Brevo and Mailjet Email Deliverability Comparison

Brevo

Mailjet

In this comparison, the deliverability of Brevo and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.599 76.742	59.740 59.121	15.263 15.917	1.596 1.704

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.99 % 77.04 %	19.93 % 20.74 %	2.08 % 2.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	6220 5922	4836 4527	1257 1267	127 128	77.75 % 76.44 %	20.21 % 21.39 %	2.04 % 2.16 %
Elektronics	5786 5854	4580 4491	1078 1229	128 134	79.16 % 76.72 %	18.63 % 20.99 %	2.21 % 2.29 %
Entertainment	5998 5965	4669 4590	1193 1250	136 125	77.84 % 76.95 %	19.89 % 20.96 %	2.27 % 2.10 %
Cosmetics & Beauty	5849 5828	4575 4543	1165 1160	109 125	78.22 % 77.95 %	19.92 % 19.90 %	1.86 % 2.14 %
Food & Drink	5894 5802	4598 4421	1176 1248	120 133	78.01 % 76.20 %	19.95 % 21.51 %	2.04 % 2.29 %
Home & Garden	5783 5997	4504 4655	1157 1210	122 132	77.88 % 77.62 %	20.01 % 20.18 %	2.11 % 2.20 %
Finance	5673 5833	4617 4700	946 997	110 136	81.39 % 80.58 %	16.68 % 17.09 %	1.94 % 2.33 %
Health	6113 5972	4994 4792	987 1047	132 133	81.69 % 80.24 %	16.15 % 17.53 %	2.16 % 2.23 %
Pets	5881 6034	4526 4584	1233 1304	122 146	76.96 % 75.97 %	20.97 % 21.61 %	2.07 % 2.42 %
Sport & Fitness	5830 5814	4503 4466	1204 1219	123 129	77.24 % 76.81 %	20.65 % 20.97 %	2.11 % 2.22 %
Job & Career	5877 5765	4448 4343	1308 1298	121 124	75.68 % 75.33 %	22.26 % 22.52 %	2.06 % 2.15 %
Dating	5955 5987	4378 4340	1450 1525	127 122	73.52 % 72.49 %	24.35 % 25.47 %	2.13 % 2.04 %
Other	5740 5969	4512 4669	1109 1163	119 137	78.61 % 78.22 %	19.32 % 19.48 %	2.07 % 2.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Brevo is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5291 5403	3956 3956	1218 1327	117 120	74.77 % 73.22 %	23.02 % 24.56 %	2.21 % 2.22 %
Outlook Mail	5479 5347	4183 4028	1191 1205	105 114	76.35 % 75.33 %	21.74 % 22.54 %	1.92 % 2.13 %
Yahoo Mail	5528 5619	4284 4278	1133 1220	111 121	77.50 % 76.13 %	20.50 % 21.71 %	2.01 % 2.15 %
AOL Mail	5615 5340	4344 4073	1154 1149	117 118	77.36 % 76.27 %	20.55 % 21.52 %	2.08 % 2.21 %
Mail.com	5527 5631	4348 4428	1054 1078	125 125	78.67 % 78.64 %	19.07 % 19.14 %	2.26 % 2.22 %
Yandex Mail	5285 5414	4064 4121	1114 1164	107 129	76.90 % 76.12 %	21.08 % 21.50 %	2.02 % 2.38 %
GMX Mail	5521 5411	4231 4068	1179 1217	111 126	76.63 % 75.18 %	21.35 % 22.49 %	2.01 % 2.33 %
Zoho Mail	5514 5651	4347 4398	1045 1119	122 134	78.84 % 77.83 %	18.95 % 19.80 %	2.21 % 2.37 %
ProtonMail	5370 5461	4296 4300	967 1058	107 103	80.00 % 78.74 %	18.01 % 19.37 %	1.99 % 1.89 %
Custom Mail	5515 5552	4490 4457	908 977	117 118	81.41 % 80.28 %	16.46 % 17.60 %	2.12 % 2.13 %
iCloud Mail	5429 5591	4041 4097	1273 1365	115 129	74.43 % 73.28 %	23.45 % 24.41 %	2.12 % 2.31 %
Tuta	5533 5320	4442 4233	987 967	104 120	80.28 % 79.57 %	17.84 % 18.18 %	1.88 % 2.26 %
Juno.com	5298 5458	4196 4334	992 1000	110 124	79.20 % 79.41 %	18.72 % 18.32 %	2.08 % 2.27 %
Mailfence	5694 5544	4518 4350	1048 1071	128 123	79.35 % 78.46 %	18.41 % 19.32 %	2.25 % 2.22 %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.