CampaignMonitor and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 394.406	373.355 302.081	76.993 78.208	13.733 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 76.59 %	16.59 % 19.83 %	2.96 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 30362	29781 24204	4945 5178	897 980	83.60 % 79.72 %	13.88 % 17.05 %	2.52 % 3.23 %
Elektronics	35767 30287	29028 23385	5730 5902	1009 1000	81.16 % 77.21 %	16.02 % 19.49 %	2.82 % 3.30 %
Entertainment	35821 30255	28808 23092	6008 6045	1005 1118	80.42 % 76.32 %	16.77 % 19.98 %	2.81 % 3.70 %
Cosmetics & Beauty	35706 30425	28569 23232	6047 6099	1090 1094	80.01 % 76.36 %	16.94 % 20.05 %	3.05 % 3.60 %
Food & Drink	36169 30373	30110 24085	5105 5283	954 1005	83.25 % 79.30 %	14.11 % 17.39 %	2.64 % 3.31 %
Home & Garden	35559 30268	29674 24131	4957 5167	928 970	83.45 % 79.72 %	13.94 % 17.07 %	2.61 % 3.20 %
Finance	35538 30282	27428 22132	6914 6922	1196 1228	77.18 % 73.09 %	19.46 % 22.86 %	3.37 % 4.06 %
Health	35835 30386	28002 22511	6684 6731	1149 1144	78.14 % 74.08 %	18.65 % 22.15 %	3.21 % 3.76 %
Pets	35802 30515	29440 24072	5315 5436	1047 1007	82.23 % 78.89 %	14.85 % 17.81 %	2.92 % 3.30 %
Sport & Fitness	35733 30484	28361 23007	6227 6312	1145 1165	79.37 % 75.47 %	17.43 % 20.71 %	3.20 % 3.82 %
Job & Career	35319 30364	27703 22710	6443 6456	1173 1198	78.44 % 74.79 %	18.24 % 21.26 %	3.32 % 3.95 %
Dating	35660 30301	27157 21762	7389 7322	1114 1217	76.16 % 71.82 %	20.72 % 24.16 %	3.12 % 4.02 %
Other	35549 30104	29294 23758	5229 5355	1026 991	82.40 % 78.92 %	14.71 % 17.79 %	2.89 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 39282	34608 28873	9034 8892	1521 1517	76.63 % 73.50 %	20.00 % 22.64 %	3.37 % 3.86 %
Outlook Mail	44645 38997	34812 28821	8371 8633	1462 1543	77.98 % 73.91 %	18.75 % 22.14 %	3.27 % 3.96 %
Yahoo Mail	44880 40103	35946 30633	7602 8046	1332 1424	80.09 % 76.39 %	16.94 % 20.06 %	2.97 % 3.55 %
AOL Mail	44385 39425	35519 30059	7496 7908	1370 1458	80.02 % 76.24 %	16.89 % 20.06 %	3.09 % 3.70 %
Mail.com	44707 38624	36411 30060	7052 7211	1244 1353	81.44 % 77.83 %	15.77 % 18.67 %	2.78 % 3.50 %
Yandex Mail	44914 38821	35290 29129	8152 8168	1472 1524	78.57 % 75.03 %	18.15 % 21.04 %	3.28 % 3.93 %
GMX Mail	44247 39819	35877 30627	7137 7798	1233 1394	81.08 % 76.92 %	16.13 % 19.58 %	2.79 % 3.50 %
Zoho Mail	45051 40117	36950 31303	6880 7430	1221 1384	82.02 % 78.03 %	15.27 % 18.52 %	2.71 % 3.45 %
ProtonMail	45465 39371	37389 30858	6923 7262	1153 1251	82.24 % 78.38 %	15.23 % 18.45 %	2.54 % 3.18 %
Custom Mail	44259 39847	36897 31718	6226 6860	1136 1269	83.37 % 79.60 %	14.07 % 17.22 %	2.57 % 3.18 %
iCloud Mail	5457	4283	907	267	78.49 % %	16.62 % %	4.89 % %
Tuta	5594	4785	644	165	85.54 % %	11.51 % %	2.95 % %
Juno.com	5314	4588	569	157	86.34 % %	10.71 % %	2.95 % %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.