Brevo and mailtrap Email Deliverability Comparison

Brevo

mailtrap

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 64.658	51.806 49.747	12.761 13.457	1.253 1.454

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 76.94 %	19.39 % 20.81 %	1.90 % 2.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 4843	4073 3711	1008 1030	91 102	78.75 % 76.63 %	19.49 % 21.27 %	1.76 % 2.11 %
Elektronics	5042 5066	4032 3936	909 1021	101 109	79.97 % 77.69 %	18.03 % 20.15 %	2.00 % 2.15 %
Entertainment	4959 5063	3875 3908	985 1047	99 108	78.14 % 77.19 %	19.86 % 20.68 %	2.00 % 2.13 %
Cosmetics & Beauty	5154 4940	4072 3799	991 1017	91 124	79.01 % 76.90 %	19.23 % 20.59 %	1.77 % 2.51 %
Food & Drink	5019 4982	3939 3793	984 1075	96 114	78.48 % 76.13 %	19.61 % 21.58 %	1.91 % 2.29 %
Home & Garden	5010 4922	3906 3762	1009 1049	95 111	77.96 % 76.43 %	20.14 % 21.31 %	1.90 % 2.26 %
Finance	4754 4833	3909 3878	757 854	88 101	82.23 % 80.24 %	15.92 % 17.67 %	1.85 % 2.09 %
Health	5205 5019	4277 4046	826 861	102 112	82.17 % 80.61 %	15.87 % 17.15 %	1.96 % 2.23 %
Pets	4950 5067	3849 3871	1010 1079	91 117	77.76 % 76.40 %	20.40 % 21.29 %	1.84 % 2.31 %
Sport & Fitness	5244 5030	4105 3814	1039 1101	100 115	78.28 % 75.83 %	19.81 % 21.89 %	1.91 % 2.29 %
Job & Career	5199 4855	3930 3643	1162 1105	107 107	75.59 % 75.04 %	22.35 % 22.76 %	2.06 % 2.20 %
Dating	5190 5093	3893 3713	1200 1258	97 122	75.01 % 72.90 %	23.12 % 24.70 %	1.87 % 2.40 %
Other	4922 4945	3946 3873	881 960	95 112	80.17 % 78.32 %	17.90 % 19.41 %	1.93 % 2.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4773	3447 3494	1050 1158	94 121	75.08 % 73.20 %	22.87 % 24.26 %	2.05 % 2.54 %
Outlook Mail	4712 4689	3633 3523	995 1062	84 104	77.10 % 75.13 %	21.12 % 22.65 %	1.78 % 2.22 %
Yahoo Mail	4814 4650	3762 3535	962 1009	90 106	78.15 % 76.02 %	19.98 % 21.70 %	1.87 % 2.28 %
AOL Mail	4686 4656	3668 3530	930 1016	88 110	78.28 % 75.82 %	19.85 % 21.82 %	1.88 % 2.36 %
Mail.com	4793 4552	3796 3558	897 899	100 95	79.20 % 78.16 %	18.71 % 19.75 %	2.09 % 2.09 %
Yandex Mail	4669 4788	3624 3636	960 1046	85 106	77.62 % 75.94 %	20.56 % 21.85 %	1.82 % 2.21 %
GMX Mail	4666 4719	3601 3584	986 1028	79 107	77.18 % 75.95 %	21.13 % 21.78 %	1.69 % 2.27 %
Zoho Mail	4712 4561	3766 3515	854 936	92 110	79.92 % 77.07 %	18.12 % 20.52 %	1.95 % 2.41 %
ProtonMail	4649 4551	3743 3606	816 847	90 98	80.51 % 79.24 %	17.55 % 18.61 %	1.94 % 2.15 %
Custom Mail	4944 4618	4057 3705	793 816	94 97	82.06 % 80.23 %	16.04 % 17.67 %	1.90 % 2.10 %
iCloud Mail	4660 4500	3484 3318	1085 1079	91 103	74.76 % 73.73 %	23.28 % 23.98 %	1.95 % 2.29 %
Tuta	4650 4585	3766 3628	798 856	86 101	80.99 % 79.13 %	17.16 % 18.67 %	1.85 % 2.20 %
Juno.com	4538 4449	3654 3511	798 837	86 101	80.52 % 78.92 %	17.58 % 18.81 %	1.90 % 2.27 %
Mailfence	4736 4567	3805 3604	837 868	94 95	80.34 % 78.91 %	17.67 % 19.01 %	1.98 % 2.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.