CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 394.406	351.400 302.081	73.529 78.208	12.813 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 76.59 %	16.80 % 19.83 %	2.93 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 30362	28036 24204	4723 5178	831 980	83.47 % 79.72 %	14.06 % 17.05 %	2.47 % 3.23 %
Elektronics	33757 30287	27336 23385	5483 5902	938 1000	80.98 % 77.21 %	16.24 % 19.49 %	2.78 % 3.30 %
Entertainment	33840 30255	27163 23092	5739 6045	938 1118	80.27 % 76.32 %	16.96 % 19.98 %	2.77 % 3.70 %
Cosmetics & Beauty	33782 30425	26970 23232	5792 6099	1020 1094	79.84 % 76.36 %	17.15 % 20.05 %	3.02 % 3.60 %
Food & Drink	34074 30373	28320 24085	4870 5283	884 1005	83.11 % 79.30 %	14.29 % 17.39 %	2.59 % 3.31 %
Home & Garden	33559 30268	27967 24131	4729 5167	863 970	83.34 % 79.72 %	14.09 % 17.07 %	2.57 % 3.20 %
Finance	33410 30282	25679 22132	6589 6922	1142 1228	76.86 % 73.09 %	19.72 % 22.86 %	3.42 % 4.06 %
Health	33773 30386	26320 22511	6392 6731	1061 1144	77.93 % 74.08 %	18.93 % 22.15 %	3.14 % 3.76 %
Pets	33798 30515	27763 24072	5066 5436	969 1007	82.14 % 78.89 %	14.99 % 17.81 %	2.87 % 3.30 %
Sport & Fitness	33732 30484	26715 23007	5946 6312	1071 1165	79.20 % 75.47 %	17.63 % 20.71 %	3.18 % 3.82 %
Job & Career	33358 30364	26108 22710	6147 6456	1103 1198	78.27 % 74.79 %	18.43 % 21.26 %	3.31 % 3.95 %
Dating	33617 30301	25499 21762	7078 7322	1040 1217	75.85 % 71.82 %	21.05 % 24.16 %	3.09 % 4.02 %
Other	33452 30104	27524 23758	4975 5355	953 991	82.28 % 78.92 %	14.87 % 17.79 %	2.85 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 39282	33042 28873	8684 8892	1438 1517	76.55 % 73.50 %	20.12 % 22.64 %	3.33 % 3.86 %
Outlook Mail	42586 38997	33138 28821	8068 8633	1380 1543	77.81 % 73.91 %	18.95 % 22.14 %	3.24 % 3.96 %
Yahoo Mail	42840 40103	34253 30633	7322 8046	1265 1424	79.96 % 76.39 %	17.09 % 20.06 %	2.95 % 3.55 %
AOL Mail	42384 39425	33853 30059	7230 7908	1301 1458	79.87 % 76.24 %	17.06 % 20.06 %	3.07 % 3.70 %
Mail.com	42676 38624	34713 30060	6799 7211	1164 1353	81.34 % 77.83 %	15.93 % 18.67 %	2.73 % 3.50 %
Yandex Mail	42841 38821	33599 29129	7844 8168	1398 1524	78.43 % 75.03 %	18.31 % 21.04 %	3.26 % 3.93 %
GMX Mail	42305 39819	34211 30627	6912 7798	1182 1394	80.87 % 76.92 %	16.34 % 19.58 %	2.79 % 3.50 %
Zoho Mail	43037 40117	35229 31303	6654 7430	1154 1384	81.86 % 78.03 %	15.46 % 18.52 %	2.68 % 3.45 %
ProtonMail	43394 39371	35599 30858	6695 7262	1100 1251	82.04 % 78.38 %	15.43 % 18.45 %	2.53 % 3.18 %
Custom Mail	42222 39847	35146 31718	6003 6860	1073 1269	83.24 % 79.60 %	14.22 % 17.22 %	2.54 % 3.18 %
iCloud Mail	3384	2660	559	165	78.61 % %	16.52 % %	4.88 % %
Tuta	3534	3036	403	95	85.91 % %	11.40 % %	2.69 % %
Juno.com	3375	2921	356	98	86.55 % %	10.55 % %	2.90 % %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.