ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 456.654	302.081 359.849	78.208 82.504	14.117 14.301

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.80 %	19.83 % 18.07 %	3.58 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 35279	24204 28885	5178 5425	980 969	79.72 % 81.88 %	17.05 % 15.38 %	3.23 % 2.75 %
Elektronics	30287 35256	23385 28050	5902 6192	1000 1014	77.21 % 79.56 %	19.49 % 17.56 %	3.30 % 2.88 %
Entertainment	30255 35251	23092 27666	6045 6396	1118 1189	76.32 % 78.48 %	19.98 % 18.14 %	3.70 % 3.37 %
Cosmetics & Beauty	30425 35321	23232 27763	6099 6434	1094 1124	76.36 % 78.60 %	20.05 % 18.22 %	3.60 % 3.18 %
Food & Drink	30373 34914	24085 28512	5283 5385	1005 1017	79.30 % 81.66 %	17.39 % 15.42 %	3.31 % 2.91 %
Home & Garden	30268 35241	24131 28865	5167 5399	970 977	79.72 % 81.91 %	17.07 % 15.32 %	3.20 % 2.77 %
Finance	30282 35273	22132 26648	6922 7408	1228 1217	73.09 % 75.55 %	22.86 % 21.00 %	4.06 % 3.45 %
Health	30386 34872	22511 26713	6731 7011	1144 1148	74.08 % 76.60 %	22.15 % 20.10 %	3.76 % 3.29 %
Pets	30515 35205	24072 28390	5436 5759	1007 1056	78.89 % 80.64 %	17.81 % 16.36 %	3.30 % 3.00 %
Sport & Fitness	30484 35104	23007 27286	6312 6673	1165 1145	75.47 % 77.73 %	20.71 % 19.01 %	3.82 % 3.26 %
Job & Career	30364 34648	22710 26653	6456 6774	1198 1221	74.79 % 76.93 %	21.26 % 19.55 %	3.95 % 3.52 %
Dating	30301 35384	21762 26182	7322 7991	1217 1211	71.82 % 73.99 %	24.16 % 22.58 %	4.02 % 3.42 %
Other	30104 34906	23758 28236	5355 5657	991 1013	78.92 % 80.89 %	17.79 % 16.21 %	3.29 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 44607	28873 33411	8892 9600	1517 1596	73.50 % 74.90 %	22.64 % 21.52 %	3.86 % 3.58 %
Outlook Mail	38997 44502	28821 33770	8633 9168	1543 1564	73.91 % 75.88 %	22.14 % 20.60 %	3.96 % 3.51 %
Yahoo Mail	40103 44271	30633 34743	8046 8124	1424 1404	76.39 % 78.48 %	20.06 % 18.35 %	3.55 % 3.17 %
AOL Mail	39425 43866	30059 34462	7908 8034	1458 1370	76.24 % 78.56 %	20.06 % 18.31 %	3.70 % 3.12 %
Mail.com	38624 44268	30060 35247	7211 7681	1353 1340	77.83 % 79.62 %	18.67 % 17.35 %	3.50 % 3.03 %
Yandex Mail	38821 44585	29129 34290	8168 8780	1524 1515	75.03 % 76.91 %	21.04 % 19.69 %	3.93 % 3.40 %
GMX Mail	39819 44430	30627 35220	7798 7910	1394 1300	76.92 % 79.27 %	19.58 % 17.80 %	3.50 % 2.93 %
Zoho Mail	40117 43845	31303 35326	7430 7231	1384 1288	78.03 % 80.57 %	18.52 % 16.49 %	3.45 % 2.94 %
ProtonMail	39371 43918	30858 35532	7262 7193	1251 1193	78.38 % 80.91 %	18.45 % 16.38 %	3.18 % 2.72 %
Custom Mail	39847 44012	31718 35982	6860 6819	1269 1211	79.60 % 81.75 %	17.22 % 15.49 %	3.18 % 2.75 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.