ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 455.533	302.081 363.045	78.208 78.900	14.117 13.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 79.70 %	19.83 % 17.32 %	3.58 % 2.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 34660	24204 28725	5178 5010	980 925	79.72 % 82.88 %	17.05 % 14.45 %	3.23 % 2.67 %
Elektronics	30287 35099	23385 28234	5902 5883	1000 982	77.21 % 80.44 %	19.49 % 16.76 %	3.30 % 2.80 %
Entertainment	30255 34685	23092 27643	6045 6041	1118 1001	76.32 % 79.70 %	19.98 % 17.42 %	3.70 % 2.89 %
Cosmetics & Beauty	30425 35282	23232 28084	6099 6140	1094 1058	76.36 % 79.60 %	20.05 % 17.40 %	3.60 % 3.00 %
Food & Drink	30373 34849	24085 28753	5283 5198	1005 898	79.30 % 82.51 %	17.39 % 14.92 %	3.31 % 2.58 %
Home & Garden	30268 34914	24131 28875	5167 5159	970 880	79.72 % 82.70 %	17.07 % 14.78 %	3.20 % 2.52 %
Finance	30282 35120	22132 26790	6922 7116	1228 1214	73.09 % 76.28 %	22.86 % 20.26 %	4.06 % 3.46 %
Health	30386 35146	22511 27125	6731 6883	1144 1138	74.08 % 77.18 %	22.15 % 19.58 %	3.76 % 3.24 %
Pets	30515 35163	24072 28803	5436 5409	1007 951	78.89 % 81.91 %	17.81 % 15.38 %	3.30 % 2.70 %
Sport & Fitness	30484 35177	23007 27723	6312 6362	1165 1092	75.47 % 78.81 %	20.71 % 18.09 %	3.82 % 3.10 %
Job & Career	30364 35035	22710 27123	6456 6689	1198 1223	74.79 % 77.42 %	21.26 % 19.09 %	3.95 % 3.49 %
Dating	30301 34905	21762 26221	7322 7466	1217 1218	71.82 % 75.12 %	24.16 % 21.39 %	4.02 % 3.49 %
Other	30104 35498	23758 28946	5355 5544	991 1008	78.92 % 81.54 %	17.79 % 15.62 %	3.29 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 43874	28873 33441	8892 8942	1517 1491	73.50 % 76.22 %	22.64 % 20.38 %	3.86 % 3.40 %
Outlook Mail	38997 44031	28821 33852	8633 8713	1543 1466	73.91 % 76.88 %	22.14 % 19.79 %	3.96 % 3.33 %
Yahoo Mail	40103 43658	30633 34662	8046 7679	1424 1317	76.39 % 79.39 %	20.06 % 17.59 %	3.55 % 3.02 %
AOL Mail	39425 44257	30059 35071	7908 7834	1458 1352	76.24 % 79.24 %	20.06 % 17.70 %	3.70 % 3.05 %
Mail.com	38624 44283	30060 35697	7211 7353	1353 1233	77.83 % 80.61 %	18.67 % 16.60 %	3.50 % 2.78 %
Yandex Mail	38821 44160	29129 34275	8168 8372	1524 1513	75.03 % 77.62 %	21.04 % 18.96 %	3.93 % 3.43 %
GMX Mail	39819 44728	30627 35875	7798 7644	1394 1209	76.92 % 80.21 %	19.58 % 17.09 %	3.50 % 2.70 %
Zoho Mail	40117 43490	31303 35413	7430 6881	1384 1196	78.03 % 81.43 %	18.52 % 15.82 %	3.45 % 2.75 %
ProtonMail	39371 44510	30858 36215	7262 7133	1251 1162	78.38 % 81.36 %	18.45 % 16.03 %	3.18 % 2.61 %
Custom Mail	39847 44089	31718 36285	6860 6628	1269 1176	79.60 % 82.30 %	17.22 % 15.03 %	3.18 % 2.67 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.