 29336	5283 5582	1005 1023	79.30 % 81.62 %	17.39 % 15.53 %	3.31 % 2.85 %
Home & Garden	30268 35829	24131 29355	5167 5460	970 1014	79.72 % 81.93 %	17.07 % 15.24 %	3.20 % 2.83 %
Finance	30282 35160	22132 26647	6922 7222	1228 1291	73.09 % 75.79 %	22.86 % 20.54 %	4.06 % 3.67 %
Health	30386 35164	22511 26953	6731 7042	1144 1169	74.08 % 76.65 %	22.15 % 20.03 %	3.76 % 3.32 %
Pets	30515 35792	24072 28978	5436 5776	1007 1038	78.89 % 80.96 %	17.81 % 16.14 %	3.30 % 2.90 %
Sport & Fitness	30484 35722	23007 27820	6312 6738	1165 1164	75.47 % 77.88 %	20.71 % 18.86 %	3.82 % 3.26 %
Job & Career	30364 35725	22710 27515	6456 6961	1198 1249	74.79 % 77.02 %	21.26 % 19.48 %	3.95 % 3.50 %
Dating	30301 35456	21762 26384	7322 7761	1217 1311	71.82 % 74.41 %	24.16 % 21.89 %	4.02 % 3.70 %
Other	30104 35620	23758 28875	5355 5659	991 1086	78.92 % 81.06 %	17.79 % 15.89 %	3.29 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 44467	28873 33557	8892 9325	1517 1585	73.50 % 75.46 %	22.64 % 20.97 %	3.86 % 3.56 %
Outlook Mail	38997 44712	28821 34124	8633 9005	1543 1583	73.91 % 76.32 %	22.14 % 20.14 %	3.96 % 3.54 %
Yahoo Mail	40103 44316	30633 34788	8046 8079	1424 1449	76.39 % 78.50 %	20.06 % 18.23 %	3.55 % 3.27 %
AOL Mail	39425 45050	30059 35324	7908 8238	1458 1488	76.24 % 78.41 %	20.06 % 18.29 %	3.70 % 3.30 %
Mail.com	38624 44982	30060 35800	7211 7798	1353 1384	77.83 % 79.59 %	18.67 % 17.34 %	3.50 % 3.08 %
Yandex Mail	38821 44497	29129 34318	8168 8646	1524 1533	75.03 % 77.12 %	21.04 % 19.43 %	3.93 % 3.45 %
GMX Mail	39819 44639	30627 35564	7798 7773	1394 1302	76.92 % 79.67 %	19.58 % 17.41 %	3.50 % 2.92 %
Zoho Mail	40117 45158	31303 36335	7430 7466	1384 1357	78.03 % 80.46 %	18.52 % 16.53 %	3.45 % 3.01 %
ProtonMail	39371 44487	30858 35967	7262 7284	1251 1236	78.38 % 80.85 %	18.45 % 16.37 %	3.18 % 2.78 %
Custom Mail	39847 44229	31718 36263	6860 6766	1269 1200	79.60 % 81.99 %	17.22 % 15.30 %	3.18 % 2.71 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.