ConvertKit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 8.801	302.081 7.331	78.208 1.140	14.117 330

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 83.30 %	19.83 % 12.95 %	3.58 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 688	24204 588	5178 77	980 23	79.72 % 85.47 %	17.05 % 11.19 %	3.23 % 3.34 %
Elektronics	30287 679	23385 580	5902 82	1000 17	77.21 % 85.42 %	19.49 % 12.08 %	3.30 % 2.50 %
Entertainment	30255 694	23092 573	6045 91	1118 30	76.32 % 82.56 %	19.98 % 13.11 %	3.70 % 4.32 %
Cosmetics & Beauty	30425 679	23232 558	6099 89	1094 32	76.36 % 82.18 %	20.05 % 13.11 %	3.60 % 4.71 %
Food & Drink	30373 685	24085 594	5283 71	1005 20	79.30 % 86.72 %	17.39 % 10.36 %	3.31 % 2.92 %
Home & Garden	30268 686	24131 588	5167 77	970 21	79.72 % 85.71 %	17.07 % 11.22 %	3.20 % 3.06 %
Finance	30282 639	22132 517	6922 93	1228 29	73.09 % 80.91 %	22.86 % 14.55 %	4.06 % 4.54 %
Health	30386 662	22511 539	6731 96	1144 27	74.08 % 81.42 %	22.15 % 14.50 %	3.76 % 4.08 %
Pets	30515 682	24072 578	5436 81	1007 23	78.89 % 84.75 %	17.81 % 11.88 %	3.30 % 3.37 %
Sport & Fitness	30484 705	23007 574	6312 102	1165 29	75.47 % 81.42 %	20.71 % 14.47 %	3.82 % 4.11 %
Job & Career	30364 659	22710 533	6456 99	1198 27	74.79 % 80.88 %	21.26 % 15.02 %	3.95 % 4.10 %
Dating	30301 633	21762 509	7322 97	1217 27	71.82 % 80.41 %	24.16 % 15.32 %	4.02 % 4.27 %
Other	30104 710	23758 600	5355 85	991 25	78.92 % 84.51 %	17.79 % 11.97 %	3.29 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 688	28873 527	8892 120	1517 41	73.50 % 76.60 %	22.64 % 17.44 %	3.86 % 5.96 %
Outlook Mail	38997 635	28821 522	8633 88	1543 25	73.91 % 82.20 %	22.14 % 13.86 %	3.96 % 3.94 %
Yahoo Mail	40103 683	30633 573	8046 91	1424 19	76.39 % 83.89 %	20.06 % 13.32 %	3.55 % 2.78 %
AOL Mail	39425 736	30059 605	7908 99	1458 32	76.24 % 82.20 %	20.06 % 13.45 %	3.70 % 4.35 %
Mail.com	38624 676	30060 573	7211 82	1353 21	77.83 % 84.76 %	18.67 % 12.13 %	3.50 % 3.11 %
Yandex Mail	38821 650	29129 532	8168 96	1524 22	75.03 % 81.85 %	21.04 % 14.77 %	3.93 % 3.38 %
GMX Mail	39819 652	30627 550	7798 78	1394 24	76.92 % 84.36 %	19.58 % 11.96 %	3.50 % 3.68 %
Zoho Mail	40117 703	31303 600	7430 82	1384 21	78.03 % 85.35 %	18.52 % 11.66 %	3.45 % 2.99 %
ProtonMail	39371 656	30858 558	7262 71	1251 27	78.38 % 85.06 %	18.45 % 10.82 %	3.18 % 4.12 %
Custom Mail	39847 667	31718 572	6860 71	1269 24	79.60 % 85.76 %	17.22 % 10.64 %	3.18 % 3.60 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.