Brevo and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 80.139	55.011 63.219	12.517 13.357	3.337 3.563

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 78.89 %	17.66 % 16.67 %	4.71 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 6312	4372 5118	864 934	229 260	80.00 % 81.08 %	15.81 % 14.80 %	4.19 % 4.12 %
Elektronics	5343 6147	4213 4944	892 962	238 241	78.85 % 80.43 %	16.69 % 15.65 %	4.45 % 3.92 %
Entertainment	5344 6187	4148 4879	940 1045	256 263	77.62 % 78.86 %	17.59 % 16.89 %	4.79 % 4.25 %
Cosmetics & Beauty	5466 6230	4238 4894	973 1038	255 298	77.53 % 78.56 %	17.80 % 16.66 %	4.67 % 4.78 %
Food & Drink	5364 6146	4303 4994	841 906	220 246	80.22 % 81.26 %	15.68 % 14.74 %	4.10 % 4.00 %
Home & Garden	5338 6086	4299 4920	827 905	212 261	80.54 % 80.84 %	15.49 % 14.87 %	3.97 % 4.29 %
Finance	5542 6129	4143 4671	1090 1150	309 308	74.76 % 76.21 %	19.67 % 18.76 %	5.58 % 5.03 %
Health	5510 6139	4229 4790	1031 1091	250 258	76.75 % 78.03 %	18.71 % 17.77 %	4.54 % 4.20 %
Pets	5558 6069	4371 4880	936 950	251 239	78.64 % 80.41 %	16.84 % 15.65 %	4.52 % 3.94 %
Sport & Fitness	5436 6087	4138 4711	1032 1083	266 293	76.12 % 77.39 %	18.98 % 17.79 %	4.89 % 4.81 %
Job & Career	5604 6233	4223 4728	1100 1171	281 334	75.36 % 75.85 %	19.63 % 18.79 %	5.01 % 5.36 %
Dating	5483 6117	4104 4676	1085 1143	294 298	74.85 % 76.44 %	19.79 % 18.69 %	5.36 % 4.87 %
Other	5412 6257	4230 5014	906 979	276 264	78.16 % 80.13 %	16.74 % 15.65 %	5.10 % 4.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 6147	3974 4530	1218 1296	323 321	72.06 % 73.69 %	22.09 % 21.08 %	5.86 % 5.22 %
Outlook Mail	5484 6144	4130 4726	1053 1120	301 298	75.31 % 76.92 %	19.20 % 18.23 %	5.49 % 4.85 %
Yahoo Mail	5308 6171	4038 4853	964 1056	306 262	76.07 % 78.64 %	18.16 % 17.11 %	5.76 % 4.25 %
AOL Mail	5373 6059	4170 4742	966 1041	237 276	77.61 % 78.26 %	17.98 % 17.18 %	4.41 % 4.56 %
Mail.com	5671 6173	4454 4926	978 1005	239 242	78.54 % 79.80 %	17.25 % 16.28 %	4.21 % 3.92 %
Yandex Mail	5416 6156	4131 4732	1045 1118	240 306	76.27 % 76.87 %	19.29 % 18.16 %	4.43 % 4.97 %
GMX Mail	5442 6255	4347 5045	874 950	221 260	79.88 % 80.66 %	16.06 % 15.19 %	4.06 % 4.16 %
Zoho Mail	5315 6180	4236 5001	861 935	218 244	79.70 % 80.92 %	16.20 % 15.13 %	4.10 % 3.95 %
ProtonMail	5360 6210	4324 5049	828 892	208 269	80.67 % 81.30 %	15.45 % 14.36 %	3.88 % 4.33 %
Custom Mail	5538 6202	4452 5085	855 888	231 229	80.39 % 81.99 %	15.44 % 14.32 %	4.17 % 3.69 %
iCloud Mail	5364 6210	3939 4574	1126 1252	299 384	73.43 % 73.66 %	20.99 % 20.16 %	5.57 % 6.18 %
Tuta	5509 6206	4356 5025	893 938	260 243	79.07 % 80.97 %	16.21 % 15.11 %	4.72 % 3.92 %
Juno.com	5570 6026	4460 4931	856 866	254 229	80.07 % 81.83 %	15.37 % 14.37 %	4.56 % 3.80 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.