CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 40.838	366.193 28.449	75.786 11.943	13.427 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 69.66 %	16.64 % 29.24 %	2.95 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 3108	29205 2310	4864 763	870 35	83.59 % 74.32 %	13.92 % 24.55 %	2.49 % 1.13 %
Elektronics	35147 3168	28512 2203	5651 930	984 35	81.12 % 69.54 %	16.08 % 29.36 %	2.80 % 1.10 %
Entertainment	35195 3097	28297 2149	5918 920	980 28	80.40 % 69.39 %	16.81 % 29.71 %	2.78 % 0.90 %
Cosmetics & Beauty	35045 3104	28025 2138	5954 928	1066 38	79.97 % 68.88 %	16.99 % 29.90 %	3.04 % 1.22 %
Food & Drink	35461 2988	29512 2221	5019 729	930 38	83.22 % 74.33 %	14.15 % 24.40 %	2.62 % 1.27 %
Home & Garden	34926 3198	29134 2374	4881 790	911 34	83.42 % 74.23 %	13.98 % 24.70 %	2.61 % 1.06 %
Finance	34823 3213	26851 2065	6798 1111	1174 37	77.11 % 64.27 %	19.52 % 34.58 %	3.37 % 1.15 %
Health	35153 3194	27450 2052	6583 1109	1120 33	78.09 % 64.25 %	18.73 % 34.72 %	3.19 % 1.03 %
Pets	35131 3075	28883 2277	5226 768	1022 30	82.22 % 74.05 %	14.88 % 24.98 %	2.91 % 0.98 %
Sport & Fitness	35095 3244	27846 2247	6131 961	1118 36	79.34 % 69.27 %	17.47 % 29.62 %	3.19 % 1.11 %
Job & Career	34637 3038	27145 2106	6336 898	1156 34	78.37 % 69.32 %	18.29 % 29.56 %	3.34 % 1.12 %
Dating	35011 3120	26631 1854	7286 1226	1094 40	76.06 % 59.42 %	20.81 % 39.29 %	3.12 % 1.28 %
Other	34843 3291	28702 2453	5139 810	1002 28	82.38 % 74.54 %	14.75 % 24.61 %	2.88 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 3918	34102 2512	8918 1366	1499 40	76.60 % 64.11 %	20.03 % 34.86 %	3.37 % 1.02 %
Outlook Mail	43939 4078	34244 2660	8259 1375	1436 43	77.94 % 65.23 %	18.80 % 33.72 %	3.27 % 1.05 %
Yahoo Mail	44257 4200	35436 2966	7512 1187	1309 47	80.07 % 70.62 %	16.97 % 28.26 %	2.96 % 1.12 %
AOL Mail	43721 4366	34967 3106	7405 1213	1349 47	79.98 % 71.14 %	16.94 % 27.78 %	3.09 % 1.08 %
Mail.com	44009 4218	35835 3033	6962 1137	1212 48	81.43 % 71.91 %	15.82 % 26.96 %	2.75 % 1.14 %
Yandex Mail	44226 4051	34727 2782	8045 1223	1454 46	78.52 % 68.67 %	18.19 % 30.19 %	3.29 % 1.14 %
GMX Mail	43598 4002	35325 2712	7056 1243	1217 47	81.02 % 67.77 %	16.18 % 31.06 %	2.79 % 1.17 %
Zoho Mail	44406 3898	36406 2817	6803 1038	1197 43	81.98 % 72.27 %	15.32 % 26.63 %	2.70 % 1.10 %
ProtonMail	44795 3953	36818 2797	6845 1112	1132 44	82.19 % 70.76 %	15.28 % 28.13 %	2.53 % 1.11 %
Custom Mail	43586 4154	36319 3064	6146 1049	1121 41	83.33 % 73.76 %	14.10 % 25.25 %	2.57 % 0.99 %
iCloud Mail	4768	3751	784	233	78.67 % %	16.44 % %	4.89 % %
Tuta	4907	4215	558	134	85.90 % %	11.37 % %	2.73 % %
Juno.com	4675	4048	493	134	86.59 % %	10.55 % %	2.87 % %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.