ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 455.114	302.081 343.434	78.208 93.932	14.117 17.748

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.46 %	19.83 % 20.64 %	3.58 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 34964	24204 27382	5178 6352	980 1230	79.72 % 78.31 %	17.05 % 18.17 %	3.23 % 3.52 %
Elektronics	30287 34435	23385 26270	5902 6837	1000 1328	77.21 % 76.29 %	19.49 % 19.85 %	3.30 % 3.86 %
Entertainment	30255 34728	23092 26257	6045 7190	1118 1281	76.32 % 75.61 %	19.98 % 20.70 %	3.70 % 3.69 %
Cosmetics & Beauty	30425 35343	23232 26556	6099 7385	1094 1402	76.36 % 75.14 %	20.05 % 20.90 %	3.60 % 3.97 %
Food & Drink	30373 35228	24085 27562	5283 6413	1005 1253	79.30 % 78.24 %	17.39 % 18.20 %	3.31 % 3.56 %
Home & Garden	30268 35059	24131 27476	5167 6305	970 1278	79.72 % 78.37 %	17.07 % 17.98 %	3.20 % 3.65 %
Finance	30282 35532	22132 25601	6922 8366	1228 1565	73.09 % 72.05 %	22.86 % 23.54 %	4.06 % 4.40 %
Health	30386 35163	22511 25712	6731 8056	1144 1395	74.08 % 73.12 %	22.15 % 22.91 %	3.76 % 3.97 %
Pets	30515 34990	24072 27103	5436 6607	1007 1280	78.89 % 77.46 %	17.81 % 18.88 %	3.30 % 3.66 %
Sport & Fitness	30484 35068	23007 26032	6312 7633	1165 1403	75.47 % 74.23 %	20.71 % 21.77 %	3.82 % 4.00 %
Job & Career	30364 35154	22710 25839	6456 7835	1198 1480	74.79 % 73.50 %	21.26 % 22.29 %	3.95 % 4.21 %
Dating	30301 34735	21762 24708	7322 8476	1217 1551	71.82 % 71.13 %	24.16 % 24.40 %	4.02 % 4.47 %
Other	30104 34715	23758 26936	5355 6477	991 1302	78.92 % 77.59 %	17.79 % 18.66 %	3.29 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 44038	28873 31661	8892 10441	1517 1936	73.50 % 71.89 %	22.64 % 23.71 %	3.86 % 4.40 %
Outlook Mail	38997 44353	28821 32388	8633 10127	1543 1838	73.91 % 73.02 %	22.14 % 22.83 %	3.96 % 4.14 %
Yahoo Mail	40103 43961	30633 32939	8046 9233	1424 1789	76.39 % 74.93 %	20.06 % 21.00 %	3.55 % 4.07 %
AOL Mail	39425 43857	30059 32923	7908 9220	1458 1714	76.24 % 75.07 %	20.06 % 21.02 %	3.70 % 3.91 %
Mail.com	38624 44241	30060 33685	7211 8856	1353 1700	77.83 % 76.14 %	18.67 % 20.02 %	3.50 % 3.84 %
Yandex Mail	38821 43691	29129 32244	8168 9657	1524 1790	75.03 % 73.80 %	21.04 % 22.10 %	3.93 % 4.10 %
GMX Mail	39819 44227	30627 33728	7798 8913	1394 1586	76.92 % 76.26 %	19.58 % 20.15 %	3.50 % 3.59 %
Zoho Mail	40117 44018	31303 34041	7430 8391	1384 1586	78.03 % 77.33 %	18.52 % 19.06 %	3.45 % 3.60 %
ProtonMail	39371 44154	30858 34132	7262 8502	1251 1520	78.38 % 77.30 %	18.45 % 19.26 %	3.18 % 3.44 %
Custom Mail	39847 44380	31718 34721	6860 8088	1269 1571	79.60 % 78.24 %	17.22 % 18.22 %	3.18 % 3.54 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.