CampaignMonitor and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
402.369
40.838
|
321.796
28.449
|
68.985
11.943
|
11.588
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.98 %
69.66 %
|
17.14 %
29.24 %
|
2.88 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
30832
3108
|
25667
2310
|
4413
763
|
752
35
|
83.25 %
74.32 %
|
14.31 %
24.55 %
|
2.44 %
1.13 %
|
Elektronics |
31151
3168
|
25128
2203
|
5174
930
|
849
35
|
80.67 %
69.54 %
|
16.61 %
29.36 %
|
2.73 %
1.10 %
|
Entertainment |
31177
3097
|
24933
2149
|
5389
920
|
855
28
|
79.97 %
69.39 %
|
17.29 %
29.71 %
|
2.74 %
0.90 %
|
Cosmetics & Beauty |
31031
3104
|
24681
2138
|
5437
928
|
913
38
|
79.54 %
68.88 %
|
17.52 %
29.90 %
|
2.94 %
1.22 %
|
Food & Drink |
31354
2988
|
25975
2221
|
4573
729
|
806
38
|
82.84 %
74.33 %
|
14.59 %
24.40 %
|
2.57 %
1.27 %
|
Home & Garden |
30694
3198
|
25499
2374
|
4420
790
|
775
34
|
83.07 %
74.23 %
|
14.40 %
24.70 %
|
2.52 %
1.06 %
|
Finance |
30608
3213
|
23426
2065
|
6168
1111
|
1014
37
|
76.54 %
64.27 %
|
20.15 %
34.58 %
|
3.31 %
1.15 %
|
Health |
31097
3194
|
24106
2052
|
6020
1109
|
971
33
|
77.52 %
64.25 %
|
19.36 %
34.72 %
|
3.12 %
1.03 %
|
Pets |
31062
3075
|
25435
2277
|
4737
768
|
890
30
|
81.88 %
74.05 %
|
15.25 %
24.98 %
|
2.87 %
0.98 %
|
Sport & Fitness |
31016
3244
|
24482
2247
|
5568
961
|
966
36
|
78.93 %
69.27 %
|
17.95 %
29.62 %
|
3.11 %
1.11 %
|
Job & Career |
30654
3038
|
23914
2106
|
5748
898
|
992
34
|
78.01 %
69.32 %
|
18.75 %
29.56 %
|
3.24 %
1.12 %
|
Dating |
30911
3120
|
23292
1854
|
6677
1226
|
942
40
|
75.35 %
59.42 %
|
21.60 %
39.29 %
|
3.05 %
1.28 %
|
Other |
30782
3291
|
25258
2453
|
4661
810
|
863
28
|
82.05 %
74.54 %
|
15.14 %
24.61 %
|
2.80 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
40396
3918
|
30877
2512
|
8200
1366
|
1319
40
|
76.44 %
64.11 %
|
20.30 %
34.86 %
|
3.27 %
1.02 %
|
Outlook Mail |
39834
4078
|
30886
2660
|
7677
1375
|
1271
43
|
77.54 %
65.23 %
|
19.27 %
33.72 %
|
3.19 %
1.05 %
|
Yahoo Mail |
40126
4200
|
32009
2966
|
6958
1187
|
1159
47
|
79.77 %
70.62 %
|
17.34 %
28.26 %
|
2.89 %
1.12 %
|
AOL Mail |
39698
4366
|
31628
3106
|
6874
1213
|
1196
47
|
79.67 %
71.14 %
|
17.32 %
27.78 %
|
3.01 %
1.08 %
|
Mail.com |
39991
4218
|
32440
3033
|
6470
1137
|
1081
48
|
81.12 %
71.91 %
|
16.18 %
26.96 %
|
2.70 %
1.14 %
|
Yandex Mail |
40141
4051
|
31385
2782
|
7465
1223
|
1291
46
|
78.19 %
68.67 %
|
18.60 %
30.19 %
|
3.22 %
1.14 %
|
GMX Mail |
39657
4002
|
31959
2712
|
6607
1243
|
1091
47
|
80.59 %
67.77 %
|
16.66 %
31.06 %
|
2.75 %
1.17 %
|
Zoho Mail |
40310
3898
|
32890
2817
|
6342
1038
|
1078
43
|
81.59 %
72.27 %
|
15.73 %
26.63 %
|
2.67 %
1.10 %
|
ProtonMail |
40668
3953
|
33222
2797
|
6408
1112
|
1038
44
|
81.69 %
70.76 %
|
15.76 %
28.13 %
|
2.55 %
1.11 %
|
Custom Mail |
39551
4154
|
32838
3064
|
5717
1049
|
996
41
|
83.03 %
73.76 %
|
14.45 %
25.25 %
|
2.52 %
0.99 %
|
iCloud Mail |
676
|
532
|
114
|
30
|
78.70 %
%
|
16.86 %
%
|
4.44 %
%
|
Tuta |
704
|
601
|
84
|
19
|
85.37 %
%
|
11.93 %
%
|
2.70 %
%
|
Juno.com |
617
|
529
|
69
|
19
|
85.74 %
%
|
11.18 %
%
|
3.08 %
%
|
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