Brevo and mailtrap Email Deliverability Comparison

Brevo

mailtrap

In this comparison, the deliverability of Brevo and mailtrap is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for mailtrap.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 64.136	51.947 49.496	12.612 13.214	1.214 1.426

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats mailtrap in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 77.17 %	19.18 % 20.60 %	1.85 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 4940	4188 3791	1031 1042	91 107	78.87 % 76.74 %	19.42 % 21.09 %	1.71 % 2.17 %
Elektronics	4997 5186	4000 3998	894 1069	103 119	80.05 % 77.09 %	17.89 % 20.61 %	2.06 % 2.29 %
Entertainment	5126 5106	4035 3964	985 1030	106 112	78.72 % 77.63 %	19.22 % 20.17 %	2.07 % 2.19 %
Cosmetics & Beauty	5059 4814	4004 3704	971 994	84 116	79.15 % 76.94 %	19.19 % 20.65 %	1.66 % 2.41 %
Food & Drink	5005 4943	3959 3809	954 1022	92 112	79.10 % 77.06 %	19.06 % 20.68 %	1.84 % 2.27 %
Home & Garden	4981 4852	3924 3732	965 1013	92 107	78.78 % 76.92 %	19.37 % 20.88 %	1.85 % 2.21 %
Finance	4899 4958	4030 3966	788 893	81 99	82.26 % 79.99 %	16.08 % 18.01 %	1.65 % 2.00 %
Health	5262 4960	4349 4002	812 855	101 103	82.65 % 80.69 %	15.43 % 17.24 %	1.92 % 2.08 %
Pets	5104 5020	3974 3857	1034 1053	96 110	77.86 % 76.83 %	20.26 % 20.98 %	1.88 % 2.19 %
Sport & Fitness	5006 4910	3931 3742	984 1050	91 118	78.53 % 76.21 %	19.66 % 21.38 %	1.82 % 2.40 %
Job & Career	5023 4867	3848 3650	1083 1114	92 103	76.61 % 74.99 %	21.56 % 22.89 %	1.83 % 2.12 %
Dating	5092 4833	3802 3542	1196 1178	94 113	74.67 % 73.29 %	23.49 % 24.37 %	1.85 % 2.34 %
Other	4909 4747	3903 3739	915 901	91 107	79.51 % 78.77 %	18.64 % 18.98 %	1.85 % 2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than mailtrap.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4712	3472 3466	1032 1129	94 117	75.51 % 73.56 %	22.44 % 23.96 %	2.04 % 2.48 %
Outlook Mail	4698 4643	3634 3482	982 1050	82 111	77.35 % 74.99 %	20.90 % 22.61 %	1.75 % 2.39 %
Yahoo Mail	4820 4550	3785 3485	946 965	89 100	78.53 % 76.59 %	19.63 % 21.21 %	1.85 % 2.20 %
AOL Mail	4829 4714	3783 3619	957 986	89 109	78.34 % 76.77 %	19.82 % 20.92 %	1.84 % 2.31 %
Mail.com	4644 4518	3702 3528	849 900	93 90	79.72 % 78.09 %	18.28 % 19.92 %	2.00 % 1.99 %
Yandex Mail	4550 4813	3548 3646	923 1057	79 110	77.98 % 75.75 %	20.29 % 21.96 %	1.74 % 2.29 %
GMX Mail	4763 4500	3695 3404	985 1000	83 96	77.58 % 75.64 %	20.68 % 22.22 %	1.74 % 2.13 %
Zoho Mail	4645 4566	3704 3545	854 916	87 105	79.74 % 77.64 %	18.39 % 20.06 %	1.87 % 2.30 %
ProtonMail	4659 4557	3761 3626	816 832	82 99	80.73 % 79.57 %	17.51 % 18.26 %	1.76 % 2.17 %
Custom Mail	4775 4515	3936 3635	749 778	90 102	82.43 % 80.51 %	15.69 % 17.23 %	1.88 % 2.26 %
iCloud Mail	4684 4603	3533 3405	1064 1103	87 95	75.43 % 73.97 %	22.72 % 23.96 %	1.86 % 2.06 %
Tuta	4752 4562	3864 3625	806 838	82 99	81.31 % 79.46 %	16.96 % 18.37 %	1.73 % 2.17 %
Juno.com	4549 4367	3657 3461	811 807	81 99	80.39 % 79.25 %	17.83 % 18.48 %	1.78 % 2.27 %
Mailfence	4807 4516	3873 3569	838 853	96 94	80.57 % 79.03 %	17.43 % 18.89 %	2.00 % 2.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.