CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
455.406 455.200	366.193 349.623	75.786 87.954	13.427 17.623

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.41 % 76.81 %	16.64 % 19.32 %	2.95 % 3.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34939 35121	29205 27992	4864 5869	870 1260	83.59 % 79.70 %	13.92 % 16.71 %	2.49 % 3.59 %
Elektronics	35147 34847	28512 27026	5651 6553	984 1268	81.12 % 77.56 %	16.08 % 18.81 %	2.80 % 3.64 %
Entertainment	35195 34946	28297 26814	5918 6773	980 1359	80.40 % 76.73 %	16.81 % 19.38 %	2.78 % 3.89 %
Cosmetics & Beauty	35045 35127	28025 26947	5954 6855	1066 1325	79.97 % 76.71 %	16.99 % 19.51 %	3.04 % 3.77 %
Food & Drink	35461 34858	29512 27758	5019 5850	930 1250	83.22 % 79.63 %	14.15 % 16.78 %	2.62 % 3.59 %
Home & Garden	34926 35533	29134 28312	4881 5951	911 1270	83.42 % 79.68 %	13.98 % 16.75 %	2.61 % 3.57 %
Finance	34823 35382	26851 25996	6798 7887	1174 1499	77.11 % 73.47 %	19.52 % 22.29 %	3.37 % 4.24 %
Health	35153 35100	27450 26160	6583 7578	1120 1362	78.09 % 74.53 %	18.73 % 21.59 %	3.19 % 3.88 %
Pets	35131 34678	28883 27329	5226 6068	1022 1281	82.22 % 78.81 %	14.88 % 17.50 %	2.91 % 3.69 %
Sport & Fitness	35095 34996	27846 26499	6131 7022	1118 1475	79.34 % 75.72 %	17.47 % 20.07 %	3.19 % 4.21 %
Job & Career	34637 34740	27145 25951	6336 7288	1156 1501	78.37 % 74.70 %	18.29 % 20.98 %	3.34 % 4.32 %
Dating	35011 35008	26631 25345	7286 8185	1094 1478	76.06 % 72.40 %	20.81 % 23.38 %	3.12 % 4.22 %
Other	34843 34864	28702 27494	5139 6075	1002 1295	82.38 % 78.86 %	14.75 % 17.42 %	2.88 % 3.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44519 44411	34102 32466	8918 10049	1499 1896	76.60 % 73.10 %	20.03 % 22.63 %	3.37 % 4.27 %
Outlook Mail	43939 43431	34244 32237	8259 9388	1436 1806	77.94 % 74.23 %	18.80 % 21.62 %	3.27 % 4.16 %
Yahoo Mail	44257 44307	35436 33744	7512 8716	1309 1847	80.07 % 76.16 %	16.97 % 19.67 %	2.96 % 4.17 %
AOL Mail	43721 44433	34967 33907	7405 8751	1349 1775	79.98 % 76.31 %	16.94 % 19.69 %	3.09 % 3.99 %
Mail.com	44009 44650	35835 34542	6962 8379	1212 1729	81.43 % 77.36 %	15.82 % 18.77 %	2.75 % 3.87 %
Yandex Mail	44226 43797	34727 32829	8045 9172	1454 1796	78.52 % 74.96 %	18.19 % 20.94 %	3.29 % 4.10 %
GMX Mail	43598 43606	35325 33752	7056 8273	1217 1581	81.02 % 77.40 %	16.18 % 18.97 %	2.79 % 3.63 %
Zoho Mail	44406 44279	36406 34716	6803 7977	1197 1586	81.98 % 78.40 %	15.32 % 18.02 %	2.70 % 3.58 %
ProtonMail	44795 43981	36818 34617	6845 7852	1132 1512	82.19 % 78.71 %	15.28 % 17.85 %	2.53 % 3.44 %
Custom Mail	43586 43999	36319 35063	6146 7381	1121 1555	83.33 % 79.69 %	14.10 % 16.78 %	2.57 % 3.53 %
iCloud Mail	4768 4800	3751 3720	784 848	233 232	78.67 % 77.50 %	16.44 % 17.67 %	4.89 % 4.83 %
Tuta	4907 4703	4215 3940	558 600	134 163	85.90 % 83.78 %	11.37 % 12.76 %	2.73 % 3.47 %
Juno.com	4675 4803	4048 4090	493 568	134 145	86.59 % 85.16 %	10.55 % 11.83 %	2.87 % 3.02 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.