CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 40.838	351.400 28.449	73.529 11.943	12.813 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 69.66 %	16.80 % 29.24 %	2.93 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 3108	28036 2310	4723 763	831 35	83.47 % 74.32 %	14.06 % 24.55 %	2.47 % 1.13 %
Elektronics	33757 3168	27336 2203	5483 930	938 35	80.98 % 69.54 %	16.24 % 29.36 %	2.78 % 1.10 %
Entertainment	33840 3097	27163 2149	5739 920	938 28	80.27 % 69.39 %	16.96 % 29.71 %	2.77 % 0.90 %
Cosmetics & Beauty	33782 3104	26970 2138	5792 928	1020 38	79.84 % 68.88 %	17.15 % 29.90 %	3.02 % 1.22 %
Food & Drink	34074 2988	28320 2221	4870 729	884 38	83.11 % 74.33 %	14.29 % 24.40 %	2.59 % 1.27 %
Home & Garden	33559 3198	27967 2374	4729 790	863 34	83.34 % 74.23 %	14.09 % 24.70 %	2.57 % 1.06 %
Finance	33410 3213	25679 2065	6589 1111	1142 37	76.86 % 64.27 %	19.72 % 34.58 %	3.42 % 1.15 %
Health	33773 3194	26320 2052	6392 1109	1061 33	77.93 % 64.25 %	18.93 % 34.72 %	3.14 % 1.03 %
Pets	33798 3075	27763 2277	5066 768	969 30	82.14 % 74.05 %	14.99 % 24.98 %	2.87 % 0.98 %
Sport & Fitness	33732 3244	26715 2247	5946 961	1071 36	79.20 % 69.27 %	17.63 % 29.62 %	3.18 % 1.11 %
Job & Career	33358 3038	26108 2106	6147 898	1103 34	78.27 % 69.32 %	18.43 % 29.56 %	3.31 % 1.12 %
Dating	33617 3120	25499 1854	7078 1226	1040 40	75.85 % 59.42 %	21.05 % 39.29 %	3.09 % 1.28 %
Other	33452 3291	27524 2453	4975 810	953 28	82.28 % 74.54 %	14.87 % 24.61 %	2.85 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 3918	33042 2512	8684 1366	1438 40	76.55 % 64.11 %	20.12 % 34.86 %	3.33 % 1.02 %
Outlook Mail	42586 4078	33138 2660	8068 1375	1380 43	77.81 % 65.23 %	18.95 % 33.72 %	3.24 % 1.05 %
Yahoo Mail	42840 4200	34253 2966	7322 1187	1265 47	79.96 % 70.62 %	17.09 % 28.26 %	2.95 % 1.12 %
AOL Mail	42384 4366	33853 3106	7230 1213	1301 47	79.87 % 71.14 %	17.06 % 27.78 %	3.07 % 1.08 %
Mail.com	42676 4218	34713 3033	6799 1137	1164 48	81.34 % 71.91 %	15.93 % 26.96 %	2.73 % 1.14 %
Yandex Mail	42841 4051	33599 2782	7844 1223	1398 46	78.43 % 68.67 %	18.31 % 30.19 %	3.26 % 1.14 %
GMX Mail	42305 4002	34211 2712	6912 1243	1182 47	80.87 % 67.77 %	16.34 % 31.06 %	2.79 % 1.17 %
Zoho Mail	43037 3898	35229 2817	6654 1038	1154 43	81.86 % 72.27 %	15.46 % 26.63 %	2.68 % 1.10 %
ProtonMail	43394 3953	35599 2797	6695 1112	1100 44	82.04 % 70.76 %	15.43 % 28.13 %	2.53 % 1.11 %
Custom Mail	42222 4154	35146 3064	6003 1049	1073 41	83.24 % 73.76 %	14.22 % 25.25 %	2.54 % 0.99 %
iCloud Mail	3384	2660	559	165	78.61 % %	16.52 % %	4.88 % %
Tuta	3534	3036	403	95	85.91 % %	11.40 % %	2.69 % %
Juno.com	3375	2921	356	98	86.55 % %	10.55 % %	2.90 % %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.