CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 393.150	378.294 302.866	72.159 76.964	13.616 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 77.04 %	15.55 % 19.58 %	2.93 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 29688	30288 23784	4649 5024	924 880	84.46 % 80.11 %	12.96 % 16.92 %	2.58 % 2.96 %
Elektronics	35543 30694	29206 23911	5340 5854	997 929	82.17 % 77.90 %	15.02 % 19.07 %	2.81 % 3.03 %
Entertainment	35669 30167	28964 23222	5601 5902	1104 1043	81.20 % 76.98 %	15.70 % 19.56 %	3.10 % 3.46 %
Cosmetics & Beauty	35591 30530	28942 23551	5604 6004	1045 975	81.32 % 77.14 %	15.75 % 19.67 %	2.94 % 3.19 %
Food & Drink	35451 30519	29943 24459	4613 5133	895 927	84.46 % 80.14 %	13.01 % 16.82 %	2.52 % 3.04 %
Home & Garden	36302 30222	30694 24200	4687 5111	921 911	84.55 % 80.07 %	12.91 % 16.91 %	2.54 % 3.01 %
Finance	35580 30341	27873 22294	6533 6899	1174 1148	78.34 % 73.48 %	18.36 % 22.74 %	3.30 % 3.78 %
Health	35702 29945	28285 22376	6338 6489	1079 1080	79.23 % 74.72 %	17.75 % 21.67 %	3.02 % 3.61 %
Pets	35232 30312	29417 23940	4837 5353	978 1019	83.50 % 78.98 %	13.73 % 17.66 %	2.78 % 3.36 %
Sport & Fitness	35937 29754	28892 22668	5945 6059	1100 1027	80.40 % 76.18 %	16.54 % 20.36 %	3.06 % 3.45 %
Job & Career	35982 30434	28580 22773	6198 6473	1204 1188	79.43 % 74.83 %	17.23 % 21.27 %	3.35 % 3.90 %
Dating	35653 30388	27478 21850	6953 7353	1222 1185	77.07 % 71.90 %	19.50 % 24.20 %	3.43 % 3.90 %
Other	35566 30156	29732 23838	4861 5310	973 1008	83.60 % 79.05 %	13.67 % 17.61 %	2.74 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 39832	35118 29370	8483 8994	1431 1468	77.98 % 73.73 %	18.84 % 22.58 %	3.18 % 3.69 %
Outlook Mail	44391 39308	35021 29211	7904 8600	1466 1497	78.89 % 74.31 %	17.81 % 21.88 %	3.30 % 3.81 %
Yahoo Mail	44850 39728	36332 30512	7133 7852	1385 1364	81.01 % 76.80 %	15.90 % 19.76 %	3.09 % 3.43 %
AOL Mail	44273 39483	35916 30274	7008 7780	1349 1429	81.12 % 76.68 %	15.83 % 19.70 %	3.05 % 3.62 %
Mail.com	45218 39166	37172 30496	6753 7320	1293 1350	82.21 % 77.86 %	14.93 % 18.69 %	2.86 % 3.45 %
Yandex Mail	44931 38650	35830 29125	7634 8096	1467 1429	79.74 % 75.36 %	16.99 % 20.95 %	3.27 % 3.70 %
GMX Mail	44714 39013	36814 30376	6744 7420	1156 1217	82.33 % 77.86 %	15.08 % 19.02 %	2.59 % 3.12 %
Zoho Mail	44505 38996	37045 30789	6239 7018	1221 1189	83.24 % 78.95 %	14.02 % 18.00 %	2.74 % 3.05 %
ProtonMail	44580 39917	37149 31451	6266 7261	1165 1205	83.33 % 78.79 %	14.06 % 18.19 %	2.61 % 3.02 %
Custom Mail	45125 39057	38081 31262	5940 6623	1104 1172	84.39 % 80.04 %	13.16 % 16.96 %	2.45 % 3.00 %
iCloud Mail	5615	4444	903	268	79.15 % %	16.08 % %	4.77 % %
Tuta	5382	4627	596	159	85.97 % %	11.07 % %	2.95 % %
Juno.com	5453	4745	556	152	87.02 % %	10.20 % %	2.79 % %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.