Brevo and mailtrap Email Deliverability Comparison

Brevo

mailtrap

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.316	59.540 58.485	15.518 16.034	1.636 1.797

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.64 %	20.23 % 21.01 %	2.13 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 5892	4749 4476	1272 1286	125 130	77.27 % 75.97 %	20.70 % 21.83 %	2.03 % 2.21 %
Elektronics	5976 5947	4658 4575	1182 1226	136 146	77.95 % 76.93 %	19.78 % 20.62 %	2.28 % 2.46 %
Entertainment	6047 5912	4656 4538	1257 1236	134 138	77.00 % 76.76 %	20.79 % 20.91 %	2.22 % 2.33 %
Cosmetics & Beauty	5761 5795	4509 4451	1131 1200	121 144	78.27 % 76.81 %	19.63 % 20.71 %	2.10 % 2.48 %
Food & Drink	5989 5939	4644 4534	1224 1274	121 131	77.54 % 76.34 %	20.44 % 21.45 %	2.02 % 2.21 %
Home & Garden	5719 5853	4435 4457	1162 1261	122 135	77.55 % 76.15 %	20.32 % 21.54 %	2.13 % 2.31 %
Finance	5914 5858	4794 4672	997 1038	123 148	81.06 % 79.75 %	16.86 % 17.72 %	2.08 % 2.53 %
Health	5996 5846	4889 4670	978 1034	129 142	81.54 % 79.88 %	16.31 % 17.69 %	2.15 % 2.43 %
Pets	5838 5998	4493 4582	1221 1278	124 138	76.96 % 76.39 %	20.91 % 21.31 %	2.12 % 2.30 %
Sport & Fitness	5824 5585	4484 4255	1212 1190	128 140	76.99 % 76.19 %	20.81 % 21.31 %	2.20 % 2.51 %
Job & Career	5877 5959	4436 4437	1321 1396	120 126	75.48 % 74.46 %	22.48 % 23.43 %	2.04 % 2.11 %
Dating	5956 5917	4368 4265	1455 1509	133 143	73.34 % 72.08 %	24.43 % 25.50 %	2.23 % 2.42 %
Other	5651 5815	4425 4573	1106 1106	120 136	78.30 % 78.64 %	19.57 % 19.02 %	2.12 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5538	3939 4036	1226 1364	111 138	74.66 % 72.88 %	23.24 % 24.63 %	2.10 % 2.49 %
Outlook Mail	5355 5599	4086 4175	1164 1285	105 139	76.30 % 74.57 %	21.74 % 22.95 %	1.96 % 2.48 %
Yahoo Mail	5484 5398	4234 4102	1138 1175	112 121	77.21 % 75.99 %	20.75 % 21.77 %	2.04 % 2.24 %
AOL Mail	5734 5562	4401 4247	1205 1185	128 130	76.75 % 76.36 %	21.01 % 21.31 %	2.23 % 2.34 %
Mail.com	5428 5464	4257 4228	1048 1112	123 124	78.43 % 77.38 %	19.31 % 20.35 %	2.27 % 2.27 %
Yandex Mail	5461 5402	4172 4086	1166 1184	123 132	76.40 % 75.64 %	21.35 % 21.92 %	2.25 % 2.44 %
GMX Mail	5409 5378	4122 4007	1174 1245	113 126	76.21 % 74.51 %	21.70 % 23.15 %	2.09 % 2.34 %
Zoho Mail	5565 5409	4372 4176	1072 1113	121 120	78.56 % 77.20 %	19.26 % 20.58 %	2.17 % 2.22 %
ProtonMail	5375 5489	4274 4328	995 1034	106 127	79.52 % 78.85 %	18.51 % 18.84 %	1.97 % 2.31 %
Custom Mail	5542 5339	4483 4282	941 929	118 128	80.89 % 80.20 %	16.98 % 17.40 %	2.13 % 2.40 %
iCloud Mail	5575 5550	4113 4075	1342 1351	120 124	73.78 % 73.42 %	24.07 % 24.34 %	2.15 % 2.23 %
Tuta	5508 5500	4389 4351	1007 1017	112 132	79.68 % 79.11 %	18.28 % 18.49 %	2.03 % 2.40 %
Juno.com	5258 5235	4189 4105	954 1004	115 126	79.67 % 78.41 %	18.14 % 19.18 %	2.19 % 2.41 %
Mailfence	5724 5453	4509 4287	1086 1036	129 130	78.77 % 78.62 %	18.97 % 19.00 %	2.25 % 2.38 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.