Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.754 453.961	344.481 358.213	93.172 81.360	18.101 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.58 % 78.91 %	20.44 % 17.92 %	3.97 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35042 35063	27485 28736	6251 5396	1306 931	78.43 % 81.96 %	17.84 % 15.39 %	3.73 % 2.66 %
Elektronics	34751 34810	26548 27745	6901 6012	1302 1053	76.39 % 79.70 %	19.86 % 17.27 %	3.75 % 3.02 %
Entertainment	35026 34724	26451 27328	7165 6242	1410 1154	75.52 % 78.70 %	20.46 % 17.98 %	4.03 % 3.32 %
Cosmetics & Beauty	35062 34949	26483 27489	7197 6322	1382 1138	75.53 % 78.65 %	20.53 % 18.09 %	3.94 % 3.26 %
Food & Drink	35174 35286	27683 28773	6246 5511	1245 1002	78.70 % 81.54 %	17.76 % 15.62 %	3.54 % 2.84 %
Home & Garden	35075 35139	27461 28778	6299 5381	1315 980	78.29 % 81.90 %	17.96 % 15.31 %	3.75 % 2.79 %
Finance	35400 34451	25579 26078	8325 7113	1496 1260	72.26 % 75.70 %	23.52 % 20.65 %	4.23 % 3.66 %
Health	34611 34485	25334 26399	7833 6943	1444 1143	73.20 % 76.55 %	22.63 % 20.13 %	4.17 % 3.31 %
Pets	35515 35171	27532 28455	6653 5700	1330 1016	77.52 % 80.90 %	18.73 % 16.21 %	3.74 % 2.89 %
Sport & Fitness	35393 35041	26310 27263	7624 6639	1459 1139	74.34 % 77.80 %	21.54 % 18.95 %	4.12 % 3.25 %
Job & Career	34743 35073	25648 26993	7574 6862	1521 1218	73.82 % 76.96 %	21.80 % 19.56 %	4.38 % 3.47 %
Dating	35344 34779	25058 25838	8702 7661	1584 1280	70.90 % 74.29 %	24.62 % 22.03 %	4.48 % 3.68 %
Other	34618 34990	26909 28338	6402 5578	1307 1074	77.73 % 80.99 %	18.49 % 15.94 %	3.78 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44239 43802	31905 33060	10444 9206	1890 1536	72.12 % 75.48 %	23.61 % 21.02 %	4.27 % 3.51 %
Outlook Mail	43937 44024	32041 33573	9961 8901	1935 1550	72.92 % 76.26 %	22.67 % 20.22 %	4.40 % 3.52 %
Yahoo Mail	44012 43670	33068 34253	9170 7990	1774 1427	75.13 % 78.44 %	20.84 % 18.30 %	4.03 % 3.27 %
AOL Mail	43244 44401	32467 34784	8913 8150	1864 1467	75.08 % 78.34 %	20.61 % 18.36 %	4.31 % 3.30 %
Mail.com	44440 44321	33930 35253	8781 7714	1729 1354	76.35 % 79.54 %	19.76 % 17.40 %	3.89 % 3.05 %
Yandex Mail	44557 43839	32851 33783	9829 8549	1877 1507	73.73 % 77.06 %	22.06 % 19.50 %	4.21 % 3.44 %
GMX Mail	43833 43921	33394 34947	8799 7691	1640 1283	76.18 % 79.57 %	20.07 % 17.51 %	3.74 % 2.92 %
Zoho Mail	44280 44487	34245 35758	8448 7390	1587 1339	77.34 % 80.38 %	19.08 % 16.61 %	3.58 % 3.01 %
ProtonMail	44514 43835	34397 35400	8521 7212	1596 1223	77.27 % 80.76 %	19.14 % 16.45 %	3.59 % 2.79 %
Custom Mail	44546 43573	34950 35697	8021 6693	1575 1183	78.46 % 81.92 %	18.01 % 15.36 %	3.54 % 2.71 %
iCloud Mail	4663 4725	3484 3704	923 790	256 231	74.72 % 78.39 %	19.79 % 16.72 %	5.49 % 4.89 %
Tuta	4649 4776	3767 4056	685 568	197 152	81.03 % 84.92 %	14.73 % 11.89 %	4.24 % 3.18 %
Juno.com	4840 4587	3982 3945	677 506	181 136	82.27 % 86.00 %	13.99 % 11.03 %	3.74 % 2.96 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.