Brevo and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 71.601	55.011 58.020	12.517 10.738	3.337 2.843

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 81.03 %	17.66 % 15.00 %	4.71 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 5457	4372 4551	864 723	229 183	80.00 % 83.40 %	15.81 % 13.25 %	4.19 % 3.35 %
Elektronics	5343 5566	4213 4594	892 781	238 191	78.85 % 82.54 %	16.69 % 14.03 %	4.45 % 3.43 %
Entertainment	5344 5505	4148 4463	940 825	256 217	77.62 % 81.07 %	17.59 % 14.99 %	4.79 % 3.94 %
Cosmetics & Beauty	5466 5475	4238 4412	973 829	255 234	77.53 % 80.58 %	17.80 % 15.14 %	4.67 % 4.27 %
Food & Drink	5364 5593	4303 4660	841 728	220 205	80.22 % 83.32 %	15.68 % 13.02 %	4.10 % 3.67 %
Home & Garden	5338 5480	4299 4574	827 720	212 186	80.54 % 83.47 %	15.49 % 13.14 %	3.97 % 3.39 %
Finance	5542 5521	4143 4333	1090 939	309 249	74.76 % 78.48 %	19.67 % 17.01 %	5.58 % 4.51 %
Health	5510 5505	4229 4381	1031 883	250 241	76.75 % 79.58 %	18.71 % 16.04 %	4.54 % 4.38 %
Pets	5558 5527	4371 4554	936 786	251 187	78.64 % 82.40 %	16.84 % 14.22 %	4.52 % 3.38 %
Sport & Fitness	5436 5435	4138 4348	1032 863	266 224	76.12 % 80.00 %	18.98 % 15.88 %	4.89 % 4.12 %
Job & Career	5604 5437	4223 4263	1100 925	281 249	75.36 % 78.41 %	19.63 % 17.01 %	5.01 % 4.58 %
Dating	5483 5446	4104 4241	1085 941	294 264	74.85 % 77.87 %	19.79 % 17.28 %	5.36 % 4.85 %
Other	5412 5654	4230 4646	906 795	276 213	78.16 % 82.17 %	16.74 % 14.06 %	5.10 % 3.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 5503	3974 4144	1218 1081	323 278	72.06 % 75.30 %	22.09 % 19.64 %	5.86 % 5.05 %
Outlook Mail	5484 5628	4130 4473	1053 932	301 223	75.31 % 79.48 %	19.20 % 16.56 %	5.49 % 3.96 %
Yahoo Mail	5308 5432	4038 4387	964 843	306 202	76.07 % 80.76 %	18.16 % 15.52 %	5.76 % 3.72 %
AOL Mail	5373 5567	4170 4468	966 854	237 245	77.61 % 80.26 %	17.98 % 15.34 %	4.41 % 4.40 %
Mail.com	5671 5625	4454 4581	978 818	239 226	78.54 % 81.44 %	17.25 % 14.54 %	4.21 % 4.02 %
Yandex Mail	5416 5488	4131 4338	1045 904	240 246	76.27 % 79.05 %	19.29 % 16.47 %	4.43 % 4.48 %
GMX Mail	5442 5478	4347 4540	874 742	221 196	79.88 % 82.88 %	16.06 % 13.55 %	4.06 % 3.58 %
Zoho Mail	5315 5461	4236 4536	861 729	218 196	79.70 % 83.06 %	16.20 % 13.35 %	4.10 % 3.59 %
ProtonMail	5360 5492	4324 4608	828 687	208 197	80.67 % 83.90 %	15.45 % 12.51 %	3.88 % 3.59 %
Custom Mail	5538 5591	4452 4682	855 718	231 191	80.39 % 83.74 %	15.44 % 12.84 %	4.17 % 3.42 %
iCloud Mail	5364 5465	3939 4178	1126 1017	299 270	73.43 % 76.45 %	20.99 % 18.61 %	5.57 % 4.94 %
Tuta	5509 5393	4356 4483	893 724	260 186	79.07 % 83.13 %	16.21 % 13.42 %	4.72 % 3.45 %
Juno.com	5570 5478	4460 4602	856 689	254 187	80.07 % 84.01 %	15.37 % 12.58 %	4.56 % 3.41 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.