ConvertKit and Kit Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 70.870	302.081 59.155	78.208 9.240	14.117 2.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 83.47 %	19.83 % 13.04 %	3.58 % 3.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 5419	24204 4672	5178 594	980 153	79.72 % 86.22 %	17.05 % 10.96 %	3.23 % 2.82 %
Elektronics	30287 5399	23385 4553	5902 653	1000 193	77.21 % 84.33 %	19.49 % 12.09 %	3.30 % 3.57 %
Entertainment	30255 5474	23092 4567	6045 723	1118 184	76.32 % 83.43 %	19.98 % 13.21 %	3.70 % 3.36 %
Cosmetics & Beauty	30425 5397	23232 4495	6099 700	1094 202	76.36 % 83.29 %	20.05 % 12.97 %	3.60 % 3.74 %
Food & Drink	30373 5336	24085 4555	5283 595	1005 186	79.30 % 85.36 %	17.39 % 11.15 %	3.31 % 3.49 %
Home & Garden	30268 5656	24131 4848	5167 632	970 176	79.72 % 85.71 %	17.07 % 11.17 %	3.20 % 3.11 %
Finance	30282 5244	22132 4237	6922 799	1228 208	73.09 % 80.80 %	22.86 % 15.24 %	4.06 % 3.97 %
Health	30386 5525	22511 4526	6731 779	1144 220	74.08 % 81.92 %	22.15 % 14.10 %	3.76 % 3.98 %
Pets	30515 5343	24072 4543	5436 639	1007 161	78.89 % 85.03 %	17.81 % 11.96 %	3.30 % 3.01 %
Sport & Fitness	30484 5709	23007 4717	6312 803	1165 189	75.47 % 82.62 %	20.71 % 14.07 %	3.82 % 3.31 %
Job & Career	30364 5371	22710 4339	6456 811	1198 221	74.79 % 80.79 %	21.26 % 15.10 %	3.95 % 4.11 %
Dating	30301 5570	21762 4524	7322 850	1217 196	71.82 % 81.22 %	24.16 % 15.26 %	4.02 % 3.52 %
Other	30104 5427	23758 4579	5355 662	991 186	78.92 % 84.37 %	17.79 % 12.20 %	3.29 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 5434	28873 4230	8892 948	1517 256	73.50 % 77.84 %	22.64 % 17.45 %	3.86 % 4.71 %
Outlook Mail	38997 5466	28821 4487	8633 784	1543 195	73.91 % 82.09 %	22.14 % 14.34 %	3.96 % 3.57 %
Yahoo Mail	40103 5430	30633 4481	8046 732	1424 217	76.39 % 82.52 %	20.06 % 13.48 %	3.55 % 4.00 %
AOL Mail	39425 5480	30059 4543	7908 749	1458 188	76.24 % 82.90 %	20.06 % 13.67 %	3.70 % 3.43 %
Mail.com	38624 5555	30060 4664	7211 699	1353 192	77.83 % 83.96 %	18.67 % 12.58 %	3.50 % 3.46 %
Yandex Mail	38821 5623	29129 4613	8168 806	1524 204	75.03 % 82.04 %	21.04 % 14.33 %	3.93 % 3.63 %
GMX Mail	39819 5401	30627 4587	7798 629	1394 185	76.92 % 84.93 %	19.58 % 11.65 %	3.50 % 3.43 %
Zoho Mail	40117 5360	31303 4584	7430 614	1384 162	78.03 % 85.52 %	18.52 % 11.46 %	3.45 % 3.02 %
ProtonMail	39371 5605	30858 4829	7262 608	1251 168	78.38 % 86.16 %	18.45 % 10.85 %	3.18 % 3.00 %
Custom Mail	39847 5428	31718 4684	6860 578	1269 166	79.60 % 86.29 %	17.22 % 10.65 %	3.18 % 3.06 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.