Brevo and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 393.150	34.180 302.866	7.863 76.964	2.115 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 77.04 %	17.81 % 19.58 %	4.79 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 29688	2740 23784	548 5024	149 880	79.72 % 80.11 %	15.94 % 16.92 %	4.34 % 2.96 %
Elektronics	3290 30694	2592 23911	552 5854	146 929	78.78 % 77.90 %	16.78 % 19.07 %	4.44 % 3.03 %
Entertainment	3303 30167	2567 23222	581 5902	155 1043	77.72 % 76.98 %	17.59 % 19.56 %	4.69 % 3.46 %
Cosmetics & Beauty	3448 30530	2671 23551	620 6004	157 975	77.47 % 77.14 %	17.98 % 19.67 %	4.55 % 3.19 %
Food & Drink	3411 30519	2730 24459	542 5133	139 927	80.04 % 80.14 %	15.89 % 16.82 %	4.08 % 3.04 %
Home & Garden	3330 30222	2687 24200	519 5111	124 911	80.69 % 80.07 %	15.59 % 16.91 %	3.72 % 3.01 %
Finance	3425 30341	2531 22294	678 6899	216 1148	73.90 % 73.48 %	19.80 % 22.74 %	6.31 % 3.78 %
Health	3439 29945	2622 22376	646 6489	171 1080	76.24 % 74.72 %	18.78 % 21.67 %	4.97 % 3.61 %
Pets	3398 30312	2657 23940	576 5353	165 1019	78.19 % 78.98 %	16.95 % 17.66 %	4.86 % 3.36 %
Sport & Fitness	3350 29754	2540 22668	644 6059	166 1027	75.82 % 76.18 %	19.22 % 20.36 %	4.96 % 3.45 %
Job & Career	3480 30434	2615 22773	694 6473	171 1188	75.14 % 74.83 %	19.94 % 21.27 %	4.91 % 3.90 %
Dating	3407 30388	2548 21850	681 7353	178 1185	74.79 % 71.90 %	19.99 % 24.20 %	5.22 % 3.90 %
Other	3440 30156	2680 23838	582 5310	178 1008	77.91 % 79.05 %	16.92 % 17.61 %	5.17 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 39832	2481 29370	768 8994	213 1468	71.66 % 73.73 %	22.18 % 22.58 %	6.15 % 3.69 %
Outlook Mail	3429 39308	2568 29211	663 8600	198 1497	74.89 % 74.31 %	19.34 % 21.88 %	5.77 % 3.81 %
Yahoo Mail	3324 39728	2529 30512	612 7852	183 1364	76.08 % 76.80 %	18.41 % 19.76 %	5.51 % 3.43 %
AOL Mail	3362 39483	2613 30274	608 7780	141 1429	77.72 % 76.68 %	18.08 % 19.70 %	4.19 % 3.62 %
Mail.com	3452 39166	2712 30496	603 7320	137 1350	78.56 % 77.86 %	17.47 % 18.69 %	3.97 % 3.45 %
Yandex Mail	3312 38650	2515 29125	644 8096	153 1429	75.94 % 75.36 %	19.44 % 20.95 %	4.62 % 3.70 %
GMX Mail	3429 39013	2733 30376	550 7420	146 1217	79.70 % 77.86 %	16.04 % 19.02 %	4.26 % 3.12 %
Zoho Mail	3359 38996	2661 30789	549 7018	149 1189	79.22 % 78.95 %	16.34 % 18.00 %	4.44 % 3.05 %
ProtonMail	3319 39917	2661 31451	520 7261	138 1205	80.17 % 78.79 %	15.67 % 18.19 %	4.16 % 3.02 %
Custom Mail	3495 39057	2797 31262	548 6623	150 1172	80.03 % 80.04 %	15.68 % 16.96 %	4.29 % 3.00 %
iCloud Mail	3337	2444	705	188	73.24 % %	21.13 % %	5.63 % %
Tuta	3424	2706	555	163	79.03 % %	16.21 % %	4.76 % %
Juno.com	3454	2760	538	156	79.91 % %	15.58 % %	4.52 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.