CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 394.406	366.193 302.081	75.786 78.208	13.427 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 76.59 %	16.64 % 19.83 %	2.95 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 30362	29205 24204	4864 5178	870 980	83.59 % 79.72 %	13.92 % 17.05 %	2.49 % 3.23 %
Elektronics	35147 30287	28512 23385	5651 5902	984 1000	81.12 % 77.21 %	16.08 % 19.49 %	2.80 % 3.30 %
Entertainment	35195 30255	28297 23092	5918 6045	980 1118	80.40 % 76.32 %	16.81 % 19.98 %	2.78 % 3.70 %
Cosmetics & Beauty	35045 30425	28025 23232	5954 6099	1066 1094	79.97 % 76.36 %	16.99 % 20.05 %	3.04 % 3.60 %
Food & Drink	35461 30373	29512 24085	5019 5283	930 1005	83.22 % 79.30 %	14.15 % 17.39 %	2.62 % 3.31 %
Home & Garden	34926 30268	29134 24131	4881 5167	911 970	83.42 % 79.72 %	13.98 % 17.07 %	2.61 % 3.20 %
Finance	34823 30282	26851 22132	6798 6922	1174 1228	77.11 % 73.09 %	19.52 % 22.86 %	3.37 % 4.06 %
Health	35153 30386	27450 22511	6583 6731	1120 1144	78.09 % 74.08 %	18.73 % 22.15 %	3.19 % 3.76 %
Pets	35131 30515	28883 24072	5226 5436	1022 1007	82.22 % 78.89 %	14.88 % 17.81 %	2.91 % 3.30 %
Sport & Fitness	35095 30484	27846 23007	6131 6312	1118 1165	79.34 % 75.47 %	17.47 % 20.71 %	3.19 % 3.82 %
Job & Career	34637 30364	27145 22710	6336 6456	1156 1198	78.37 % 74.79 %	18.29 % 21.26 %	3.34 % 3.95 %
Dating	35011 30301	26631 21762	7286 7322	1094 1217	76.06 % 71.82 %	20.81 % 24.16 %	3.12 % 4.02 %
Other	34843 30104	28702 23758	5139 5355	1002 991	82.38 % 78.92 %	14.75 % 17.79 %	2.88 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 39282	34102 28873	8918 8892	1499 1517	76.60 % 73.50 %	20.03 % 22.64 %	3.37 % 3.86 %
Outlook Mail	43939 38997	34244 28821	8259 8633	1436 1543	77.94 % 73.91 %	18.80 % 22.14 %	3.27 % 3.96 %
Yahoo Mail	44257 40103	35436 30633	7512 8046	1309 1424	80.07 % 76.39 %	16.97 % 20.06 %	2.96 % 3.55 %
AOL Mail	43721 39425	34967 30059	7405 7908	1349 1458	79.98 % 76.24 %	16.94 % 20.06 %	3.09 % 3.70 %
Mail.com	44009 38624	35835 30060	6962 7211	1212 1353	81.43 % 77.83 %	15.82 % 18.67 %	2.75 % 3.50 %
Yandex Mail	44226 38821	34727 29129	8045 8168	1454 1524	78.52 % 75.03 %	18.19 % 21.04 %	3.29 % 3.93 %
GMX Mail	43598 39819	35325 30627	7056 7798	1217 1394	81.02 % 76.92 %	16.18 % 19.58 %	2.79 % 3.50 %
Zoho Mail	44406 40117	36406 31303	6803 7430	1197 1384	81.98 % 78.03 %	15.32 % 18.52 %	2.70 % 3.45 %
ProtonMail	44795 39371	36818 30858	6845 7262	1132 1251	82.19 % 78.38 %	15.28 % 18.45 %	2.53 % 3.18 %
Custom Mail	43586 39847	36319 31718	6146 6860	1121 1269	83.33 % 79.60 %	14.10 % 17.22 %	2.57 % 3.18 %
iCloud Mail	4768	3751	784	233	78.67 % %	16.44 % %	4.89 % %
Tuta	4907	4215	558	134	85.90 % %	11.37 % %	2.73 % %
Juno.com	4675	4048	493	134	86.59 % %	10.55 % %	2.87 % %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.