ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 464.354	302.081 370.365	78.208 80.080	14.117 13.909

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 79.76 %	19.83 % 17.25 %	3.58 % 3.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 35372	24204 29320	5178 5092	980 960	79.72 % 82.89 %	17.05 % 14.40 %	3.23 % 2.71 %
Elektronics	30287 35762	23385 28800	5902 5962	1000 1000	77.21 % 80.53 %	19.49 % 16.67 %	3.30 % 2.80 %
Entertainment	30255 35313	23092 28171	6045 6124	1118 1018	76.32 % 79.78 %	19.98 % 17.34 %	3.70 % 2.88 %
Cosmetics & Beauty	30425 35998	23232 28687	6099 6232	1094 1079	76.36 % 79.69 %	20.05 % 17.31 %	3.60 % 3.00 %
Food & Drink	30373 35519	24085 29329	5283 5274	1005 916	79.30 % 82.57 %	17.39 % 14.85 %	3.31 % 2.58 %
Home & Garden	30268 35581	24131 29436	5167 5238	970 907	79.72 % 82.73 %	17.07 % 14.72 %	3.20 % 2.55 %
Finance	30282 35816	22132 27351	6922 7226	1228 1239	73.09 % 76.37 %	22.86 % 20.18 %	4.06 % 3.46 %
Health	30386 35814	22511 27665	6731 6983	1144 1166	74.08 % 77.25 %	22.15 % 19.50 %	3.76 % 3.26 %
Pets	30515 35882	24072 29409	5436 5503	1007 970	78.89 % 81.96 %	17.81 % 15.34 %	3.30 % 2.70 %
Sport & Fitness	30484 35857	23007 28286	6312 6455	1165 1116	75.47 % 78.89 %	20.71 % 18.00 %	3.82 % 3.11 %
Job & Career	30364 35714	22710 27661	6456 6795	1198 1258	74.79 % 77.45 %	21.26 % 19.03 %	3.95 % 3.52 %
Dating	30301 35582	21762 26757	7322 7575	1217 1250	71.82 % 75.20 %	24.16 % 21.29 %	4.02 % 3.51 %
Other	30104 36144	23758 29493	5355 5621	991 1030	78.92 % 81.60 %	17.79 % 15.55 %	3.29 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 44574	28873 33977	8892 9069	1517 1528	73.50 % 76.23 %	22.64 % 20.35 %	3.86 % 3.43 %
Outlook Mail	38997 44754	28821 34437	8633 8821	1543 1496	73.91 % 76.95 %	22.14 % 19.71 %	3.96 % 3.34 %
Yahoo Mail	40103 44338	30633 35214	8046 7776	1424 1348	76.39 % 79.42 %	20.06 % 17.54 %	3.55 % 3.04 %
AOL Mail	39425 44912	30059 35605	7908 7926	1458 1381	76.24 % 79.28 %	20.06 % 17.65 %	3.70 % 3.07 %
Mail.com	38624 44967	30060 36274	7211 7435	1353 1258	77.83 % 80.67 %	18.67 % 16.53 %	3.50 % 2.80 %
Yandex Mail	38821 44845	29129 34840	8168 8475	1524 1530	75.03 % 77.69 %	21.04 % 18.90 %	3.93 % 3.41 %
GMX Mail	39819 45377	30627 36431	7798 7719	1394 1227	76.92 % 80.29 %	19.58 % 17.01 %	3.50 % 2.70 %
Zoho Mail	40117 44162	31303 35984	7430 6959	1384 1219	78.03 % 81.48 %	18.52 % 15.76 %	3.45 % 2.76 %
ProtonMail	39371 45200	30858 36806	7262 7208	1251 1186	78.38 % 81.43 %	18.45 % 15.95 %	3.18 % 2.62 %
Custom Mail	39847 44762	31718 36856	6860 6706	1269 1200	79.60 % 82.34 %	17.22 % 14.98 %	3.18 % 2.68 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.