CampaignMonitor and Clever Elements Email Deliverability Comparison

CampaignMonitor

Clever Elements

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
64.477 63.847	50.429 49.164	12.942 13.326	1.320 1.624

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.21 % 77.00 %	20.07 % 20.87 %	2.05 % 2.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5276 4810	4149 3674	1052 1029	110 123	78.64 % 76.38 %	19.94 % 21.39 %	2.08 % 2.56 %
Elektronics	5059 4870	3912 3781	1052 969	101 131	77.33 % 77.64 %	20.79 % 19.90 %	2.00 % 2.69 %
Entertainment	4903 4855	3828 3686	974 1069	96 124	78.07 % 75.92 %	19.87 % 22.02 %	1.96 % 2.55 %
Cosmetics & Beauty	5043 4920	3986 3833	978 971	99 133	79.04 % 77.91 %	19.39 % 19.74 %	1.96 % 2.70 %
Food & Drink	5077 4941	3955 3783	1032 1057	100 118	77.90 % 76.56 %	20.33 % 21.39 %	1.97 % 2.39 %
Home & Garden	4976 4950	3870 3806	1039 1040	102 124	77.77 % 76.89 %	20.88 % 21.01 %	2.05 % 2.51 %
Finance	4986 4907	4017 3912	880 883	112 126	80.57 % 79.72 %	17.65 % 17.99 %	2.25 % 2.57 %
Health	4821 5052	3930 4054	809 898	99 126	81.52 % 80.25 %	16.78 % 17.78 %	2.05 % 2.49 %
Pets	4871 4918	3791 3817	989 1002	104 122	77.83 % 77.61 %	20.30 % 20.37 %	2.14 % 2.48 %
Sport & Fitness	5025 4970	3882 3811	1043 1062	102 130	77.25 % 76.68 %	20.76 % 21.37 %	2.03 % 2.62 %
Job & Career	4737 5005	3630 3734	1038 1163	99 130	76.63 % 74.61 %	21.91 % 23.24 %	2.09 % 2.60 %
Dating	4843 4817	3620 3517	1131 1202	103 112	74.75 % 73.01 %	23.35 % 24.95 %	2.13 % 2.33 %
Other	4860 4832	3859 3756	925 981	93 125	79.40 % 77.73 %	19.03 % 20.30 %	1.91 % 2.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4420 4586	3303 3363	1041 1124	88 121	74.73 % 73.33 %	23.55 % 24.51 %	1.99 % 2.64 %
Outlook Mail	4609 4420	3515 3320	1024 997	97 112	76.26 % 75.11 %	22.22 % 22.56 %	2.10 % 2.53 %
Yahoo Mail	4760 4438	3672 3399	986 959	95 106	77.14 % 76.59 %	20.71 % 21.61 %	2.00 % 2.39 %
AOL Mail	4801 4808	3696 3653	1022 1040	98 125	76.98 % 75.98 %	21.29 % 21.63 %	2.04 % 2.60 %
Mail.com	4635 4712	3660 3686	882 922	90 121	78.96 % 78.23 %	19.03 % 19.57 %	1.94 % 2.57 %
Yandex Mail	4526 4433	3511 3415	948 915	92 115	77.57 % 77.04 %	20.95 % 20.64 %	2.03 % 2.59 %
GMX Mail	4596 4637	3528 3502	984 1025	87 123	76.76 % 75.52 %	21.41 % 22.10 %	1.89 % 2.65 %
Zoho Mail	4783 4808	3837 3756	874 954	99 124	80.22 % 78.12 %	18.27 % 19.84 %	2.07 % 2.58 %
ProtonMail	4756 4650	3820 3668	873 900	106 112	80.32 % 78.88 %	18.36 % 19.35 %	2.23 % 2.41 %
Custom Mail	4613 4706	3739 3755	809 864	94 114	81.05 % 79.79 %	17.54 % 18.36 %	2.04 % 2.42 %
iCloud Mail	4633 4671	3481 3430	1072 1148	96 120	75.13 % 73.43 %	23.14 % 24.58 %	2.07 % 2.57 %
Tuta	4744 4660	3772 3660	887 905	97 121	79.51 % 78.54 %	18.70 % 19.42 %	2.04 % 2.60 %
Juno.com	4898 4639	3932 3692	875 853	106 116	80.28 % 79.59 %	17.86 % 18.39 %	2.16 % 2.50 %
Mailfence	3703 3679	2963 2865	665 720	75 94	80.02 % 77.87 %	17.96 % 19.57 %	2.03 % 2.56 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.