Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.694 76.320	59.540 58.136	15.518 16.258	1.636 1.926

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 76.17 %	20.23 % 21.30 %	2.13 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6146 5894	4749 4422	1272 1318	125 154	77.27 % 75.03 %	20.70 % 22.36 %	2.03 % 2.61 %
Elektronics	5976 5911	4658 4515	1182 1248	136 148	77.95 % 76.38 %	19.78 % 21.11 %	2.28 % 2.50 %
Entertainment	6047 6051	4656 4616	1257 1282	134 153	77.00 % 76.28 %	20.79 % 21.19 %	2.22 % 2.53 %
Cosmetics & Beauty	5761 5779	4509 4466	1131 1173	121 140	78.27 % 77.28 %	19.63 % 20.30 %	2.10 % 2.42 %
Food & Drink	5989 5828	4644 4402	1224 1277	121 149	77.54 % 75.53 %	20.44 % 21.91 %	2.02 % 2.56 %
Home & Garden	5719 5967	4435 4543	1162 1273	122 151	77.55 % 76.14 %	20.32 % 21.33 %	2.13 % 2.53 %
Finance	5914 5715	4794 4531	997 1041	123 143	81.06 % 79.28 %	16.86 % 18.22 %	2.08 % 2.50 %
Health	5996 5893	4889 4660	978 1071	129 162	81.54 % 79.08 %	16.31 % 18.17 %	2.15 % 2.75 %
Pets	5838 5989	4493 4501	1221 1340	124 148	76.96 % 75.15 %	20.91 % 22.37 %	2.12 % 2.47 %
Sport & Fitness	5824 5769	4484 4396	1212 1226	128 147	76.99 % 76.20 %	20.81 % 21.25 %	2.20 % 2.55 %
Job & Career	5877 5786	4436 4296	1321 1345	120 145	75.48 % 74.25 %	22.48 % 23.25 %	2.04 % 2.51 %
Dating	5956 5941	4368 4299	1455 1496	133 146	73.34 % 72.36 %	24.43 % 25.18 %	2.23 % 2.46 %
Other	5651 5797	4425 4489	1106 1168	120 140	78.30 % 77.44 %	19.57 % 20.15 %	2.12 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5276 5462	3939 3972	1226 1348	111 142	74.66 % 72.72 %	23.24 % 24.68 %	2.10 % 2.60 %
Outlook Mail	5355 5363	4086 3994	1164 1232	105 137	76.30 % 74.47 %	21.74 % 22.97 %	1.96 % 2.55 %
Yahoo Mail	5484 5555	4234 4172	1138 1248	112 135	77.21 % 75.10 %	20.75 % 22.47 %	2.04 % 2.43 %
AOL Mail	5734 5261	4401 3964	1205 1165	128 132	76.75 % 75.35 %	21.01 % 22.14 %	2.23 % 2.51 %
Mail.com	5428 5579	4257 4351	1048 1101	123 127	78.43 % 77.99 %	19.31 % 19.73 %	2.27 % 2.28 %
Yandex Mail	5461 5525	4172 4159	1166 1230	123 136	76.40 % 75.28 %	21.35 % 22.26 %	2.25 % 2.46 %
GMX Mail	5409 5395	4122 4042	1174 1219	113 134	76.21 % 74.92 %	21.70 % 22.59 %	2.09 % 2.48 %
Zoho Mail	5565 5494	4372 4227	1072 1130	121 137	78.56 % 76.94 %	19.26 % 20.57 %	2.17 % 2.49 %
ProtonMail	5375 5418	4274 4208	995 1074	106 136	79.52 % 77.67 %	18.51 % 19.82 %	1.97 % 2.51 %
Custom Mail	5542 5523	4483 4361	941 1020	118 142	80.89 % 78.96 %	16.98 % 18.47 %	2.13 % 2.57 %
iCloud Mail	5575 5633	4113 4078	1342 1401	120 154	73.78 % 72.39 %	24.07 % 24.87 %	2.15 % 2.73 %
Tuta	5508 5288	4389 4132	1007 1014	112 142	79.68 % 78.14 %	18.28 % 19.18 %	2.03 % 2.69 %
Juno.com	5258 5393	4189 4245	954 1014	115 134	79.67 % 78.71 %	18.14 % 18.80 %	2.19 % 2.48 %
Mailfence	5724 5431	4509 4231	1086 1062	129 138	78.77 % 77.90 %	18.97 % 19.55 %	2.25 % 2.54 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.