CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.709 437.246	356.105 350.700	68.912 73.945	12.692 12.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.36 % 80.21 %	15.74 % 16.91 %	2.90 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33836 33405	28541 27843	4439 4745	856 817	84.35 % 83.35 %	13.12 % 14.20 %	2.53 % 2.45 %
Elektronics	33539 33963	27499 27513	5112 5526	928 924	81.99 % 81.01 %	15.24 % 16.27 %	2.77 % 2.72 %
Entertainment	33602 33717	27228 27009	5348 5744	1026 964	81.03 % 80.10 %	15.92 % 17.04 %	3.05 % 2.86 %
Cosmetics & Beauty	33567 33276	27247 26702	5352 5661	968 913	81.17 % 80.24 %	15.94 % 17.01 %	2.88 % 2.74 %
Food & Drink	33405 33556	28177 27910	4398 4815	830 831	84.35 % 83.17 %	13.17 % 14.35 %	2.48 % 2.48 %
Home & Garden	34207 33604	28881 27925	4470 4784	856 895	84.43 % 83.10 %	13.07 % 14.24 %	2.50 % 2.66 %
Finance	33601 33516	26264 25792	6254 6589	1083 1135	78.16 % 76.95 %	18.61 % 19.66 %	3.22 % 3.39 %
Health	33684 33534	26600 26116	6064 6345	1020 1073	78.97 % 77.88 %	18.00 % 18.92 %	3.03 % 3.20 %
Pets	33197 33421	27677 27499	4608 5038	912 884	83.37 % 82.28 %	13.88 % 15.07 %	2.75 % 2.65 %
Sport & Fitness	33917 33797	27217 26626	5667 6096	1033 1075	80.25 % 78.78 %	16.71 % 18.04 %	3.05 % 3.18 %
Job & Career	33928 34505	26916 26947	5900 6465	1112 1093	79.33 % 78.10 %	17.39 % 18.74 %	3.28 % 3.17 %
Dating	33674 33195	25855 25073	6666 7010	1153 1112	76.78 % 75.53 %	19.80 % 21.12 %	3.42 % 3.35 %
Other	33552 33757	28003 27745	4634 5127	915 885	83.46 % 82.19 %	13.81 % 15.19 %	2.73 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42994 42825	33535 32907	8143 8547	1316 1371	78.00 % 76.84 %	18.94 % 19.96 %	3.06 % 3.20 %
Outlook Mail	42360 43304	33356 33529	7619 8395	1385 1380	78.74 % 77.43 %	17.99 % 19.39 %	3.27 % 3.19 %
Yahoo Mail	42747 42395	34573 33820	6861 7271	1313 1304	80.88 % 79.77 %	16.05 % 17.15 %	3.07 % 3.08 %
AOL Mail	42275 42809	34234 34178	6757 7359	1284 1272	80.98 % 79.84 %	15.98 % 17.19 %	3.04 % 2.97 %
Mail.com	43159 42703	35425 34555	6509 6932	1225 1216	82.08 % 80.92 %	15.08 % 16.23 %	2.84 % 2.85 %
Yandex Mail	42975 42643	34225 33425	7364 7871	1386 1347	79.64 % 78.38 %	17.14 % 18.46 %	3.23 % 3.16 %
GMX Mail	42732 42550	35119 34450	6532 6998	1081 1102	82.18 % 80.96 %	15.29 % 16.45 %	2.53 % 2.59 %
Zoho Mail	42498 42546	35319 34871	6018 6539	1161 1136	83.11 % 81.96 %	14.16 % 15.37 %	2.73 % 2.67 %
ProtonMail	42500 43266	35342 35448	6056 6744	1102 1074	83.16 % 81.93 %	14.25 % 15.59 %	2.59 % 2.48 %
Custom Mail	43135 42066	36337 35066	5743 5958	1055 1042	84.24 % 83.36 %	13.31 % 14.16 %	2.45 % 2.48 %
iCloud Mail	3517 3352	2772 2653	572 561	173 138	78.82 % 79.15 %	16.26 % 16.74 %	4.92 % 4.12 %
Tuta	3384 3386	2897 2880	382 400	105 106	85.61 % 85.06 %	11.29 % 11.81 %	3.10 % 3.13 %
Juno.com	3433 3401	2971 2918	356 370	106 113	86.54 % 85.80 %	10.37 % 10.88 %	3.09 % 3.32 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.