Brevo and mailtrap Email Deliverability Comparison

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for mailtrap than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 44.825	34.180 36.495	7.863 6.591	2.115 1.739

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. mailtrap beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 81.42 %	17.81 % 14.70 %	4.79 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, mailtrap is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 3418	2740 2857	548 444	149 117	79.72 % 83.59 %	15.94 % 12.99 %	4.34 % 3.42 %
Elektronics	3290 3478	2592 2890	552 477	146 111	78.78 % 83.09 %	16.78 % 13.71 %	4.44 % 3.19 %
Entertainment	3303 3429	2567 2793	581 507	155 129	77.72 % 81.45 %	17.59 % 14.79 %	4.69 % 3.76 %
Cosmetics & Beauty	3448 3395	2671 2747	620 502	157 146	77.47 % 80.91 %	17.98 % 14.79 %	4.55 % 4.30 %
Food & Drink	3411 3450	2730 2894	542 435	139 121	80.04 % 83.88 %	15.89 % 12.61 %	4.08 % 3.51 %
Home & Garden	3330 3451	2687 2896	519 447	124 108	80.69 % 83.92 %	15.59 % 12.95 %	3.72 % 3.13 %
Finance	3425 3549	2531 2798	678 593	216 158	73.90 % 78.84 %	19.80 % 16.71 %	6.31 % 4.45 %
Health	3439 3497	2622 2786	646 554	171 157	76.24 % 79.67 %	18.78 % 15.84 %	4.97 % 4.49 %
Pets	3398 3396	2657 2815	576 468	165 113	78.19 % 82.89 %	16.95 % 13.78 %	4.86 % 3.33 %
Sport & Fitness	3350 3395	2540 2727	644 530	166 138	75.82 % 80.32 %	19.22 % 15.61 %	4.96 % 4.06 %
Job & Career	3480 3468	2615 2741	694 579	171 148	75.14 % 79.04 %	19.94 % 16.70 %	4.91 % 4.27 %
Dating	3407 3395	2548 2665	681 573	178 157	74.79 % 78.50 %	19.99 % 16.88 %	5.22 % 4.62 %
Other	3440 3504	2680 2886	582 482	178 136	77.91 % 82.36 %	16.92 % 13.76 %	5.17 % 3.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, mailtrap is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 3398	2481 2565	768 660	213 173	71.66 % 75.49 %	22.18 % 19.42 %	6.15 % 5.09 %
Outlook Mail	3429 3567	2568 2834	663 582	198 151	74.89 % 79.45 %	19.34 % 16.32 %	5.77 % 4.23 %
Yahoo Mail	3324 3372	2529 2738	612 509	183 125	76.08 % 81.20 %	18.41 % 15.09 %	5.51 % 3.71 %
AOL Mail	3362 3447	2613 2780	608 522	141 145	77.72 % 80.65 %	18.08 % 15.14 %	4.19 % 4.21 %
Mail.com	3452 3544	2712 2907	603 503	137 134	78.56 % 82.03 %	17.47 % 14.19 %	3.97 % 3.78 %
Yandex Mail	3312 3374	2515 2686	644 550	153 138	75.94 % 79.61 %	19.44 % 16.30 %	4.62 % 4.09 %
GMX Mail	3429 3456	2733 2871	550 459	146 126	79.70 % 83.07 %	16.04 % 13.28 %	4.26 % 3.65 %
Zoho Mail	3359 3403	2661 2830	549 441	149 132	79.22 % 83.16 %	16.34 % 12.96 %	4.44 % 3.88 %
ProtonMail	3319 3442	2661 2904	520 419	138 119	80.17 % 84.37 %	15.67 % 12.17 %	4.16 % 3.46 %
Custom Mail	3495 3528	2797 2974	548 442	150 112	80.03 % 84.30 %	15.68 % 12.53 %	4.29 % 3.17 %
iCloud Mail	3337 3495	2444 2690	705 642	188 163	73.24 % 76.97 %	21.13 % 18.37 %	5.63 % 4.66 %
Tuta	3424 3355	2706 2805	555 440	163 110	79.03 % 83.61 %	16.21 % 13.11 %	4.76 % 3.28 %
Juno.com	3454 3444	2760 2911	538 422	156 111	79.91 % 84.52 %	15.58 % 12.25 %	4.52 % 3.22 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.