CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.233 40.838	370.776 28.449	71.133 11.943	13.324 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.45 % 69.66 %	15.63 % 29.24 %	2.93 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35176 3108	29685 2310	4585 763	906 35	84.39 % 74.32 %	13.03 % 24.55 %	2.58 % 1.13 %
Elektronics	34894 3168	28648 2203	5270 930	976 35	82.10 % 69.54 %	15.10 % 29.36 %	2.80 % 1.10 %
Entertainment	34991 3097	28389 2149	5525 920	1077 28	81.13 % 69.39 %	15.79 % 29.71 %	3.08 % 0.90 %
Cosmetics & Beauty	34926 3104	28381 2138	5527 928	1018 38	81.26 % 68.88 %	15.82 % 29.90 %	2.91 % 1.22 %
Food & Drink	34778 2988	29351 2221	4547 729	880 38	84.40 % 74.33 %	13.07 % 24.40 %	2.53 % 1.27 %
Home & Garden	35593 3198	30072 2374	4620 790	901 34	84.49 % 74.23 %	12.98 % 24.70 %	2.53 % 1.06 %
Finance	34912 3213	27328 2065	6442 1111	1142 37	78.28 % 64.27 %	18.45 % 34.58 %	3.27 % 1.15 %
Health	35051 3194	27738 2052	6252 1109	1061 33	79.14 % 64.25 %	17.84 % 34.72 %	3.03 % 1.03 %
Pets	34537 3075	28817 2277	4762 768	958 30	83.44 % 74.05 %	13.79 % 24.98 %	2.77 % 0.98 %
Sport & Fitness	35276 3244	28334 2247	5861 961	1081 36	80.32 % 69.27 %	16.61 % 29.62 %	3.06 % 1.11 %
Job & Career	35243 3038	27977 2106	6094 898	1172 34	79.38 % 69.32 %	17.29 % 29.56 %	3.33 % 1.12 %
Dating	34945 3120	26891 1854	6854 1226	1200 40	76.95 % 59.42 %	19.61 % 39.29 %	3.43 % 1.28 %
Other	34911 3291	29165 2453	4794 810	952 28	83.54 % 74.54 %	13.73 % 24.61 %	2.73 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44331 3918	34567 2512	8371 1366	1393 40	77.97 % 64.11 %	18.88 % 34.86 %	3.14 % 1.02 %
Outlook Mail	43694 4078	34441 2660	7812 1375	1441 43	78.82 % 65.23 %	17.88 % 33.72 %	3.30 % 1.05 %
Yahoo Mail	44180 4200	35764 2966	7052 1187	1364 47	80.95 % 70.62 %	15.96 % 28.26 %	3.09 % 1.12 %
AOL Mail	43618 4366	35357 3106	6931 1213	1330 47	81.06 % 71.14 %	15.89 % 27.78 %	3.05 % 1.08 %
Mail.com	44516 4218	36571 3033	6674 1137	1271 48	82.15 % 71.91 %	14.99 % 26.96 %	2.86 % 1.14 %
Yandex Mail	44251 4051	35271 2782	7544 1223	1436 46	79.71 % 68.67 %	17.05 % 30.19 %	3.25 % 1.14 %
GMX Mail	44052 4002	36238 2712	6680 1243	1134 47	82.26 % 67.77 %	15.16 % 31.06 %	2.57 % 1.17 %
Zoho Mail	43845 3898	36468 2817	6172 1038	1205 43	83.17 % 72.27 %	14.08 % 26.63 %	2.75 % 1.10 %
ProtonMail	43897 3953	36553 2797	6202 1112	1142 44	83.27 % 70.76 %	14.13 % 28.13 %	2.60 % 1.11 %
Custom Mail	44431 4154	37468 3064	5875 1049	1088 41	84.33 % 73.76 %	13.22 % 25.25 %	2.45 % 0.99 %
iCloud Mail	4873	3845	791	237	78.90 % %	16.23 % %	4.86 % %
Tuta	4768	4089	534	145	85.76 % %	11.20 % %	3.04 % %
Juno.com	4777	4144	495	138	86.75 % %	10.36 % %	2.89 % %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.