Brevo and mailtrap Email Deliverability Comparison

Brevo

mailtrap

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 75.657	59.424 58.161	15.476 15.843	1.640 1.653

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.87 %	20.22 % 20.94 %	2.14 % 2.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5903	4747 4509	1274 1275	127 119	77.21 % 76.38 %	20.72 % 21.60 %	2.07 % 2.02 %
Elektronics	5858 5971	4578 4588	1146 1243	134 140	78.15 % 76.84 %	19.56 % 20.82 %	2.29 % 2.34 %
Entertainment	5986 5858	4636 4522	1215 1206	135 130	77.45 % 77.19 %	20.30 % 20.59 %	2.26 % 2.22 %
Cosmetics & Beauty	5862 5731	4573 4404	1169 1194	120 133	78.01 % 76.85 %	19.94 % 20.83 %	2.05 % 2.32 %
Food & Drink	5934 5950	4600 4562	1214 1268	120 120	77.52 % 76.67 %	20.46 % 21.31 %	2.02 % 2.02 %
Home & Garden	5711 5800	4435 4435	1152 1249	124 116	77.66 % 76.47 %	20.17 % 21.53 %	2.17 % 2.00 %
Finance	5782 5718	4684 4583	979 1005	119 130	81.01 % 80.15 %	16.93 % 17.58 %	2.06 % 2.27 %
Health	6007 5773	4890 4626	986 1020	131 127	81.41 % 80.13 %	16.41 % 17.67 %	2.18 % 2.20 %
Pets	5843 5906	4488 4501	1232 1276	123 129	76.81 % 76.21 %	21.09 % 21.61 %	2.11 % 2.18 %
Sport & Fitness	5987 5507	4615 4210	1242 1164	130 133	77.08 % 76.45 %	20.74 % 21.14 %	2.17 % 2.42 %
Job & Career	5881 5898	4431 4429	1328 1353	122 116	75.34 % 75.09 %	22.58 % 22.94 %	2.07 % 1.97 %
Dating	5925 5947	4352 4304	1437 1506	136 137	73.45 % 72.37 %	24.25 % 25.32 %	2.30 % 2.30 %
Other	5616 5695	4395 4488	1102 1084	119 123	78.26 % 78.81 %	19.62 % 19.03 %	2.12 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5532	3846 4030	1205 1375	114 127	74.46 % 72.85 %	23.33 % 24.86 %	2.21 % 2.30 %
Outlook Mail	5361 5474	4091 4097	1167 1251	103 126	76.31 % 74.84 %	21.77 % 22.85 %	1.92 % 2.30 %
Yahoo Mail	5541 5396	4276 4115	1148 1168	117 113	77.17 % 76.26 %	20.72 % 21.65 %	2.11 % 2.09 %
AOL Mail	5670 5501	4351 4199	1197 1176	122 126	76.74 % 76.33 %	21.11 % 21.38 %	2.15 % 2.29 %
Mail.com	5500 5440	4301 4213	1075 1111	124 116	78.20 % 77.44 %	19.55 % 20.42 %	2.25 % 2.13 %
Yandex Mail	5488 5434	4197 4130	1170 1180	121 124	76.48 % 76.00 %	21.32 % 21.72 %	2.20 % 2.28 %
GMX Mail	5359 5390	4084 4043	1160 1234	115 113	76.21 % 75.01 %	21.65 % 22.89 %	2.15 % 2.10 %
Zoho Mail	5524 5419	4339 4195	1065 1107	120 117	78.55 % 77.41 %	19.28 % 20.43 %	2.17 % 2.16 %
ProtonMail	5358 5447	4262 4327	990 1010	106 110	79.54 % 79.44 %	18.48 % 18.54 %	1.98 % 2.02 %
Custom Mail	5549 5294	4487 4252	944 921	118 121	80.86 % 80.32 %	17.01 % 17.40 %	2.13 % 2.29 %
iCloud Mail	5464 5411	4030 4002	1315 1299	119 110	73.76 % 73.96 %	24.07 % 24.01 %	2.18 % 2.03 %
Tuta	5503 5421	4397 4282	994 1018	112 121	79.90 % 78.99 %	18.06 % 18.78 %	2.04 % 2.23 %
Juno.com	5312 5167	4227 4064	966 983	119 120	79.57 % 78.65 %	18.19 % 19.02 %	2.24 % 2.32 %
Mailfence	5746 5331	4536 4212	1080 1010	130 109	78.94 % 79.01 %	18.80 % 18.95 %	2.26 % 2.04 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.