Brevo and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 62.804	48.115 50.873	10.986 9.435	2.917 2.496

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 81.00 %	17.71 % 15.02 %	4.70 % 3.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 4783	3847 3983	764 634	197 166	80.01 % 83.27 %	15.89 % 13.26 %	4.10 % 3.47 %
Elektronics	4675 4864	3687 4018	784 684	204 162	78.87 % 82.61 %	16.77 % 14.06 %	4.36 % 3.33 %
Entertainment	4694 4822	3637 3907	828 725	229 190	77.48 % 81.02 %	17.64 % 15.04 %	4.88 % 3.94 %
Cosmetics & Beauty	4781 4810	3703 3866	855 728	223 216	77.45 % 80.37 %	17.88 % 15.14 %	4.66 % 4.49 %
Food & Drink	4717 4848	3777 4045	741 630	199 173	80.07 % 83.44 %	15.71 % 13.00 %	4.22 % 3.57 %
Home & Garden	4649 4844	3756 4041	720 639	173 164	80.79 % 83.42 %	15.49 % 13.19 %	3.72 % 3.39 %
Finance	4845 4868	3611 3817	956 829	278 222	74.53 % 78.41 %	19.73 % 17.03 %	5.74 % 4.56 %
Health	4808 4846	3679 3857	900 779	229 210	76.52 % 79.59 %	18.72 % 16.08 %	4.76 % 4.33 %
Pets	4847 4815	3807 3967	817 685	223 163	78.54 % 82.39 %	16.86 % 14.23 %	4.60 % 3.39 %
Sport & Fitness	4748 4820	3612 3845	905 770	231 205	76.07 % 79.77 %	19.06 % 15.98 %	4.87 % 4.25 %
Job & Career	4903 4785	3700 3758	969 814	234 213	75.46 % 78.54 %	19.76 % 17.01 %	4.77 % 4.45 %
Dating	4790 4765	3591 3712	949 823	250 230	74.97 % 77.90 %	19.81 % 17.27 %	5.22 % 4.83 %
Other	4753 4934	3708 4057	798 695	247 182	78.01 % 82.23 %	16.79 % 14.09 %	5.20 % 3.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 4834	3450 3631	1058 952	279 251	72.07 % 75.11 %	22.10 % 19.69 %	5.83 % 5.19 %
Outlook Mail	4827 4990	3638 3959	928 828	261 203	75.37 % 79.34 %	19.23 % 16.59 %	5.41 % 4.07 %
Yahoo Mail	4650 4777	3535 3866	848 741	267 170	76.02 % 80.93 %	18.24 % 15.51 %	5.74 % 3.56 %
AOL Mail	4715 4886	3657 3928	853 750	205 208	77.56 % 80.39 %	18.09 % 15.35 %	4.35 % 4.26 %
Mail.com	4920 4941	3862 4019	851 721	207 201	78.50 % 81.34 %	17.30 % 14.59 %	4.21 % 4.07 %
Yandex Mail	4747 4829	3620 3811	918 799	209 219	76.26 % 78.92 %	19.34 % 16.55 %	4.40 % 4.54 %
GMX Mail	4709 4774	3759 3957	755 647	195 170	79.83 % 82.89 %	16.03 % 13.55 %	4.14 % 3.56 %
Zoho Mail	4688 4781	3734 3971	764 637	190 173	79.65 % 83.06 %	16.30 % 13.32 %	4.05 % 3.62 %
ProtonMail	4695 4804	3784 4031	729 599	182 174	80.60 % 83.91 %	15.53 % 12.47 %	3.88 % 3.62 %
Custom Mail	4865 4890	3905 4092	752 629	208 169	80.27 % 83.68 %	15.46 % 12.86 %	4.28 % 3.46 %
iCloud Mail	4723 4824	3462 3692	995 899	266 233	73.30 % 76.53 %	21.07 % 18.64 %	5.63 % 4.83 %
Tuta	4846 4686	3832 3893	787 630	227 163	79.08 % 83.08 %	16.24 % 13.44 %	4.68 % 3.48 %
Juno.com	4846 4788	3877 4023	748 603	221 162	80.00 % 84.02 %	15.44 % 12.59 %	4.56 % 3.38 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.