Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.675 40.838	351.590 28.449	94.581 11.943	18.504 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.66 % 69.66 %	20.35 % 29.24 %	3.98 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35727 3108	28052 2310	6347 763	1328 35	78.52 % 74.32 %	17.77 % 24.55 %	3.72 % 1.13 %
Elektronics	35461 3168	27120 2203	7006 930	1335 35	76.48 % 69.54 %	19.76 % 29.36 %	3.76 % 1.10 %
Entertainment	35681 3097	26967 2149	7271 920	1443 28	75.58 % 69.39 %	20.38 % 29.71 %	4.04 % 0.90 %
Cosmetics & Beauty	35744 3104	27021 2138	7307 928	1416 38	75.60 % 68.88 %	20.44 % 29.90 %	3.96 % 1.22 %
Food & Drink	35835 2988	28231 2221	6336 729	1268 38	78.78 % 74.33 %	17.68 % 24.40 %	3.54 % 1.27 %
Home & Garden	35736 3198	28004 2374	6390 790	1342 34	78.36 % 74.23 %	17.88 % 24.70 %	3.76 % 1.06 %
Finance	36106 3213	26129 2065	8451 1111	1526 37	72.37 % 64.27 %	23.41 % 34.58 %	4.23 % 1.15 %
Health	35266 3194	25854 2052	7940 1109	1472 33	73.31 % 64.25 %	22.51 % 34.72 %	4.17 % 1.03 %
Pets	36215 3075	28096 2277	6755 768	1364 30	77.58 % 74.05 %	18.65 % 24.98 %	3.77 % 0.98 %
Sport & Fitness	36116 3244	26879 2247	7746 961	1491 36	74.42 % 69.27 %	21.45 % 29.62 %	4.13 % 1.11 %
Job & Career	35458 3038	26203 2106	7699 898	1556 34	73.90 % 69.32 %	21.71 % 29.56 %	4.39 % 1.12 %
Dating	36050 3120	25599 1854	8831 1226	1620 40	71.01 % 59.42 %	24.50 % 39.29 %	4.49 % 1.28 %
Other	35280 3291	27435 2453	6502 810	1343 28	77.76 % 74.54 %	18.43 % 24.61 %	3.81 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44943 3918	32430 2512	10589 1366	1924 40	72.16 % 64.11 %	23.56 % 34.86 %	4.28 % 1.02 %
Outlook Mail	44648 4078	32601 2660	10084 1375	1963 43	73.02 % 65.23 %	22.59 % 33.72 %	4.40 % 1.05 %
Yahoo Mail	44741 4200	33650 2966	9288 1187	1803 47	75.21 % 70.62 %	20.76 % 28.26 %	4.03 % 1.12 %
AOL Mail	43892 4366	32975 3106	9019 1213	1898 47	75.13 % 71.14 %	20.55 % 27.78 %	4.32 % 1.08 %
Mail.com	45122 4218	34478 3033	8886 1137	1758 48	76.41 % 71.91 %	19.69 % 26.96 %	3.90 % 1.14 %
Yandex Mail	45262 4051	33399 2782	9950 1223	1913 46	73.79 % 68.67 %	21.98 % 30.19 %	4.23 % 1.14 %
GMX Mail	44538 4002	33970 2712	8898 1243	1670 47	76.27 % 67.77 %	19.98 % 31.06 %	3.75 % 1.17 %
Zoho Mail	44928 3898	34771 2817	8541 1038	1616 43	77.39 % 72.27 %	19.01 % 26.63 %	3.60 % 1.10 %
ProtonMail	45185 3953	34954 2797	8611 1112	1620 44	77.36 % 70.76 %	19.06 % 28.13 %	3.59 % 1.11 %
Custom Mail	45252 4154	35527 3064	8116 1049	1609 41	78.51 % 73.76 %	17.94 % 25.25 %	3.56 % 0.99 %
iCloud Mail	5341	3987	1053	301	74.65 % %	19.72 % %	5.64 % %
Tuta	5338	4328	783	227	81.08 % %	14.67 % %	4.25 % %
Juno.com	5485	4520	763	202	82.41 % %	13.91 % %	3.68 % %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.