Brevo and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 53.202	34.180 42.014	7.863 8.822	2.115 2.366

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 78.97 %	17.81 % 16.58 %	4.79 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 4184	2740 3404	548 613	149 167	79.72 % 81.36 %	15.94 % 14.65 %	4.34 % 3.99 %
Elektronics	3290 4102	2592 3309	552 643	146 150	78.78 % 80.67 %	16.78 % 15.68 %	4.44 % 3.66 %
Entertainment	3303 4113	2567 3239	581 691	155 183	77.72 % 78.75 %	17.59 % 16.80 %	4.69 % 4.45 %
Cosmetics & Beauty	3448 4071	2671 3204	620 672	157 195	77.47 % 78.70 %	17.98 % 16.51 %	4.55 % 4.79 %
Food & Drink	3411 4137	2730 3347	542 607	139 183	80.04 % 80.90 %	15.89 % 14.67 %	4.08 % 4.42 %
Home & Garden	3330 4011	2687 3237	519 593	124 181	80.69 % 80.70 %	15.59 % 14.78 %	3.72 % 4.51 %
Finance	3425 4093	2531 3136	678 764	216 193	73.90 % 76.62 %	19.80 % 18.67 %	6.31 % 4.72 %
Health	3439 4070	2622 3178	646 720	171 172	76.24 % 78.08 %	18.78 % 17.69 %	4.97 % 4.23 %
Pets	3398 4084	2657 3291	576 635	165 158	78.19 % 80.58 %	16.95 % 15.55 %	4.86 % 3.87 %
Sport & Fitness	3350 3996	2540 3090	644 706	166 200	75.82 % 77.33 %	19.22 % 17.67 %	4.96 % 5.01 %
Job & Career	3480 4106	2615 3130	694 772	171 204	75.14 % 76.23 %	19.94 % 18.80 %	4.91 % 4.97 %
Dating	3407 4074	2548 3103	681 760	178 211	74.79 % 76.17 %	19.99 % 18.65 %	5.22 % 5.18 %
Other	3440 4161	2680 3346	582 646	178 169	77.91 % 80.41 %	16.92 % 15.53 %	5.17 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 4040	2481 2983	768 847	213 210	71.66 % 73.84 %	22.18 % 20.97 %	6.15 % 5.20 %
Outlook Mail	3429 4107	2568 3161	663 745	198 201	74.89 % 76.97 %	19.34 % 18.14 %	5.77 % 4.89 %
Yahoo Mail	3324 4100	2529 3219	612 697	183 184	76.08 % 78.51 %	18.41 % 17.00 %	5.51 % 4.49 %
AOL Mail	3362 3994	2613 3124	608 682	141 188	77.72 % 78.22 %	18.08 % 17.08 %	4.19 % 4.71 %
Mail.com	3452 4139	2712 3301	603 672	137 166	78.56 % 79.75 %	17.47 % 16.24 %	3.97 % 4.01 %
Yandex Mail	3312 4077	2515 3140	644 739	153 198	75.94 % 77.02 %	19.44 % 18.13 %	4.62 % 4.86 %
GMX Mail	3429 4158	2733 3367	550 625	146 166	79.70 % 80.98 %	16.04 % 15.03 %	4.26 % 3.99 %
Zoho Mail	3359 4073	2661 3300	549 612	149 161	79.22 % 81.02 %	16.34 % 15.03 %	4.44 % 3.95 %
ProtonMail	3319 4068	2661 3317	520 580	138 171	80.17 % 81.54 %	15.67 % 14.26 %	4.16 % 4.20 %
Custom Mail	3495 4161	2797 3415	548 597	150 149	80.03 % 82.07 %	15.68 % 14.35 %	4.29 % 3.58 %
iCloud Mail	3337 4084	2444 3015	705 820	188 249	73.24 % 73.82 %	21.13 % 20.08 %	5.63 % 6.10 %
Tuta	3424 4227	2706 3420	555 638	163 169	79.03 % 80.91 %	16.21 % 15.09 %	4.76 % 4.00 %
Juno.com	3454 3974	2760 3252	538 568	156 154	79.91 % 81.83 %	15.58 % 14.29 %	4.52 % 3.88 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.