Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.359 64.204	51.606 50.113	12.735 12.867	1.306 1.421

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.96 % 78.05 %	19.48 % 20.04 %	2.00 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5014 4978	3945 3868	994 1027	93 106	78.68 % 77.70 %	19.82 % 20.63 %	1.85 % 2.13 %
Elektronics	5092 4832	4074 3769	947 954	102 109	80.01 % 78.00 %	18.60 % 19.74 %	2.00 % 2.26 %
Entertainment	4934 4791	3860 3718	1005 989	99 102	78.23 % 77.60 %	20.37 % 20.64 %	2.01 % 2.13 %
Cosmetics & Beauty	5064 4985	4028 3929	956 965	98 106	79.54 % 78.82 %	18.88 % 19.36 %	1.94 % 2.13 %
Food & Drink	4890 4971	3853 3834	970 1051	98 109	78.79 % 77.13 %	19.84 % 21.14 %	2.00 % 2.19 %
Home & Garden	5163 5054	4040 3925	1040 1029	106 111	78.25 % 77.66 %	20.14 % 20.36 %	2.05 % 2.20 %
Finance	4876 4944	4002 4034	807 816	97 119	82.08 % 81.59 %	16.55 % 16.50 %	1.99 % 2.41 %
Health	5228 4803	4284 3909	859 801	115 102	81.94 % 81.39 %	16.43 % 16.68 %	2.20 % 2.12 %
Pets	4797 4908	3735 3795	969 1007	93 117	77.86 % 77.32 %	20.20 % 20.52 %	1.94 % 2.38 %
Sport & Fitness	5157 4877	4043 3812	1045 971	104 110	78.40 % 78.16 %	20.26 % 19.91 %	2.02 % 2.26 %
Job & Career	5102 5067	3896 3861	1114 1110	107 116	76.36 % 76.20 %	21.83 % 21.91 %	2.10 % 2.29 %
Dating	5040 5094	3817 3802	1135 1198	89 103	75.73 % 74.64 %	22.52 % 23.52 %	1.77 % 2.02 %
Other	5002 4900	4029 3857	894 949	105 111	80.55 % 78.71 %	17.87 % 19.37 %	2.10 % 2.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4721 4569	3588 3415	1066 1075	96 100	76.00 % 74.74 %	22.58 % 23.53 %	2.03 % 2.19 %
Outlook Mail	4768 4610	3709 3524	997 1005	89 93	77.79 % 76.44 %	20.91 % 21.80 %	1.87 % 2.02 %
Yahoo Mail	4755 4580	3738 3571	954 928	96 109	78.61 % 77.97 %	20.06 % 20.26 %	2.02 % 2.38 %
AOL Mail	4612 4705	3622 3634	910 976	93 103	78.53 % 77.24 %	19.73 % 20.74 %	2.02 % 2.19 %
Mail.com	4872 4744	3882 3757	897 890	104 108	79.68 % 79.19 %	18.41 % 18.76 %	2.13 % 2.28 %
Yandex Mail	4755 4658	3714 3611	974 938	97 109	78.11 % 77.52 %	20.48 % 20.14 %	2.04 % 2.34 %
GMX Mail	4684 4665	3623 3583	983 995	92 106	77.35 % 76.81 %	20.99 % 21.33 %	1.96 % 2.27 %
Zoho Mail	4711 4688	3771 3691	857 905	96 115	80.05 % 78.73 %	18.19 % 19.30 %	2.04 % 2.45 %
ProtonMail	4654 4551	3761 3629	817 841	99 95	80.81 % 79.74 %	17.55 % 18.48 %	2.13 % 2.09 %
Custom Mail	4750 4735	3883 3814	800 853	94 102	81.75 % 80.55 %	16.84 % 18.01 %	1.98 % 2.15 %
iCloud Mail	4883 4658	3712 3490	1103 1093	96 96	76.02 % 74.92 %	22.59 % 23.47 %	1.97 % 2.06 %
Tuta	4720 4600	3797 3669	857 826	91 98	80.44 % 79.76 %	18.16 % 17.96 %	1.93 % 2.13 %
Juno.com	4587 4593	3687 3679	826 820	89 107	80.38 % 80.10 %	18.01 % 17.85 %	1.94 % 2.33 %
Mailfence	3887 3848	3119 3046	694 722	74 80	80.24 % 79.16 %	17.85 % 18.76 %	1.90 % 2.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.