CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.233 455.354	370.776 365.851	71.133 76.257	13.324 13.246

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.45 % 80.34 %	15.63 % 16.75 %	2.93 % 2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35176 34802	29685 29049	4585 4895	906 858	84.39 % 83.47 %	13.03 % 14.07 %	2.58 % 2.47 %
Elektronics	34894 35403	28648 28737	5270 5696	976 970	82.10 % 81.17 %	15.10 % 16.09 %	2.80 % 2.74 %
Entertainment	34991 35090	28389 28162	5525 5920	1077 1008	81.13 % 80.26 %	15.79 % 16.87 %	3.08 % 2.87 %
Cosmetics & Beauty	34926 34636	28381 27832	5527 5836	1018 968	81.26 % 80.36 %	15.82 % 16.85 %	2.91 % 2.79 %
Food & Drink	34778 34938	29351 29089	4547 4965	880 884	84.40 % 83.26 %	13.07 % 14.21 %	2.53 % 2.53 %
Home & Garden	35593 35066	30072 29176	4620 4945	901 945	84.49 % 83.20 %	12.98 % 14.10 %	2.53 % 2.69 %
Finance	34912 34905	27328 26922	6442 6794	1142 1189	78.28 % 77.13 %	18.45 % 19.46 %	3.27 % 3.41 %
Health	35051 34938	27738 27276	6252 6535	1061 1127	79.14 % 78.07 %	17.84 % 18.70 %	3.03 % 3.23 %
Pets	34537 34803	28817 28668	4762 5204	958 931	83.44 % 82.37 %	13.79 % 14.95 %	2.77 % 2.68 %
Sport & Fitness	35276 35141	28334 27735	5861 6285	1081 1121	80.32 % 78.92 %	16.61 % 17.89 %	3.06 % 3.19 %
Job & Career	35243 35906	27977 28084	6094 6673	1172 1149	79.38 % 78.22 %	17.29 % 18.58 %	3.33 % 3.20 %
Dating	34945 34544	26891 26160	6854 7210	1200 1174	76.95 % 75.73 %	19.61 % 20.87 %	3.43 % 3.40 %
Other	34911 35182	29165 28961	4794 5299	952 922	83.54 % 82.32 %	13.73 % 15.06 %	2.73 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44331 44263	34567 34036	8371 8794	1393 1433	77.97 % 76.89 %	18.88 % 19.87 %	3.14 % 3.24 %
Outlook Mail	43694 44715	34441 34681	7812 8601	1441 1433	78.82 % 77.56 %	17.88 % 19.24 %	3.30 % 3.20 %
Yahoo Mail	44180 43756	35764 34954	7052 7444	1364 1358	80.95 % 79.88 %	15.96 % 17.01 %	3.09 % 3.10 %
AOL Mail	43618 44208	35357 35335	6931 7548	1330 1325	81.06 % 79.93 %	15.89 % 17.07 %	3.05 % 3.00 %
Mail.com	44516 44071	36571 35713	6674 7095	1271 1263	82.15 % 81.04 %	14.99 % 16.10 %	2.86 % 2.87 %
Yandex Mail	44251 44148	35271 34659	7544 8089	1436 1400	79.71 % 78.51 %	17.05 % 18.32 %	3.25 % 3.17 %
GMX Mail	44052 43924	36238 35617	6680 7155	1134 1152	82.26 % 81.09 %	15.16 % 16.29 %	2.57 % 2.62 %
Zoho Mail	43845 44005	36468 36123	6172 6701	1205 1181	83.17 % 82.09 %	14.08 % 15.23 %	2.75 % 2.68 %
ProtonMail	43897 44668	36553 36655	6202 6893	1142 1120	83.27 % 82.06 %	14.13 % 15.43 %	2.60 % 2.51 %
Custom Mail	44431 43408	37468 36229	5875 6101	1088 1078	84.33 % 83.46 %	13.22 % 14.06 %	2.45 % 2.48 %
iCloud Mail	4873 4737	3845 3758	791 782	237 197	78.90 % 79.33 %	16.23 % 16.51 %	4.86 % 4.16 %
Tuta	4768 4689	4089 3993	534 544	145 152	85.76 % 85.16 %	11.20 % 11.60 %	3.04 % 3.24 %
Juno.com	4777 4762	4144 4098	495 510	138 154	86.75 % 86.06 %	10.36 % 10.71 %	2.89 % 3.23 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.