Brevo and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Brevo.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 438.019	34.180 348.262	7.863 76.745	2.115 13.012

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Brevo in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 79.51 %	17.81 % 17.52 %	4.79 % 2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 33358	2740 27594	548 4877	149 887	79.72 % 82.72 %	15.94 % 14.62 %	4.34 % 2.66 %
Elektronics	3290 33696	2592 27031	552 5728	146 937	78.78 % 80.22 %	16.78 % 17.00 %	4.44 % 2.78 %
Entertainment	3303 33364	2567 26523	581 5877	155 964	77.72 % 79.50 %	17.59 % 17.61 %	4.69 % 2.89 %
Cosmetics & Beauty	3448 33908	2671 26923	620 5969	157 1016	77.47 % 79.40 %	17.98 % 17.60 %	4.55 % 3.00 %
Food & Drink	3411 33580	2730 27659	542 5067	139 854	80.04 % 82.37 %	15.89 % 15.09 %	4.08 % 2.54 %
Home & Garden	3330 33611	2687 27734	519 5023	124 854	80.69 % 82.51 %	15.59 % 14.94 %	3.72 % 2.54 %
Finance	3425 33805	2531 25711	678 6926	216 1168	73.90 % 76.06 %	19.80 % 20.49 %	6.31 % 3.46 %
Health	3439 33768	2622 25990	646 6694	171 1084	76.24 % 76.97 %	18.78 % 19.82 %	4.97 % 3.21 %
Pets	3398 33812	2657 27645	576 5248	165 919	78.19 % 81.76 %	16.95 % 15.52 %	4.86 % 2.72 %
Sport & Fitness	3350 33790	2540 26572	644 6179	166 1039	75.82 % 78.64 %	19.22 % 18.29 %	4.96 % 3.07 %
Job & Career	3480 33687	2615 26026	694 6496	171 1165	75.14 % 77.26 %	19.94 % 19.28 %	4.91 % 3.46 %
Dating	3407 33527	2548 25090	681 7275	178 1162	74.79 % 74.84 %	19.99 % 21.70 %	5.22 % 3.47 %
Other	3440 34113	2680 27764	582 5386	178 963	77.91 % 81.39 %	16.92 % 15.79 %	5.17 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Brevo.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 42551	2481 32409	768 8719	213 1423	71.66 % 76.17 %	22.18 % 20.49 %	6.15 % 3.34 %
Outlook Mail	3429 42769	2568 32802	663 8539	198 1428	74.89 % 76.70 %	19.34 % 19.97 %	5.77 % 3.34 %
Yahoo Mail	3324 42293	2529 33509	612 7503	183 1281	76.08 % 79.23 %	18.41 % 17.74 %	5.51 % 3.03 %
AOL Mail	3362 42916	2613 33951	608 7659	141 1306	77.72 % 79.11 %	18.08 % 17.85 %	4.19 % 3.04 %
Mail.com	3452 42938	2712 34545	603 7191	137 1202	78.56 % 80.45 %	17.47 % 16.75 %	3.97 % 2.80 %
Yandex Mail	3312 42780	2515 33138	644 8186	153 1456	75.94 % 77.46 %	19.44 % 19.14 %	4.62 % 3.40 %
GMX Mail	3429 43418	2733 34750	550 7506	146 1162	79.70 % 80.04 %	16.04 % 17.29 %	4.26 % 2.68 %
Zoho Mail	3359 42142	2661 34261	549 6732	149 1149	79.22 % 81.30 %	16.34 % 15.97 %	4.44 % 2.73 %
ProtonMail	3319 43037	2661 34933	520 6982	138 1122	80.17 % 81.17 %	15.67 % 16.22 %	4.16 % 2.61 %
Custom Mail	3495 42712	2797 35080	548 6494	150 1138	80.03 % 82.13 %	15.68 % 15.20 %	4.29 % 2.66 %
iCloud Mail	3337 3500	2444 2804	705 542	188 154	73.24 % 80.11 %	21.13 % 15.49 %	5.63 % 4.40 %
Tuta	3424 3567	2706 3106	555 365	163 96	79.03 % 87.08 %	16.21 % 10.23 %	4.76 % 2.69 %
Juno.com	3454 3396	2760 2974	538 327	156 95	79.91 % 87.57 %	15.58 % 9.63 %	4.52 % 2.80 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.