Brevo and mailtrap Email Deliverability Comparison

Brevo

mailtrap

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.318	51.364 50.377	12.830 12.086	1.406 1.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 79.56 %	19.72 % 19.09 %	2.16 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4783	3866 3791	991 902	100 100	78.61 % 79.26 %	20.15 % 18.86 %	2.03 % 2.09 %
Elektronics	5108 4905	4072 3933	959 904	111 102	79.72 % 80.18 %	18.77 % 18.43 %	2.17 % 2.08 %
Entertainment	4998 4998	3906 3975	1030 980	107 101	78.15 % 79.53 %	20.61 % 19.61 %	2.14 % 2.02 %
Cosmetics & Beauty	4918 4737	3916 3770	937 882	107 116	79.63 % 79.59 %	19.05 % 18.62 %	2.18 % 2.45 %
Food & Drink	4946 4617	3896 3647	1000 912	107 95	78.77 % 78.99 %	20.22 % 19.75 %	2.16 % 2.06 %
Home & Garden	5130 4836	4022 3828	1037 944	111 116	78.40 % 79.16 %	20.21 % 19.52 %	2.16 % 2.40 %
Finance	4974 4687	4052 3831	862 785	106 99	81.46 % 81.74 %	17.33 % 16.75 %	2.13 % 2.11 %
Health	5111 5034	4147 4112	884 854	120 109	81.14 % 81.68 %	17.30 % 16.96 %	2.35 % 2.17 %
Pets	4854 4993	3792 3976	979 962	101 111	78.12 % 79.63 %	20.17 % 19.27 %	2.08 % 2.22 %
Sport & Fitness	5130 4969	4034 3933	1027 953	114 107	78.64 % 79.15 %	20.02 % 19.18 %	2.22 % 2.15 %
Job & Career	5083 5014	3906 3909	1109 1040	113 115	76.84 % 77.96 %	21.82 % 20.74 %	2.22 % 2.29 %
Dating	5012 4912	3839 3761	1113 1093	98 117	76.60 % 76.57 %	22.21 % 22.25 %	1.96 % 2.38 %
Other	4886 4833	3916 3911	902 875	111 105	80.15 % 80.92 %	18.46 % 18.10 %	2.27 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, mailtrap is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4582	3613 3539	1060 991	103 114	76.58 % 77.24 %	22.47 % 21.63 %	2.18 % 2.49 %
Outlook Mail	4782 4660	3723 3641	1000 978	93 99	77.85 % 78.13 %	20.91 % 20.99 %	1.94 % 2.12 %
Yahoo Mail	4745 4753	3724 3765	972 927	102 111	78.48 % 79.21 %	20.48 % 19.50 %	2.15 % 2.34 %
AOL Mail	4674 4566	3671 3627	928 882	105 100	78.54 % 79.43 %	19.85 % 19.32 %	2.25 % 2.19 %
Mail.com	4983 4696	3975 3790	928 847	114 97	79.77 % 80.71 %	18.62 % 18.04 %	2.29 % 2.07 %
Yandex Mail	4814 4585	3774 3632	993 904	107 101	78.40 % 79.21 %	20.63 % 19.72 %	2.22 % 2.20 %
GMX Mail	4634 4760	3587 3773	975 937	103 107	77.41 % 79.26 %	21.04 % 19.68 %	2.22 % 2.25 %
Zoho Mail	4705 4625	3768 3700	870 857	101 95	80.09 % 80.00 %	18.49 % 18.53 %	2.15 % 2.05 %
ProtonMail	4758 4507	3827 3646	870 787	111 97	80.43 % 80.90 %	18.28 % 17.46 %	2.33 % 2.15 %
Custom Mail	4799 4804	3887 3904	845 846	100 106	81.00 % 81.27 %	17.61 % 17.61 %	2.08 % 2.21 %
iCloud Mail	5008 4565	3825 3542	1104 943	110 103	76.38 % 77.59 %	22.04 % 20.66 %	2.20 % 2.26 %
Tuta	4715 4525	3786 3641	870 803	96 99	80.30 % 80.46 %	18.45 % 17.75 %	2.04 % 2.19 %
Juno.com	4721 4631	3792 3746	875 817	101 103	80.32 % 80.89 %	18.53 % 17.64 %	2.14 % 2.22 %
Mailfence	3012 3059	2412 2431	540 567	60 61	80.08 % 79.47 %	17.93 % 18.54 %	1.99 % 1.99 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.