CleverReach and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.709 436.190	356.105 343.348	68.912 79.100	12.692 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.36 % 78.72 %	15.74 % 18.13 %	2.90 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33836 33701	28541 27559	4439 5247	856 895	84.35 % 81.78 %	13.12 % 15.57 %	2.53 % 2.66 %
Elektronics	33539 33461	27499 26609	5112 5850	928 1002	81.99 % 79.52 %	15.24 % 17.48 %	2.77 % 2.99 %
Entertainment	33602 33394	27228 26225	5348 6072	1026 1097	81.03 % 78.53 %	15.92 % 18.18 %	3.05 % 3.29 %
Cosmetics & Beauty	33567 33640	27247 26388	5352 6156	968 1096	81.17 % 78.44 %	15.94 % 18.30 %	2.88 % 3.26 %
Food & Drink	33405 33931	28177 27601	4398 5369	830 961	84.35 % 81.34 %	13.17 % 15.82 %	2.48 % 2.83 %
Home & Garden	34207 33678	28881 27517	4470 5222	856 939	84.43 % 81.71 %	13.07 % 15.51 %	2.50 % 2.79 %
Finance	33601 33034	26264 24939	6254 6901	1083 1194	78.16 % 75.49 %	18.61 % 20.89 %	3.22 % 3.61 %
Health	33684 33169	26600 25307	6064 6764	1020 1098	78.97 % 76.30 %	18.00 % 20.39 %	3.03 % 3.31 %
Pets	33197 33710	27677 27220	4608 5524	912 966	83.37 % 80.75 %	13.88 % 16.39 %	2.75 % 2.87 %
Sport & Fitness	33917 33722	27217 26166	5667 6462	1033 1094	80.25 % 77.59 %	16.71 % 19.16 %	3.05 % 3.24 %
Job & Career	33928 33729	26916 25902	5900 6663	1112 1164	79.33 % 76.79 %	17.39 % 19.75 %	3.28 % 3.45 %
Dating	33674 33411	25855 24742	6666 7452	1153 1217	76.78 % 74.05 %	19.80 % 22.30 %	3.42 % 3.64 %
Other	33552 33610	28003 27173	4634 5418	915 1019	83.46 % 80.85 %	13.81 % 16.12 %	2.73 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42994 42459	33535 32013	8143 8979	1316 1467	78.00 % 75.40 %	18.94 % 21.15 %	3.06 % 3.46 %
Outlook Mail	42360 42675	33356 32474	7619 8706	1385 1495	78.74 % 76.10 %	17.99 % 20.40 %	3.27 % 3.50 %
Yahoo Mail	42747 42367	34573 33166	6861 7822	1313 1379	80.88 % 78.28 %	16.05 % 18.46 %	3.07 % 3.25 %
AOL Mail	42275 42978	34234 33608	6757 7959	1284 1411	80.98 % 78.20 %	15.98 % 18.52 %	3.04 % 3.28 %
Mail.com	43159 42878	35425 34039	6509 7537	1225 1302	82.08 % 79.39 %	15.08 % 17.58 %	2.84 % 3.04 %
Yandex Mail	42975 42491	34225 32674	7364 8361	1386 1456	79.64 % 76.90 %	17.14 % 19.68 %	3.23 % 3.43 %
GMX Mail	42732 42555	35119 33775	6532 7535	1081 1245	82.18 % 79.37 %	15.29 % 17.71 %	2.53 % 2.93 %
Zoho Mail	42498 43076	35319 34550	6018 7232	1161 1294	83.11 % 80.21 %	14.16 % 16.79 %	2.73 % 3.00 %
ProtonMail	42500 42480	35342 34228	6056 7072	1102 1180	83.16 % 80.57 %	14.25 % 16.65 %	2.59 % 2.78 %
Custom Mail	43135 42254	36337 34559	5743 6553	1055 1142	84.24 % 81.79 %	13.31 % 15.51 %	2.45 % 2.70 %
iCloud Mail	3517 3321	2772 2602	572 562	173 157	78.82 % 78.35 %	16.26 % 16.92 %	4.92 % 4.73 %
Tuta	3384 3421	2897 2894	382 414	105 113	85.61 % 84.60 %	11.29 % 12.10 %	3.10 % 3.30 %
Juno.com	3433 3235	2971 2766	356 368	106 101	86.54 % 85.50 %	10.37 % 11.38 %	3.09 % 3.12 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.