ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 464.086	302.081 350.548	78.208 95.358	14.117 18.180

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.54 %	19.83 % 20.55 %	3.58 % 3.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 35672	24204 27961	5178 6451	980 1260	79.72 % 78.38 %	17.05 % 18.08 %	3.23 % 3.53 %
Elektronics	30287 35120	23385 26831	5902 6939	1000 1350	77.21 % 76.40 %	19.49 % 19.76 %	3.30 % 3.84 %
Entertainment	30255 35392	23092 26791	6045 7296	1118 1305	76.32 % 75.70 %	19.98 % 20.61 %	3.70 % 3.69 %
Cosmetics & Beauty	30425 35992	23232 27069	6099 7485	1094 1438	76.36 % 75.21 %	20.05 % 20.80 %	3.60 % 4.00 %
Food & Drink	30373 35937	24085 28143	5283 6513	1005 1281	79.30 % 78.31 %	17.39 % 18.12 %	3.31 % 3.56 %
Home & Garden	30268 35768	24131 28057	5167 6402	970 1309	79.72 % 78.44 %	17.07 % 17.90 %	3.20 % 3.66 %
Finance	30282 36237	22132 26131	6922 8496	1228 1610	73.09 % 72.11 %	22.86 % 23.45 %	4.06 % 4.44 %
Health	30386 35861	22511 26256	6731 8174	1144 1431	74.08 % 73.22 %	22.15 % 22.79 %	3.76 % 3.99 %
Pets	30515 35725	24072 27690	5436 6719	1007 1316	78.89 % 77.51 %	17.81 % 18.81 %	3.30 % 3.68 %
Sport & Fitness	30484 35735	23007 26553	6312 7746	1165 1436	75.47 % 74.31 %	20.71 % 21.68 %	3.82 % 4.02 %
Job & Career	30364 35825	22710 26352	6456 7956	1198 1517	74.79 % 73.56 %	21.26 % 22.21 %	3.95 % 4.23 %
Dating	30301 35402	21762 25218	7322 8596	1217 1588	71.82 % 71.23 %	24.16 % 24.28 %	4.02 % 4.49 %
Other	30104 35420	23758 27496	5355 6585	991 1339	78.92 % 77.63 %	17.79 % 18.59 %	3.29 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 44744	28873 32175	8892 10586	1517 1983	73.50 % 71.91 %	22.64 % 23.66 %	3.86 % 4.43 %
Outlook Mail	38997 45008	28821 32889	8633 10246	1543 1873	73.91 % 73.07 %	22.14 % 22.76 %	3.96 % 4.16 %
Yahoo Mail	40103 44729	30633 33546	8046 9362	1424 1821	76.39 % 75.00 %	20.06 % 20.93 %	3.55 % 4.07 %
AOL Mail	39425 44548	30059 33471	7908 9329	1458 1748	76.24 % 75.13 %	20.06 % 20.94 %	3.70 % 3.92 %
Mail.com	38624 44909	30060 34208	7211 8958	1353 1743	77.83 % 76.17 %	18.67 % 19.95 %	3.50 % 3.88 %
Yandex Mail	38821 44352	29129 32756	8168 9773	1524 1823	75.03 % 73.85 %	21.04 % 22.04 %	3.93 % 4.11 %
GMX Mail	39819 44905	30627 34287	7798 9010	1394 1608	76.92 % 76.35 %	19.58 % 20.06 %	3.50 % 3.58 %
Zoho Mail	40117 44739	31303 34627	7430 8495	1384 1617	78.03 % 77.40 %	18.52 % 18.99 %	3.45 % 3.61 %
ProtonMail	39371 44907	30858 34752	7262 8606	1251 1549	78.38 % 77.39 %	18.45 % 19.16 %	3.18 % 3.45 %
Custom Mail	39847 45066	31718 35291	6860 8179	1269 1596	79.60 % 78.31 %	17.22 % 18.15 %	3.18 % 3.54 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.