CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 40.838	378.294 28.449	72.159 11.943	13.616 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 69.66 %	15.55 % 29.24 %	2.93 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 3108	30288 2310	4649 763	924 35	84.46 % 74.32 %	12.96 % 24.55 %	2.58 % 1.13 %
Elektronics	35543 3168	29206 2203	5340 930	997 35	82.17 % 69.54 %	15.02 % 29.36 %	2.81 % 1.10 %
Entertainment	35669 3097	28964 2149	5601 920	1104 28	81.20 % 69.39 %	15.70 % 29.71 %	3.10 % 0.90 %
Cosmetics & Beauty	35591 3104	28942 2138	5604 928	1045 38	81.32 % 68.88 %	15.75 % 29.90 %	2.94 % 1.22 %
Food & Drink	35451 2988	29943 2221	4613 729	895 38	84.46 % 74.33 %	13.01 % 24.40 %	2.52 % 1.27 %
Home & Garden	36302 3198	30694 2374	4687 790	921 34	84.55 % 74.23 %	12.91 % 24.70 %	2.54 % 1.06 %
Finance	35580 3213	27873 2065	6533 1111	1174 37	78.34 % 64.27 %	18.36 % 34.58 %	3.30 % 1.15 %
Health	35702 3194	28285 2052	6338 1109	1079 33	79.23 % 64.25 %	17.75 % 34.72 %	3.02 % 1.03 %
Pets	35232 3075	29417 2277	4837 768	978 30	83.50 % 74.05 %	13.73 % 24.98 %	2.78 % 0.98 %
Sport & Fitness	35937 3244	28892 2247	5945 961	1100 36	80.40 % 69.27 %	16.54 % 29.62 %	3.06 % 1.11 %
Job & Career	35982 3038	28580 2106	6198 898	1204 34	79.43 % 69.32 %	17.23 % 29.56 %	3.35 % 1.12 %
Dating	35653 3120	27478 1854	6953 1226	1222 40	77.07 % 59.42 %	19.50 % 39.29 %	3.43 % 1.28 %
Other	35566 3291	29732 2453	4861 810	973 28	83.60 % 74.54 %	13.67 % 24.61 %	2.74 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 3918	35118 2512	8483 1366	1431 40	77.98 % 64.11 %	18.84 % 34.86 %	3.18 % 1.02 %
Outlook Mail	44391 4078	35021 2660	7904 1375	1466 43	78.89 % 65.23 %	17.81 % 33.72 %	3.30 % 1.05 %
Yahoo Mail	44850 4200	36332 2966	7133 1187	1385 47	81.01 % 70.62 %	15.90 % 28.26 %	3.09 % 1.12 %
AOL Mail	44273 4366	35916 3106	7008 1213	1349 47	81.12 % 71.14 %	15.83 % 27.78 %	3.05 % 1.08 %
Mail.com	45218 4218	37172 3033	6753 1137	1293 48	82.21 % 71.91 %	14.93 % 26.96 %	2.86 % 1.14 %
Yandex Mail	44931 4051	35830 2782	7634 1223	1467 46	79.74 % 68.67 %	16.99 % 30.19 %	3.27 % 1.14 %
GMX Mail	44714 4002	36814 2712	6744 1243	1156 47	82.33 % 67.77 %	15.08 % 31.06 %	2.59 % 1.17 %
Zoho Mail	44505 3898	37045 2817	6239 1038	1221 43	83.24 % 72.27 %	14.02 % 26.63 %	2.74 % 1.10 %
ProtonMail	44580 3953	37149 2797	6266 1112	1165 44	83.33 % 70.76 %	14.06 % 28.13 %	2.61 % 1.11 %
Custom Mail	45125 4154	38081 3064	5940 1049	1104 41	84.39 % 73.76 %	13.16 % 25.25 %	2.45 % 0.99 %
iCloud Mail	5615	4444	903	268	79.15 % %	16.08 % %	4.77 % %
Tuta	5382	4627	596	159	85.97 % %	11.07 % %	2.95 % %
Juno.com	5453	4745	556	152	87.02 % %	10.20 % %	2.79 % %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.