CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 402.780	366.193 303.984	75.786 83.770	13.427 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 75.47 %	16.64 % 20.80 %	2.95 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 30967	29205 24340	4864 5573	870 1054	83.59 % 78.60 %	13.92 % 18.00 %	2.49 % 3.40 %
Elektronics	35147 30895	28512 23568	5651 6254	984 1073	81.12 % 76.28 %	16.08 % 20.24 %	2.80 % 3.47 %
Entertainment	35195 31027	28297 23293	5918 6580	980 1154	80.40 % 75.07 %	16.81 % 21.21 %	2.78 % 3.72 %
Cosmetics & Beauty	35045 30995	28025 23278	5954 6495	1066 1222	79.97 % 75.10 %	16.99 % 20.95 %	3.04 % 3.94 %
Food & Drink	35461 31626	29512 24770	5019 5807	930 1049	83.22 % 78.32 %	14.15 % 18.36 %	2.62 % 3.32 %
Home & Garden	34926 31435	29134 24684	4881 5724	911 1027	83.42 % 78.52 %	13.98 % 18.21 %	2.61 % 3.27 %
Finance	34823 31001	26851 22348	6798 7319	1174 1334	77.11 % 72.09 %	19.52 % 23.61 %	3.37 % 4.30 %
Health	35153 30974	27450 22552	6583 7177	1120 1245	78.09 % 72.81 %	18.73 % 23.17 %	3.19 % 4.02 %
Pets	35131 31300	28883 24299	5226 5924	1022 1077	82.22 % 77.63 %	14.88 % 18.93 %	2.91 % 3.44 %
Sport & Fitness	35095 30500	27846 22771	6131 6521	1118 1208	79.34 % 74.66 %	17.47 % 21.38 %	3.19 % 3.96 %
Job & Career	34637 30761	27145 22618	6336 6889	1156 1254	78.37 % 73.53 %	18.29 % 22.40 %	3.34 % 4.08 %
Dating	35011 30610	26631 21675	7286 7709	1094 1226	76.06 % 70.81 %	20.81 % 25.18 %	3.12 % 4.01 %
Other	34843 30689	28702 23788	5139 5798	1002 1103	82.38 % 77.51 %	14.75 % 18.89 %	2.88 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 40872	34102 29396	8918 9825	1499 1651	76.60 % 71.92 %	20.03 % 24.04 %	3.37 % 4.04 %
Outlook Mail	43939 39335	34244 28795	8259 8946	1436 1594	77.94 % 73.20 %	18.80 % 22.74 %	3.27 % 4.05 %
Yahoo Mail	44257 39623	35436 29861	7512 8266	1309 1496	80.07 % 75.36 %	16.97 % 20.86 %	2.96 % 3.78 %
AOL Mail	43721 40403	34967 30219	7405 8592	1349 1592	79.98 % 74.79 %	16.94 % 21.27 %	3.09 % 3.94 %
Mail.com	44009 40085	35835 30627	6962 8007	1212 1451	81.43 % 76.41 %	15.82 % 19.98 %	2.75 % 3.62 %
Yandex Mail	44226 39964	34727 29495	8045 8908	1454 1561	78.52 % 73.80 %	18.19 % 22.29 %	3.29 % 3.91 %
GMX Mail	43598 39884	35325 30400	7056 8097	1217 1387	81.02 % 76.22 %	16.18 % 20.30 %	2.79 % 3.48 %
Zoho Mail	44406 39823	36406 30796	6803 7635	1197 1392	81.98 % 77.33 %	15.32 % 19.17 %	2.70 % 3.50 %
ProtonMail	44795 40373	36818 31130	6845 7817	1132 1426	82.19 % 77.11 %	15.28 % 19.36 %	2.53 % 3.53 %
Custom Mail	43586 40291	36319 31574	6146 7332	1121 1385	83.33 % 78.36 %	14.10 % 18.20 %	2.57 % 3.44 %
iCloud Mail	4768 712	3751 535	784 141	233 36	78.67 % 75.14 %	16.44 % 19.80 %	4.89 % 5.06 %
Tuta	4907 725	4215 595	558 106	134 24	85.90 % 82.07 %	11.37 % 14.62 %	2.73 % 3.31 %
Juno.com	4675 690	4048 561	493 98	134 31	86.59 % 81.30 %	10.55 % 14.20 %	2.87 % 4.49 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.