Brevo and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 402.780	55.011 303.984	12.517 83.770	3.337 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 75.47 %	17.66 % 20.80 %	4.71 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 30967	4372 24340	864 5573	229 1054	80.00 % 78.60 %	15.81 % 18.00 %	4.19 % 3.40 %
Elektronics	5343 30895	4213 23568	892 6254	238 1073	78.85 % 76.28 %	16.69 % 20.24 %	4.45 % 3.47 %
Entertainment	5344 31027	4148 23293	940 6580	256 1154	77.62 % 75.07 %	17.59 % 21.21 %	4.79 % 3.72 %
Cosmetics & Beauty	5466 30995	4238 23278	973 6495	255 1222	77.53 % 75.10 %	17.80 % 20.95 %	4.67 % 3.94 %
Food & Drink	5364 31626	4303 24770	841 5807	220 1049	80.22 % 78.32 %	15.68 % 18.36 %	4.10 % 3.32 %
Home & Garden	5338 31435	4299 24684	827 5724	212 1027	80.54 % 78.52 %	15.49 % 18.21 %	3.97 % 3.27 %
Finance	5542 31001	4143 22348	1090 7319	309 1334	74.76 % 72.09 %	19.67 % 23.61 %	5.58 % 4.30 %
Health	5510 30974	4229 22552	1031 7177	250 1245	76.75 % 72.81 %	18.71 % 23.17 %	4.54 % 4.02 %
Pets	5558 31300	4371 24299	936 5924	251 1077	78.64 % 77.63 %	16.84 % 18.93 %	4.52 % 3.44 %
Sport & Fitness	5436 30500	4138 22771	1032 6521	266 1208	76.12 % 74.66 %	18.98 % 21.38 %	4.89 % 3.96 %
Job & Career	5604 30761	4223 22618	1100 6889	281 1254	75.36 % 73.53 %	19.63 % 22.40 %	5.01 % 4.08 %
Dating	5483 30610	4104 21675	1085 7709	294 1226	74.85 % 70.81 %	19.79 % 25.18 %	5.36 % 4.01 %
Other	5412 30689	4230 23788	906 5798	276 1103	78.16 % 77.51 %	16.74 % 18.89 %	5.10 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 40872	3974 29396	1218 9825	323 1651	72.06 % 71.92 %	22.09 % 24.04 %	5.86 % 4.04 %
Outlook Mail	5484 39335	4130 28795	1053 8946	301 1594	75.31 % 73.20 %	19.20 % 22.74 %	5.49 % 4.05 %
Yahoo Mail	5308 39623	4038 29861	964 8266	306 1496	76.07 % 75.36 %	18.16 % 20.86 %	5.76 % 3.78 %
AOL Mail	5373 40403	4170 30219	966 8592	237 1592	77.61 % 74.79 %	17.98 % 21.27 %	4.41 % 3.94 %
Mail.com	5671 40085	4454 30627	978 8007	239 1451	78.54 % 76.41 %	17.25 % 19.98 %	4.21 % 3.62 %
Yandex Mail	5416 39964	4131 29495	1045 8908	240 1561	76.27 % 73.80 %	19.29 % 22.29 %	4.43 % 3.91 %
GMX Mail	5442 39884	4347 30400	874 8097	221 1387	79.88 % 76.22 %	16.06 % 20.30 %	4.06 % 3.48 %
Zoho Mail	5315 39823	4236 30796	861 7635	218 1392	79.70 % 77.33 %	16.20 % 19.17 %	4.10 % 3.50 %
ProtonMail	5360 40373	4324 31130	828 7817	208 1426	80.67 % 77.11 %	15.45 % 19.36 %	3.88 % 3.53 %
Custom Mail	5538 40291	4452 31574	855 7332	231 1385	80.39 % 78.36 %	15.44 % 18.20 %	4.17 % 3.44 %
iCloud Mail	5364 712	3939 535	1126 141	299 36	73.43 % 75.14 %	20.99 % 19.80 %	5.57 % 5.06 %
Tuta	5509 725	4356 595	893 106	260 24	79.07 % 82.07 %	16.21 % 14.62 %	4.72 % 3.31 %
Juno.com	5570 690	4460 561	856 98	254 31	80.07 % 81.30 %	15.37 % 14.20 %	4.56 % 4.49 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.