CleverReach and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.233 454.924	370.776 357.605	71.133 81.972	13.324 15.347

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.45 % 78.61 %	15.63 % 18.02 %	2.93 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35176 35361	29685 28893	4585 5445	906 1023	84.39 % 81.71 %	13.03 % 15.40 %	2.58 % 2.89 %
Elektronics	34894 34567	28648 27443	5270 6035	976 1089	82.10 % 79.39 %	15.10 % 17.46 %	2.80 % 3.15 %
Entertainment	34991 34541	28389 27115	5525 6226	1077 1200	81.13 % 78.50 %	15.79 % 18.02 %	3.08 % 3.47 %
Cosmetics & Beauty	34926 35212	28381 27615	5527 6404	1018 1193	81.26 % 78.42 %	15.82 % 18.19 %	2.91 % 3.39 %
Food & Drink	34778 34640	29351 28249	4547 5346	880 1045	84.40 % 81.55 %	13.07 % 15.43 %	2.53 % 3.02 %
Home & Garden	35593 35248	30072 28718	4620 5425	901 1105	84.49 % 81.47 %	12.98 % 15.39 %	2.53 % 3.13 %
Finance	34912 34992	27328 26360	6442 7281	1142 1351	78.28 % 75.33 %	18.45 % 20.81 %	3.27 % 3.86 %
Health	35051 35435	27738 26934	6252 7222	1061 1279	79.14 % 76.01 %	17.84 % 20.38 %	3.03 % 3.61 %
Pets	34537 34926	28817 28214	4762 5607	958 1105	83.44 % 80.78 %	13.79 % 16.05 %	2.77 % 3.16 %
Sport & Fitness	35276 34569	28334 26823	5861 6524	1081 1222	80.32 % 77.59 %	16.61 % 18.87 %	3.06 % 3.53 %
Job & Career	35243 35339	27977 27092	6094 6923	1172 1324	79.38 % 76.66 %	17.29 % 19.59 %	3.33 % 3.75 %
Dating	34945 35225	26891 26041	6854 7905	1200 1279	76.95 % 73.93 %	19.61 % 22.44 %	3.43 % 3.63 %
Other	34911 34869	29165 28108	4794 5629	952 1132	83.54 % 80.61 %	13.73 % 16.14 %	2.73 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44331 44145	34567 33115	8371 9357	1393 1673	77.97 % 75.01 %	18.88 % 21.20 %	3.14 % 3.79 %
Outlook Mail	43694 44903	34441 34051	7812 9147	1441 1705	78.82 % 75.83 %	17.88 % 20.37 %	3.30 % 3.80 %
Yahoo Mail	44180 44295	35764 34667	7052 8124	1364 1504	80.95 % 78.26 %	15.96 % 18.34 %	3.09 % 3.40 %
AOL Mail	43618 44101	35357 34488	6931 8096	1330 1517	81.06 % 78.20 %	15.89 % 18.36 %	3.05 % 3.44 %
Mail.com	44516 43807	36571 34781	6674 7554	1271 1472	82.15 % 79.40 %	14.99 % 17.24 %	2.86 % 3.36 %
Yandex Mail	44251 44150	35271 33908	7544 8641	1436 1601	79.71 % 76.80 %	17.05 % 19.57 %	3.25 % 3.63 %
GMX Mail	44052 44071	36238 34974	6680 7730	1134 1367	82.26 % 79.36 %	15.16 % 17.54 %	2.57 % 3.10 %
Zoho Mail	43845 43998	36468 35298	6172 7363	1205 1337	83.17 % 80.23 %	14.08 % 16.73 %	2.75 % 3.04 %
ProtonMail	43897 43613	36553 35122	6202 7187	1142 1304	83.27 % 80.53 %	14.13 % 16.48 %	2.60 % 2.99 %
Custom Mail	44431 43433	37468 35403	5875 6747	1088 1283	84.33 % 81.51 %	13.22 % 15.53 %	2.45 % 2.95 %
iCloud Mail	4873 4910	3845 3783	791 866	237 261	78.90 % 77.05 %	16.23 % 17.64 %	4.86 % 5.32 %
Tuta	4768 4781	4089 4015	534 601	145 165	85.76 % 83.98 %	11.20 % 12.57 %	3.04 % 3.45 %
Juno.com	4777 4717	4144 4000	495 559	138 158	86.75 % 84.80 %	10.36 % 11.85 %	2.89 % 3.35 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.