ConvertKit and Kit Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 61.995	302.081 51.860	78.208 7.987	14.117 2.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 83.65 %	19.83 % 12.88 %	3.58 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 4737	24204 4091	5178 514	980 132	79.72 % 86.36 %	17.05 % 10.85 %	3.23 % 2.79 %
Elektronics	30287 4732	23385 4010	5902 563	1000 159	77.21 % 84.74 %	19.49 % 11.90 %	3.30 % 3.36 %
Entertainment	30255 4768	23092 3994	6045 621	1118 153	76.32 % 83.77 %	19.98 % 13.02 %	3.70 % 3.21 %
Cosmetics & Beauty	30425 4743	23232 3955	6099 612	1094 176	76.36 % 83.39 %	20.05 % 12.90 %	3.60 % 3.71 %
Food & Drink	30373 4671	24085 4002	5283 512	1005 157	79.30 % 85.68 %	17.39 % 10.96 %	3.31 % 3.36 %
Home & Garden	30268 4966	24131 4262	5167 546	970 158	79.72 % 85.82 %	17.07 % 10.99 %	3.20 % 3.18 %
Finance	30282 4566	22132 3691	6922 690	1228 185	73.09 % 80.84 %	22.86 % 15.11 %	4.06 % 4.05 %
Health	30386 4844	22511 3976	6731 675	1144 193	74.08 % 82.08 %	22.15 % 13.93 %	3.76 % 3.98 %
Pets	30515 4682	24072 3986	5436 552	1007 144	78.89 % 85.13 %	17.81 % 11.79 %	3.30 % 3.08 %
Sport & Fitness	30484 5030	23007 4164	6312 701	1165 165	75.47 % 82.78 %	20.71 % 13.94 %	3.82 % 3.28 %
Job & Career	30364 4664	22710 3779	6456 694	1198 191	74.79 % 81.02 %	21.26 % 14.88 %	3.95 % 4.10 %
Dating	30301 4875	21762 3965	7322 736	1217 174	71.82 % 81.33 %	24.16 % 15.10 %	4.02 % 3.57 %
Other	30104 4717	23758 3985	5355 571	991 161	78.92 % 84.48 %	17.79 % 12.11 %	3.29 % 3.41 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 4712	28873 3684	8892 816	1517 212	73.50 % 78.18 %	22.64 % 17.32 %	3.86 % 4.50 %
Outlook Mail	38997 4782	28821 3927	8633 679	1543 176	73.91 % 82.12 %	22.14 % 14.20 %	3.96 % 3.68 %
Yahoo Mail	40103 4769	30633 3946	8046 635	1424 188	76.39 % 82.74 %	20.06 % 13.32 %	3.55 % 3.94 %
AOL Mail	39425 4790	30059 3982	7908 646	1458 162	76.24 % 83.13 %	20.06 % 13.49 %	3.70 % 3.38 %
Mail.com	38624 4895	30060 4120	7211 609	1353 166	77.83 % 84.17 %	18.67 % 12.44 %	3.50 % 3.39 %
Yandex Mail	38821 4946	29129 4068	8168 701	1524 177	75.03 % 82.25 %	21.04 % 14.17 %	3.93 % 3.58 %
GMX Mail	39819 4739	30627 4031	7798 547	1394 161	76.92 % 85.06 %	19.58 % 11.54 %	3.50 % 3.40 %
Zoho Mail	40117 4662	31303 3996	7430 527	1384 139	78.03 % 85.71 %	18.52 % 11.30 %	3.45 % 2.98 %
ProtonMail	39371 4884	30858 4208	7262 522	1251 154	78.38 % 86.16 %	18.45 % 10.69 %	3.18 % 3.15 %
Custom Mail	39847 4750	31718 4107	6860 498	1269 145	79.60 % 86.46 %	17.22 % 10.48 %	3.18 % 3.05 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.