CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.709 393.150	356.105 302.866	68.912 76.964	12.692 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.36 % 77.04 %	15.74 % 19.58 %	2.90 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33836 29688	28541 23784	4439 5024	856 880	84.35 % 80.11 %	13.12 % 16.92 %	2.53 % 2.96 %
Elektronics	33539 30694	27499 23911	5112 5854	928 929	81.99 % 77.90 %	15.24 % 19.07 %	2.77 % 3.03 %
Entertainment	33602 30167	27228 23222	5348 5902	1026 1043	81.03 % 76.98 %	15.92 % 19.56 %	3.05 % 3.46 %
Cosmetics & Beauty	33567 30530	27247 23551	5352 6004	968 975	81.17 % 77.14 %	15.94 % 19.67 %	2.88 % 3.19 %
Food & Drink	33405 30519	28177 24459	4398 5133	830 927	84.35 % 80.14 %	13.17 % 16.82 %	2.48 % 3.04 %
Home & Garden	34207 30222	28881 24200	4470 5111	856 911	84.43 % 80.07 %	13.07 % 16.91 %	2.50 % 3.01 %
Finance	33601 30341	26264 22294	6254 6899	1083 1148	78.16 % 73.48 %	18.61 % 22.74 %	3.22 % 3.78 %
Health	33684 29945	26600 22376	6064 6489	1020 1080	78.97 % 74.72 %	18.00 % 21.67 %	3.03 % 3.61 %
Pets	33197 30312	27677 23940	4608 5353	912 1019	83.37 % 78.98 %	13.88 % 17.66 %	2.75 % 3.36 %
Sport & Fitness	33917 29754	27217 22668	5667 6059	1033 1027	80.25 % 76.18 %	16.71 % 20.36 %	3.05 % 3.45 %
Job & Career	33928 30434	26916 22773	5900 6473	1112 1188	79.33 % 74.83 %	17.39 % 21.27 %	3.28 % 3.90 %
Dating	33674 30388	25855 21850	6666 7353	1153 1185	76.78 % 71.90 %	19.80 % 24.20 %	3.42 % 3.90 %
Other	33552 30156	28003 23838	4634 5310	915 1008	83.46 % 79.05 %	13.81 % 17.61 %	2.73 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42994 39832	33535 29370	8143 8994	1316 1468	78.00 % 73.73 %	18.94 % 22.58 %	3.06 % 3.69 %
Outlook Mail	42360 39308	33356 29211	7619 8600	1385 1497	78.74 % 74.31 %	17.99 % 21.88 %	3.27 % 3.81 %
Yahoo Mail	42747 39728	34573 30512	6861 7852	1313 1364	80.88 % 76.80 %	16.05 % 19.76 %	3.07 % 3.43 %
AOL Mail	42275 39483	34234 30274	6757 7780	1284 1429	80.98 % 76.68 %	15.98 % 19.70 %	3.04 % 3.62 %
Mail.com	43159 39166	35425 30496	6509 7320	1225 1350	82.08 % 77.86 %	15.08 % 18.69 %	2.84 % 3.45 %
Yandex Mail	42975 38650	34225 29125	7364 8096	1386 1429	79.64 % 75.36 %	17.14 % 20.95 %	3.23 % 3.70 %
GMX Mail	42732 39013	35119 30376	6532 7420	1081 1217	82.18 % 77.86 %	15.29 % 19.02 %	2.53 % 3.12 %
Zoho Mail	42498 38996	35319 30789	6018 7018	1161 1189	83.11 % 78.95 %	14.16 % 18.00 %	2.73 % 3.05 %
ProtonMail	42500 39917	35342 31451	6056 7261	1102 1205	83.16 % 78.79 %	14.25 % 18.19 %	2.59 % 3.02 %
Custom Mail	43135 39057	36337 31262	5743 6623	1055 1172	84.24 % 80.04 %	13.31 % 16.96 %	2.45 % 3.00 %
iCloud Mail	3517	2772	572	173	78.82 % %	16.26 % %	4.92 % %
Tuta	3384	2897	382	105	85.61 % %	11.29 % %	3.10 % %
Juno.com	3433	2971	356	106	86.54 % %	10.37 % %	3.09 % %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.