Brevo and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 464.354	55.011 370.365	12.517 80.080	3.337 13.909

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 79.76 %	17.66 % 17.25 %	4.71 % 3.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 35372	4372 29320	864 5092	229 960	80.00 % 82.89 %	15.81 % 14.40 %	4.19 % 2.71 %
Elektronics	5343 35762	4213 28800	892 5962	238 1000	78.85 % 80.53 %	16.69 % 16.67 %	4.45 % 2.80 %
Entertainment	5344 35313	4148 28171	940 6124	256 1018	77.62 % 79.78 %	17.59 % 17.34 %	4.79 % 2.88 %
Cosmetics & Beauty	5466 35998	4238 28687	973 6232	255 1079	77.53 % 79.69 %	17.80 % 17.31 %	4.67 % 3.00 %
Food & Drink	5364 35519	4303 29329	841 5274	220 916	80.22 % 82.57 %	15.68 % 14.85 %	4.10 % 2.58 %
Home & Garden	5338 35581	4299 29436	827 5238	212 907	80.54 % 82.73 %	15.49 % 14.72 %	3.97 % 2.55 %
Finance	5542 35816	4143 27351	1090 7226	309 1239	74.76 % 76.37 %	19.67 % 20.18 %	5.58 % 3.46 %
Health	5510 35814	4229 27665	1031 6983	250 1166	76.75 % 77.25 %	18.71 % 19.50 %	4.54 % 3.26 %
Pets	5558 35882	4371 29409	936 5503	251 970	78.64 % 81.96 %	16.84 % 15.34 %	4.52 % 2.70 %
Sport & Fitness	5436 35857	4138 28286	1032 6455	266 1116	76.12 % 78.89 %	18.98 % 18.00 %	4.89 % 3.11 %
Job & Career	5604 35714	4223 27661	1100 6795	281 1258	75.36 % 77.45 %	19.63 % 19.03 %	5.01 % 3.52 %
Dating	5483 35582	4104 26757	1085 7575	294 1250	74.85 % 75.20 %	19.79 % 21.29 %	5.36 % 3.51 %
Other	5412 36144	4230 29493	906 5621	276 1030	78.16 % 81.60 %	16.74 % 15.55 %	5.10 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 44574	3974 33977	1218 9069	323 1528	72.06 % 76.23 %	22.09 % 20.35 %	5.86 % 3.43 %
Outlook Mail	5484 44754	4130 34437	1053 8821	301 1496	75.31 % 76.95 %	19.20 % 19.71 %	5.49 % 3.34 %
Yahoo Mail	5308 44338	4038 35214	964 7776	306 1348	76.07 % 79.42 %	18.16 % 17.54 %	5.76 % 3.04 %
AOL Mail	5373 44912	4170 35605	966 7926	237 1381	77.61 % 79.28 %	17.98 % 17.65 %	4.41 % 3.07 %
Mail.com	5671 44967	4454 36274	978 7435	239 1258	78.54 % 80.67 %	17.25 % 16.53 %	4.21 % 2.80 %
Yandex Mail	5416 44845	4131 34840	1045 8475	240 1530	76.27 % 77.69 %	19.29 % 18.90 %	4.43 % 3.41 %
GMX Mail	5442 45377	4347 36431	874 7719	221 1227	79.88 % 80.29 %	16.06 % 17.01 %	4.06 % 2.70 %
Zoho Mail	5315 44162	4236 35984	861 6959	218 1219	79.70 % 81.48 %	16.20 % 15.76 %	4.10 % 2.76 %
ProtonMail	5360 45200	4324 36806	828 7208	208 1186	80.67 % 81.43 %	15.45 % 15.95 %	3.88 % 2.62 %
Custom Mail	5538 44762	4452 36856	855 6706	231 1200	80.39 % 82.34 %	15.44 % 14.98 %	4.17 % 2.68 %
iCloud Mail	5364 5534	3939 4420	1126 878	299 236	73.43 % 79.87 %	20.99 % 15.87 %	5.57 % 4.26 %
Tuta	5509 5563	4356 4827	893 582	260 154	79.07 % 86.77 %	16.21 % 10.46 %	4.72 % 2.77 %
Juno.com	5570 5366	4460 4694	856 526	254 146	80.07 % 87.48 %	15.37 % 9.80 %	4.56 % 2.72 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.