CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 40.838	373.355 28.449	76.993 11.943	13.733 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 69.66 %	16.59 % 29.24 %	2.96 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 3108	29781 2310	4945 763	897 35	83.60 % 74.32 %	13.88 % 24.55 %	2.52 % 1.13 %
Elektronics	35767 3168	29028 2203	5730 930	1009 35	81.16 % 69.54 %	16.02 % 29.36 %	2.82 % 1.10 %
Entertainment	35821 3097	28808 2149	6008 920	1005 28	80.42 % 69.39 %	16.77 % 29.71 %	2.81 % 0.90 %
Cosmetics & Beauty	35706 3104	28569 2138	6047 928	1090 38	80.01 % 68.88 %	16.94 % 29.90 %	3.05 % 1.22 %
Food & Drink	36169 2988	30110 2221	5105 729	954 38	83.25 % 74.33 %	14.11 % 24.40 %	2.64 % 1.27 %
Home & Garden	35559 3198	29674 2374	4957 790	928 34	83.45 % 74.23 %	13.94 % 24.70 %	2.61 % 1.06 %
Finance	35538 3213	27428 2065	6914 1111	1196 37	77.18 % 64.27 %	19.46 % 34.58 %	3.37 % 1.15 %
Health	35835 3194	28002 2052	6684 1109	1149 33	78.14 % 64.25 %	18.65 % 34.72 %	3.21 % 1.03 %
Pets	35802 3075	29440 2277	5315 768	1047 30	82.23 % 74.05 %	14.85 % 24.98 %	2.92 % 0.98 %
Sport & Fitness	35733 3244	28361 2247	6227 961	1145 36	79.37 % 69.27 %	17.43 % 29.62 %	3.20 % 1.11 %
Job & Career	35319 3038	27703 2106	6443 898	1173 34	78.44 % 69.32 %	18.24 % 29.56 %	3.32 % 1.12 %
Dating	35660 3120	27157 1854	7389 1226	1114 40	76.16 % 59.42 %	20.72 % 39.29 %	3.12 % 1.28 %
Other	35549 3291	29294 2453	5229 810	1026 28	82.40 % 74.54 %	14.71 % 24.61 %	2.89 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 3918	34608 2512	9034 1366	1521 40	76.63 % 64.11 %	20.00 % 34.86 %	3.37 % 1.02 %
Outlook Mail	44645 4078	34812 2660	8371 1375	1462 43	77.98 % 65.23 %	18.75 % 33.72 %	3.27 % 1.05 %
Yahoo Mail	44880 4200	35946 2966	7602 1187	1332 47	80.09 % 70.62 %	16.94 % 28.26 %	2.97 % 1.12 %
AOL Mail	44385 4366	35519 3106	7496 1213	1370 47	80.02 % 71.14 %	16.89 % 27.78 %	3.09 % 1.08 %
Mail.com	44707 4218	36411 3033	7052 1137	1244 48	81.44 % 71.91 %	15.77 % 26.96 %	2.78 % 1.14 %
Yandex Mail	44914 4051	35290 2782	8152 1223	1472 46	78.57 % 68.67 %	18.15 % 30.19 %	3.28 % 1.14 %
GMX Mail	44247 4002	35877 2712	7137 1243	1233 47	81.08 % 67.77 %	16.13 % 31.06 %	2.79 % 1.17 %
Zoho Mail	45051 3898	36950 2817	6880 1038	1221 43	82.02 % 72.27 %	15.27 % 26.63 %	2.71 % 1.10 %
ProtonMail	45465 3953	37389 2797	6923 1112	1153 44	82.24 % 70.76 %	15.23 % 28.13 %	2.54 % 1.11 %
Custom Mail	44259 4154	36897 3064	6226 1049	1136 41	83.37 % 73.76 %	14.07 % 25.25 %	2.57 % 0.99 %
iCloud Mail	5457	4283	907	267	78.49 % %	16.62 % %	4.89 % %
Tuta	5594	4785	644	165	85.54 % %	11.51 % %	2.95 % %
Juno.com	5314	4588	569	157	86.34 % %	10.71 % %	2.95 % %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.