CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
437.742 437.179	351.400 334.402	73.529 85.777	12.813 17.000

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.28 % 76.49 %	16.80 % 19.62 %	2.93 % 3.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33590 33687	28036 26744	4723 5726	831 1217	83.47 % 79.39 %	14.06 % 17.00 %	2.47 % 3.61 %
Elektronics	33757 33528	27336 25883	5483 6410	938 1235	80.98 % 77.20 %	16.24 % 19.12 %	2.78 % 3.68 %
Entertainment	33840 33497	27163 25590	5739 6598	938 1309	80.27 % 76.39 %	16.96 % 19.70 %	2.77 % 3.91 %
Cosmetics & Beauty	33782 33741	26970 25775	5792 6688	1020 1278	79.84 % 76.39 %	17.15 % 19.82 %	3.02 % 3.79 %
Food & Drink	34074 33511	28320 26594	4870 5711	884 1206	83.11 % 79.36 %	14.29 % 17.04 %	2.59 % 3.60 %
Home & Garden	33559 34102	27967 27064	4729 5808	863 1230	83.34 % 79.36 %	14.09 % 17.03 %	2.57 % 3.61 %
Finance	33410 33965	25679 24855	6589 7682	1142 1428	76.86 % 73.18 %	19.72 % 22.62 %	3.42 % 4.20 %
Health	33773 33736	26320 25017	6392 7395	1061 1324	77.93 % 74.16 %	18.93 % 21.92 %	3.14 % 3.92 %
Pets	33798 33412	27763 26253	5066 5924	969 1235	82.14 % 78.57 %	14.99 % 17.73 %	2.87 % 3.70 %
Sport & Fitness	33732 33593	26715 25336	5946 6836	1071 1421	79.20 % 75.42 %	17.63 % 20.35 %	3.18 % 4.23 %
Job & Career	33358 33408	26108 24860	6147 7098	1103 1450	78.27 % 74.41 %	18.43 % 21.25 %	3.31 % 4.34 %
Dating	33617 33575	25499 24173	7078 7985	1040 1417	75.85 % 72.00 %	21.05 % 23.78 %	3.09 % 4.22 %
Other	33452 33424	27524 26258	4975 5916	953 1250	82.28 % 78.56 %	14.87 % 17.70 %	2.85 % 3.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43164 43067	33042 31403	8684 9825	1438 1839	76.55 % 72.92 %	20.12 % 22.81 %	3.33 % 4.27 %
Outlook Mail	42586 42029	33138 31088	8068 9195	1380 1746	77.81 % 73.97 %	18.95 % 21.88 %	3.24 % 4.15 %
Yahoo Mail	42840 42936	34253 32605	7322 8540	1265 1791	79.96 % 75.94 %	17.09 % 19.89 %	2.95 % 4.17 %
AOL Mail	42384 43017	33853 32731	7230 8570	1301 1716	79.87 % 76.09 %	17.06 % 19.92 %	3.07 % 3.99 %
Mail.com	42676 43219	34713 33315	6799 8213	1164 1691	81.34 % 77.08 %	15.93 % 19.00 %	2.73 % 3.91 %
Yandex Mail	42841 42432	33599 31690	7844 8994	1398 1748	78.43 % 74.68 %	18.31 % 21.20 %	3.26 % 4.12 %
GMX Mail	42305 42218	34211 32552	6912 8126	1182 1540	80.87 % 77.10 %	16.34 % 19.25 %	2.79 % 3.65 %
Zoho Mail	43037 42953	35229 33567	6654 7838	1154 1548	81.86 % 78.15 %	15.46 % 18.25 %	2.68 % 3.60 %
ProtonMail	43394 42563	35599 33380	6695 7714	1100 1469	82.04 % 78.42 %	15.43 % 18.12 %	2.53 % 3.45 %
Custom Mail	42222 42540	35146 33793	6003 7239	1073 1508	83.24 % 79.44 %	14.22 % 17.02 %	2.54 % 3.54 %
iCloud Mail	3384 3366	2660 2578	559 622	165 166	78.61 % 76.59 %	16.52 % 18.48 %	4.88 % 4.93 %
Tuta	3534 3389	3036 2797	403 467	95 125	85.91 % 82.53 %	11.40 % 13.78 %	2.69 % 3.69 %
Juno.com	3375 3450	2921 2903	356 434	98 113	86.55 % 84.14 %	10.55 % 12.58 %	2.90 % 3.28 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.