Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.027 436.190	330.244 343.348	90.425 79.100	17.358 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.39 % 78.72 %	20.64 % 18.13 %	3.96 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33667 33701	26349 27559	6066 5247	1252 895	78.26 % 81.78 %	18.02 % 15.57 %	3.72 % 2.66 %
Elektronics	33415 33461	25454 26609	6709 5850	1252 1002	76.18 % 79.52 %	20.08 % 17.48 %	3.75 % 2.99 %
Entertainment	33654 33394	25335 26225	6954 6072	1365 1097	75.28 % 78.53 %	20.66 % 18.18 %	4.06 % 3.29 %
Cosmetics & Beauty	33691 33640	25389 26388	6984 6156	1318 1096	75.36 % 78.44 %	20.73 % 18.30 %	3.91 % 3.26 %
Food & Drink	33730 33931	26488 27601	6044 5369	1198 961	78.53 % 81.34 %	17.92 % 15.82 %	3.55 % 2.83 %
Home & Garden	33744 33678	26361 27517	6115 5222	1268 939	78.12 % 81.71 %	18.12 % 15.51 %	3.76 % 2.79 %
Finance	34034 33034	24516 24939	8084 6901	1434 1194	72.03 % 75.49 %	23.75 % 20.89 %	4.21 % 3.61 %
Health	33220 33169	24247 25307	7604 6764	1369 1098	72.99 % 76.30 %	22.89 % 20.39 %	4.12 % 3.31 %
Pets	34152 33710	26407 27220	6455 5524	1290 966	77.32 % 80.75 %	18.90 % 16.39 %	3.78 % 2.87 %
Sport & Fitness	34038 33722	25245 26166	7395 6462	1398 1094	74.17 % 77.59 %	21.73 % 19.16 %	4.11 % 3.24 %
Job & Career	33428 33729	24634 25902	7343 6663	1451 1164	73.69 % 76.79 %	21.97 % 19.75 %	4.34 % 3.45 %
Dating	34008 33411	24034 24742	8468 7452	1506 1217	70.67 % 74.05 %	24.90 % 22.30 %	4.43 % 3.64 %
Other	33246 33610	25785 27173	6204 5418	1257 1019	77.56 % 80.85 %	18.66 % 16.12 %	3.78 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42858 42459	30887 32013	10167 8979	1804 1467	72.07 % 75.40 %	23.72 % 21.15 %	4.21 % 3.46 %
Outlook Mail	42630 42675	31015 32474	9740 8706	1875 1495	72.75 % 76.10 %	22.85 % 20.40 %	4.40 % 3.50 %
Yahoo Mail	42656 42367	31978 33166	8946 7822	1732 1379	74.97 % 78.28 %	20.97 % 18.46 %	4.06 % 3.25 %
AOL Mail	41862 42978	31371 33608	8692 7959	1799 1411	74.94 % 78.20 %	20.76 % 18.52 %	4.30 % 3.28 %
Mail.com	43040 42878	32797 34039	8571 7537	1672 1302	76.20 % 79.39 %	19.91 % 17.58 %	3.88 % 3.04 %
Yandex Mail	43141 42491	31731 32674	9594 8361	1816 1456	73.55 % 76.90 %	22.24 % 19.68 %	4.21 % 3.43 %
GMX Mail	42456 42555	32271 33775	8603 7535	1582 1245	76.01 % 79.37 %	20.26 % 17.71 %	3.73 % 2.93 %
Zoho Mail	42893 43076	33094 34550	8256 7232	1543 1294	77.15 % 80.21 %	19.25 % 16.79 %	3.60 % 3.00 %
ProtonMail	43164 42480	33274 34228	8345 7072	1545 1180	77.09 % 80.57 %	19.33 % 16.65 %	3.58 % 2.78 %
Custom Mail	43176 42254	33800 34559	7842 6553	1534 1142	78.28 % 81.79 %	18.16 % 15.51 %	3.55 % 2.70 %
iCloud Mail	3319 3321	2465 2602	667 562	187 157	74.27 % 78.35 %	20.10 % 16.92 %	5.63 % 4.73 %
Tuta	3385 3421	2739 2894	508 414	138 113	80.92 % 84.60 %	15.01 % 12.10 %	4.08 % 3.30 %
Juno.com	3447 3235	2822 2766	494 368	131 101	81.87 % 85.50 %	14.33 % 11.38 %	3.80 % 3.12 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.