Brevo and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 40.838	48.115 28.449	10.986 11.943	2.917 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 69.66 %	17.71 % 29.24 %	4.70 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 3108	3847 2310	764 763	197 35	80.01 % 74.32 %	15.89 % 24.55 %	4.10 % 1.13 %
Elektronics	4675 3168	3687 2203	784 930	204 35	78.87 % 69.54 %	16.77 % 29.36 %	4.36 % 1.10 %
Entertainment	4694 3097	3637 2149	828 920	229 28	77.48 % 69.39 %	17.64 % 29.71 %	4.88 % 0.90 %
Cosmetics & Beauty	4781 3104	3703 2138	855 928	223 38	77.45 % 68.88 %	17.88 % 29.90 %	4.66 % 1.22 %
Food & Drink	4717 2988	3777 2221	741 729	199 38	80.07 % 74.33 %	15.71 % 24.40 %	4.22 % 1.27 %
Home & Garden	4649 3198	3756 2374	720 790	173 34	80.79 % 74.23 %	15.49 % 24.70 %	3.72 % 1.06 %
Finance	4845 3213	3611 2065	956 1111	278 37	74.53 % 64.27 %	19.73 % 34.58 %	5.74 % 1.15 %
Health	4808 3194	3679 2052	900 1109	229 33	76.52 % 64.25 %	18.72 % 34.72 %	4.76 % 1.03 %
Pets	4847 3075	3807 2277	817 768	223 30	78.54 % 74.05 %	16.86 % 24.98 %	4.60 % 0.98 %
Sport & Fitness	4748 3244	3612 2247	905 961	231 36	76.07 % 69.27 %	19.06 % 29.62 %	4.87 % 1.11 %
Job & Career	4903 3038	3700 2106	969 898	234 34	75.46 % 69.32 %	19.76 % 29.56 %	4.77 % 1.12 %
Dating	4790 3120	3591 1854	949 1226	250 40	74.97 % 59.42 %	19.81 % 39.29 %	5.22 % 1.28 %
Other	4753 3291	3708 2453	798 810	247 28	78.01 % 74.54 %	16.79 % 24.61 %	5.20 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 3918	3450 2512	1058 1366	279 40	72.07 % 64.11 %	22.10 % 34.86 %	5.83 % 1.02 %
Outlook Mail	4827 4078	3638 2660	928 1375	261 43	75.37 % 65.23 %	19.23 % 33.72 %	5.41 % 1.05 %
Yahoo Mail	4650 4200	3535 2966	848 1187	267 47	76.02 % 70.62 %	18.24 % 28.26 %	5.74 % 1.12 %
AOL Mail	4715 4366	3657 3106	853 1213	205 47	77.56 % 71.14 %	18.09 % 27.78 %	4.35 % 1.08 %
Mail.com	4920 4218	3862 3033	851 1137	207 48	78.50 % 71.91 %	17.30 % 26.96 %	4.21 % 1.14 %
Yandex Mail	4747 4051	3620 2782	918 1223	209 46	76.26 % 68.67 %	19.34 % 30.19 %	4.40 % 1.14 %
GMX Mail	4709 4002	3759 2712	755 1243	195 47	79.83 % 67.77 %	16.03 % 31.06 %	4.14 % 1.17 %
Zoho Mail	4688 3898	3734 2817	764 1038	190 43	79.65 % 72.27 %	16.30 % 26.63 %	4.05 % 1.10 %
ProtonMail	4695 3953	3784 2797	729 1112	182 44	80.60 % 70.76 %	15.53 % 28.13 %	3.88 % 1.11 %
Custom Mail	4865 4154	3905 3064	752 1049	208 41	80.27 % 73.76 %	15.46 % 25.25 %	4.28 % 0.99 %
iCloud Mail	4723	3462	995	266	73.30 % %	21.07 % %	5.63 % %
Tuta	4846	3832	787	227	79.08 % %	16.24 % %	4.68 % %
Juno.com	4846	3877	748	221	80.00 % %	15.44 % %	4.56 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.