CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.233 393.150	370.776 302.866	71.133 76.964	13.324 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.45 % 77.04 %	15.63 % 19.58 %	2.93 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35176 29688	29685 23784	4585 5024	906 880	84.39 % 80.11 %	13.03 % 16.92 %	2.58 % 2.96 %
Elektronics	34894 30694	28648 23911	5270 5854	976 929	82.10 % 77.90 %	15.10 % 19.07 %	2.80 % 3.03 %
Entertainment	34991 30167	28389 23222	5525 5902	1077 1043	81.13 % 76.98 %	15.79 % 19.56 %	3.08 % 3.46 %
Cosmetics & Beauty	34926 30530	28381 23551	5527 6004	1018 975	81.26 % 77.14 %	15.82 % 19.67 %	2.91 % 3.19 %
Food & Drink	34778 30519	29351 24459	4547 5133	880 927	84.40 % 80.14 %	13.07 % 16.82 %	2.53 % 3.04 %
Home & Garden	35593 30222	30072 24200	4620 5111	901 911	84.49 % 80.07 %	12.98 % 16.91 %	2.53 % 3.01 %
Finance	34912 30341	27328 22294	6442 6899	1142 1148	78.28 % 73.48 %	18.45 % 22.74 %	3.27 % 3.78 %
Health	35051 29945	27738 22376	6252 6489	1061 1080	79.14 % 74.72 %	17.84 % 21.67 %	3.03 % 3.61 %
Pets	34537 30312	28817 23940	4762 5353	958 1019	83.44 % 78.98 %	13.79 % 17.66 %	2.77 % 3.36 %
Sport & Fitness	35276 29754	28334 22668	5861 6059	1081 1027	80.32 % 76.18 %	16.61 % 20.36 %	3.06 % 3.45 %
Job & Career	35243 30434	27977 22773	6094 6473	1172 1188	79.38 % 74.83 %	17.29 % 21.27 %	3.33 % 3.90 %
Dating	34945 30388	26891 21850	6854 7353	1200 1185	76.95 % 71.90 %	19.61 % 24.20 %	3.43 % 3.90 %
Other	34911 30156	29165 23838	4794 5310	952 1008	83.54 % 79.05 %	13.73 % 17.61 %	2.73 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44331 39832	34567 29370	8371 8994	1393 1468	77.97 % 73.73 %	18.88 % 22.58 %	3.14 % 3.69 %
Outlook Mail	43694 39308	34441 29211	7812 8600	1441 1497	78.82 % 74.31 %	17.88 % 21.88 %	3.30 % 3.81 %
Yahoo Mail	44180 39728	35764 30512	7052 7852	1364 1364	80.95 % 76.80 %	15.96 % 19.76 %	3.09 % 3.43 %
AOL Mail	43618 39483	35357 30274	6931 7780	1330 1429	81.06 % 76.68 %	15.89 % 19.70 %	3.05 % 3.62 %
Mail.com	44516 39166	36571 30496	6674 7320	1271 1350	82.15 % 77.86 %	14.99 % 18.69 %	2.86 % 3.45 %
Yandex Mail	44251 38650	35271 29125	7544 8096	1436 1429	79.71 % 75.36 %	17.05 % 20.95 %	3.25 % 3.70 %
GMX Mail	44052 39013	36238 30376	6680 7420	1134 1217	82.26 % 77.86 %	15.16 % 19.02 %	2.57 % 3.12 %
Zoho Mail	43845 38996	36468 30789	6172 7018	1205 1189	83.17 % 78.95 %	14.08 % 18.00 %	2.75 % 3.05 %
ProtonMail	43897 39917	36553 31451	6202 7261	1142 1205	83.27 % 78.79 %	14.13 % 18.19 %	2.60 % 3.02 %
Custom Mail	44431 39057	37468 31262	5875 6623	1088 1172	84.33 % 80.04 %	13.22 % 16.96 %	2.45 % 3.00 %
iCloud Mail	4873	3845	791	237	78.90 % %	16.23 % %	4.86 % %
Tuta	4768	4089	534	145	85.76 % %	11.20 % %	3.04 % %
Juno.com	4777	4144	495	138	86.75 % %	10.36 % %	2.89 % %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.