CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 402.780	351.400 303.984	73.529 83.770	12.813 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 75.47 %	16.80 % 20.80 %	2.93 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 30967	28036 24340	4723 5573	831 1054	83.47 % 78.60 %	14.06 % 18.00 %	2.47 % 3.40 %
Elektronics	33757 30895	27336 23568	5483 6254	938 1073	80.98 % 76.28 %	16.24 % 20.24 %	2.78 % 3.47 %
Entertainment	33840 31027	27163 23293	5739 6580	938 1154	80.27 % 75.07 %	16.96 % 21.21 %	2.77 % 3.72 %
Cosmetics & Beauty	33782 30995	26970 23278	5792 6495	1020 1222	79.84 % 75.10 %	17.15 % 20.95 %	3.02 % 3.94 %
Food & Drink	34074 31626	28320 24770	4870 5807	884 1049	83.11 % 78.32 %	14.29 % 18.36 %	2.59 % 3.32 %
Home & Garden	33559 31435	27967 24684	4729 5724	863 1027	83.34 % 78.52 %	14.09 % 18.21 %	2.57 % 3.27 %
Finance	33410 31001	25679 22348	6589 7319	1142 1334	76.86 % 72.09 %	19.72 % 23.61 %	3.42 % 4.30 %
Health	33773 30974	26320 22552	6392 7177	1061 1245	77.93 % 72.81 %	18.93 % 23.17 %	3.14 % 4.02 %
Pets	33798 31300	27763 24299	5066 5924	969 1077	82.14 % 77.63 %	14.99 % 18.93 %	2.87 % 3.44 %
Sport & Fitness	33732 30500	26715 22771	5946 6521	1071 1208	79.20 % 74.66 %	17.63 % 21.38 %	3.18 % 3.96 %
Job & Career	33358 30761	26108 22618	6147 6889	1103 1254	78.27 % 73.53 %	18.43 % 22.40 %	3.31 % 4.08 %
Dating	33617 30610	25499 21675	7078 7709	1040 1226	75.85 % 70.81 %	21.05 % 25.18 %	3.09 % 4.01 %
Other	33452 30689	27524 23788	4975 5798	953 1103	82.28 % 77.51 %	14.87 % 18.89 %	2.85 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 40872	33042 29396	8684 9825	1438 1651	76.55 % 71.92 %	20.12 % 24.04 %	3.33 % 4.04 %
Outlook Mail	42586 39335	33138 28795	8068 8946	1380 1594	77.81 % 73.20 %	18.95 % 22.74 %	3.24 % 4.05 %
Yahoo Mail	42840 39623	34253 29861	7322 8266	1265 1496	79.96 % 75.36 %	17.09 % 20.86 %	2.95 % 3.78 %
AOL Mail	42384 40403	33853 30219	7230 8592	1301 1592	79.87 % 74.79 %	17.06 % 21.27 %	3.07 % 3.94 %
Mail.com	42676 40085	34713 30627	6799 8007	1164 1451	81.34 % 76.41 %	15.93 % 19.98 %	2.73 % 3.62 %
Yandex Mail	42841 39964	33599 29495	7844 8908	1398 1561	78.43 % 73.80 %	18.31 % 22.29 %	3.26 % 3.91 %
GMX Mail	42305 39884	34211 30400	6912 8097	1182 1387	80.87 % 76.22 %	16.34 % 20.30 %	2.79 % 3.48 %
Zoho Mail	43037 39823	35229 30796	6654 7635	1154 1392	81.86 % 77.33 %	15.46 % 19.17 %	2.68 % 3.50 %
ProtonMail	43394 40373	35599 31130	6695 7817	1100 1426	82.04 % 77.11 %	15.43 % 19.36 %	2.53 % 3.53 %
Custom Mail	42222 40291	35146 31574	6003 7332	1073 1385	83.24 % 78.36 %	14.22 % 18.20 %	2.54 % 3.44 %
iCloud Mail	3384 712	2660 535	559 141	165 36	78.61 % 75.14 %	16.52 % 19.80 %	4.88 % 5.06 %
Tuta	3534 725	3036 595	403 106	95 24	85.91 % 82.07 %	11.40 % 14.62 %	2.69 % 3.31 %
Juno.com	3375 690	2921 561	356 98	98 31	86.55 % 81.30 %	10.55 % 14.20 %	2.90 % 4.49 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.