ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 437.416	302.081 329.481	78.208 90.984	14.117 16.951

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.32 %	19.83 % 20.80 %	3.58 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 33633	24204 26296	5178 6156	980 1181	79.72 % 78.19 %	17.05 % 18.30 %	3.23 % 3.51 %
Elektronics	30287 33067	23385 25160	5902 6626	1000 1281	77.21 % 76.09 %	19.49 % 20.04 %	3.30 % 3.87 %
Entertainment	30255 33409	23092 25210	6045 6969	1118 1230	76.32 % 75.46 %	19.98 % 20.86 %	3.70 % 3.68 %
Cosmetics & Beauty	30425 33960	23232 25482	6099 7148	1094 1330	76.36 % 75.04 %	20.05 % 21.05 %	3.60 % 3.92 %
Food & Drink	30373 33869	24085 26477	5283 6211	1005 1181	79.30 % 78.17 %	17.39 % 18.34 %	3.31 % 3.49 %
Home & Garden	30268 33702	24131 26380	5167 6105	970 1217	79.72 % 78.27 %	17.07 % 18.11 %	3.20 % 3.61 %
Finance	30282 34196	22132 24579	6922 8119	1228 1498	73.09 % 71.88 %	22.86 % 23.74 %	4.06 % 4.38 %
Health	30386 33761	22511 24613	6731 7808	1144 1340	74.08 % 72.90 %	22.15 % 23.13 %	3.76 % 3.97 %
Pets	30515 33650	24072 26030	5436 6397	1007 1223	78.89 % 77.36 %	17.81 % 19.01 %	3.30 % 3.63 %
Sport & Fitness	30484 33697	23007 24975	6312 7388	1165 1334	75.47 % 74.12 %	20.71 % 21.92 %	3.82 % 3.96 %
Job & Career	30364 33798	22710 24807	6456 7583	1198 1408	74.79 % 73.40 %	21.26 % 22.44 %	3.95 % 4.17 %
Dating	30301 33250	21762 23583	7322 8193	1217 1474	71.82 % 70.93 %	24.16 % 24.64 %	4.02 % 4.43 %
Other	30104 33424	23758 25889	5355 6281	991 1254	78.92 % 77.46 %	17.79 % 18.79 %	3.29 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 42689	28873 30666	8892 10156	1517 1867	73.50 % 71.84 %	22.64 % 23.79 %	3.86 % 4.37 %
Outlook Mail	38997 43000	28821 31337	8633 9886	1543 1777	73.91 % 72.88 %	22.14 % 22.99 %	3.96 % 4.13 %
Yahoo Mail	40103 42602	30633 31885	8046 8997	1424 1720	76.39 % 74.84 %	20.06 % 21.12 %	3.55 % 4.04 %
AOL Mail	39425 42494	30059 31852	7908 8983	1458 1659	76.24 % 74.96 %	20.06 % 21.14 %	3.70 % 3.90 %
Mail.com	38624 42966	30060 32673	7211 8651	1353 1642	77.83 % 76.04 %	18.67 % 20.13 %	3.50 % 3.82 %
Yandex Mail	38821 42282	29129 31171	8168 9402	1524 1709	75.03 % 73.72 %	21.04 % 22.24 %	3.93 % 4.04 %
GMX Mail	39819 42859	30627 32630	7798 8704	1394 1525	76.92 % 76.13 %	19.58 % 20.31 %	3.50 % 3.56 %
Zoho Mail	40117 42621	31303 32915	7430 8178	1384 1528	78.03 % 77.23 %	18.52 % 19.19 %	3.45 % 3.59 %
ProtonMail	39371 42689	30858 32934	7262 8292	1251 1463	78.38 % 77.15 %	18.45 % 19.42 %	3.18 % 3.43 %
Custom Mail	39847 43034	31718 33615	6860 7894	1269 1525	79.60 % 78.11 %	17.22 % 18.34 %	3.18 % 3.54 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.