Brevo and mailtrap Email Deliverability Comparison

Brevo

mailtrap

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 75.185	59.740 57.581	15.263 15.855	1.596 1.749

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 76.59 %	19.93 % 21.09 %	2.08 % 2.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5837	4836 4437	1257 1273	127 127	77.75 % 76.02 %	20.21 % 21.81 %	2.04 % 2.18 %
Elektronics	5786 6010	4580 4600	1078 1268	128 142	79.16 % 76.54 %	18.63 % 21.10 %	2.21 % 2.36 %
Entertainment	5998 5923	4669 4570	1193 1217	136 136	77.84 % 77.16 %	19.89 % 20.55 %	2.27 % 2.30 %
Cosmetics & Beauty	5849 5687	4575 4350	1165 1193	109 144	78.22 % 76.49 %	19.92 % 20.98 %	1.86 % 2.53 %
Food & Drink	5894 5844	4598 4458	1176 1250	120 136	78.01 % 76.28 %	19.95 % 21.39 %	2.04 % 2.33 %
Home & Garden	5783 5734	4504 4384	1157 1217	122 133	77.88 % 76.46 %	20.01 % 21.22 %	2.11 % 2.32 %
Finance	5673 5731	4617 4565	946 1041	110 125	81.39 % 79.65 %	16.68 % 18.16 %	1.94 % 2.18 %
Health	6113 5818	4994 4653	987 1037	132 128	81.69 % 79.98 %	16.15 % 17.82 %	2.16 % 2.20 %
Pets	5881 5837	4526 4437	1233 1262	122 138	76.96 % 76.02 %	20.97 % 21.62 %	2.07 % 2.36 %
Sport & Fitness	5830 5733	4503 4345	1204 1246	123 142	77.24 % 75.79 %	20.65 % 21.73 %	2.11 % 2.48 %
Job & Career	5877 5747	4448 4281	1308 1338	121 128	75.68 % 74.49 %	22.26 % 23.28 %	2.06 % 2.23 %
Dating	5955 5685	4378 4108	1450 1437	127 140	73.52 % 72.26 %	24.35 % 25.28 %	2.13 % 2.46 %
Other	5740 5599	4512 4393	1109 1076	119 130	78.61 % 78.46 %	19.32 % 19.22 %	2.07 % 2.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5574	3956 4050	1218 1380	117 144	74.77 % 72.66 %	23.02 % 24.76 %	2.21 % 2.58 %
Outlook Mail	5479 5462	4183 4073	1191 1255	105 134	76.35 % 74.57 %	21.74 % 22.98 %	1.92 % 2.45 %
Yahoo Mail	5528 5304	4284 4022	1133 1159	111 123	77.50 % 75.83 %	20.50 % 21.85 %	2.01 % 2.32 %
AOL Mail	5615 5594	4344 4257	1154 1204	117 133	77.36 % 76.10 %	20.55 % 21.52 %	2.08 % 2.38 %
Mail.com	5527 5286	4348 4095	1054 1078	125 113	78.67 % 77.47 %	19.07 % 20.39 %	2.26 % 2.14 %
Yandex Mail	5285 5635	4064 4238	1114 1265	107 132	76.90 % 75.21 %	21.08 % 22.45 %	2.02 % 2.34 %
GMX Mail	5521 5294	4231 3973	1179 1202	111 119	76.63 % 75.05 %	21.35 % 22.70 %	2.01 % 2.25 %
Zoho Mail	5514 5421	4347 4174	1045 1119	122 128	78.84 % 77.00 %	18.95 % 20.64 %	2.21 % 2.36 %
ProtonMail	5370 5263	4296 4160	967 984	107 119	80.00 % 79.04 %	18.01 % 18.70 %	1.99 % 2.26 %
Custom Mail	5515 5237	4490 4196	908 917	117 124	81.41 % 80.12 %	16.46 % 17.51 %	2.12 % 2.37 %
iCloud Mail	5429 5332	4041 3931	1273 1287	115 114	74.43 % 73.72 %	23.45 % 24.14 %	2.12 % 2.14 %
Tuta	5533 5336	4442 4216	987 998	104 122	80.28 % 79.01 %	17.84 % 18.70 %	1.88 % 2.29 %
Juno.com	5298 5160	4196 4059	992 976	110 125	79.20 % 78.66 %	18.72 % 18.91 %	2.08 % 2.42 %
Mailfence	5694 5287	4518 4137	1048 1031	128 119	79.35 % 78.25 %	18.41 % 19.50 %	2.25 % 2.25 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.