Brevo and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 40.838	55.011 28.449	12.517 11.943	3.337 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 69.66 %	17.66 % 29.24 %	4.71 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 3108	4372 2310	864 763	229 35	80.00 % 74.32 %	15.81 % 24.55 %	4.19 % 1.13 %
Elektronics	5343 3168	4213 2203	892 930	238 35	78.85 % 69.54 %	16.69 % 29.36 %	4.45 % 1.10 %
Entertainment	5344 3097	4148 2149	940 920	256 28	77.62 % 69.39 %	17.59 % 29.71 %	4.79 % 0.90 %
Cosmetics & Beauty	5466 3104	4238 2138	973 928	255 38	77.53 % 68.88 %	17.80 % 29.90 %	4.67 % 1.22 %
Food & Drink	5364 2988	4303 2221	841 729	220 38	80.22 % 74.33 %	15.68 % 24.40 %	4.10 % 1.27 %
Home & Garden	5338 3198	4299 2374	827 790	212 34	80.54 % 74.23 %	15.49 % 24.70 %	3.97 % 1.06 %
Finance	5542 3213	4143 2065	1090 1111	309 37	74.76 % 64.27 %	19.67 % 34.58 %	5.58 % 1.15 %
Health	5510 3194	4229 2052	1031 1109	250 33	76.75 % 64.25 %	18.71 % 34.72 %	4.54 % 1.03 %
Pets	5558 3075	4371 2277	936 768	251 30	78.64 % 74.05 %	16.84 % 24.98 %	4.52 % 0.98 %
Sport & Fitness	5436 3244	4138 2247	1032 961	266 36	76.12 % 69.27 %	18.98 % 29.62 %	4.89 % 1.11 %
Job & Career	5604 3038	4223 2106	1100 898	281 34	75.36 % 69.32 %	19.63 % 29.56 %	5.01 % 1.12 %
Dating	5483 3120	4104 1854	1085 1226	294 40	74.85 % 59.42 %	19.79 % 39.29 %	5.36 % 1.28 %
Other	5412 3291	4230 2453	906 810	276 28	78.16 % 74.54 %	16.74 % 24.61 %	5.10 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 3918	3974 2512	1218 1366	323 40	72.06 % 64.11 %	22.09 % 34.86 %	5.86 % 1.02 %
Outlook Mail	5484 4078	4130 2660	1053 1375	301 43	75.31 % 65.23 %	19.20 % 33.72 %	5.49 % 1.05 %
Yahoo Mail	5308 4200	4038 2966	964 1187	306 47	76.07 % 70.62 %	18.16 % 28.26 %	5.76 % 1.12 %
AOL Mail	5373 4366	4170 3106	966 1213	237 47	77.61 % 71.14 %	17.98 % 27.78 %	4.41 % 1.08 %
Mail.com	5671 4218	4454 3033	978 1137	239 48	78.54 % 71.91 %	17.25 % 26.96 %	4.21 % 1.14 %
Yandex Mail	5416 4051	4131 2782	1045 1223	240 46	76.27 % 68.67 %	19.29 % 30.19 %	4.43 % 1.14 %
GMX Mail	5442 4002	4347 2712	874 1243	221 47	79.88 % 67.77 %	16.06 % 31.06 %	4.06 % 1.17 %
Zoho Mail	5315 3898	4236 2817	861 1038	218 43	79.70 % 72.27 %	16.20 % 26.63 %	4.10 % 1.10 %
ProtonMail	5360 3953	4324 2797	828 1112	208 44	80.67 % 70.76 %	15.45 % 28.13 %	3.88 % 1.11 %
Custom Mail	5538 4154	4452 3064	855 1049	231 41	80.39 % 73.76 %	15.44 % 25.25 %	4.17 % 0.99 %
iCloud Mail	5364	3939	1126	299	73.43 % %	20.99 % %	5.57 % %
Tuta	5509	4356	893	260	79.07 % %	16.21 % %	4.72 % %
Juno.com	5570	4460	856	254	80.07 % %	15.37 % %	4.56 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.