Brevo and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Brevo and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
70.865
40.838
|
55.011
28.449
|
12.517
11.943
|
3.337
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.63 %
69.66 %
|
17.66 %
29.24 %
|
4.71 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
5465
3108
|
4372
2310
|
864
763
|
229
35
|
80.00 %
74.32 %
|
15.81 %
24.55 %
|
4.19 %
1.13 %
|
Elektronics |
5343
3168
|
4213
2203
|
892
930
|
238
35
|
78.85 %
69.54 %
|
16.69 %
29.36 %
|
4.45 %
1.10 %
|
Entertainment |
5344
3097
|
4148
2149
|
940
920
|
256
28
|
77.62 %
69.39 %
|
17.59 %
29.71 %
|
4.79 %
0.90 %
|
Cosmetics & Beauty |
5466
3104
|
4238
2138
|
973
928
|
255
38
|
77.53 %
68.88 %
|
17.80 %
29.90 %
|
4.67 %
1.22 %
|
Food & Drink |
5364
2988
|
4303
2221
|
841
729
|
220
38
|
80.22 %
74.33 %
|
15.68 %
24.40 %
|
4.10 %
1.27 %
|
Home & Garden |
5338
3198
|
4299
2374
|
827
790
|
212
34
|
80.54 %
74.23 %
|
15.49 %
24.70 %
|
3.97 %
1.06 %
|
Finance |
5542
3213
|
4143
2065
|
1090
1111
|
309
37
|
74.76 %
64.27 %
|
19.67 %
34.58 %
|
5.58 %
1.15 %
|
Health |
5510
3194
|
4229
2052
|
1031
1109
|
250
33
|
76.75 %
64.25 %
|
18.71 %
34.72 %
|
4.54 %
1.03 %
|
Pets |
5558
3075
|
4371
2277
|
936
768
|
251
30
|
78.64 %
74.05 %
|
16.84 %
24.98 %
|
4.52 %
0.98 %
|
Sport & Fitness |
5436
3244
|
4138
2247
|
1032
961
|
266
36
|
76.12 %
69.27 %
|
18.98 %
29.62 %
|
4.89 %
1.11 %
|
Job & Career |
5604
3038
|
4223
2106
|
1100
898
|
281
34
|
75.36 %
69.32 %
|
19.63 %
29.56 %
|
5.01 %
1.12 %
|
Dating |
5483
3120
|
4104
1854
|
1085
1226
|
294
40
|
74.85 %
59.42 %
|
19.79 %
39.29 %
|
5.36 %
1.28 %
|
Other |
5412
3291
|
4230
2453
|
906
810
|
276
28
|
78.16 %
74.54 %
|
16.74 %
24.61 %
|
5.10 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
5515
3918
|
3974
2512
|
1218
1366
|
323
40
|
72.06 %
64.11 %
|
22.09 %
34.86 %
|
5.86 %
1.02 %
|
Outlook Mail |
5484
4078
|
4130
2660
|
1053
1375
|
301
43
|
75.31 %
65.23 %
|
19.20 %
33.72 %
|
5.49 %
1.05 %
|
Yahoo Mail |
5308
4200
|
4038
2966
|
964
1187
|
306
47
|
76.07 %
70.62 %
|
18.16 %
28.26 %
|
5.76 %
1.12 %
|
AOL Mail |
5373
4366
|
4170
3106
|
966
1213
|
237
47
|
77.61 %
71.14 %
|
17.98 %
27.78 %
|
4.41 %
1.08 %
|
Mail.com |
5671
4218
|
4454
3033
|
978
1137
|
239
48
|
78.54 %
71.91 %
|
17.25 %
26.96 %
|
4.21 %
1.14 %
|
Yandex Mail |
5416
4051
|
4131
2782
|
1045
1223
|
240
46
|
76.27 %
68.67 %
|
19.29 %
30.19 %
|
4.43 %
1.14 %
|
GMX Mail |
5442
4002
|
4347
2712
|
874
1243
|
221
47
|
79.88 %
67.77 %
|
16.06 %
31.06 %
|
4.06 %
1.17 %
|
Zoho Mail |
5315
3898
|
4236
2817
|
861
1038
|
218
43
|
79.70 %
72.27 %
|
16.20 %
26.63 %
|
4.10 %
1.10 %
|
ProtonMail |
5360
3953
|
4324
2797
|
828
1112
|
208
44
|
80.67 %
70.76 %
|
15.45 %
28.13 %
|
3.88 %
1.11 %
|
Custom Mail |
5538
4154
|
4452
3064
|
855
1049
|
231
41
|
80.39 %
73.76 %
|
15.44 %
25.25 %
|
4.17 %
0.99 %
|
iCloud Mail |
5364
|
3939
|
1126
|
299
|
73.43 %
%
|
20.99 %
%
|
5.57 %
%
|
Tuta |
5509
|
4356
|
893
|
260
|
79.07 %
%
|
16.21 %
%
|
4.72 %
%
|
Juno.com |
5570
|
4460
|
856
|
254
|
80.07 %
%
|
15.37 %
%
|
4.56 %
%
|
Compare Brevo with other providers
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