ConvertKit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 61.832	302.081 51.727	78.208 7.939	14.117 2.166

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 83.66 %	19.83 % 12.84 %	3.58 % 3.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 4767	24204 4106	5178 518	980 143	79.72 % 86.13 %	17.05 % 10.87 %	3.23 % 3.00 %
Elektronics	30287 4874	23385 4152	5902 580	1000 142	77.21 % 85.19 %	19.49 % 11.90 %	3.30 % 2.91 %
Entertainment	30255 4794	23092 3993	6045 632	1118 169	76.32 % 83.29 %	19.98 % 13.18 %	3.70 % 3.53 %
Cosmetics & Beauty	30425 4784	23232 3991	6099 613	1094 180	76.36 % 83.42 %	20.05 % 12.81 %	3.60 % 3.76 %
Food & Drink	30373 4759	24085 4089	5283 519	1005 151	79.30 % 85.92 %	17.39 % 10.91 %	3.31 % 3.17 %
Home & Garden	30268 4617	24131 3955	5167 508	970 154	79.72 % 85.66 %	17.07 % 11.00 %	3.20 % 3.34 %
Finance	30282 4732	22132 3841	6922 700	1228 191	73.09 % 81.17 %	22.86 % 14.79 %	4.06 % 4.04 %
Health	30386 4670	22511 3855	6731 651	1144 164	74.08 % 82.55 %	22.15 % 13.94 %	3.76 % 3.51 %
Pets	30515 4823	24072 4101	5436 571	1007 151	78.89 % 85.03 %	17.81 % 11.84 %	3.30 % 3.13 %
Sport & Fitness	30484 4744	23007 3918	6312 665	1165 161	75.47 % 82.59 %	20.71 % 14.02 %	3.82 % 3.39 %
Job & Career	30364 4768	22710 3842	6456 710	1198 216	74.79 % 80.58 %	21.26 % 14.89 %	3.95 % 4.53 %
Dating	30301 4695	21762 3808	7322 701	1217 186	71.82 % 81.11 %	24.16 % 14.93 %	4.02 % 3.96 %
Other	30104 4805	23758 4076	5355 571	991 158	78.92 % 84.83 %	17.79 % 11.88 %	3.29 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 4684	28873 3649	8892 821	1517 214	73.50 % 77.90 %	22.64 % 17.53 %	3.86 % 4.57 %
Outlook Mail	38997 4710	28821 3851	8633 670	1543 189	73.91 % 81.76 %	22.14 % 14.23 %	3.96 % 4.01 %
Yahoo Mail	40103 4666	30633 3887	8046 618	1424 161	76.39 % 83.30 %	20.06 % 13.24 %	3.55 % 3.45 %
AOL Mail	39425 4831	30059 4015	7908 642	1458 174	76.24 % 83.11 %	20.06 % 13.29 %	3.70 % 3.60 %
Mail.com	38624 4833	30060 4080	7211 597	1353 156	77.83 % 84.42 %	18.67 % 12.35 %	3.50 % 3.23 %
Yandex Mail	38821 4769	29129 3895	8168 684	1524 190	75.03 % 81.67 %	21.04 % 14.34 %	3.93 % 3.98 %
GMX Mail	39819 4732	30627 4054	7798 535	1394 143	76.92 % 85.67 %	19.58 % 11.31 %	3.50 % 3.02 %
Zoho Mail	40117 4861	31303 4152	7430 562	1384 147	78.03 % 85.41 %	18.52 % 11.56 %	3.45 % 3.02 %
ProtonMail	39371 4769	30858 4106	7262 507	1251 156	78.38 % 86.10 %	18.45 % 10.63 %	3.18 % 3.27 %
Custom Mail	39847 4632	31718 4010	6860 483	1269 139	79.60 % 86.57 %	17.22 % 10.43 %	3.18 % 3.00 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.