CampaignMonitor and Clever Elements Email Deliverability Comparison

CampaignMonitor

Clever Elements

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 64.996	50.958 48.939	13.015 14.255	1.320 1.802

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 75.30 %	19.93 % 21.93 %	2.02 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 5102	3919 3789	994 1169	107 144	78.07 % 74.26 %	19.80 % 22.91 %	2.13 % 2.82 %
Elektronics	5236 4931	4051 3718	1073 1071	112 142	77.37 % 75.40 %	20.49 % 21.72 %	2.14 % 2.88 %
Entertainment	5088 4956	3969 3678	1014 1137	105 141	78.01 % 74.21 %	19.93 % 22.94 %	2.06 % 2.85 %
Cosmetics & Beauty	5233 4998	4143 3826	992 1020	98 152	79.17 % 76.55 %	18.96 % 20.41 %	1.87 % 3.04 %
Food & Drink	5174 5012	4021 3745	1056 1132	97 135	77.72 % 74.72 %	20.41 % 22.59 %	1.87 % 2.69 %
Home & Garden	4985 5067	3871 3802	1017 1133	97 132	77.65 % 75.03 %	20.40 % 22.36 %	1.95 % 2.61 %
Finance	4989 4889	4025 3869	856 887	108 133	80.68 % 79.14 %	17.16 % 18.14 %	2.16 % 2.72 %
Health	4911 4968	4017 3914	785 918	109 136	81.80 % 78.78 %	15.98 % 18.48 %	2.22 % 2.74 %
Pets	4962 5097	3860 3888	1005 1065	97 144	77.79 % 76.28 %	20.25 % 20.89 %	1.95 % 2.83 %
Sport & Fitness	4982 5041	3844 3771	1032 1133	106 137	77.16 % 74.81 %	20.71 % 22.48 %	2.13 % 2.72 %
Job & Career	4950 5139	3752 3732	1099 1259	99 148	75.80 % 72.62 %	22.20 % 24.50 %	2.00 % 2.88 %
Dating	4948 4881	3642 3436	1213 1321	93 124	73.61 % 70.40 %	24.51 % 27.06 %	1.88 % 2.54 %
Other	4815 4915	3844 3771	879 1010	92 134	79.83 % 76.72 %	18.26 % 20.55 %	1.91 % 2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4484	3433 3185	1120 1174	96 125	73.84 % 71.03 %	24.09 % 26.18 %	2.06 % 2.79 %
Outlook Mail	4767 4629	3618 3391	1052 1109	97 129	75.90 % 73.26 %	22.07 % 23.96 %	2.03 % 2.79 %
Yahoo Mail	4593 4623	3558 3418	940 1079	95 126	77.47 % 73.93 %	20.47 % 23.34 %	2.07 % 2.73 %
AOL Mail	4641 4778	3583 3544	966 1093	92 141	77.20 % 74.17 %	20.81 % 22.88 %	1.98 % 2.95 %
Mail.com	4691 4681	3707 3573	892 969	92 139	79.02 % 76.33 %	19.02 % 20.70 %	1.96 % 2.97 %
Yandex Mail	4491 4704	3462 3549	934 1028	95 127	77.09 % 75.45 %	20.80 % 21.85 %	2.12 % 2.70 %
GMX Mail	4708 4664	3600 3421	1017 1107	91 136	76.47 % 73.35 %	21.60 % 23.73 %	1.93 % 2.92 %
Zoho Mail	4719 4636	3752 3545	874 957	93 134	79.51 % 76.47 %	18.52 % 20.64 %	1.97 % 2.89 %
ProtonMail	4715 4681	3769 3631	845 921	101 129	79.94 % 77.57 %	17.92 % 19.68 %	2.14 % 2.76 %
Custom Mail	4723 4744	3829 3755	804 865	90 124	81.07 % 79.15 %	17.02 % 18.23 %	1.91 % 2.61 %
iCloud Mail	4569 4652	3396 3308	1081 1225	92 119	74.33 % 71.11 %	23.66 % 26.33 %	2.01 % 2.56 %
Tuta	4713 4648	3749 3582	868 934	96 132	79.55 % 77.07 %	18.42 % 20.09 %	2.04 % 2.84 %
Juno.com	4754 4602	3830 3582	827 897	97 123	80.56 % 77.84 %	17.40 % 19.49 %	2.04 % 2.67 %
Mailfence	4560 4470	3672 3455	795 897	93 118	80.53 % 77.29 %	17.43 % 20.07 %	2.04 % 2.64 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.