ConvertKit and Kit Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 44.416	302.081 37.223	78.208 5.651	14.117 1.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 83.81 %	19.83 % 12.72 %	3.58 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 3361	24204 2910	5178 364	980 87	79.72 % 86.58 %	17.05 % 10.83 %	3.23 % 2.59 %
Elektronics	30287 3377	23385 2860	5902 395	1000 122	77.21 % 84.69 %	19.49 % 11.70 %	3.30 % 3.61 %
Entertainment	30255 3442	23092 2884	6045 441	1118 117	76.32 % 83.79 %	19.98 % 12.81 %	3.70 % 3.40 %
Cosmetics & Beauty	30425 3421	23232 2855	6099 435	1094 131	76.36 % 83.46 %	20.05 % 12.72 %	3.60 % 3.83 %
Food & Drink	30373 3326	24085 2853	5283 358	1005 115	79.30 % 85.78 %	17.39 % 10.76 %	3.31 % 3.46 %
Home & Garden	30268 3577	24131 3070	5167 387	970 120	79.72 % 85.83 %	17.07 % 10.82 %	3.20 % 3.35 %
Finance	30282 3282	22132 2664	6922 486	1228 132	73.09 % 81.17 %	22.86 % 14.81 %	4.06 % 4.02 %
Health	30386 3448	22511 2836	6731 472	1144 140	74.08 % 82.25 %	22.15 % 13.69 %	3.76 % 4.06 %
Pets	30515 3305	24072 2824	5436 386	1007 95	78.89 % 85.45 %	17.81 % 11.68 %	3.30 % 2.87 %
Sport & Fitness	30484 3596	23007 2991	6312 495	1165 110	75.47 % 83.18 %	20.71 % 13.77 %	3.82 % 3.06 %
Job & Career	30364 3377	22710 2745	6456 497	1198 135	74.79 % 81.29 %	21.26 % 14.72 %	3.95 % 4.00 %
Dating	30301 3528	21762 2873	7322 526	1217 129	71.82 % 81.43 %	24.16 % 14.91 %	4.02 % 3.66 %
Other	30104 3376	23758 2858	5355 409	991 109	78.92 % 84.66 %	17.79 % 12.11 %	3.29 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 3407	28873 2669	8892 586	1517 152	73.50 % 78.34 %	22.64 % 17.20 %	3.86 % 4.46 %
Outlook Mail	38997 3397	28821 2807	8633 476	1543 114	73.91 % 82.63 %	22.14 % 14.01 %	3.96 % 3.36 %
Yahoo Mail	40103 3466	30633 2863	8046 453	1424 150	76.39 % 82.60 %	20.06 % 13.07 %	3.55 % 4.33 %
AOL Mail	39425 3328	30059 2760	7908 448	1458 120	76.24 % 82.93 %	20.06 % 13.46 %	3.70 % 3.61 %
Mail.com	38624 3516	30060 2966	7211 429	1353 121	77.83 % 84.36 %	18.67 % 12.20 %	3.50 % 3.44 %
Yandex Mail	38821 3515	29129 2901	8168 489	1524 125	75.03 % 82.53 %	21.04 % 13.91 %	3.93 % 3.56 %
GMX Mail	39819 3380	30627 2895	7798 382	1394 103	76.92 % 85.65 %	19.58 % 11.30 %	3.50 % 3.05 %
Zoho Mail	40117 3340	31303 2867	7430 377	1384 96	78.03 % 85.84 %	18.52 % 11.29 %	3.45 % 2.87 %
ProtonMail	39371 3548	30858 3058	7262 378	1251 112	78.38 % 86.19 %	18.45 % 10.65 %	3.18 % 3.16 %
Custom Mail	39847 3393	31718 2934	6860 350	1269 109	79.60 % 86.47 %	17.22 % 10.32 %	3.18 % 3.21 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.