Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.664	51.817 50.495	12.742 13.655	1.214 1.514

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.78 % 76.90 %	19.37 % 20.80 %	1.85 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5098 5053	4004 3865	1005 1076	89 112	78.54 % 76.49 %	19.71 % 21.29 %	1.75 % 2.22 %
Elektronics	5027 4953	4033 3808	900 1023	94 122	80.23 % 76.88 %	17.90 % 20.65 %	1.87 % 2.46 %
Entertainment	4956 4914	3874 3762	990 1046	92 106	78.17 % 76.56 %	19.98 % 21.29 %	1.86 % 2.16 %
Cosmetics & Beauty	5185 5119	4113 3980	981 1025	91 114	79.32 % 77.75 %	18.92 % 20.02 %	1.76 % 2.23 %
Food & Drink	4881 5062	3831 3841	960 1107	90 114	78.49 % 75.88 %	19.67 % 21.87 %	1.84 % 2.25 %
Home & Garden	5066 5189	3952 3999	1017 1073	97 117	78.01 % 77.07 %	20.08 % 20.68 %	1.91 % 2.25 %
Finance	4793 5015	3944 4049	765 840	84 126	82.29 % 80.74 %	15.96 % 16.75 %	1.75 % 2.51 %
Health	5258 4957	4319 4008	834 844	105 105	82.14 % 80.86 %	15.86 % 17.03 %	2.00 % 2.12 %
Pets	4920 5125	3831 3895	1000 1099	89 131	77.87 % 76.00 %	20.33 % 21.44 %	1.81 % 2.56 %
Sport & Fitness	5293 4955	4141 3800	1054 1038	98 117	78.24 % 76.69 %	19.91 % 20.95 %	1.85 % 2.36 %
Job & Career	5193 5057	3925 3772	1164 1166	104 119	75.58 % 74.59 %	22.41 % 23.06 %	2.00 % 2.35 %
Dating	5104 5222	3831 3795	1185 1317	88 110	75.06 % 72.67 %	23.22 % 25.22 %	1.72 % 2.11 %
Other	4999 5043	4019 3921	887 1001	93 121	80.40 % 77.75 %	17.74 % 19.85 %	1.86 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4652 4600	3486 3347	1073 1147	93 106	74.94 % 72.76 %	23.07 % 24.93 %	2.00 % 2.30 %
Outlook Mail	4710 4654	3630 3492	997 1063	83 99	77.07 % 75.03 %	21.17 % 22.84 %	1.76 % 2.13 %
Yahoo Mail	4766 4654	3727 3571	951 969	88 114	78.20 % 76.73 %	19.95 % 20.82 %	1.85 % 2.45 %
AOL Mail	4563 4725	3577 3594	905 1022	81 109	78.39 % 76.06 %	19.83 % 21.63 %	1.78 % 2.31 %
Mail.com	4838 4767	3851 3740	893 913	94 114	79.60 % 78.46 %	18.46 % 19.15 %	1.94 % 2.39 %
Yandex Mail	4670 4664	3629 3542	956 1006	85 116	77.71 % 75.94 %	20.47 % 21.57 %	1.82 % 2.49 %
GMX Mail	4708 4716	3635 3538	988 1068	85 110	77.21 % 75.02 %	20.99 % 22.65 %	1.81 % 2.33 %
Zoho Mail	4698 4866	3763 3777	850 967	85 122	80.10 % 77.62 %	18.09 % 19.87 %	1.81 % 2.51 %
ProtonMail	4601 4536	3722 3570	790 871	89 95	80.90 % 78.70 %	17.17 % 19.20 %	1.93 % 2.09 %
Custom Mail	4813 4794	3948 3826	774 861	91 107	82.03 % 79.81 %	16.08 % 17.96 %	1.89 % 2.23 %
iCloud Mail	4752 4777	3560 3495	1104 1179	88 103	74.92 % 73.16 %	23.23 % 24.68 %	1.85 % 2.16 %
Tuta	4731 4533	3821 3593	825 842	85 98	80.77 % 79.26 %	17.44 % 18.57 %	1.80 % 2.16 %
Juno.com	4601 4730	3701 3749	818 864	82 117	80.44 % 79.26 %	17.78 % 18.27 %	1.78 % 2.47 %
Mailfence	4670 4648	3767 3661	818 883	85 104	80.66 % 78.77 %	17.52 % 19.00 %	1.82 % 2.24 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.