ConvertKit and Kit Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 8.857	302.081 7.409	78.208 1.114	14.117 334

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 83.65 %	19.83 % 12.58 %	3.58 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 655	24204 571	5178 69	980 15	79.72 % 87.18 %	17.05 % 10.53 %	3.23 % 2.29 %
Elektronics	30287 705	23385 590	5902 82	1000 33	77.21 % 83.69 %	19.49 % 11.63 %	3.30 % 4.68 %
Entertainment	30255 699	23092 578	6045 90	1118 31	76.32 % 82.69 %	19.98 % 12.88 %	3.70 % 4.43 %
Cosmetics & Beauty	30425 709	23232 585	6099 90	1094 34	76.36 % 82.51 %	20.05 % 12.69 %	3.60 % 4.80 %
Food & Drink	30373 659	24085 569	5283 69	1005 21	79.30 % 86.34 %	17.39 % 10.47 %	3.31 % 3.19 %
Home & Garden	30268 665	24131 571	5167 71	970 23	79.72 % 85.86 %	17.07 % 10.68 %	3.20 % 3.46 %
Finance	30282 647	22132 530	6922 97	1228 20	73.09 % 81.92 %	22.86 % 14.99 %	4.06 % 3.09 %
Health	30386 694	22511 574	6731 92	1144 28	74.08 % 82.71 %	22.15 % 13.26 %	3.76 % 4.03 %
Pets	30515 663	24072 563	5436 76	1007 24	78.89 % 84.92 %	17.81 % 11.46 %	3.30 % 3.62 %
Sport & Fitness	30484 726	23007 604	6312 101	1165 21	75.47 % 83.20 %	20.71 % 13.91 %	3.82 % 2.89 %
Job & Career	30364 673	22710 550	6456 98	1198 25	74.79 % 81.72 %	21.26 % 14.56 %	3.95 % 3.71 %
Dating	30301 706	21762 568	7322 102	1217 36	71.82 % 80.45 %	24.16 % 14.45 %	4.02 % 5.10 %
Other	30104 656	23758 556	5355 77	991 23	78.92 % 84.76 %	17.79 % 11.74 %	3.29 % 3.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 706	28873 544	8892 123	1517 39	73.50 % 77.05 %	22.64 % 17.42 %	3.86 % 5.52 %
Outlook Mail	38997 665	28821 549	8633 89	1543 27	73.91 % 82.56 %	22.14 % 13.38 %	3.96 % 4.06 %
Yahoo Mail	40103 687	30633 570	8046 88	1424 29	76.39 % 82.97 %	20.06 % 12.81 %	3.55 % 4.22 %
AOL Mail	39425 616	30059 507	7908 83	1458 26	76.24 % 82.31 %	20.06 % 13.47 %	3.70 % 4.22 %
Mail.com	38624 681	30060 571	7211 86	1353 24	77.83 % 83.85 %	18.67 % 12.63 %	3.50 % 3.52 %
Yandex Mail	38821 689	29129 563	8168 96	1524 30	75.03 % 81.71 %	21.04 % 13.93 %	3.93 % 4.35 %
GMX Mail	39819 701	30627 602	7798 78	1394 21	76.92 % 85.88 %	19.58 % 11.13 %	3.50 % 3.00 %
Zoho Mail	40117 656	31303 559	7430 74	1384 23	78.03 % 85.21 %	18.52 % 11.28 %	3.45 % 3.51 %
ProtonMail	39371 736	30858 638	7262 77	1251 21	78.38 % 86.68 %	18.45 % 10.46 %	3.18 % 2.85 %
Custom Mail	39847 680	31718 588	6860 67	1269 25	79.60 % 86.47 %	17.22 % 9.85 %	3.18 % 3.68 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.