Brevo and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 402.780	48.115 303.984	10.986 83.770	2.917 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 75.47 %	17.71 % 20.80 %	4.70 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 30967	3847 24340	764 5573	197 1054	80.01 % 78.60 %	15.89 % 18.00 %	4.10 % 3.40 %
Elektronics	4675 30895	3687 23568	784 6254	204 1073	78.87 % 76.28 %	16.77 % 20.24 %	4.36 % 3.47 %
Entertainment	4694 31027	3637 23293	828 6580	229 1154	77.48 % 75.07 %	17.64 % 21.21 %	4.88 % 3.72 %
Cosmetics & Beauty	4781 30995	3703 23278	855 6495	223 1222	77.45 % 75.10 %	17.88 % 20.95 %	4.66 % 3.94 %
Food & Drink	4717 31626	3777 24770	741 5807	199 1049	80.07 % 78.32 %	15.71 % 18.36 %	4.22 % 3.32 %
Home & Garden	4649 31435	3756 24684	720 5724	173 1027	80.79 % 78.52 %	15.49 % 18.21 %	3.72 % 3.27 %
Finance	4845 31001	3611 22348	956 7319	278 1334	74.53 % 72.09 %	19.73 % 23.61 %	5.74 % 4.30 %
Health	4808 30974	3679 22552	900 7177	229 1245	76.52 % 72.81 %	18.72 % 23.17 %	4.76 % 4.02 %
Pets	4847 31300	3807 24299	817 5924	223 1077	78.54 % 77.63 %	16.86 % 18.93 %	4.60 % 3.44 %
Sport & Fitness	4748 30500	3612 22771	905 6521	231 1208	76.07 % 74.66 %	19.06 % 21.38 %	4.87 % 3.96 %
Job & Career	4903 30761	3700 22618	969 6889	234 1254	75.46 % 73.53 %	19.76 % 22.40 %	4.77 % 4.08 %
Dating	4790 30610	3591 21675	949 7709	250 1226	74.97 % 70.81 %	19.81 % 25.18 %	5.22 % 4.01 %
Other	4753 30689	3708 23788	798 5798	247 1103	78.01 % 77.51 %	16.79 % 18.89 %	5.20 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 40872	3450 29396	1058 9825	279 1651	72.07 % 71.92 %	22.10 % 24.04 %	5.83 % 4.04 %
Outlook Mail	4827 39335	3638 28795	928 8946	261 1594	75.37 % 73.20 %	19.23 % 22.74 %	5.41 % 4.05 %
Yahoo Mail	4650 39623	3535 29861	848 8266	267 1496	76.02 % 75.36 %	18.24 % 20.86 %	5.74 % 3.78 %
AOL Mail	4715 40403	3657 30219	853 8592	205 1592	77.56 % 74.79 %	18.09 % 21.27 %	4.35 % 3.94 %
Mail.com	4920 40085	3862 30627	851 8007	207 1451	78.50 % 76.41 %	17.30 % 19.98 %	4.21 % 3.62 %
Yandex Mail	4747 39964	3620 29495	918 8908	209 1561	76.26 % 73.80 %	19.34 % 22.29 %	4.40 % 3.91 %
GMX Mail	4709 39884	3759 30400	755 8097	195 1387	79.83 % 76.22 %	16.03 % 20.30 %	4.14 % 3.48 %
Zoho Mail	4688 39823	3734 30796	764 7635	190 1392	79.65 % 77.33 %	16.30 % 19.17 %	4.05 % 3.50 %
ProtonMail	4695 40373	3784 31130	729 7817	182 1426	80.60 % 77.11 %	15.53 % 19.36 %	3.88 % 3.53 %
Custom Mail	4865 40291	3905 31574	752 7332	208 1385	80.27 % 78.36 %	15.46 % 18.20 %	4.28 % 3.44 %
iCloud Mail	4723 712	3462 535	995 141	266 36	73.30 % 75.14 %	21.07 % 19.80 %	5.63 % 5.06 %
Tuta	4846 725	3832 595	787 106	227 24	79.08 % 82.07 %	16.24 % 14.62 %	4.68 % 3.31 %
Juno.com	4846 690	3877 561	748 98	221 31	80.00 % 81.30 %	15.44 % 14.20 %	4.56 % 4.49 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.