Brevo and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 455.533	48.115 363.045	10.986 78.900	2.917 13.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 79.70 %	17.71 % 17.32 %	4.70 % 2.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 34660	3847 28725	764 5010	197 925	80.01 % 82.88 %	15.89 % 14.45 %	4.10 % 2.67 %
Elektronics	4675 35099	3687 28234	784 5883	204 982	78.87 % 80.44 %	16.77 % 16.76 %	4.36 % 2.80 %
Entertainment	4694 34685	3637 27643	828 6041	229 1001	77.48 % 79.70 %	17.64 % 17.42 %	4.88 % 2.89 %
Cosmetics & Beauty	4781 35282	3703 28084	855 6140	223 1058	77.45 % 79.60 %	17.88 % 17.40 %	4.66 % 3.00 %
Food & Drink	4717 34849	3777 28753	741 5198	199 898	80.07 % 82.51 %	15.71 % 14.92 %	4.22 % 2.58 %
Home & Garden	4649 34914	3756 28875	720 5159	173 880	80.79 % 82.70 %	15.49 % 14.78 %	3.72 % 2.52 %
Finance	4845 35120	3611 26790	956 7116	278 1214	74.53 % 76.28 %	19.73 % 20.26 %	5.74 % 3.46 %
Health	4808 35146	3679 27125	900 6883	229 1138	76.52 % 77.18 %	18.72 % 19.58 %	4.76 % 3.24 %
Pets	4847 35163	3807 28803	817 5409	223 951	78.54 % 81.91 %	16.86 % 15.38 %	4.60 % 2.70 %
Sport & Fitness	4748 35177	3612 27723	905 6362	231 1092	76.07 % 78.81 %	19.06 % 18.09 %	4.87 % 3.10 %
Job & Career	4903 35035	3700 27123	969 6689	234 1223	75.46 % 77.42 %	19.76 % 19.09 %	4.77 % 3.49 %
Dating	4790 34905	3591 26221	949 7466	250 1218	74.97 % 75.12 %	19.81 % 21.39 %	5.22 % 3.49 %
Other	4753 35498	3708 28946	798 5544	247 1008	78.01 % 81.54 %	16.79 % 15.62 %	5.20 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 43874	3450 33441	1058 8942	279 1491	72.07 % 76.22 %	22.10 % 20.38 %	5.83 % 3.40 %
Outlook Mail	4827 44031	3638 33852	928 8713	261 1466	75.37 % 76.88 %	19.23 % 19.79 %	5.41 % 3.33 %
Yahoo Mail	4650 43658	3535 34662	848 7679	267 1317	76.02 % 79.39 %	18.24 % 17.59 %	5.74 % 3.02 %
AOL Mail	4715 44257	3657 35071	853 7834	205 1352	77.56 % 79.24 %	18.09 % 17.70 %	4.35 % 3.05 %
Mail.com	4920 44283	3862 35697	851 7353	207 1233	78.50 % 80.61 %	17.30 % 16.60 %	4.21 % 2.78 %
Yandex Mail	4747 44160	3620 34275	918 8372	209 1513	76.26 % 77.62 %	19.34 % 18.96 %	4.40 % 3.43 %
GMX Mail	4709 44728	3759 35875	755 7644	195 1209	79.83 % 80.21 %	16.03 % 17.09 %	4.14 % 2.70 %
Zoho Mail	4688 43490	3734 35413	764 6881	190 1196	79.65 % 81.43 %	16.30 % 15.82 %	4.05 % 2.75 %
ProtonMail	4695 44510	3784 36215	729 7133	182 1162	80.60 % 81.36 %	15.53 % 16.03 %	3.88 % 2.61 %
Custom Mail	4865 44089	3905 36285	752 6628	208 1176	80.27 % 82.30 %	15.46 % 15.03 %	4.28 % 2.67 %
iCloud Mail	4723 4851	3462 3885	995 760	266 206	73.30 % 80.09 %	21.07 % 15.67 %	5.63 % 4.25 %
Tuta	4846 4916	3832 4269	787 508	227 139	79.08 % 86.84 %	16.24 % 10.33 %	4.68 % 2.83 %
Juno.com	4846 4686	3877 4105	748 453	221 128	80.00 % 87.60 %	15.44 % 9.67 %	4.56 % 2.73 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.