CleverReach and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 462.676	378.294 365.444	72.159 82.513	13.616 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Rapidmail in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 78.98 %	15.55 % 17.83 %	2.93 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 35765	30288 29327	4649 5475	924 963	84.46 % 82.00 %	12.96 % 15.31 %	2.58 % 2.69 %
Elektronics	35543 35483	29206 28318	5340 6096	997 1069	82.17 % 79.81 %	15.02 % 17.18 %	2.81 % 3.01 %
Entertainment	35669 35412	28964 27898	5601 6336	1104 1178	81.20 % 78.78 %	15.70 % 17.89 %	3.10 % 3.33 %
Cosmetics & Beauty	35591 35607	28942 28038	5604 6405	1045 1164	81.32 % 78.74 %	15.75 % 17.99 %	2.94 % 3.27 %
Food & Drink	35451 35941	29943 29336	4613 5582	895 1023	84.46 % 81.62 %	13.01 % 15.53 %	2.52 % 2.85 %
Home & Garden	36302 35829	30694 29355	4687 5460	921 1014	84.55 % 81.93 %	12.91 % 15.24 %	2.54 % 2.83 %
Finance	35580 35160	27873 26647	6533 7222	1174 1291	78.34 % 75.79 %	18.36 % 20.54 %	3.30 % 3.67 %
Health	35702 35164	28285 26953	6338 7042	1079 1169	79.23 % 76.65 %	17.75 % 20.03 %	3.02 % 3.32 %
Pets	35232 35792	29417 28978	4837 5776	978 1038	83.50 % 80.96 %	13.73 % 16.14 %	2.78 % 2.90 %
Sport & Fitness	35937 35722	28892 27820	5945 6738	1100 1164	80.40 % 77.88 %	16.54 % 18.86 %	3.06 % 3.26 %
Job & Career	35982 35725	28580 27515	6198 6961	1204 1249	79.43 % 77.02 %	17.23 % 19.48 %	3.35 % 3.50 %
Dating	35653 35456	27478 26384	6953 7761	1222 1311	77.07 % 74.41 %	19.50 % 21.89 %	3.43 % 3.70 %
Other	35566 35620	29732 28875	4861 5659	973 1086	83.60 % 81.06 %	13.67 % 15.89 %	2.74 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 44467	35118 33557	8483 9325	1431 1585	77.98 % 75.46 %	18.84 % 20.97 %	3.18 % 3.56 %
Outlook Mail	44391 44712	35021 34124	7904 9005	1466 1583	78.89 % 76.32 %	17.81 % 20.14 %	3.30 % 3.54 %
Yahoo Mail	44850 44316	36332 34788	7133 8079	1385 1449	81.01 % 78.50 %	15.90 % 18.23 %	3.09 % 3.27 %
AOL Mail	44273 45050	35916 35324	7008 8238	1349 1488	81.12 % 78.41 %	15.83 % 18.29 %	3.05 % 3.30 %
Mail.com	45218 44982	37172 35800	6753 7798	1293 1384	82.21 % 79.59 %	14.93 % 17.34 %	2.86 % 3.08 %
Yandex Mail	44931 44497	35830 34318	7634 8646	1467 1533	79.74 % 77.12 %	16.99 % 19.43 %	3.27 % 3.45 %
GMX Mail	44714 44639	36814 35564	6744 7773	1156 1302	82.33 % 79.67 %	15.08 % 17.41 %	2.59 % 2.92 %
Zoho Mail	44505 45158	37045 36335	6239 7466	1221 1357	83.24 % 80.46 %	14.02 % 16.53 %	2.74 % 3.01 %
ProtonMail	44580 44487	37149 35967	6266 7284	1165 1236	83.33 % 80.85 %	14.06 % 16.37 %	2.61 % 2.78 %
Custom Mail	45125 44229	38081 36263	5940 6766	1104 1200	84.39 % 81.99 %	13.16 % 15.30 %	2.45 % 2.71 %
iCloud Mail	5615 5407	4444 4236	903 903	268 268	79.15 % 78.34 %	16.08 % 16.70 %	4.77 % 4.96 %
Tuta	5382 5471	4627 4648	596 648	159 175	85.97 % 84.96 %	11.07 % 11.84 %	2.95 % 3.20 %
Juno.com	5453 5261	4745 4520	556 582	152 159	87.02 % 85.92 %	10.20 % 11.06 %	2.79 % 3.02 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.