CampaignMonitor and Clever Elements Email Deliverability Comparison

CampaignMonitor

Clever Elements

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
63.889 63.436	50.007 49.151	12.907 13.119	1.400 1.663

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.27 % 77.48 %	20.20 % 20.68 %	2.19 % 2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5227 4766	4110 3655	1055 1002	115 126	78.63 % 76.69 %	20.18 % 21.02 %	2.20 % 2.64 %
Elektronics	5047 4747	3909 3699	1037 931	107 134	77.45 % 77.92 %	20.55 % 19.61 %	2.12 % 2.82 %
Entertainment	4880 4822	3801 3681	959 1057	101 123	77.89 % 76.34 %	19.65 % 21.92 %	2.07 % 2.55 %
Cosmetics & Beauty	4956 4893	3932 3829	968 969	105 136	79.34 % 78.25 %	19.53 % 19.80 %	2.12 % 2.78 %
Food & Drink	4941 4934	3836 3801	1023 1041	106 119	77.64 % 77.04 %	20.70 % 21.10 %	2.15 % 2.41 %
Home & Garden	4849 4814	3782 3726	1024 996	108 126	78.00 % 77.40 %	21.12 % 20.69 %	2.23 % 2.62 %
Finance	4989 4953	4007 3942	914 910	116 129	80.32 % 79.59 %	18.32 % 18.37 %	2.33 % 2.60 %
Health	4749 5036	3852 4043	833 904	105 131	81.11 % 80.28 %	17.54 % 17.95 %	2.21 % 2.60 %
Pets	4871 4918	3794 3832	1001 997	112 127	77.89 % 77.92 %	20.55 % 20.27 %	2.30 % 2.58 %
Sport & Fitness	5068 4911	3929 3786	1047 1038	108 136	77.53 % 77.09 %	20.66 % 21.14 %	2.13 % 2.77 %
Job & Career	4707 5009	3617 3785	1015 1137	107 132	76.84 % 75.56 %	21.56 % 22.70 %	2.27 % 2.64 %
Dating	4857 4781	3680 3571	1104 1146	111 116	75.77 % 74.69 %	22.73 % 23.97 %	2.29 % 2.43 %
Other	4748 4852	3758 3801	927 991	99 128	79.15 % 78.34 %	19.52 % 20.42 %	2.09 % 2.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4456 4663	3380 3483	1011 1096	96 124	75.85 % 74.69 %	22.69 % 23.50 %	2.15 % 2.66 %
Outlook Mail	4614 4553	3544 3467	1000 1004	108 118	76.81 % 76.15 %	21.67 % 22.05 %	2.34 % 2.59 %
Yahoo Mail	4702 4619	3633 3590	965 972	101 114	77.26 % 77.72 %	20.52 % 21.04 %	2.15 % 2.47 %
AOL Mail	4805 4775	3702 3656	1019 1014	105 125	77.04 % 76.57 %	21.21 % 21.24 %	2.19 % 2.62 %
Mail.com	4686 4820	3685 3779	921 946	95 127	78.64 % 78.40 %	19.65 % 19.63 %	2.03 % 2.63 %
Yandex Mail	4614 4466	3602 3475	971 905	98 119	78.07 % 77.81 %	21.04 % 20.26 %	2.12 % 2.66 %
GMX Mail	4668 4584	3609 3487	973 1008	97 124	77.31 % 76.07 %	20.84 % 21.99 %	2.08 % 2.71 %
Zoho Mail	4755 4771	3801 3733	894 947	104 128	79.94 % 78.24 %	18.80 % 19.85 %	2.19 % 2.68 %
ProtonMail	4645 4581	3715 3638	880 892	106 112	79.98 % 79.41 %	18.95 % 19.47 %	2.28 % 2.44 %
Custom Mail	4689 4791	3784 3822	846 893	101 122	80.70 % 79.77 %	18.04 % 18.64 %	2.15 % 2.55 %
iCloud Mail	4709 4653	3565 3470	1068 1095	107 123	75.71 % 74.58 %	22.68 % 23.53 %	2.27 % 2.64 %
Tuta	4776 4640	3789 3653	916 903	104 131	79.33 % 78.73 %	19.18 % 19.46 %	2.18 % 2.82 %
Juno.com	4787 4562	3838 3609	885 853	113 118	80.18 % 79.11 %	18.49 % 18.70 %	2.36 % 2.59 %
Mailfence	2983 2958	2360 2289	558 591	65 78	79.11 % 77.38 %	18.71 % 19.98 %	2.18 % 2.64 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.