CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.709 40.838	356.105 28.449	68.912 11.943	12.692 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.36 % 69.66 %	15.74 % 29.24 %	2.90 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33836 3108	28541 2310	4439 763	856 35	84.35 % 74.32 %	13.12 % 24.55 %	2.53 % 1.13 %
Elektronics	33539 3168	27499 2203	5112 930	928 35	81.99 % 69.54 %	15.24 % 29.36 %	2.77 % 1.10 %
Entertainment	33602 3097	27228 2149	5348 920	1026 28	81.03 % 69.39 %	15.92 % 29.71 %	3.05 % 0.90 %
Cosmetics & Beauty	33567 3104	27247 2138	5352 928	968 38	81.17 % 68.88 %	15.94 % 29.90 %	2.88 % 1.22 %
Food & Drink	33405 2988	28177 2221	4398 729	830 38	84.35 % 74.33 %	13.17 % 24.40 %	2.48 % 1.27 %
Home & Garden	34207 3198	28881 2374	4470 790	856 34	84.43 % 74.23 %	13.07 % 24.70 %	2.50 % 1.06 %
Finance	33601 3213	26264 2065	6254 1111	1083 37	78.16 % 64.27 %	18.61 % 34.58 %	3.22 % 1.15 %
Health	33684 3194	26600 2052	6064 1109	1020 33	78.97 % 64.25 %	18.00 % 34.72 %	3.03 % 1.03 %
Pets	33197 3075	27677 2277	4608 768	912 30	83.37 % 74.05 %	13.88 % 24.98 %	2.75 % 0.98 %
Sport & Fitness	33917 3244	27217 2247	5667 961	1033 36	80.25 % 69.27 %	16.71 % 29.62 %	3.05 % 1.11 %
Job & Career	33928 3038	26916 2106	5900 898	1112 34	79.33 % 69.32 %	17.39 % 29.56 %	3.28 % 1.12 %
Dating	33674 3120	25855 1854	6666 1226	1153 40	76.78 % 59.42 %	19.80 % 39.29 %	3.42 % 1.28 %
Other	33552 3291	28003 2453	4634 810	915 28	83.46 % 74.54 %	13.81 % 24.61 %	2.73 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42994 3918	33535 2512	8143 1366	1316 40	78.00 % 64.11 %	18.94 % 34.86 %	3.06 % 1.02 %
Outlook Mail	42360 4078	33356 2660	7619 1375	1385 43	78.74 % 65.23 %	17.99 % 33.72 %	3.27 % 1.05 %
Yahoo Mail	42747 4200	34573 2966	6861 1187	1313 47	80.88 % 70.62 %	16.05 % 28.26 %	3.07 % 1.12 %
AOL Mail	42275 4366	34234 3106	6757 1213	1284 47	80.98 % 71.14 %	15.98 % 27.78 %	3.04 % 1.08 %
Mail.com	43159 4218	35425 3033	6509 1137	1225 48	82.08 % 71.91 %	15.08 % 26.96 %	2.84 % 1.14 %
Yandex Mail	42975 4051	34225 2782	7364 1223	1386 46	79.64 % 68.67 %	17.14 % 30.19 %	3.23 % 1.14 %
GMX Mail	42732 4002	35119 2712	6532 1243	1081 47	82.18 % 67.77 %	15.29 % 31.06 %	2.53 % 1.17 %
Zoho Mail	42498 3898	35319 2817	6018 1038	1161 43	83.11 % 72.27 %	14.16 % 26.63 %	2.73 % 1.10 %
ProtonMail	42500 3953	35342 2797	6056 1112	1102 44	83.16 % 70.76 %	14.25 % 28.13 %	2.59 % 1.11 %
Custom Mail	43135 4154	36337 3064	5743 1049	1055 41	84.24 % 73.76 %	13.31 % 25.25 %	2.45 % 0.99 %
iCloud Mail	3517	2772	572	173	78.82 % %	16.26 % %	4.92 % %
Tuta	3384	2897	382	105	85.61 % %	11.29 % %	3.10 % %
Juno.com	3433	2971	356	106	86.54 % %	10.37 % %	3.09 % %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.