Brevo and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 40.838	34.180 28.449	7.863 11.943	2.115 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 69.66 %	17.81 % 29.24 %	4.79 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 3108	2740 2310	548 763	149 35	79.72 % 74.32 %	15.94 % 24.55 %	4.34 % 1.13 %
Elektronics	3290 3168	2592 2203	552 930	146 35	78.78 % 69.54 %	16.78 % 29.36 %	4.44 % 1.10 %
Entertainment	3303 3097	2567 2149	581 920	155 28	77.72 % 69.39 %	17.59 % 29.71 %	4.69 % 0.90 %
Cosmetics & Beauty	3448 3104	2671 2138	620 928	157 38	77.47 % 68.88 %	17.98 % 29.90 %	4.55 % 1.22 %
Food & Drink	3411 2988	2730 2221	542 729	139 38	80.04 % 74.33 %	15.89 % 24.40 %	4.08 % 1.27 %
Home & Garden	3330 3198	2687 2374	519 790	124 34	80.69 % 74.23 %	15.59 % 24.70 %	3.72 % 1.06 %
Finance	3425 3213	2531 2065	678 1111	216 37	73.90 % 64.27 %	19.80 % 34.58 %	6.31 % 1.15 %
Health	3439 3194	2622 2052	646 1109	171 33	76.24 % 64.25 %	18.78 % 34.72 %	4.97 % 1.03 %
Pets	3398 3075	2657 2277	576 768	165 30	78.19 % 74.05 %	16.95 % 24.98 %	4.86 % 0.98 %
Sport & Fitness	3350 3244	2540 2247	644 961	166 36	75.82 % 69.27 %	19.22 % 29.62 %	4.96 % 1.11 %
Job & Career	3480 3038	2615 2106	694 898	171 34	75.14 % 69.32 %	19.94 % 29.56 %	4.91 % 1.12 %
Dating	3407 3120	2548 1854	681 1226	178 40	74.79 % 59.42 %	19.99 % 39.29 %	5.22 % 1.28 %
Other	3440 3291	2680 2453	582 810	178 28	77.91 % 74.54 %	16.92 % 24.61 %	5.17 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 3918	2481 2512	768 1366	213 40	71.66 % 64.11 %	22.18 % 34.86 %	6.15 % 1.02 %
Outlook Mail	3429 4078	2568 2660	663 1375	198 43	74.89 % 65.23 %	19.34 % 33.72 %	5.77 % 1.05 %
Yahoo Mail	3324 4200	2529 2966	612 1187	183 47	76.08 % 70.62 %	18.41 % 28.26 %	5.51 % 1.12 %
AOL Mail	3362 4366	2613 3106	608 1213	141 47	77.72 % 71.14 %	18.08 % 27.78 %	4.19 % 1.08 %
Mail.com	3452 4218	2712 3033	603 1137	137 48	78.56 % 71.91 %	17.47 % 26.96 %	3.97 % 1.14 %
Yandex Mail	3312 4051	2515 2782	644 1223	153 46	75.94 % 68.67 %	19.44 % 30.19 %	4.62 % 1.14 %
GMX Mail	3429 4002	2733 2712	550 1243	146 47	79.70 % 67.77 %	16.04 % 31.06 %	4.26 % 1.17 %
Zoho Mail	3359 3898	2661 2817	549 1038	149 43	79.22 % 72.27 %	16.34 % 26.63 %	4.44 % 1.10 %
ProtonMail	3319 3953	2661 2797	520 1112	138 44	80.17 % 70.76 %	15.67 % 28.13 %	4.16 % 1.11 %
Custom Mail	3495 4154	2797 3064	548 1049	150 41	80.03 % 73.76 %	15.68 % 25.25 %	4.29 % 0.99 %
iCloud Mail	3337	2444	705	188	73.24 % %	21.13 % %	5.63 % %
Tuta	3424	2706	555	163	79.03 % %	16.21 % %	4.76 % %
Juno.com	3454	2760	538	156	79.91 % %	15.58 % %	4.52 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.