ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 465.408	302.081 367.201	78.208 83.633	14.117 14.574

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.90 %	19.83 % 17.97 %	3.58 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 35947	24204 29467	5178 5498	980 982	79.72 % 81.97 %	17.05 % 15.29 %	3.23 % 2.73 %
Elektronics	30287 35933	23385 28618	5902 6274	1000 1041	77.21 % 79.64 %	19.49 % 17.46 %	3.30 % 2.90 %
Entertainment	30255 35924	23092 28223	6045 6485	1118 1216	76.32 % 78.56 %	19.98 % 18.05 %	3.70 % 3.38 %
Cosmetics & Beauty	30425 36027	23232 28354	6099 6523	1094 1150	76.36 % 78.70 %	20.05 % 18.11 %	3.60 % 3.19 %
Food & Drink	30373 35591	24085 29102	5283 5459	1005 1030	79.30 % 81.77 %	17.39 % 15.34 %	3.31 % 2.89 %
Home & Garden	30268 35908	24131 29439	5167 5472	970 997	79.72 % 81.98 %	17.07 % 15.24 %	3.20 % 2.78 %
Finance	30282 35979	22132 27226	6922 7516	1228 1237	73.09 % 75.67 %	22.86 % 20.89 %	4.06 % 3.44 %
Health	30386 35557	22511 27275	6731 7108	1144 1174	74.08 % 76.71 %	22.15 % 19.99 %	3.76 % 3.30 %
Pets	30515 35935	24072 29012	5436 5850	1007 1073	78.89 % 80.73 %	17.81 % 16.28 %	3.30 % 2.99 %
Sport & Fitness	30484 35694	23007 27777	6312 6754	1165 1163	75.47 % 77.82 %	20.71 % 18.92 %	3.82 % 3.26 %
Job & Career	30364 35317	22710 27196	6456 6874	1198 1247	74.79 % 77.01 %	21.26 % 19.46 %	3.95 % 3.53 %
Dating	30301 36035	21762 26715	7322 8088	1217 1232	71.82 % 74.14 %	24.16 % 22.44 %	4.02 % 3.42 %
Other	30104 35561	23758 28797	5355 5732	991 1032	78.92 % 80.98 %	17.79 % 16.12 %	3.29 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 45292	28873 33939	8892 9717	1517 1636	73.50 % 74.93 %	22.64 % 21.45 %	3.86 % 3.61 %
Outlook Mail	38997 45187	28821 34329	8633 9266	1543 1592	73.91 % 75.97 %	22.14 % 20.51 %	3.96 % 3.52 %
Yahoo Mail	40103 44916	30633 35280	8046 8212	1424 1424	76.39 % 78.55 %	20.06 % 18.28 %	3.55 % 3.17 %
AOL Mail	39425 44547	30059 35030	7908 8124	1458 1393	76.24 % 78.64 %	20.06 % 18.24 %	3.70 % 3.13 %
Mail.com	38624 44953	30060 35824	7211 7766	1353 1363	77.83 % 79.69 %	18.67 % 17.28 %	3.50 % 3.03 %
Yandex Mail	38821 45211	29129 34808	8168 8870	1524 1533	75.03 % 76.99 %	21.04 % 19.62 %	3.93 % 3.39 %
GMX Mail	39819 45129	30627 35820	7798 7989	1394 1320	76.92 % 79.37 %	19.58 % 17.70 %	3.50 % 2.92 %
Zoho Mail	40117 44566	31303 35941	7430 7315	1384 1310	78.03 % 80.65 %	18.52 % 16.41 %	3.45 % 2.94 %
ProtonMail	39371 44601	30858 36128	7262 7265	1251 1208	78.38 % 81.00 %	18.45 % 16.29 %	3.18 % 2.71 %
Custom Mail	39847 44682	31718 36559	6860 6890	1269 1233	79.60 % 81.82 %	17.22 % 15.42 %	3.18 % 2.76 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.