ConvertKit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 44.017	302.081 36.811	78.208 5.653	14.117 1.553

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 83.63 %	19.83 % 12.84 %	3.58 % 3.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 3375	24204 2897	5178 370	980 108	79.72 % 85.84 %	17.05 % 10.96 %	3.23 % 3.20 %
Elektronics	30287 3485	23385 2961	5902 420	1000 104	77.21 % 84.96 %	19.49 % 12.05 %	3.30 % 2.98 %
Entertainment	30255 3422	23092 2847	6045 448	1118 127	76.32 % 83.20 %	19.98 % 13.09 %	3.70 % 3.71 %
Cosmetics & Beauty	30425 3408	23232 2839	6099 438	1094 131	76.36 % 83.30 %	20.05 % 12.85 %	3.60 % 3.84 %
Food & Drink	30373 3326	24085 2871	5283 358	1005 97	79.30 % 86.32 %	17.39 % 10.76 %	3.31 % 2.92 %
Home & Garden	30268 3289	24131 2817	5167 361	970 111	79.72 % 85.65 %	17.07 % 10.98 %	3.20 % 3.37 %
Finance	30282 3340	22132 2716	6922 492	1228 132	73.09 % 81.32 %	22.86 % 14.73 %	4.06 % 3.95 %
Health	30386 3298	22511 2723	6731 460	1144 115	74.08 % 82.57 %	22.15 % 13.95 %	3.76 % 3.49 %
Pets	30515 3447	24072 2919	5436 412	1007 116	78.89 % 84.68 %	17.81 % 11.95 %	3.30 % 3.37 %
Sport & Fitness	30484 3432	23007 2840	6312 478	1165 114	75.47 % 82.75 %	20.71 % 13.93 %	3.82 % 3.32 %
Job & Career	30364 3383	22710 2723	6456 505	1198 155	74.79 % 80.49 %	21.26 % 14.93 %	3.95 % 4.58 %
Dating	30301 3357	21762 2722	7322 500	1217 135	71.82 % 81.08 %	24.16 % 14.89 %	4.02 % 4.02 %
Other	30104 3455	23758 2936	5355 411	991 108	78.92 % 84.98 %	17.79 % 11.90 %	3.29 % 3.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 3389	28873 2640	8892 592	1517 157	73.50 % 77.90 %	22.64 % 17.47 %	3.86 % 4.63 %
Outlook Mail	38997 3331	28821 2726	8633 471	1543 134	73.91 % 81.84 %	22.14 % 14.14 %	3.96 % 4.02 %
Yahoo Mail	40103 3275	30633 2722	8046 433	1424 120	76.39 % 83.11 %	20.06 % 13.22 %	3.55 % 3.66 %
AOL Mail	39425 3411	30059 2835	7908 455	1458 121	76.24 % 83.11 %	20.06 % 13.34 %	3.70 % 3.55 %
Mail.com	38624 3478	30060 2931	7211 431	1353 116	77.83 % 84.27 %	18.67 % 12.39 %	3.50 % 3.34 %
Yandex Mail	38821 3358	29129 2749	8168 482	1524 127	75.03 % 81.86 %	21.04 % 14.35 %	3.93 % 3.78 %
GMX Mail	39819 3384	30627 2890	7798 385	1394 109	76.92 % 85.40 %	19.58 % 11.38 %	3.50 % 3.22 %
Zoho Mail	40117 3471	31303 2971	7430 404	1384 96	78.03 % 85.59 %	18.52 % 11.64 %	3.45 % 2.77 %
ProtonMail	39371 3488	30858 2996	7262 370	1251 122	78.38 % 85.89 %	18.45 % 10.61 %	3.18 % 3.50 %
Custom Mail	39847 3336	31718 2876	6860 349	1269 111	79.60 % 86.21 %	17.22 % 10.46 %	3.18 % 3.33 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.