CleverReach and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 463.670	378.294 364.849	72.159 83.151	13.616 15.670

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 78.69 %	15.55 % 17.93 %	2.93 % 3.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 36105	30288 29525	4649 5534	924 1046	84.46 % 81.78 %	12.96 % 15.33 %	2.58 % 2.90 %
Elektronics	35543 35297	29206 28052	5340 6128	997 1117	82.17 % 79.47 %	15.02 % 17.36 %	2.81 % 3.16 %
Entertainment	35669 35160	28964 27633	5601 6308	1104 1219	81.20 % 78.59 %	15.70 % 17.94 %	3.10 % 3.47 %
Cosmetics & Beauty	35591 35861	28942 28153	5604 6493	1045 1215	81.32 % 78.51 %	15.75 % 18.11 %	2.94 % 3.39 %
Food & Drink	35451 35256	29943 28772	4613 5415	895 1069	84.46 % 81.61 %	13.01 % 15.36 %	2.52 % 3.03 %
Home & Garden	36302 35873	30694 29247	4687 5498	921 1128	84.55 % 81.53 %	12.91 % 15.33 %	2.54 % 3.14 %
Finance	35580 35665	27873 26894	6533 7388	1174 1383	78.34 % 75.41 %	18.36 % 20.71 %	3.30 % 3.88 %
Health	35702 36118	28285 27504	6338 7319	1079 1295	79.23 % 76.15 %	17.75 % 20.26 %	3.02 % 3.59 %
Pets	35232 35598	29417 28773	4837 5688	978 1137	83.50 % 80.83 %	13.73 % 15.98 %	2.78 % 3.19 %
Sport & Fitness	35937 35233	28892 27364	5945 6621	1100 1248	80.40 % 77.67 %	16.54 % 18.79 %	3.06 % 3.54 %
Job & Career	35982 35999	28580 27619	6198 7025	1204 1355	79.43 % 76.72 %	17.23 % 19.51 %	3.35 % 3.76 %
Dating	35653 35905	27478 26593	6953 8010	1222 1302	77.07 % 74.06 %	19.50 % 22.31 %	3.43 % 3.63 %
Other	35566 35600	29732 28720	4861 5724	973 1156	83.60 % 80.67 %	13.67 % 16.08 %	2.74 % 3.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 44817	35118 33631	8483 9477	1431 1709	77.98 % 75.04 %	18.84 % 21.15 %	3.18 % 3.81 %
Outlook Mail	44391 45610	35021 34632	7904 9251	1466 1727	78.89 % 75.93 %	17.81 % 20.28 %	3.30 % 3.79 %
Yahoo Mail	44850 44985	36332 35236	7133 8219	1385 1530	81.01 % 78.33 %	15.90 % 18.27 %	3.09 % 3.40 %
AOL Mail	44273 44778	35916 35035	7008 8190	1349 1553	81.12 % 78.24 %	15.83 % 18.29 %	3.05 % 3.47 %
Mail.com	45218 44488	37172 35355	6753 7644	1293 1489	82.21 % 79.47 %	14.93 % 17.18 %	2.86 % 3.35 %
Yandex Mail	44931 44826	35830 34456	7634 8742	1467 1628	79.74 % 76.87 %	16.99 % 19.50 %	3.27 % 3.63 %
GMX Mail	44714 44766	36814 35554	6744 7818	1156 1394	82.33 % 79.42 %	15.08 % 17.46 %	2.59 % 3.11 %
Zoho Mail	44505 44624	37045 35824	6239 7439	1221 1361	83.24 % 80.28 %	14.02 % 16.67 %	2.74 % 3.05 %
ProtonMail	44580 44287	37149 35703	6266 7258	1165 1326	83.33 % 80.62 %	14.06 % 16.39 %	2.61 % 2.99 %
Custom Mail	45125 44115	38081 35978	5940 6825	1104 1312	84.39 % 81.56 %	13.16 % 15.47 %	2.45 % 2.97 %
iCloud Mail	5615 5530	4444 4279	903 973	268 278	79.15 % 77.38 %	16.08 % 17.59 %	4.77 % 5.03 %
Tuta	5382 5470	4627 4605	596 683	159 182	85.97 % 84.19 %	11.07 % 12.49 %	2.95 % 3.33 %
Juno.com	5453 5374	4745 4561	556 632	152 181	87.02 % 84.87 %	10.20 % 11.76 %	2.79 % 3.37 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.