ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 438.019	302.081 348.262	78.208 76.745	14.117 13.012

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 79.51 %	19.83 % 17.52 %	3.58 % 2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 33358	24204 27594	5178 4877	980 887	79.72 % 82.72 %	17.05 % 14.62 %	3.23 % 2.66 %
Elektronics	30287 33696	23385 27031	5902 5728	1000 937	77.21 % 80.22 %	19.49 % 17.00 %	3.30 % 2.78 %
Entertainment	30255 33364	23092 26523	6045 5877	1118 964	76.32 % 79.50 %	19.98 % 17.61 %	3.70 % 2.89 %
Cosmetics & Beauty	30425 33908	23232 26923	6099 5969	1094 1016	76.36 % 79.40 %	20.05 % 17.60 %	3.60 % 3.00 %
Food & Drink	30373 33580	24085 27659	5283 5067	1005 854	79.30 % 82.37 %	17.39 % 15.09 %	3.31 % 2.54 %
Home & Garden	30268 33611	24131 27734	5167 5023	970 854	79.72 % 82.51 %	17.07 % 14.94 %	3.20 % 2.54 %
Finance	30282 33805	22132 25711	6922 6926	1228 1168	73.09 % 76.06 %	22.86 % 20.49 %	4.06 % 3.46 %
Health	30386 33768	22511 25990	6731 6694	1144 1084	74.08 % 76.97 %	22.15 % 19.82 %	3.76 % 3.21 %
Pets	30515 33812	24072 27645	5436 5248	1007 919	78.89 % 81.76 %	17.81 % 15.52 %	3.30 % 2.72 %
Sport & Fitness	30484 33790	23007 26572	6312 6179	1165 1039	75.47 % 78.64 %	20.71 % 18.29 %	3.82 % 3.07 %
Job & Career	30364 33687	22710 26026	6456 6496	1198 1165	74.79 % 77.26 %	21.26 % 19.28 %	3.95 % 3.46 %
Dating	30301 33527	21762 25090	7322 7275	1217 1162	71.82 % 74.84 %	24.16 % 21.70 %	4.02 % 3.47 %
Other	30104 34113	23758 27764	5355 5386	991 963	78.92 % 81.39 %	17.79 % 15.79 %	3.29 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 42551	28873 32409	8892 8719	1517 1423	73.50 % 76.17 %	22.64 % 20.49 %	3.86 % 3.34 %
Outlook Mail	38997 42769	28821 32802	8633 8539	1543 1428	73.91 % 76.70 %	22.14 % 19.97 %	3.96 % 3.34 %
Yahoo Mail	40103 42293	30633 33509	8046 7503	1424 1281	76.39 % 79.23 %	20.06 % 17.74 %	3.55 % 3.03 %
AOL Mail	39425 42916	30059 33951	7908 7659	1458 1306	76.24 % 79.11 %	20.06 % 17.85 %	3.70 % 3.04 %
Mail.com	38624 42938	30060 34545	7211 7191	1353 1202	77.83 % 80.45 %	18.67 % 16.75 %	3.50 % 2.80 %
Yandex Mail	38821 42780	29129 33138	8168 8186	1524 1456	75.03 % 77.46 %	21.04 % 19.14 %	3.93 % 3.40 %
GMX Mail	39819 43418	30627 34750	7798 7506	1394 1162	76.92 % 80.04 %	19.58 % 17.29 %	3.50 % 2.68 %
Zoho Mail	40117 42142	31303 34261	7430 6732	1384 1149	78.03 % 81.30 %	18.52 % 15.97 %	3.45 % 2.73 %
ProtonMail	39371 43037	30858 34933	7262 6982	1251 1122	78.38 % 81.17 %	18.45 % 16.22 %	3.18 % 2.61 %
Custom Mail	39847 42712	31718 35080	6860 6494	1269 1138	79.60 % 82.13 %	17.22 % 15.20 %	3.18 % 2.66 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.