Brevo and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Brevo and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 402.780	34.180 303.984	7.863 83.770	2.115 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 75.47 %	17.81 % 20.80 %	4.79 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 30967	2740 24340	548 5573	149 1054	79.72 % 78.60 %	15.94 % 18.00 %	4.34 % 3.40 %
Elektronics	3290 30895	2592 23568	552 6254	146 1073	78.78 % 76.28 %	16.78 % 20.24 %	4.44 % 3.47 %
Entertainment	3303 31027	2567 23293	581 6580	155 1154	77.72 % 75.07 %	17.59 % 21.21 %	4.69 % 3.72 %
Cosmetics & Beauty	3448 30995	2671 23278	620 6495	157 1222	77.47 % 75.10 %	17.98 % 20.95 %	4.55 % 3.94 %
Food & Drink	3411 31626	2730 24770	542 5807	139 1049	80.04 % 78.32 %	15.89 % 18.36 %	4.08 % 3.32 %
Home & Garden	3330 31435	2687 24684	519 5724	124 1027	80.69 % 78.52 %	15.59 % 18.21 %	3.72 % 3.27 %
Finance	3425 31001	2531 22348	678 7319	216 1334	73.90 % 72.09 %	19.80 % 23.61 %	6.31 % 4.30 %
Health	3439 30974	2622 22552	646 7177	171 1245	76.24 % 72.81 %	18.78 % 23.17 %	4.97 % 4.02 %
Pets	3398 31300	2657 24299	576 5924	165 1077	78.19 % 77.63 %	16.95 % 18.93 %	4.86 % 3.44 %
Sport & Fitness	3350 30500	2540 22771	644 6521	166 1208	75.82 % 74.66 %	19.22 % 21.38 %	4.96 % 3.96 %
Job & Career	3480 30761	2615 22618	694 6889	171 1254	75.14 % 73.53 %	19.94 % 22.40 %	4.91 % 4.08 %
Dating	3407 30610	2548 21675	681 7709	178 1226	74.79 % 70.81 %	19.99 % 25.18 %	5.22 % 4.01 %
Other	3440 30689	2680 23788	582 5798	178 1103	77.91 % 77.51 %	16.92 % 18.89 %	5.17 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 40872	2481 29396	768 9825	213 1651	71.66 % 71.92 %	22.18 % 24.04 %	6.15 % 4.04 %
Outlook Mail	3429 39335	2568 28795	663 8946	198 1594	74.89 % 73.20 %	19.34 % 22.74 %	5.77 % 4.05 %
Yahoo Mail	3324 39623	2529 29861	612 8266	183 1496	76.08 % 75.36 %	18.41 % 20.86 %	5.51 % 3.78 %
AOL Mail	3362 40403	2613 30219	608 8592	141 1592	77.72 % 74.79 %	18.08 % 21.27 %	4.19 % 3.94 %
Mail.com	3452 40085	2712 30627	603 8007	137 1451	78.56 % 76.41 %	17.47 % 19.98 %	3.97 % 3.62 %
Yandex Mail	3312 39964	2515 29495	644 8908	153 1561	75.94 % 73.80 %	19.44 % 22.29 %	4.62 % 3.91 %
GMX Mail	3429 39884	2733 30400	550 8097	146 1387	79.70 % 76.22 %	16.04 % 20.30 %	4.26 % 3.48 %
Zoho Mail	3359 39823	2661 30796	549 7635	149 1392	79.22 % 77.33 %	16.34 % 19.17 %	4.44 % 3.50 %
ProtonMail	3319 40373	2661 31130	520 7817	138 1426	80.17 % 77.11 %	15.67 % 19.36 %	4.16 % 3.53 %
Custom Mail	3495 40291	2797 31574	548 7332	150 1385	80.03 % 78.36 %	15.68 % 18.20 %	4.29 % 3.44 %
iCloud Mail	3337 712	2444 535	705 141	188 36	73.24 % 75.14 %	21.13 % 19.80 %	5.63 % 5.06 %
Tuta	3424 725	2706 595	555 106	163 24	79.03 % 82.07 %	16.21 % 14.62 %	4.76 % 3.31 %
Juno.com	3454 690	2760 561	538 98	156 31	79.91 % 81.30 %	15.58 % 14.20 %	4.52 % 4.49 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.