CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.069 464.301	378.294 373.437	72.159 77.328	13.616 13.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 80.43 %	15.55 % 16.65 %	2.93 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35861 35449	30288 29613	4649 4957	924 879	84.46 % 83.54 %	12.96 % 13.98 %	2.58 % 2.48 %
Elektronics	35543 36158	29206 29379	5340 5782	997 997	82.17 % 81.25 %	15.02 % 15.99 %	2.81 % 2.76 %
Entertainment	35669 35823	28964 28783	5601 6009	1104 1031	81.20 % 80.35 %	15.70 % 16.77 %	3.10 % 2.88 %
Cosmetics & Beauty	35591 35302	28942 28395	5604 5915	1045 992	81.32 % 80.43 %	15.75 % 16.76 %	2.94 % 2.81 %
Food & Drink	35451 35637	29943 29703	4613 5033	895 901	84.46 % 83.35 %	13.01 % 14.12 %	2.52 % 2.53 %
Home & Garden	36302 35793	30694 29811	4687 5018	921 964	84.55 % 83.29 %	12.91 % 14.02 %	2.54 % 2.69 %
Finance	35580 35551	27873 27449	6533 6887	1174 1215	78.34 % 77.21 %	18.36 % 19.37 %	3.30 % 3.42 %
Health	35702 35615	28285 27834	6338 6627	1079 1154	79.23 % 78.15 %	17.75 % 18.61 %	3.02 % 3.24 %
Pets	35232 35488	29417 29254	4837 5278	978 956	83.50 % 82.43 %	13.73 % 14.87 %	2.78 % 2.69 %
Sport & Fitness	35937 35855	28892 28333	5945 6381	1100 1141	80.40 % 79.02 %	16.54 % 17.80 %	3.06 % 3.18 %
Job & Career	35982 36558	28580 28625	6198 6766	1204 1167	79.43 % 78.30 %	17.23 % 18.51 %	3.35 % 3.19 %
Dating	35653 35187	27478 26690	6953 7299	1222 1198	77.07 % 75.85 %	19.50 % 20.74 %	3.43 % 3.40 %
Other	35566 35885	29732 29568	4861 5376	973 941	83.60 % 82.40 %	13.67 % 14.98 %	2.74 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45032 44964	35118 34587	8483 8910	1431 1467	77.98 % 76.92 %	18.84 % 19.82 %	3.18 % 3.26 %
Outlook Mail	44391 45421	35021 35272	7904 8688	1466 1461	78.89 % 77.66 %	17.81 % 19.13 %	3.30 % 3.22 %
Yahoo Mail	44850 44382	36332 35480	7133 7522	1385 1380	81.01 % 79.94 %	15.90 % 16.95 %	3.09 % 3.11 %
AOL Mail	44273 44918	35916 35936	7008 7635	1349 1347	81.12 % 80.00 %	15.83 % 17.00 %	3.05 % 3.00 %
Mail.com	45218 44750	37172 36292	6753 7173	1293 1285	82.21 % 81.10 %	14.93 % 16.03 %	2.86 % 2.87 %
Yandex Mail	44931 44806	35830 35207	7634 8178	1467 1421	79.74 % 78.58 %	16.99 % 18.25 %	3.27 % 3.17 %
GMX Mail	44714 44619	36814 36214	6744 7230	1156 1175	82.33 % 81.16 %	15.08 % 16.20 %	2.59 % 2.63 %
Zoho Mail	44505 44692	37045 36723	6239 6772	1221 1197	83.24 % 82.17 %	14.02 % 15.15 %	2.74 % 2.68 %
ProtonMail	44580 45402	37149 37297	6266 6964	1165 1141	83.33 % 82.15 %	14.06 % 15.34 %	2.61 % 2.51 %
Custom Mail	45125 44114	38081 36847	5940 6175	1104 1092	84.39 % 83.53 %	13.16 % 14.00 %	2.45 % 2.48 %
iCloud Mail	5615 5399	4444 4297	903 882	268 220	79.15 % 79.59 %	16.08 % 16.34 %	4.77 % 4.07 %
Tuta	5382 5373	4627 4581	596 616	159 176	85.97 % 85.26 %	11.07 % 11.46 %	2.95 % 3.28 %
Juno.com	5453 5461	4745 4704	556 583	152 174	87.02 % 86.14 %	10.20 % 10.68 %	2.79 % 3.19 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.