CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.369 40.838	321.796 28.449	68.985 11.943	11.588 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.98 % 69.66 %	17.14 % 29.24 %	2.88 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30832 3108	25667 2310	4413 763	752 35	83.25 % 74.32 %	14.31 % 24.55 %	2.44 % 1.13 %
Elektronics	31151 3168	25128 2203	5174 930	849 35	80.67 % 69.54 %	16.61 % 29.36 %	2.73 % 1.10 %
Entertainment	31177 3097	24933 2149	5389 920	855 28	79.97 % 69.39 %	17.29 % 29.71 %	2.74 % 0.90 %
Cosmetics & Beauty	31031 3104	24681 2138	5437 928	913 38	79.54 % 68.88 %	17.52 % 29.90 %	2.94 % 1.22 %
Food & Drink	31354 2988	25975 2221	4573 729	806 38	82.84 % 74.33 %	14.59 % 24.40 %	2.57 % 1.27 %
Home & Garden	30694 3198	25499 2374	4420 790	775 34	83.07 % 74.23 %	14.40 % 24.70 %	2.52 % 1.06 %
Finance	30608 3213	23426 2065	6168 1111	1014 37	76.54 % 64.27 %	20.15 % 34.58 %	3.31 % 1.15 %
Health	31097 3194	24106 2052	6020 1109	971 33	77.52 % 64.25 %	19.36 % 34.72 %	3.12 % 1.03 %
Pets	31062 3075	25435 2277	4737 768	890 30	81.88 % 74.05 %	15.25 % 24.98 %	2.87 % 0.98 %
Sport & Fitness	31016 3244	24482 2247	5568 961	966 36	78.93 % 69.27 %	17.95 % 29.62 %	3.11 % 1.11 %
Job & Career	30654 3038	23914 2106	5748 898	992 34	78.01 % 69.32 %	18.75 % 29.56 %	3.24 % 1.12 %
Dating	30911 3120	23292 1854	6677 1226	942 40	75.35 % 59.42 %	21.60 % 39.29 %	3.05 % 1.28 %
Other	30782 3291	25258 2453	4661 810	863 28	82.05 % 74.54 %	15.14 % 24.61 %	2.80 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40396 3918	30877 2512	8200 1366	1319 40	76.44 % 64.11 %	20.30 % 34.86 %	3.27 % 1.02 %
Outlook Mail	39834 4078	30886 2660	7677 1375	1271 43	77.54 % 65.23 %	19.27 % 33.72 %	3.19 % 1.05 %
Yahoo Mail	40126 4200	32009 2966	6958 1187	1159 47	79.77 % 70.62 %	17.34 % 28.26 %	2.89 % 1.12 %
AOL Mail	39698 4366	31628 3106	6874 1213	1196 47	79.67 % 71.14 %	17.32 % 27.78 %	3.01 % 1.08 %
Mail.com	39991 4218	32440 3033	6470 1137	1081 48	81.12 % 71.91 %	16.18 % 26.96 %	2.70 % 1.14 %
Yandex Mail	40141 4051	31385 2782	7465 1223	1291 46	78.19 % 68.67 %	18.60 % 30.19 %	3.22 % 1.14 %
GMX Mail	39657 4002	31959 2712	6607 1243	1091 47	80.59 % 67.77 %	16.66 % 31.06 %	2.75 % 1.17 %
Zoho Mail	40310 3898	32890 2817	6342 1038	1078 43	81.59 % 72.27 %	15.73 % 26.63 %	2.67 % 1.10 %
ProtonMail	40668 3953	33222 2797	6408 1112	1038 44	81.69 % 70.76 %	15.76 % 28.13 %	2.55 % 1.11 %
Custom Mail	39551 4154	32838 3064	5717 1049	996 41	83.03 % 73.76 %	14.45 % 25.25 %	2.52 % 0.99 %
iCloud Mail	676	532	114	30	78.70 % %	16.86 % %	4.44 % %
Tuta	704	601	84	19	85.37 % %	11.93 % %	2.70 % %
Juno.com	617	529	69	19	85.74 % %	11.18 % %	3.08 % %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.