Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.068 63.497	51.364 49.978	12.830 12.500	1.406 1.457

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.94 % 78.71 %	19.72 % 19.69 %	2.16 % 2.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4918 4936	3866 3890	991 1010	100 111	78.61 % 78.81 %	20.15 % 20.46 %	2.03 % 2.25 %
Elektronics	5108 4799	4072 3792	959 927	111 113	79.72 % 79.02 %	18.77 % 19.32 %	2.17 % 2.35 %
Entertainment	4998 4871	3906 3816	1030 971	107 107	78.15 % 78.34 %	20.61 % 19.93 %	2.14 % 2.20 %
Cosmetics & Beauty	4918 4777	3916 3771	937 916	107 107	79.63 % 78.94 %	19.05 % 19.18 %	2.18 % 2.24 %
Food & Drink	4946 4949	3896 3864	1000 1015	107 114	78.77 % 78.08 %	20.22 % 20.51 %	2.16 % 2.30 %
Home & Garden	5130 5003	4022 3910	1037 994	111 117	78.40 % 78.15 %	20.21 % 19.87 %	2.16 % 2.34 %
Finance	4974 4844	4052 3949	862 809	106 119	81.46 % 81.52 %	17.33 % 16.70 %	2.13 % 2.46 %
Health	5111 4803	4147 3903	884 806	120 108	81.14 % 81.26 %	17.30 % 16.78 %	2.35 % 2.25 %
Pets	4854 4794	3792 3748	979 984	101 116	78.12 % 78.18 %	20.17 % 20.53 %	2.08 % 2.42 %
Sport & Fitness	5130 4779	4034 3772	1027 935	114 109	78.64 % 78.93 %	20.02 % 19.56 %	2.22 % 2.28 %
Job & Career	5083 4955	3906 3817	1109 1061	113 117	76.84 % 77.03 %	21.82 % 21.41 %	2.22 % 2.36 %
Dating	5012 5107	3839 3880	1113 1150	98 107	76.60 % 75.97 %	22.21 % 22.52 %	1.96 % 2.10 %
Other	4886 4880	3916 3866	902 922	111 112	80.15 % 79.22 %	18.46 % 18.89 %	2.27 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4718 4635	3613 3515	1060 1045	103 108	76.58 % 75.84 %	22.47 % 22.55 %	2.18 % 2.33 %
Outlook Mail	4782 4576	3723 3531	1000 970	93 100	77.85 % 77.16 %	20.91 % 21.20 %	1.94 % 2.19 %
Yahoo Mail	4745 4576	3724 3611	972 900	102 110	78.48 % 78.91 %	20.48 % 19.67 %	2.15 % 2.40 %
AOL Mail	4674 4733	3671 3682	928 974	105 111	78.54 % 77.79 %	19.85 % 20.58 %	2.25 % 2.35 %
Mail.com	4983 4761	3975 3798	928 877	114 110	79.77 % 79.77 %	18.62 % 18.42 %	2.29 % 2.31 %
Yandex Mail	4814 4752	3774 3743	993 929	107 111	78.40 % 78.77 %	20.63 % 19.55 %	2.22 % 2.34 %
GMX Mail	4634 4652	3587 3632	975 962	103 107	77.41 % 78.07 %	21.04 % 20.68 %	2.22 % 2.30 %
Zoho Mail	4705 4694	3768 3716	870 896	101 117	80.09 % 79.16 %	18.49 % 19.09 %	2.15 % 2.49 %
ProtonMail	4758 4561	3827 3649	870 839	111 105	80.43 % 80.00 %	18.28 % 18.40 %	2.33 % 2.30 %
Custom Mail	4799 4762	3887 3849	845 867	100 103	81.00 % 80.83 %	17.61 % 18.21 %	2.08 % 2.16 %
iCloud Mail	5008 4591	3825 3508	1104 1028	110 96	76.38 % 76.41 %	22.04 % 22.39 %	2.20 % 2.09 %
Tuta	4715 4623	3786 3675	870 849	96 107	80.30 % 79.49 %	18.45 % 18.36 %	2.04 % 2.31 %
Juno.com	4721 4556	3792 3669	875 802	101 109	80.32 % 80.53 %	18.53 % 17.60 %	2.14 % 2.39 %
Mailfence	3012 3025	2412 2400	540 562	60 63	80.08 % 79.34 %	17.93 % 18.58 %	1.99 % 2.08 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.