ConvertKit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 70.621	302.081 59.074	78.208 9.097	14.117 2.450

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 83.65 %	19.83 % 12.88 %	3.58 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 5455	24204 4694	5178 596	980 165	79.72 % 86.05 %	17.05 % 10.93 %	3.23 % 3.02 %
Elektronics	30287 5506	23385 4688	5902 657	1000 161	77.21 % 85.14 %	19.49 % 11.93 %	3.30 % 2.92 %
Entertainment	30255 5486	23092 4572	6045 722	1118 192	76.32 % 83.34 %	19.98 % 13.16 %	3.70 % 3.50 %
Cosmetics & Beauty	30425 5455	23232 4544	6099 702	1094 209	76.36 % 83.30 %	20.05 % 12.87 %	3.60 % 3.83 %
Food & Drink	30373 5489	24085 4710	5283 607	1005 172	79.30 % 85.81 %	17.39 % 11.06 %	3.31 % 3.13 %
Home & Garden	30268 5259	24131 4502	5167 580	970 177	79.72 % 85.61 %	17.07 % 11.03 %	3.20 % 3.37 %
Finance	30282 5406	22132 4393	6922 801	1228 212	73.09 % 81.26 %	22.86 % 14.82 %	4.06 % 3.92 %
Health	30386 5332	22511 4404	6731 743	1144 185	74.08 % 82.60 %	22.15 % 13.93 %	3.76 % 3.47 %
Pets	30515 5455	24072 4645	5436 649	1007 161	78.89 % 85.15 %	17.81 % 11.90 %	3.30 % 2.95 %
Sport & Fitness	30484 5451	23007 4507	6312 765	1165 179	75.47 % 82.68 %	20.71 % 14.03 %	3.82 % 3.28 %
Job & Career	30364 5428	22710 4379	6456 809	1198 240	74.79 % 80.67 %	21.26 % 14.90 %	3.95 % 4.42 %
Dating	30301 5361	21762 4345	7322 803	1217 213	71.82 % 81.05 %	24.16 % 14.98 %	4.02 % 3.97 %
Other	30104 5538	23758 4691	5355 663	991 184	78.92 % 84.71 %	17.79 % 11.97 %	3.29 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 5348	28873 4174	8892 941	1517 233	73.50 % 78.05 %	22.64 % 17.60 %	3.86 % 4.36 %
Outlook Mail	38997 5402	28821 4410	8633 775	1543 217	73.91 % 81.64 %	22.14 % 14.35 %	3.96 % 4.02 %
Yahoo Mail	40103 5309	30633 4413	8046 707	1424 189	76.39 % 83.12 %	20.06 % 13.32 %	3.55 % 3.56 %
AOL Mail	39425 5513	30059 4578	7908 737	1458 198	76.24 % 83.04 %	20.06 % 13.37 %	3.70 % 3.59 %
Mail.com	38624 5534	30060 4667	7211 685	1353 182	77.83 % 84.33 %	18.67 % 12.38 %	3.50 % 3.29 %
Yandex Mail	38821 5457	29129 4455	8168 785	1524 217	75.03 % 81.64 %	21.04 % 14.39 %	3.93 % 3.98 %
GMX Mail	39819 5358	30627 4596	7798 605	1394 157	76.92 % 85.78 %	19.58 % 11.29 %	3.50 % 2.93 %
Zoho Mail	40117 5534	31303 4721	7430 639	1384 174	78.03 % 85.31 %	18.52 % 11.55 %	3.45 % 3.14 %
ProtonMail	39371 5446	30858 4692	7262 579	1251 175	78.38 % 86.15 %	18.45 % 10.63 %	3.18 % 3.21 %
Custom Mail	39847 5320	31718 4603	6860 559	1269 158	79.60 % 86.52 %	17.22 % 10.51 %	3.18 % 2.97 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.