CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 402.780	373.355 303.984	76.993 83.770	13.733 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 75.47 %	16.59 % 20.80 %	2.96 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 30967	29781 24340	4945 5573	897 1054	83.60 % 78.60 %	13.88 % 18.00 %	2.52 % 3.40 %
Elektronics	35767 30895	29028 23568	5730 6254	1009 1073	81.16 % 76.28 %	16.02 % 20.24 %	2.82 % 3.47 %
Entertainment	35821 31027	28808 23293	6008 6580	1005 1154	80.42 % 75.07 %	16.77 % 21.21 %	2.81 % 3.72 %
Cosmetics & Beauty	35706 30995	28569 23278	6047 6495	1090 1222	80.01 % 75.10 %	16.94 % 20.95 %	3.05 % 3.94 %
Food & Drink	36169 31626	30110 24770	5105 5807	954 1049	83.25 % 78.32 %	14.11 % 18.36 %	2.64 % 3.32 %
Home & Garden	35559 31435	29674 24684	4957 5724	928 1027	83.45 % 78.52 %	13.94 % 18.21 %	2.61 % 3.27 %
Finance	35538 31001	27428 22348	6914 7319	1196 1334	77.18 % 72.09 %	19.46 % 23.61 %	3.37 % 4.30 %
Health	35835 30974	28002 22552	6684 7177	1149 1245	78.14 % 72.81 %	18.65 % 23.17 %	3.21 % 4.02 %
Pets	35802 31300	29440 24299	5315 5924	1047 1077	82.23 % 77.63 %	14.85 % 18.93 %	2.92 % 3.44 %
Sport & Fitness	35733 30500	28361 22771	6227 6521	1145 1208	79.37 % 74.66 %	17.43 % 21.38 %	3.20 % 3.96 %
Job & Career	35319 30761	27703 22618	6443 6889	1173 1254	78.44 % 73.53 %	18.24 % 22.40 %	3.32 % 4.08 %
Dating	35660 30610	27157 21675	7389 7709	1114 1226	76.16 % 70.81 %	20.72 % 25.18 %	3.12 % 4.01 %
Other	35549 30689	29294 23788	5229 5798	1026 1103	82.40 % 77.51 %	14.71 % 18.89 %	2.89 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 40872	34608 29396	9034 9825	1521 1651	76.63 % 71.92 %	20.00 % 24.04 %	3.37 % 4.04 %
Outlook Mail	44645 39335	34812 28795	8371 8946	1462 1594	77.98 % 73.20 %	18.75 % 22.74 %	3.27 % 4.05 %
Yahoo Mail	44880 39623	35946 29861	7602 8266	1332 1496	80.09 % 75.36 %	16.94 % 20.86 %	2.97 % 3.78 %
AOL Mail	44385 40403	35519 30219	7496 8592	1370 1592	80.02 % 74.79 %	16.89 % 21.27 %	3.09 % 3.94 %
Mail.com	44707 40085	36411 30627	7052 8007	1244 1451	81.44 % 76.41 %	15.77 % 19.98 %	2.78 % 3.62 %
Yandex Mail	44914 39964	35290 29495	8152 8908	1472 1561	78.57 % 73.80 %	18.15 % 22.29 %	3.28 % 3.91 %
GMX Mail	44247 39884	35877 30400	7137 8097	1233 1387	81.08 % 76.22 %	16.13 % 20.30 %	2.79 % 3.48 %
Zoho Mail	45051 39823	36950 30796	6880 7635	1221 1392	82.02 % 77.33 %	15.27 % 19.17 %	2.71 % 3.50 %
ProtonMail	45465 40373	37389 31130	6923 7817	1153 1426	82.24 % 77.11 %	15.23 % 19.36 %	2.54 % 3.53 %
Custom Mail	44259 40291	36897 31574	6226 7332	1136 1385	83.37 % 78.36 %	14.07 % 18.20 %	2.57 % 3.44 %
iCloud Mail	5457 712	4283 535	907 141	267 36	78.49 % 75.14 %	16.62 % 19.80 %	4.89 % 5.06 %
Tuta	5594 725	4785 595	644 106	165 24	85.54 % 82.07 %	11.51 % 14.62 %	2.95 % 3.31 %
Juno.com	5314 690	4588 561	569 98	157 31	86.34 % 81.30 %	10.71 % 14.20 %	2.95 % 4.49 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.