CampaignMonitor and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 464.354	373.355 370.365	76.993 80.080	13.733 13.909

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 79.76 %	16.59 % 17.25 %	2.96 % 3.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 35372	29781 29320	4945 5092	897 960	83.60 % 82.89 %	13.88 % 14.40 %	2.52 % 2.71 %
Elektronics	35767 35762	29028 28800	5730 5962	1009 1000	81.16 % 80.53 %	16.02 % 16.67 %	2.82 % 2.80 %
Entertainment	35821 35313	28808 28171	6008 6124	1005 1018	80.42 % 79.78 %	16.77 % 17.34 %	2.81 % 2.88 %
Cosmetics & Beauty	35706 35998	28569 28687	6047 6232	1090 1079	80.01 % 79.69 %	16.94 % 17.31 %	3.05 % 3.00 %
Food & Drink	36169 35519	30110 29329	5105 5274	954 916	83.25 % 82.57 %	14.11 % 14.85 %	2.64 % 2.58 %
Home & Garden	35559 35581	29674 29436	4957 5238	928 907	83.45 % 82.73 %	13.94 % 14.72 %	2.61 % 2.55 %
Finance	35538 35816	27428 27351	6914 7226	1196 1239	77.18 % 76.37 %	19.46 % 20.18 %	3.37 % 3.46 %
Health	35835 35814	28002 27665	6684 6983	1149 1166	78.14 % 77.25 %	18.65 % 19.50 %	3.21 % 3.26 %
Pets	35802 35882	29440 29409	5315 5503	1047 970	82.23 % 81.96 %	14.85 % 15.34 %	2.92 % 2.70 %
Sport & Fitness	35733 35857	28361 28286	6227 6455	1145 1116	79.37 % 78.89 %	17.43 % 18.00 %	3.20 % 3.11 %
Job & Career	35319 35714	27703 27661	6443 6795	1173 1258	78.44 % 77.45 %	18.24 % 19.03 %	3.32 % 3.52 %
Dating	35660 35582	27157 26757	7389 7575	1114 1250	76.16 % 75.20 %	20.72 % 21.29 %	3.12 % 3.51 %
Other	35549 36144	29294 29493	5229 5621	1026 1030	82.40 % 81.60 %	14.71 % 15.55 %	2.89 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 44574	34608 33977	9034 9069	1521 1528	76.63 % 76.23 %	20.00 % 20.35 %	3.37 % 3.43 %
Outlook Mail	44645 44754	34812 34437	8371 8821	1462 1496	77.98 % 76.95 %	18.75 % 19.71 %	3.27 % 3.34 %
Yahoo Mail	44880 44338	35946 35214	7602 7776	1332 1348	80.09 % 79.42 %	16.94 % 17.54 %	2.97 % 3.04 %
AOL Mail	44385 44912	35519 35605	7496 7926	1370 1381	80.02 % 79.28 %	16.89 % 17.65 %	3.09 % 3.07 %
Mail.com	44707 44967	36411 36274	7052 7435	1244 1258	81.44 % 80.67 %	15.77 % 16.53 %	2.78 % 2.80 %
Yandex Mail	44914 44845	35290 34840	8152 8475	1472 1530	78.57 % 77.69 %	18.15 % 18.90 %	3.28 % 3.41 %
GMX Mail	44247 45377	35877 36431	7137 7719	1233 1227	81.08 % 80.29 %	16.13 % 17.01 %	2.79 % 2.70 %
Zoho Mail	45051 44162	36950 35984	6880 6959	1221 1219	82.02 % 81.48 %	15.27 % 15.76 %	2.71 % 2.76 %
ProtonMail	45465 45200	37389 36806	6923 7208	1153 1186	82.24 % 81.43 %	15.23 % 15.95 %	2.54 % 2.62 %
Custom Mail	44259 44762	36897 36856	6226 6706	1136 1200	83.37 % 82.34 %	14.07 % 14.98 %	2.57 % 2.68 %
iCloud Mail	5457 5534	4283 4420	907 878	267 236	78.49 % 79.87 %	16.62 % 15.87 %	4.89 % 4.26 %
Tuta	5594 5563	4785 4827	644 582	165 154	85.54 % 86.77 %	11.51 % 10.46 %	2.95 % 2.77 %
Juno.com	5314 5366	4588 4694	569 526	157 146	86.34 % 87.48 %	10.71 % 9.80 %	2.95 % 2.72 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.