CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.709 402.780	356.105 303.984	68.912 83.770	12.692 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.36 % 75.47 %	15.74 % 20.80 %	2.90 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33836 30967	28541 24340	4439 5573	856 1054	84.35 % 78.60 %	13.12 % 18.00 %	2.53 % 3.40 %
Elektronics	33539 30895	27499 23568	5112 6254	928 1073	81.99 % 76.28 %	15.24 % 20.24 %	2.77 % 3.47 %
Entertainment	33602 31027	27228 23293	5348 6580	1026 1154	81.03 % 75.07 %	15.92 % 21.21 %	3.05 % 3.72 %
Cosmetics & Beauty	33567 30995	27247 23278	5352 6495	968 1222	81.17 % 75.10 %	15.94 % 20.95 %	2.88 % 3.94 %
Food & Drink	33405 31626	28177 24770	4398 5807	830 1049	84.35 % 78.32 %	13.17 % 18.36 %	2.48 % 3.32 %
Home & Garden	34207 31435	28881 24684	4470 5724	856 1027	84.43 % 78.52 %	13.07 % 18.21 %	2.50 % 3.27 %
Finance	33601 31001	26264 22348	6254 7319	1083 1334	78.16 % 72.09 %	18.61 % 23.61 %	3.22 % 4.30 %
Health	33684 30974	26600 22552	6064 7177	1020 1245	78.97 % 72.81 %	18.00 % 23.17 %	3.03 % 4.02 %
Pets	33197 31300	27677 24299	4608 5924	912 1077	83.37 % 77.63 %	13.88 % 18.93 %	2.75 % 3.44 %
Sport & Fitness	33917 30500	27217 22771	5667 6521	1033 1208	80.25 % 74.66 %	16.71 % 21.38 %	3.05 % 3.96 %
Job & Career	33928 30761	26916 22618	5900 6889	1112 1254	79.33 % 73.53 %	17.39 % 22.40 %	3.28 % 4.08 %
Dating	33674 30610	25855 21675	6666 7709	1153 1226	76.78 % 70.81 %	19.80 % 25.18 %	3.42 % 4.01 %
Other	33552 30689	28003 23788	4634 5798	915 1103	83.46 % 77.51 %	13.81 % 18.89 %	2.73 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42994 40872	33535 29396	8143 9825	1316 1651	78.00 % 71.92 %	18.94 % 24.04 %	3.06 % 4.04 %
Outlook Mail	42360 39335	33356 28795	7619 8946	1385 1594	78.74 % 73.20 %	17.99 % 22.74 %	3.27 % 4.05 %
Yahoo Mail	42747 39623	34573 29861	6861 8266	1313 1496	80.88 % 75.36 %	16.05 % 20.86 %	3.07 % 3.78 %
AOL Mail	42275 40403	34234 30219	6757 8592	1284 1592	80.98 % 74.79 %	15.98 % 21.27 %	3.04 % 3.94 %
Mail.com	43159 40085	35425 30627	6509 8007	1225 1451	82.08 % 76.41 %	15.08 % 19.98 %	2.84 % 3.62 %
Yandex Mail	42975 39964	34225 29495	7364 8908	1386 1561	79.64 % 73.80 %	17.14 % 22.29 %	3.23 % 3.91 %
GMX Mail	42732 39884	35119 30400	6532 8097	1081 1387	82.18 % 76.22 %	15.29 % 20.30 %	2.53 % 3.48 %
Zoho Mail	42498 39823	35319 30796	6018 7635	1161 1392	83.11 % 77.33 %	14.16 % 19.17 %	2.73 % 3.50 %
ProtonMail	42500 40373	35342 31130	6056 7817	1102 1426	83.16 % 77.11 %	14.25 % 19.36 %	2.59 % 3.53 %
Custom Mail	43135 40291	36337 31574	5743 7332	1055 1385	84.24 % 78.36 %	13.31 % 18.20 %	2.45 % 3.44 %
iCloud Mail	3517 712	2772 535	572 141	173 36	78.82 % 75.14 %	16.26 % 19.80 %	4.92 % 5.06 %
Tuta	3384 725	2897 595	382 106	105 24	85.61 % 82.07 %	11.29 % 14.62 %	3.10 % 3.31 %
Juno.com	3433 690	2971 561	356 98	106 31	86.54 % 81.30 %	10.37 % 14.20 %	3.09 % 4.49 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.