Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.773 65.774	51.947 50.388	12.612 13.836	1.214 1.550

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.98 % 76.61 %	19.18 % 21.04 %	1.85 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5310 5097	4188 3875	1031 1108	91 114	78.87 % 76.03 %	19.42 % 21.74 %	1.71 % 2.24 %
Elektronics	4997 5007	4000 3817	894 1065	103 125	80.05 % 76.23 %	17.89 % 21.27 %	2.06 % 2.50 %
Entertainment	5126 5064	4035 3877	985 1076	106 111	78.72 % 76.56 %	19.22 % 21.25 %	2.07 % 2.19 %
Cosmetics & Beauty	5059 5025	4004 3894	971 1011	84 120	79.15 % 77.49 %	19.19 % 20.12 %	1.66 % 2.39 %
Food & Drink	5005 4946	3959 3742	954 1087	92 117	79.10 % 75.66 %	19.06 % 21.98 %	1.84 % 2.37 %
Home & Garden	4981 5099	3924 3953	965 1025	92 121	78.78 % 77.53 %	19.37 % 20.10 %	1.85 % 2.37 %
Finance	4899 5059	4030 4043	788 893	81 123	82.26 % 79.92 %	16.08 % 17.65 %	1.65 % 2.43 %
Health	5262 5076	4349 4047	812 910	101 119	82.65 % 79.73 %	15.43 % 17.93 %	1.92 % 2.34 %
Pets	5104 5179	3974 3921	1034 1124	96 134	77.86 % 75.71 %	20.26 % 21.70 %	1.88 % 2.59 %
Sport & Fitness	5006 5034	3931 3850	984 1065	91 119	78.53 % 76.48 %	19.66 % 21.16 %	1.82 % 2.36 %
Job & Career	5023 4990	3848 3734	1083 1145	92 111	76.61 % 74.83 %	21.56 % 22.95 %	1.83 % 2.22 %
Dating	5092 5065	3802 3643	1196 1313	94 109	74.67 % 71.92 %	23.49 % 25.92 %	1.85 % 2.15 %
Other	4909 5133	3903 3992	915 1014	91 127	79.51 % 77.77 %	18.64 % 19.75 %	1.85 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4598 4669	3472 3404	1032 1153	94 112	75.51 % 72.91 %	22.44 % 24.69 %	2.04 % 2.40 %
Outlook Mail	4698 4594	3634 3447	982 1044	82 103	77.35 % 75.03 %	20.90 % 22.73 %	1.75 % 2.24 %
Yahoo Mail	4820 4797	3785 3625	946 1060	89 112	78.53 % 75.57 %	19.63 % 22.10 %	1.85 % 2.33 %
AOL Mail	4829 4576	3783 3473	957 997	89 106	78.34 % 75.90 %	19.82 % 21.79 %	1.84 % 2.32 %
Mail.com	4644 4812	3702 3763	849 935	93 114	79.72 % 78.20 %	18.28 % 19.43 %	2.00 % 2.37 %
Yandex Mail	4550 4659	3548 3524	923 1018	79 117	77.98 % 75.64 %	20.29 % 21.85 %	1.74 % 2.51 %
GMX Mail	4763 4647	3695 3466	985 1065	83 116	77.58 % 74.59 %	20.68 % 22.92 %	1.74 % 2.50 %
Zoho Mail	4645 4903	3704 3808	854 973	87 122	79.74 % 77.67 %	18.39 % 19.84 %	1.87 % 2.49 %
ProtonMail	4659 4684	3761 3673	816 919	82 92	80.73 % 78.42 %	17.51 % 19.62 %	1.76 % 1.96 %
Custom Mail	4775 4815	3936 3840	749 864	90 111	82.43 % 79.75 %	15.69 % 17.94 %	1.88 % 2.31 %
iCloud Mail	4684 4683	3533 3411	1064 1160	87 112	75.43 % 72.84 %	22.72 % 24.77 %	1.86 % 2.39 %
Tuta	4752 4526	3864 3588	806 832	82 106	81.31 % 79.28 %	16.96 % 18.38 %	1.73 % 2.34 %
Juno.com	4549 4697	3657 3706	811 877	81 114	80.39 % 78.90 %	17.83 % 18.67 %	1.78 % 2.43 %
Mailfence	4807 4712	3873 3660	838 939	96 113	80.57 % 77.67 %	17.43 % 19.93 %	2.00 % 2.40 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.