CleverReach and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.709 437.211	356.105 343.138	68.912 79.424	12.692 14.649

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.36 % 78.48 %	15.74 % 18.17 %	2.90 % 3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33836 33970	28541 27729	4439 5269	856 972	84.35 % 81.63 %	13.12 % 15.51 %	2.53 % 2.86 %
Elektronics	33539 33220	27499 26326	5112 5858	928 1036	81.99 % 79.25 %	15.24 % 17.63 %	2.77 % 3.12 %
Entertainment	33602 33234	27228 26050	5348 6034	1026 1150	81.03 % 78.38 %	15.92 % 18.16 %	3.05 % 3.46 %
Cosmetics & Beauty	33567 33790	27247 26456	5352 6202	968 1132	81.17 % 78.30 %	15.94 % 18.35 %	2.88 % 3.35 %
Food & Drink	33405 33300	28177 27118	4398 5181	830 1001	84.35 % 81.44 %	13.17 % 15.56 %	2.48 % 3.01 %
Home & Garden	34207 33833	28881 27529	4470 5246	856 1058	84.43 % 81.37 %	13.07 % 15.51 %	2.50 % 3.13 %
Finance	33601 33628	26264 25276	6254 7059	1083 1293	78.16 % 75.16 %	18.61 % 20.99 %	3.22 % 3.85 %
Health	33684 34091	26600 25852	6064 7014	1020 1225	78.97 % 75.83 %	18.00 % 20.57 %	3.03 % 3.59 %
Pets	33197 33489	27677 27033	4608 5409	912 1047	83.37 % 80.72 %	13.88 % 16.15 %	2.75 % 3.13 %
Sport & Fitness	33917 33247	27217 25767	5667 6317	1033 1163	80.25 % 77.50 %	16.71 % 19.00 %	3.05 % 3.50 %
Job & Career	33928 34029	26916 26068	5900 6707	1112 1254	79.33 % 76.61 %	17.39 % 19.71 %	3.28 % 3.69 %
Dating	33674 33839	25855 24941	6666 7673	1153 1225	76.78 % 73.70 %	19.80 % 22.68 %	3.42 % 3.62 %
Other	33552 33541	28003 26993	4634 5455	915 1093	83.46 % 80.48 %	13.81 % 16.26 %	2.73 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42994 42847	33535 32123	8143 9121	1316 1603	78.00 % 74.97 %	18.94 % 21.29 %	3.06 % 3.74 %
Outlook Mail	42360 43539	33356 32964	7619 8930	1385 1645	78.74 % 75.71 %	17.99 % 20.51 %	3.27 % 3.78 %
Yahoo Mail	42747 42920	34573 33553	6861 7918	1313 1449	80.88 % 78.18 %	16.05 % 18.45 %	3.07 % 3.38 %
AOL Mail	42275 42800	34234 33432	6757 7901	1284 1467	80.98 % 78.11 %	15.98 % 18.46 %	3.04 % 3.43 %
Mail.com	43159 42416	35425 33634	6509 7356	1225 1426	82.08 % 79.30 %	15.08 % 17.34 %	2.84 % 3.36 %
Yandex Mail	42975 42768	34225 32805	7364 8424	1386 1539	79.64 % 76.70 %	17.14 % 19.70 %	3.23 % 3.60 %
GMX Mail	42732 42657	35119 33787	6532 7554	1081 1316	82.18 % 79.21 %	15.29 % 17.71 %	2.53 % 3.09 %
Zoho Mail	42498 42656	35319 34179	6018 7191	1161 1286	83.11 % 80.13 %	14.16 % 16.86 %	2.73 % 3.01 %
ProtonMail	42500 42221	35342 33949	6056 7015	1102 1257	83.16 % 80.41 %	14.25 % 16.61 %	2.59 % 2.98 %
Custom Mail	43135 42083	36337 34265	5743 6580	1055 1238	84.24 % 81.42 %	13.31 % 15.64 %	2.45 % 2.94 %
iCloud Mail	3517 3530	2772 2726	572 618	173 186	78.82 % 77.22 %	16.26 % 17.51 %	4.92 % 5.27 %
Tuta	3384 3458	2897 2892	382 428	105 138	85.61 % 83.63 %	11.29 % 12.38 %	3.10 % 3.99 %
Juno.com	3433 3316	2971 2829	356 388	106 99	86.54 % 85.31 %	10.37 % 11.70 %	3.09 % 2.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.