Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.754 40.838	344.481 28.449	93.172 11.943	18.101 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.58 % 69.66 %	20.44 % 29.24 %	3.97 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35042 3108	27485 2310	6251 763	1306 35	78.43 % 74.32 %	17.84 % 24.55 %	3.73 % 1.13 %
Elektronics	34751 3168	26548 2203	6901 930	1302 35	76.39 % 69.54 %	19.86 % 29.36 %	3.75 % 1.10 %
Entertainment	35026 3097	26451 2149	7165 920	1410 28	75.52 % 69.39 %	20.46 % 29.71 %	4.03 % 0.90 %
Cosmetics & Beauty	35062 3104	26483 2138	7197 928	1382 38	75.53 % 68.88 %	20.53 % 29.90 %	3.94 % 1.22 %
Food & Drink	35174 2988	27683 2221	6246 729	1245 38	78.70 % 74.33 %	17.76 % 24.40 %	3.54 % 1.27 %
Home & Garden	35075 3198	27461 2374	6299 790	1315 34	78.29 % 74.23 %	17.96 % 24.70 %	3.75 % 1.06 %
Finance	35400 3213	25579 2065	8325 1111	1496 37	72.26 % 64.27 %	23.52 % 34.58 %	4.23 % 1.15 %
Health	34611 3194	25334 2052	7833 1109	1444 33	73.20 % 64.25 %	22.63 % 34.72 %	4.17 % 1.03 %
Pets	35515 3075	27532 2277	6653 768	1330 30	77.52 % 74.05 %	18.73 % 24.98 %	3.74 % 0.98 %
Sport & Fitness	35393 3244	26310 2247	7624 961	1459 36	74.34 % 69.27 %	21.54 % 29.62 %	4.12 % 1.11 %
Job & Career	34743 3038	25648 2106	7574 898	1521 34	73.82 % 69.32 %	21.80 % 29.56 %	4.38 % 1.12 %
Dating	35344 3120	25058 1854	8702 1226	1584 40	70.90 % 59.42 %	24.62 % 39.29 %	4.48 % 1.28 %
Other	34618 3291	26909 2453	6402 810	1307 28	77.73 % 74.54 %	18.49 % 24.61 %	3.78 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44239 3918	31905 2512	10444 1366	1890 40	72.12 % 64.11 %	23.61 % 34.86 %	4.27 % 1.02 %
Outlook Mail	43937 4078	32041 2660	9961 1375	1935 43	72.92 % 65.23 %	22.67 % 33.72 %	4.40 % 1.05 %
Yahoo Mail	44012 4200	33068 2966	9170 1187	1774 47	75.13 % 70.62 %	20.84 % 28.26 %	4.03 % 1.12 %
AOL Mail	43244 4366	32467 3106	8913 1213	1864 47	75.08 % 71.14 %	20.61 % 27.78 %	4.31 % 1.08 %
Mail.com	44440 4218	33930 3033	8781 1137	1729 48	76.35 % 71.91 %	19.76 % 26.96 %	3.89 % 1.14 %
Yandex Mail	44557 4051	32851 2782	9829 1223	1877 46	73.73 % 68.67 %	22.06 % 30.19 %	4.21 % 1.14 %
GMX Mail	43833 4002	33394 2712	8799 1243	1640 47	76.18 % 67.77 %	20.07 % 31.06 %	3.74 % 1.17 %
Zoho Mail	44280 3898	34245 2817	8448 1038	1587 43	77.34 % 72.27 %	19.08 % 26.63 %	3.58 % 1.10 %
ProtonMail	44514 3953	34397 2797	8521 1112	1596 44	77.27 % 70.76 %	19.14 % 28.13 %	3.59 % 1.11 %
Custom Mail	44546 4154	34950 3064	8021 1049	1575 41	78.46 % 73.76 %	18.01 % 25.25 %	3.54 % 0.99 %
iCloud Mail	4663	3484	923	256	74.72 % %	19.79 % %	5.49 % %
Tuta	4649	3767	685	197	81.03 % %	14.73 % %	4.24 % %
Juno.com	4840	3982	677	181	82.27 % %	13.99 % %	3.74 % %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.