Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.447 76.576	59.594 58.832	15.255 15.933	1.598 1.811

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.95 % 76.83 %	19.96 % 20.81 %	2.09 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6165 5878	4799 4475	1245 1267	121 136	77.84 % 76.13 %	20.19 % 21.55 %	1.96 % 2.31 %
Elektronics	5801 5926	4574 4543	1101 1242	126 141	78.85 % 76.66 %	18.98 % 20.96 %	2.17 % 2.38 %
Entertainment	5935 6023	4609 4621	1192 1263	134 139	77.66 % 76.72 %	20.08 % 20.97 %	2.26 % 2.31 %
Cosmetics & Beauty	5909 5837	4630 4530	1161 1176	118 131	78.36 % 77.61 %	19.65 % 20.15 %	2.00 % 2.24 %
Food & Drink	5925 5760	4616 4371	1193 1249	116 140	77.91 % 75.89 %	20.14 % 21.68 %	1.96 % 2.43 %
Home & Garden	5736 5928	4462 4572	1152 1221	122 135	77.79 % 77.13 %	20.08 % 20.60 %	2.13 % 2.28 %
Finance	5654 5874	4601 4721	940 1008	113 145	81.38 % 80.37 %	16.63 % 17.16 %	2.00 % 2.47 %
Health	6047 5948	4937 4746	979 1060	131 142	81.64 % 79.79 %	16.19 % 17.82 %	2.17 % 2.39 %
Pets	5834 6035	4482 4594	1227 1292	125 149	76.83 % 76.12 %	21.03 % 21.41 %	2.14 % 2.47 %
Sport & Fitness	5875 5799	4543 4443	1212 1213	120 143	77.33 % 76.62 %	20.63 % 20.92 %	2.04 % 2.47 %
Job & Career	5936 5749	4491 4325	1322 1288	123 136	75.66 % 75.23 %	22.27 % 22.40 %	2.07 % 2.37 %
Dating	5913 5899	4362 4269	1420 1498	131 132	73.77 % 72.37 %	24.01 % 25.39 %	2.22 % 2.24 %
Other	5717 5920	4488 4622	1111 1156	118 142	78.50 % 78.07 %	19.43 % 19.53 %	2.06 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5180 5364	3872 3934	1195 1301	113 129	74.75 % 73.34 %	23.07 % 24.25 %	2.18 % 2.40 %
Outlook Mail	5386 5368	4124 4043	1162 1202	100 123	76.57 % 75.32 %	21.57 % 22.39 %	1.86 % 2.29 %
Yahoo Mail	5563 5589	4313 4235	1138 1227	112 127	77.53 % 75.77 %	20.46 % 21.95 %	2.01 % 2.27 %
AOL Mail	5600 5347	4324 4060	1161 1161	115 126	77.21 % 75.93 %	20.73 % 21.71 %	2.05 % 2.36 %
Mail.com	5495 5588	4306 4364	1068 1095	121 129	78.36 % 78.10 %	19.44 % 19.60 %	2.20 % 2.31 %
Yandex Mail	5331 5512	4106 4183	1113 1193	112 136	77.02 % 75.89 %	20.88 % 21.64 %	2.10 % 2.47 %
GMX Mail	5458 5321	4182 3984	1165 1213	111 124	76.62 % 74.87 %	21.34 % 22.80 %	2.03 % 2.33 %
Zoho Mail	5570 5759	4387 4475	1064 1141	119 143	78.76 % 77.70 %	19.10 % 19.81 %	2.14 % 2.48 %
ProtonMail	5380 5469	4308 4293	970 1059	102 117	80.07 % 78.50 %	18.03 % 19.36 %	1.90 % 2.14 %
Custom Mail	5522 5504	4487 4395	917 980	118 129	81.26 % 79.85 %	16.61 % 17.81 %	2.14 % 2.34 %
iCloud Mail	5350 5606	3971 4087	1265 1379	114 140	74.22 % 72.90 %	23.64 % 24.60 %	2.13 % 2.50 %
Tuta	5490 5250	4399 4179	980 943	111 128	80.13 % 79.60 %	17.85 % 17.96 %	2.02 % 2.44 %
Juno.com	5294 5419	4205 4303	971 987	118 129	79.43 % 79.41 %	18.34 % 18.21 %	2.23 % 2.38 %
Mailfence	5828 5480	4610 4297	1086 1052	132 131	79.10 % 78.41 %	18.63 % 19.20 %	2.26 % 2.39 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.