CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 402.780	378.294 303.984	72.159 83.770	13.616 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 75.47 %	15.55 % 20.80 %	2.93 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 30967	30288 24340	4649 5573	924 1054	84.46 % 78.60 %	12.96 % 18.00 %	2.58 % 3.40 %
Elektronics	35543 30895	29206 23568	5340 6254	997 1073	82.17 % 76.28 %	15.02 % 20.24 %	2.81 % 3.47 %
Entertainment	35669 31027	28964 23293	5601 6580	1104 1154	81.20 % 75.07 %	15.70 % 21.21 %	3.10 % 3.72 %
Cosmetics & Beauty	35591 30995	28942 23278	5604 6495	1045 1222	81.32 % 75.10 %	15.75 % 20.95 %	2.94 % 3.94 %
Food & Drink	35451 31626	29943 24770	4613 5807	895 1049	84.46 % 78.32 %	13.01 % 18.36 %	2.52 % 3.32 %
Home & Garden	36302 31435	30694 24684	4687 5724	921 1027	84.55 % 78.52 %	12.91 % 18.21 %	2.54 % 3.27 %
Finance	35580 31001	27873 22348	6533 7319	1174 1334	78.34 % 72.09 %	18.36 % 23.61 %	3.30 % 4.30 %
Health	35702 30974	28285 22552	6338 7177	1079 1245	79.23 % 72.81 %	17.75 % 23.17 %	3.02 % 4.02 %
Pets	35232 31300	29417 24299	4837 5924	978 1077	83.50 % 77.63 %	13.73 % 18.93 %	2.78 % 3.44 %
Sport & Fitness	35937 30500	28892 22771	5945 6521	1100 1208	80.40 % 74.66 %	16.54 % 21.38 %	3.06 % 3.96 %
Job & Career	35982 30761	28580 22618	6198 6889	1204 1254	79.43 % 73.53 %	17.23 % 22.40 %	3.35 % 4.08 %
Dating	35653 30610	27478 21675	6953 7709	1222 1226	77.07 % 70.81 %	19.50 % 25.18 %	3.43 % 4.01 %
Other	35566 30689	29732 23788	4861 5798	973 1103	83.60 % 77.51 %	13.67 % 18.89 %	2.74 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 40872	35118 29396	8483 9825	1431 1651	77.98 % 71.92 %	18.84 % 24.04 %	3.18 % 4.04 %
Outlook Mail	44391 39335	35021 28795	7904 8946	1466 1594	78.89 % 73.20 %	17.81 % 22.74 %	3.30 % 4.05 %
Yahoo Mail	44850 39623	36332 29861	7133 8266	1385 1496	81.01 % 75.36 %	15.90 % 20.86 %	3.09 % 3.78 %
AOL Mail	44273 40403	35916 30219	7008 8592	1349 1592	81.12 % 74.79 %	15.83 % 21.27 %	3.05 % 3.94 %
Mail.com	45218 40085	37172 30627	6753 8007	1293 1451	82.21 % 76.41 %	14.93 % 19.98 %	2.86 % 3.62 %
Yandex Mail	44931 39964	35830 29495	7634 8908	1467 1561	79.74 % 73.80 %	16.99 % 22.29 %	3.27 % 3.91 %
GMX Mail	44714 39884	36814 30400	6744 8097	1156 1387	82.33 % 76.22 %	15.08 % 20.30 %	2.59 % 3.48 %
Zoho Mail	44505 39823	37045 30796	6239 7635	1221 1392	83.24 % 77.33 %	14.02 % 19.17 %	2.74 % 3.50 %
ProtonMail	44580 40373	37149 31130	6266 7817	1165 1426	83.33 % 77.11 %	14.06 % 19.36 %	2.61 % 3.53 %
Custom Mail	45125 40291	38081 31574	5940 7332	1104 1385	84.39 % 78.36 %	13.16 % 18.20 %	2.45 % 3.44 %
iCloud Mail	5615 712	4444 535	903 141	268 36	79.15 % 75.14 %	16.08 % 19.80 %	4.77 % 5.06 %
Tuta	5382 725	4627 595	596 106	159 24	85.97 % 82.07 %	11.07 % 14.62 %	2.95 % 3.31 %
Juno.com	5453 690	4745 561	556 98	152 31	87.02 % 81.30 %	10.20 % 14.20 %	2.79 % 4.49 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.