ConvertKit and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 453.961	302.081 358.213	78.208 81.360	14.117 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.91 %	19.83 % 17.92 %	3.58 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 35063	24204 28736	5178 5396	980 931	79.72 % 81.96 %	17.05 % 15.39 %	3.23 % 2.66 %
Elektronics	30287 34810	23385 27745	5902 6012	1000 1053	77.21 % 79.70 %	19.49 % 17.27 %	3.30 % 3.02 %
Entertainment	30255 34724	23092 27328	6045 6242	1118 1154	76.32 % 78.70 %	19.98 % 17.98 %	3.70 % 3.32 %
Cosmetics & Beauty	30425 34949	23232 27489	6099 6322	1094 1138	76.36 % 78.65 %	20.05 % 18.09 %	3.60 % 3.26 %
Food & Drink	30373 35286	24085 28773	5283 5511	1005 1002	79.30 % 81.54 %	17.39 % 15.62 %	3.31 % 2.84 %
Home & Garden	30268 35139	24131 28778	5167 5381	970 980	79.72 % 81.90 %	17.07 % 15.31 %	3.20 % 2.79 %
Finance	30282 34451	22132 26078	6922 7113	1228 1260	73.09 % 75.70 %	22.86 % 20.65 %	4.06 % 3.66 %
Health	30386 34485	22511 26399	6731 6943	1144 1143	74.08 % 76.55 %	22.15 % 20.13 %	3.76 % 3.31 %
Pets	30515 35171	24072 28455	5436 5700	1007 1016	78.89 % 80.90 %	17.81 % 16.21 %	3.30 % 2.89 %
Sport & Fitness	30484 35041	23007 27263	6312 6639	1165 1139	75.47 % 77.80 %	20.71 % 18.95 %	3.82 % 3.25 %
Job & Career	30364 35073	22710 26993	6456 6862	1198 1218	74.79 % 76.96 %	21.26 % 19.56 %	3.95 % 3.47 %
Dating	30301 34779	21762 25838	7322 7661	1217 1280	71.82 % 74.29 %	24.16 % 22.03 %	4.02 % 3.68 %
Other	30104 34990	23758 28338	5355 5578	991 1074	78.92 % 80.99 %	17.79 % 15.94 %	3.29 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 43802	28873 33060	8892 9206	1517 1536	73.50 % 75.48 %	22.64 % 21.02 %	3.86 % 3.51 %
Outlook Mail	38997 44024	28821 33573	8633 8901	1543 1550	73.91 % 76.26 %	22.14 % 20.22 %	3.96 % 3.52 %
Yahoo Mail	40103 43670	30633 34253	8046 7990	1424 1427	76.39 % 78.44 %	20.06 % 18.30 %	3.55 % 3.27 %
AOL Mail	39425 44401	30059 34784	7908 8150	1458 1467	76.24 % 78.34 %	20.06 % 18.36 %	3.70 % 3.30 %
Mail.com	38624 44321	30060 35253	7211 7714	1353 1354	77.83 % 79.54 %	18.67 % 17.40 %	3.50 % 3.05 %
Yandex Mail	38821 43839	29129 33783	8168 8549	1524 1507	75.03 % 77.06 %	21.04 % 19.50 %	3.93 % 3.44 %
GMX Mail	39819 43921	30627 34947	7798 7691	1394 1283	76.92 % 79.57 %	19.58 % 17.51 %	3.50 % 2.92 %
Zoho Mail	40117 44487	31303 35758	7430 7390	1384 1339	78.03 % 80.38 %	18.52 % 16.61 %	3.45 % 3.01 %
ProtonMail	39371 43835	30858 35400	7262 7212	1251 1223	78.38 % 80.76 %	18.45 % 16.45 %	3.18 % 2.79 %
Custom Mail	39847 43573	31718 35697	6860 6693	1269 1183	79.60 % 81.92 %	17.22 % 15.36 %	3.18 % 2.71 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.