CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.233 402.780	370.776 303.984	71.133 83.770	13.324 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.45 % 75.47 %	15.63 % 20.80 %	2.93 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35176 30967	29685 24340	4585 5573	906 1054	84.39 % 78.60 %	13.03 % 18.00 %	2.58 % 3.40 %
Elektronics	34894 30895	28648 23568	5270 6254	976 1073	82.10 % 76.28 %	15.10 % 20.24 %	2.80 % 3.47 %
Entertainment	34991 31027	28389 23293	5525 6580	1077 1154	81.13 % 75.07 %	15.79 % 21.21 %	3.08 % 3.72 %
Cosmetics & Beauty	34926 30995	28381 23278	5527 6495	1018 1222	81.26 % 75.10 %	15.82 % 20.95 %	2.91 % 3.94 %
Food & Drink	34778 31626	29351 24770	4547 5807	880 1049	84.40 % 78.32 %	13.07 % 18.36 %	2.53 % 3.32 %
Home & Garden	35593 31435	30072 24684	4620 5724	901 1027	84.49 % 78.52 %	12.98 % 18.21 %	2.53 % 3.27 %
Finance	34912 31001	27328 22348	6442 7319	1142 1334	78.28 % 72.09 %	18.45 % 23.61 %	3.27 % 4.30 %
Health	35051 30974	27738 22552	6252 7177	1061 1245	79.14 % 72.81 %	17.84 % 23.17 %	3.03 % 4.02 %
Pets	34537 31300	28817 24299	4762 5924	958 1077	83.44 % 77.63 %	13.79 % 18.93 %	2.77 % 3.44 %
Sport & Fitness	35276 30500	28334 22771	5861 6521	1081 1208	80.32 % 74.66 %	16.61 % 21.38 %	3.06 % 3.96 %
Job & Career	35243 30761	27977 22618	6094 6889	1172 1254	79.38 % 73.53 %	17.29 % 22.40 %	3.33 % 4.08 %
Dating	34945 30610	26891 21675	6854 7709	1200 1226	76.95 % 70.81 %	19.61 % 25.18 %	3.43 % 4.01 %
Other	34911 30689	29165 23788	4794 5798	952 1103	83.54 % 77.51 %	13.73 % 18.89 %	2.73 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44331 40872	34567 29396	8371 9825	1393 1651	77.97 % 71.92 %	18.88 % 24.04 %	3.14 % 4.04 %
Outlook Mail	43694 39335	34441 28795	7812 8946	1441 1594	78.82 % 73.20 %	17.88 % 22.74 %	3.30 % 4.05 %
Yahoo Mail	44180 39623	35764 29861	7052 8266	1364 1496	80.95 % 75.36 %	15.96 % 20.86 %	3.09 % 3.78 %
AOL Mail	43618 40403	35357 30219	6931 8592	1330 1592	81.06 % 74.79 %	15.89 % 21.27 %	3.05 % 3.94 %
Mail.com	44516 40085	36571 30627	6674 8007	1271 1451	82.15 % 76.41 %	14.99 % 19.98 %	2.86 % 3.62 %
Yandex Mail	44251 39964	35271 29495	7544 8908	1436 1561	79.71 % 73.80 %	17.05 % 22.29 %	3.25 % 3.91 %
GMX Mail	44052 39884	36238 30400	6680 8097	1134 1387	82.26 % 76.22 %	15.16 % 20.30 %	2.57 % 3.48 %
Zoho Mail	43845 39823	36468 30796	6172 7635	1205 1392	83.17 % 77.33 %	14.08 % 19.17 %	2.75 % 3.50 %
ProtonMail	43897 40373	36553 31130	6202 7817	1142 1426	83.27 % 77.11 %	14.13 % 19.36 %	2.60 % 3.53 %
Custom Mail	44431 40291	37468 31574	5875 7332	1088 1385	84.33 % 78.36 %	13.22 % 18.20 %	2.45 % 3.44 %
iCloud Mail	4873 712	3845 535	791 141	237 36	78.90 % 75.14 %	16.23 % 19.80 %	4.86 % 5.06 %
Tuta	4768 725	4089 595	534 106	145 24	85.76 % 82.07 %	11.20 % 14.62 %	3.04 % 3.31 %
Juno.com	4777 690	4144 561	495 98	138 31	86.75 % 81.30 %	10.36 % 14.20 %	2.89 % 4.49 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.