CampaignMonitor and Clever Elements Email Deliverability Comparison

CampaignMonitor

Clever Elements

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.813 75.792	58.738 56.950	15.451 16.721	1.624 2.121

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.48 % 75.14 %	20.38 % 22.06 %	2.14 % 2.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5945 5910	4606 4396	1214 1342	125 172	77.48 % 74.38 %	20.42 % 22.71 %	2.10 % 2.91 %
Elektronics	5979 5771	4579 4335	1269 1268	131 168	76.58 % 75.12 %	21.22 % 21.97 %	2.19 % 2.91 %
Entertainment	5820 5870	4490 4353	1204 1352	126 165	77.15 % 74.16 %	20.69 % 23.03 %	2.16 % 2.81 %
Cosmetics & Beauty	5868 5808	4594 4424	1151 1207	123 177	78.29 % 76.17 %	19.61 % 20.78 %	2.10 % 3.05 %
Food & Drink	5972 5830	4599 4345	1250 1324	123 161	77.01 % 74.53 %	20.93 % 22.71 %	2.06 % 2.76 %
Home & Garden	5834 5923	4509 4482	1205 1290	120 151	77.29 % 75.67 %	20.65 % 21.78 %	2.06 % 2.55 %
Finance	5673 5633	4550 4445	990 1037	133 151	80.20 % 78.91 %	17.45 % 18.41 %	2.34 % 2.68 %
Health	5751 5800	4677 4569	944 1071	130 160	81.32 % 78.78 %	16.41 % 18.47 %	2.26 % 2.76 %
Pets	5801 5898	4497 4444	1181 1293	123 161	77.52 % 75.35 %	20.36 % 21.92 %	2.12 % 2.73 %
Sport & Fitness	5761 5914	4415 4409	1219 1345	127 160	76.64 % 74.55 %	21.16 % 22.74 %	2.20 % 2.71 %
Job & Career	5947 6042	4488 4347	1335 1516	124 179	75.47 % 71.95 %	22.45 % 25.09 %	2.09 % 2.96 %
Dating	5757 5650	4197 3986	1440 1511	120 153	72.90 % 70.55 %	25.01 % 26.74 %	2.08 % 2.71 %
Other	5705 5743	4537 4415	1049 1165	119 163	79.53 % 76.88 %	18.39 % 20.29 %	2.09 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5433 5327	3965 3816	1350 1364	118 147	72.98 % 71.64 %	24.85 % 25.61 %	2.17 % 2.76 %
Outlook Mail	5462 5586	4139 4076	1204 1355	119 155	75.78 % 72.97 %	22.04 % 24.26 %	2.18 % 2.77 %
Yahoo Mail	5426 5267	4167 3886	1137 1238	122 143	76.80 % 73.78 %	20.95 % 23.50 %	2.25 % 2.72 %
AOL Mail	5448 5437	4176 4051	1154 1225	118 161	76.65 % 74.51 %	21.18 % 22.53 %	2.17 % 2.96 %
Mail.com	5457 5351	4272 4083	1077 1103	108 165	78.28 % 76.30 %	19.74 % 20.61 %	1.98 % 3.08 %
Yandex Mail	5191 5422	3973 4051	1105 1225	113 146	76.54 % 74.71 %	21.29 % 22.59 %	2.18 % 2.69 %
GMX Mail	5530 5369	4219 3911	1193 1305	118 153	76.29 % 72.84 %	21.57 % 24.31 %	2.13 % 2.85 %
Zoho Mail	5361 5391	4231 4127	1019 1110	111 154	78.92 % 76.55 %	19.01 % 20.59 %	2.07 % 2.86 %
ProtonMail	5510 5365	4373 4158	1013 1057	124 150	79.36 % 77.50 %	18.38 % 19.70 %	2.25 % 2.80 %
Custom Mail	5357 5680	4305 4481	943 1041	109 158	80.36 % 78.89 %	17.60 % 18.33 %	2.03 % 2.78 %
iCloud Mail	5307 5415	3913 3843	1280 1431	114 141	73.73 % 70.97 %	24.12 % 26.43 %	2.15 % 2.60 %
Tuta	5470 5314	4325 4094	1028 1071	117 149	79.07 % 77.04 %	18.79 % 20.15 %	2.14 % 2.80 %
Juno.com	5437 5437	4363 4183	959 1107	115 147	80.25 % 76.94 %	17.64 % 20.36 %	2.12 % 2.70 %
Mailfence	5424 5431	4317 4190	989 1089	118 152	79.59 % 77.15 %	18.23 % 20.05 %	2.18 % 2.80 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.