Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.820 65.733	51.806 50.031	12.761 14.036	1.253 1.666

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.71 % 76.11 %	19.39 % 21.35 %	1.90 % 2.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5172 5113	4073 3875	1008 1114	91 124	78.75 % 75.79 %	19.49 % 21.79 %	1.76 % 2.43 %
Elektronics	5042 4965	4032 3766	909 1060	101 139	79.97 % 75.85 %	18.03 % 21.35 %	2.00 % 2.80 %
Entertainment	4959 4982	3875 3770	985 1093	99 119	78.14 % 75.67 %	19.86 % 21.94 %	2.00 % 2.39 %
Cosmetics & Beauty	5154 5097	4072 3924	991 1046	91 127	79.01 % 76.99 %	19.23 % 20.52 %	1.77 % 2.49 %
Food & Drink	5019 5064	3939 3798	984 1140	96 126	78.48 % 75.00 %	19.61 % 22.51 %	1.91 % 2.49 %
Home & Garden	5010 5102	3906 3894	1009 1073	95 135	77.96 % 76.32 %	20.14 % 21.03 %	1.90 % 2.65 %
Finance	4754 5035	3909 4015	757 888	88 132	82.23 % 79.74 %	15.92 % 17.64 %	1.85 % 2.62 %
Health	5205 5001	4277 4003	826 873	102 125	82.17 % 80.04 %	15.87 % 17.46 %	1.96 % 2.50 %
Pets	4950 5118	3849 3863	1010 1118	91 137	77.76 % 75.48 %	20.40 % 21.84 %	1.84 % 2.68 %
Sport & Fitness	5244 5024	4105 3812	1039 1088	100 124	78.28 % 75.88 %	19.81 % 21.66 %	1.91 % 2.47 %
Job & Career	5199 4989	3930 3670	1162 1194	107 125	75.59 % 73.56 %	22.35 % 23.93 %	2.06 % 2.51 %
Dating	5190 5183	3893 3724	1200 1341	97 118	75.01 % 71.85 %	23.12 % 25.87 %	1.87 % 2.28 %
Other	4922 5060	3946 3917	881 1008	95 135	80.17 % 77.41 %	17.90 % 19.92 %	1.93 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4591 4771	3447 3439	1050 1212	94 120	75.08 % 72.08 %	22.87 % 25.40 %	2.05 % 2.52 %
Outlook Mail	4712 4649	3633 3453	995 1082	84 114	77.10 % 74.27 %	21.12 % 23.27 %	1.78 % 2.45 %
Yahoo Mail	4814 4657	3762 3517	962 1018	90 122	78.15 % 75.52 %	19.98 % 21.86 %	1.87 % 2.62 %
AOL Mail	4686 4682	3668 3507	930 1052	88 123	78.28 % 74.90 %	19.85 % 22.47 %	1.88 % 2.63 %
Mail.com	4793 4813	3796 3749	897 945	100 119	79.20 % 77.89 %	18.71 % 19.63 %	2.09 % 2.47 %
Yandex Mail	4669 4669	3624 3515	960 1028	85 126	77.62 % 75.28 %	20.56 % 22.02 %	1.82 % 2.70 %
GMX Mail	4666 4711	3601 3497	986 1093	79 121	77.18 % 74.23 %	21.13 % 23.20 %	1.69 % 2.57 %
Zoho Mail	4712 4852	3766 3747	854 968	92 137	79.92 % 77.23 %	18.12 % 19.95 %	1.95 % 2.82 %
ProtonMail	4649 4626	3743 3615	816 917	90 94	80.51 % 78.15 %	17.55 % 19.82 %	1.94 % 2.03 %
Custom Mail	4944 4718	4057 3734	793 866	94 118	82.06 % 79.14 %	16.04 % 18.36 %	1.90 % 2.50 %
iCloud Mail	4660 4689	3484 3391	1085 1179	91 119	74.76 % 72.32 %	23.28 % 25.14 %	1.95 % 2.54 %
Tuta	4650 4520	3766 3557	798 855	86 108	80.99 % 78.69 %	17.16 % 18.92 %	1.85 % 2.39 %
Juno.com	4538 4610	3654 3620	798 869	86 121	80.52 % 78.52 %	17.58 % 18.85 %	1.90 % 2.62 %
Mailfence	4736 4766	3805 3690	837 952	94 124	80.34 % 77.42 %	17.67 % 19.97 %	1.98 % 2.60 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.