ConvertKit and HubSpot Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and HubSpot is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 438.861	302.081 345.114	78.208 80.069	14.117 13.678

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.64 %	19.83 % 18.24 %	3.58 % 3.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 33883	24204 27698	5178 5258	980 927	79.72 % 81.75 %	17.05 % 15.52 %	3.23 % 2.74 %
Elektronics	30287 33926	23385 26921	5902 6027	1000 978	77.21 % 79.35 %	19.49 % 17.77 %	3.30 % 2.88 %
Entertainment	30255 33823	23092 26496	6045 6199	1118 1128	76.32 % 78.34 %	19.98 % 18.33 %	3.70 % 3.34 %
Cosmetics & Beauty	30425 33971	23232 26646	6099 6251	1094 1074	76.36 % 78.44 %	20.05 % 18.40 %	3.60 % 3.16 %
Food & Drink	30373 33527	24085 27335	5283 5219	1005 973	79.30 % 81.53 %	17.39 % 15.57 %	3.31 % 2.90 %
Home & Garden	30268 33831	24131 27669	5167 5231	970 931	79.72 % 81.79 %	17.07 % 15.46 %	3.20 % 2.75 %
Finance	30282 33917	22132 25564	6922 7190	1228 1163	73.09 % 75.37 %	22.86 % 21.20 %	4.06 % 3.43 %
Health	30386 33520	22511 25605	6731 6809	1144 1106	74.08 % 76.39 %	22.15 % 20.31 %	3.76 % 3.30 %
Pets	30515 33797	24072 27211	5436 5578	1007 1008	78.89 % 80.51 %	17.81 % 16.50 %	3.30 % 2.98 %
Sport & Fitness	30484 33692	23007 26140	6312 6465	1165 1087	75.47 % 77.59 %	20.71 % 19.19 %	3.82 % 3.23 %
Job & Career	30364 33381	22710 25631	6456 6576	1198 1174	74.79 % 76.78 %	21.26 % 19.70 %	3.95 % 3.52 %
Dating	30301 34015	21762 25070	7322 7776	1217 1169	71.82 % 73.70 %	24.16 % 22.86 %	4.02 % 3.44 %
Other	30104 33578	23758 27128	5355 5490	991 960	78.92 % 80.79 %	17.79 % 16.35 %	3.29 % 2.86 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 43255	28873 32383	8892 9353	1517 1519	73.50 % 74.87 %	22.64 % 21.62 %	3.86 % 3.51 %
Outlook Mail	38997 43108	28821 32639	8633 8956	1543 1513	73.91 % 75.71 %	22.14 % 20.78 %	3.96 % 3.51 %
Yahoo Mail	40103 42930	30633 33638	8046 7935	1424 1357	76.39 % 78.36 %	20.06 % 18.48 %	3.55 % 3.16 %
AOL Mail	39425 42501	30059 33342	7908 7843	1458 1316	76.24 % 78.45 %	20.06 % 18.45 %	3.70 % 3.10 %
Mail.com	38624 42947	30060 34146	7211 7504	1353 1297	77.83 % 79.51 %	18.67 % 17.47 %	3.50 % 3.02 %
Yandex Mail	38821 43116	29129 33098	8168 8560	1524 1458	75.03 % 76.77 %	21.04 % 19.85 %	3.93 % 3.38 %
GMX Mail	39819 43066	30627 34063	7798 7747	1394 1256	76.92 % 79.09 %	19.58 % 17.99 %	3.50 % 2.92 %
Zoho Mail	40117 42450	31303 34150	7430 7062	1384 1238	78.03 % 80.45 %	18.52 % 16.64 %	3.45 % 2.92 %
ProtonMail	39371 42534	30858 34351	7262 7037	1251 1146	78.38 % 80.76 %	18.45 % 16.54 %	3.18 % 2.69 %
Custom Mail	39847 42667	31718 34818	6860 6665	1269 1184	79.60 % 81.60 %	17.22 % 15.62 %	3.18 % 2.77 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.