Brevo and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Sarbacane than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 71.148	48.115 56.238	10.986 11.784	2.917 3.126

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Sarbacane beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 79.04 %	17.71 % 16.56 %	4.70 % 4.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Sarbacane is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 5605	3847 4555	764 828	197 222	80.01 % 81.27 %	15.89 % 14.77 %	4.10 % 3.96 %
Elektronics	4675 5445	3687 4388	784 847	204 210	78.87 % 80.59 %	16.77 % 15.56 %	4.36 % 3.86 %
Entertainment	4694 5489	3637 4335	828 921	229 233	77.48 % 78.98 %	17.64 % 16.78 %	4.88 % 4.24 %
Cosmetics & Beauty	4781 5486	3703 4319	855 907	223 260	77.45 % 78.73 %	17.88 % 16.53 %	4.66 % 4.74 %
Food & Drink	4717 5478	3777 4454	741 801	199 223	80.07 % 81.31 %	15.71 % 14.62 %	4.22 % 4.07 %
Home & Garden	4649 5370	3756 4344	720 793	173 233	80.79 % 80.89 %	15.49 % 14.77 %	3.72 % 4.34 %
Finance	4845 5436	3611 4158	956 1014	278 264	74.53 % 76.49 %	19.73 % 18.65 %	5.74 % 4.86 %
Health	4808 5447	3679 4259	900 960	229 228	76.52 % 78.19 %	18.72 % 17.62 %	4.76 % 4.19 %
Pets	4847 5450	3807 4387	817 851	223 212	78.54 % 80.50 %	16.86 % 15.61 %	4.60 % 3.89 %
Sport & Fitness	4748 5374	3612 4163	905 950	231 261	76.07 % 77.47 %	19.06 % 17.68 %	4.87 % 4.86 %
Job & Career	4903 5542	3700 4227	969 1035	234 280	75.46 % 76.27 %	19.76 % 18.68 %	4.77 % 5.05 %
Dating	4790 5455	3591 4169	949 1013	250 273	74.97 % 76.43 %	19.81 % 18.57 %	5.22 % 5.00 %
Other	4753 5571	3708 4480	798 864	247 227	78.01 % 80.42 %	16.79 % 15.51 %	5.20 % 4.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Sarbacane is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 5432	3450 4019	1058 1139	279 274	72.07 % 73.99 %	22.10 % 20.97 %	5.83 % 5.04 %
Outlook Mail	4827 5428	3638 4186	928 982	261 260	75.37 % 77.12 %	19.23 % 18.09 %	5.41 % 4.79 %
Yahoo Mail	4650 5506	3535 4334	848 935	267 237	76.02 % 78.71 %	18.24 % 16.98 %	5.74 % 4.30 %
AOL Mail	4715 5396	3657 4225	853 925	205 246	77.56 % 78.30 %	18.09 % 17.14 %	4.35 % 4.56 %
Mail.com	4920 5531	3862 4417	851 896	207 218	78.50 % 79.86 %	17.30 % 16.20 %	4.21 % 3.94 %
Yandex Mail	4747 5461	3620 4207	918 985	209 269	76.26 % 77.04 %	19.34 % 18.04 %	4.40 % 4.93 %
GMX Mail	4709 5550	3759 4497	755 835	195 218	79.83 % 81.03 %	16.03 % 15.05 %	4.14 % 3.93 %
Zoho Mail	4688 5463	3734 4431	764 822	190 210	79.65 % 81.11 %	16.30 % 15.05 %	4.05 % 3.84 %
ProtonMail	4695 5486	3784 4470	729 781	182 235	80.60 % 81.48 %	15.53 % 14.24 %	3.88 % 4.28 %
Custom Mail	4865 5512	3905 4519	752 786	208 207	80.27 % 81.98 %	15.46 % 14.26 %	4.28 % 3.76 %
iCloud Mail	4723 5519	3462 4080	995 1107	266 332	73.30 % 73.93 %	21.07 % 20.06 %	5.63 % 6.02 %
Tuta	4846 5542	3832 4493	787 831	227 218	79.08 % 81.07 %	16.24 % 14.99 %	4.68 % 3.93 %
Juno.com	4846 5322	3877 4360	748 760	221 202	80.00 % 81.92 %	15.44 % 14.28 %	4.56 % 3.80 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.