Brevo and mailtrap Email Deliverability Comparison

Brevo

mailtrap

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 64.767	51.817 50.335	12.742 13.133	1.214 1.299

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 77.72 %	19.37 % 20.28 %	1.85 % 2.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 4817	4004 3743	1005 984	89 90	78.54 % 77.70 %	19.71 % 20.43 %	1.75 % 1.87 %
Elektronics	5027 5044	4033 3967	900 980	94 97	80.23 % 78.65 %	17.90 % 19.43 %	1.87 % 1.92 %
Entertainment	4956 5093	3874 3959	990 1037	92 97	78.17 % 77.73 %	19.98 % 20.36 %	1.86 % 1.90 %
Cosmetics & Beauty	5185 4928	4113 3823	981 994	91 111	79.32 % 77.58 %	18.92 % 20.17 %	1.76 % 2.25 %
Food & Drink	4881 4971	3831 3835	960 1039	90 97	78.49 % 77.15 %	19.67 % 20.90 %	1.84 % 1.95 %
Home & Garden	5066 4860	3952 3751	1017 1008	97 101	78.01 % 77.18 %	20.08 % 20.74 %	1.91 % 2.08 %
Finance	4793 4863	3944 3923	765 850	84 90	82.29 % 80.67 %	15.96 % 17.48 %	1.75 % 1.85 %
Health	5258 5070	4319 4102	834 870	105 98	82.14 % 80.91 %	15.86 % 17.16 %	2.00 % 1.93 %
Pets	4920 5092	3831 3947	1000 1037	89 108	77.87 % 77.51 %	20.33 % 20.37 %	1.81 % 2.12 %
Sport & Fitness	5293 5019	4141 3859	1054 1061	98 99	78.24 % 76.89 %	19.91 % 21.14 %	1.85 % 1.97 %
Job & Career	5193 5019	3925 3801	1164 1115	104 103	75.58 % 75.73 %	22.41 % 22.22 %	2.00 % 2.05 %
Dating	5104 5066	3831 3725	1185 1231	88 110	75.06 % 73.53 %	23.22 % 24.30 %	1.72 % 2.17 %
Other	4999 4925	4019 3900	887 927	93 98	80.40 % 79.19 %	17.74 % 18.82 %	1.86 % 1.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4705	3486 3484	1073 1116	93 105	74.94 % 74.05 %	23.07 % 23.72 %	2.00 % 2.23 %
Outlook Mail	4710 4682	3630 3528	997 1067	83 87	77.07 % 75.35 %	21.17 % 22.79 %	1.76 % 1.86 %
Yahoo Mail	4766 4750	3727 3659	951 994	88 97	78.20 % 77.03 %	19.95 % 20.93 %	1.85 % 2.04 %
AOL Mail	4563 4614	3577 3543	905 975	81 96	78.39 % 76.79 %	19.83 % 21.13 %	1.78 % 2.08 %
Mail.com	4838 4654	3851 3682	893 882	94 90	79.60 % 79.11 %	18.46 % 18.95 %	1.94 % 1.93 %
Yandex Mail	4670 4758	3629 3652	956 1014	85 92	77.71 % 76.75 %	20.47 % 21.31 %	1.82 % 1.93 %
GMX Mail	4708 4704	3635 3605	988 1004	85 95	77.21 % 76.64 %	20.99 % 21.34 %	1.81 % 2.02 %
Zoho Mail	4698 4650	3763 3644	850 912	85 94	80.10 % 78.37 %	18.09 % 19.61 %	1.81 % 2.02 %
ProtonMail	4601 4425	3722 3550	790 787	89 88	80.90 % 80.23 %	17.17 % 17.79 %	1.93 % 1.99 %
Custom Mail	4813 4638	3948 3743	774 804	91 91	82.03 % 80.70 %	16.08 % 17.34 %	1.89 % 1.96 %
iCloud Mail	4752 4496	3560 3360	1104 1045	88 91	74.92 % 74.73 %	23.23 % 23.24 %	1.85 % 2.02 %
Tuta	4731 4555	3821 3614	825 852	85 89	80.77 % 79.34 %	17.44 % 18.70 %	1.80 % 1.95 %
Juno.com	4601 4497	3701 3583	818 819	82 95	80.44 % 79.68 %	17.78 % 18.21 %	1.78 % 2.11 %
Mailfence	4670 4639	3767 3688	818 862	85 89	80.66 % 79.50 %	17.52 % 18.58 %	1.82 % 1.92 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.