Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.540 76.858	59.424 58.628	15.476 16.294	1.640 1.936

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.64 % 76.28 %	20.22 % 21.20 %	2.14 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6148 5793	4747 4368	1274 1277	127 148	77.21 % 75.40 %	20.72 % 22.04 %	2.07 % 2.55 %
Elektronics	5858 5956	4578 4551	1146 1254	134 151	78.15 % 76.41 %	19.56 % 21.05 %	2.29 % 2.54 %
Entertainment	5986 6183	4636 4727	1215 1301	135 155	77.45 % 76.45 %	20.30 % 21.04 %	2.26 % 2.51 %
Cosmetics & Beauty	5862 5824	4573 4492	1169 1191	120 141	78.01 % 77.13 %	19.94 % 20.45 %	2.05 % 2.42 %
Food & Drink	5934 5816	4600 4395	1214 1272	120 149	77.52 % 75.57 %	20.46 % 21.87 %	2.02 % 2.56 %
Home & Garden	5711 6029	4435 4620	1152 1258	124 151	77.66 % 76.63 %	20.17 % 20.87 %	2.17 % 2.50 %
Finance	5782 5791	4684 4607	979 1037	119 147	81.01 % 79.55 %	16.93 % 17.91 %	2.06 % 2.54 %
Health	6007 5962	4890 4710	986 1098	131 154	81.41 % 79.00 %	16.41 % 18.42 %	2.18 % 2.58 %
Pets	5843 6050	4488 4553	1232 1343	123 154	76.81 % 75.26 %	21.09 % 22.20 %	2.11 % 2.55 %
Sport & Fitness	5987 5779	4615 4388	1242 1240	130 151	77.08 % 75.93 %	20.74 % 21.46 %	2.17 % 2.61 %
Job & Career	5881 5773	4431 4307	1328 1323	122 143	75.34 % 74.61 %	22.58 % 22.92 %	2.07 % 2.48 %
Dating	5925 5994	4352 4331	1437 1518	136 145	73.45 % 72.26 %	24.25 % 25.33 %	2.30 % 2.42 %
Other	5616 5908	4395 4579	1102 1182	119 147	78.26 % 77.51 %	19.62 % 20.01 %	2.12 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5165 5422	3846 3936	1205 1344	114 142	74.46 % 72.59 %	23.33 % 24.79 %	2.21 % 2.62 %
Outlook Mail	5361 5393	4091 4023	1167 1236	103 134	76.31 % 74.60 %	21.77 % 22.92 %	1.92 % 2.48 %
Yahoo Mail	5541 5528	4276 4164	1148 1234	117 130	77.17 % 75.33 %	20.72 % 22.32 %	2.11 % 2.35 %
AOL Mail	5670 5384	4351 4061	1197 1186	122 137	76.74 % 75.43 %	21.11 % 22.03 %	2.15 % 2.54 %
Mail.com	5500 5645	4301 4400	1075 1114	124 131	78.20 % 77.95 %	19.55 % 19.73 %	2.25 % 2.32 %
Yandex Mail	5488 5543	4197 4184	1170 1218	121 141	76.48 % 75.48 %	21.32 % 21.97 %	2.20 % 2.54 %
GMX Mail	5359 5362	4084 3990	1160 1241	115 131	76.21 % 74.41 %	21.65 % 23.14 %	2.15 % 2.44 %
Zoho Mail	5524 5625	4339 4340	1065 1142	120 143	78.55 % 77.16 %	19.28 % 20.30 %	2.17 % 2.54 %
ProtonMail	5358 5466	4262 4255	990 1078	106 133	79.54 % 77.84 %	18.48 % 19.72 %	1.98 % 2.43 %
Custom Mail	5549 5597	4487 4421	944 1034	118 142	80.86 % 78.99 %	17.01 % 18.47 %	2.13 % 2.54 %
iCloud Mail	5464 5688	4030 4135	1315 1398	119 155	73.76 % 72.70 %	24.07 % 24.58 %	2.18 % 2.73 %
Tuta	5503 5271	4397 4141	994 988	112 142	79.90 % 78.56 %	18.06 % 18.74 %	2.04 % 2.69 %
Juno.com	5312 5482	4227 4328	966 1019	119 135	79.57 % 78.95 %	18.19 % 18.59 %	2.24 % 2.46 %
Mailfence	5746 5452	4536 4250	1080 1062	130 140	78.94 % 77.95 %	18.80 % 19.48 %	2.26 % 2.57 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.