Brevo and mailtrap Email Deliverability Comparison

Brevo

mailtrap

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.578 64.339	51.753 49.599	12.631 13.283	1.194 1.457

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 77.09 %	19.26 % 20.65 %	1.82 % 2.26 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5182 4906	4097 3763	996 1039	89 104	79.06 % 76.70 %	19.22 % 21.18 %	1.72 % 2.12 %
Elektronics	5040 5247	4045 4073	899 1055	96 119	80.26 % 77.63 %	17.84 % 20.11 %	1.90 % 2.27 %
Entertainment	4982 5049	3910 3918	980 1019	92 112	78.48 % 77.60 %	19.67 % 20.18 %	1.85 % 2.22 %
Cosmetics & Beauty	5151 4855	4082 3723	982 1013	87 119	79.25 % 76.68 %	19.06 % 20.87 %	1.69 % 2.45 %
Food & Drink	4897 4989	3839 3819	967 1051	91 119	78.39 % 76.55 %	19.75 % 21.07 %	1.86 % 2.39 %
Home & Garden	5029 4872	3953 3742	984 1022	92 108	78.60 % 76.81 %	19.57 % 20.98 %	1.83 % 2.22 %
Finance	4812 4798	3960 3841	770 859	82 98	82.29 % 80.05 %	16.00 % 17.90 %	1.70 % 2.04 %
Health	5213 4968	4301 4019	814 839	98 110	82.51 % 80.90 %	15.61 % 16.89 %	1.88 % 2.21 %
Pets	4967 5064	3872 3872	1007 1078	88 114	77.95 % 76.46 %	20.27 % 21.29 %	1.77 % 2.25 %
Sport & Fitness	5093 4916	3996 3751	1003 1050	94 115	78.46 % 76.30 %	19.69 % 21.36 %	1.85 % 2.34 %
Job & Career	5138 4828	3893 3629	1145 1090	100 109	75.77 % 75.17 %	22.28 % 22.58 %	1.95 % 2.26 %
Dating	5156 4994	3875 3652	1185 1221	96 121	75.16 % 73.13 %	22.98 % 24.45 %	1.86 % 2.42 %
Other	4918 4853	3930 3797	899 947	89 109	79.91 % 78.24 %	18.28 % 19.51 %	1.81 % 2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4637 4718	3495 3470	1051 1133	91 115	75.37 % 73.55 %	22.67 % 24.01 %	1.96 % 2.44 %
Outlook Mail	4702 4652	3636 3502	984 1038	82 112	77.33 % 75.28 %	20.93 % 22.31 %	1.74 % 2.41 %
Yahoo Mail	4771 4641	3739 3548	946 985	86 108	78.37 % 76.45 %	19.83 % 21.22 %	1.80 % 2.33 %
AOL Mail	4770 4789	3738 3647	949 1028	83 114	78.36 % 76.15 %	19.90 % 21.47 %	1.74 % 2.38 %
Mail.com	4638 4609	3689 3613	856 901	93 95	79.54 % 78.39 %	18.46 % 19.55 %	2.01 % 2.06 %
Yandex Mail	4560 4777	3546 3631	932 1033	82 113	77.76 % 76.01 %	20.44 % 21.62 %	1.80 % 2.37 %
GMX Mail	4698 4588	3639 3487	982 999	77 102	77.46 % 76.00 %	20.90 % 21.77 %	1.64 % 2.22 %
Zoho Mail	4680 4524	3753 3504	841 920	86 100	80.19 % 77.45 %	17.97 % 20.34 %	1.84 % 2.21 %
ProtonMail	4616 4578	3733 3638	801 839	82 101	80.87 % 79.47 %	17.35 % 18.33 %	1.78 % 2.21 %
Custom Mail	4908 4531	4036 3641	781 787	91 103	82.23 % 80.36 %	15.91 % 17.37 %	1.85 % 2.27 %
iCloud Mail	4575 4482	3430 3315	1059 1068	86 99	74.97 % 73.96 %	23.15 % 23.83 %	1.88 % 2.21 %
Tuta	4778 4533	3894 3592	801 840	83 101	81.50 % 79.24 %	16.76 % 18.53 %	1.74 % 2.23 %
Juno.com	4482 4441	3593 3492	809 848	80 101	80.17 % 78.63 %	18.05 % 19.09 %	1.78 % 2.27 %
Mailfence	4763 4476	3832 3519	839 864	92 93	80.45 % 78.62 %	17.61 % 19.30 %	1.93 % 2.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.