ConvertKit and HubSpot Email Deliverability Comparison
In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
394.406
403.423
|
302.081
316.083
|
78.208
75.022
|
14.117
12.318
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.59 %
78.35 %
|
19.83 %
18.60 %
|
3.58 %
3.05 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30362
31130
|
24204
25382
|
5178
4916
|
980
832
|
79.72 %
81.54 %
|
17.05 %
15.79 %
|
3.23 %
2.67 %
|
Elektronics |
30287
31248
|
23385
24699
|
5902
5667
|
1000
882
|
77.21 %
79.04 %
|
19.49 %
18.14 %
|
3.30 %
2.82 %
|
Entertainment |
30255
31042
|
23092
24223
|
6045
5801
|
1118
1018
|
76.32 %
78.03 %
|
19.98 %
18.69 %
|
3.70 %
3.28 %
|
Cosmetics & Beauty |
30425
31281
|
23232
24453
|
6099
5865
|
1094
963
|
76.36 %
78.17 %
|
20.05 %
18.75 %
|
3.60 %
3.08 %
|
Food & Drink |
30373
30817
|
24085
25060
|
5283
4882
|
1005
875
|
79.30 %
81.32 %
|
17.39 %
15.84 %
|
3.31 %
2.84 %
|
Home & Garden |
30268
31121
|
24131
25376
|
5167
4902
|
970
843
|
79.72 %
81.54 %
|
17.07 %
15.75 %
|
3.20 %
2.71 %
|
Finance |
30282
31122
|
22132
23346
|
6922
6738
|
1228
1038
|
73.09 %
75.01 %
|
22.86 %
21.65 %
|
4.06 %
3.34 %
|
Health |
30386
30698
|
22511
23328
|
6731
6375
|
1144
995
|
74.08 %
75.99 %
|
22.15 %
20.77 %
|
3.76 %
3.24 %
|
Pets |
30515
31152
|
24072
25021
|
5436
5234
|
1007
897
|
78.89 %
80.32 %
|
17.81 %
16.80 %
|
3.30 %
2.88 %
|
Sport & Fitness |
30484
31046
|
23007
23992
|
6312
6062
|
1165
992
|
75.47 %
77.28 %
|
20.71 %
19.53 %
|
3.82 %
3.20 %
|
Job & Career |
30364
30722
|
22710
23506
|
6456
6139
|
1198
1077
|
74.79 %
76.51 %
|
21.26 %
19.98 %
|
3.95 %
3.51 %
|
Dating |
30301
31106
|
21762
22770
|
7322
7296
|
1217
1040
|
71.82 %
73.20 %
|
24.16 %
23.46 %
|
4.02 %
3.34 %
|
Other |
30104
30938
|
23758
24927
|
5355
5145
|
991
866
|
78.92 %
80.57 %
|
17.79 %
16.63 %
|
3.29 %
2.80 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
39282
40476
|
28873
30261
|
8892
8833
|
1517
1382
|
73.50 %
74.76 %
|
22.64 %
21.82 %
|
3.86 %
3.41 %
|
Outlook Mail |
38997
40491
|
28821
30539
|
8633
8543
|
1543
1409
|
73.91 %
75.42 %
|
22.14 %
21.10 %
|
3.96 %
3.48 %
|
Yahoo Mail |
40103
40202
|
30633
31413
|
8046
7531
|
1424
1258
|
76.39 %
78.14 %
|
20.06 %
18.73 %
|
3.55 %
3.13 %
|
AOL Mail |
39425
39757
|
30059
31106
|
7908
7444
|
1458
1207
|
76.24 %
78.24 %
|
20.06 %
18.72 %
|
3.70 %
3.04 %
|
Mail.com |
38624
40160
|
30060
31850
|
7211
7115
|
1353
1195
|
77.83 %
79.31 %
|
18.67 %
17.72 %
|
3.50 %
2.98 %
|
Yandex Mail |
38821
40450
|
29129
30967
|
8168
8140
|
1524
1343
|
75.03 %
76.56 %
|
21.04 %
20.12 %
|
3.93 %
3.32 %
|
GMX Mail |
39819
40450
|
30627
31876
|
7798
7414
|
1394
1160
|
76.92 %
78.80 %
|
19.58 %
18.33 %
|
3.50 %
2.87 %
|
Zoho Mail |
40117
39721
|
31303
31860
|
7430
6714
|
1384
1147
|
78.03 %
80.21 %
|
18.52 %
16.90 %
|
3.45 %
2.89 %
|
ProtonMail |
39371
39914
|
30858
32131
|
7262
6726
|
1251
1057
|
78.38 %
80.50 %
|
18.45 %
16.85 %
|
3.18 %
2.65 %
|
Custom Mail |
39847
39775
|
31718
32374
|
6860
6310
|
1269
1091
|
79.60 %
81.39 %
|
17.22 %
15.86 %
|
3.18 %
2.74 %
|
Compare ConvertKit with other providers
Compare the email deliverability of ConvertKit with other providers.
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