Brevo and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 393.150	48.115 302.866	10.986 76.964	2.917 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.04 %	17.71 % 19.58 %	4.70 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 29688	3847 23784	764 5024	197 880	80.01 % 80.11 %	15.89 % 16.92 %	4.10 % 2.96 %
Elektronics	4675 30694	3687 23911	784 5854	204 929	78.87 % 77.90 %	16.77 % 19.07 %	4.36 % 3.03 %
Entertainment	4694 30167	3637 23222	828 5902	229 1043	77.48 % 76.98 %	17.64 % 19.56 %	4.88 % 3.46 %
Cosmetics & Beauty	4781 30530	3703 23551	855 6004	223 975	77.45 % 77.14 %	17.88 % 19.67 %	4.66 % 3.19 %
Food & Drink	4717 30519	3777 24459	741 5133	199 927	80.07 % 80.14 %	15.71 % 16.82 %	4.22 % 3.04 %
Home & Garden	4649 30222	3756 24200	720 5111	173 911	80.79 % 80.07 %	15.49 % 16.91 %	3.72 % 3.01 %
Finance	4845 30341	3611 22294	956 6899	278 1148	74.53 % 73.48 %	19.73 % 22.74 %	5.74 % 3.78 %
Health	4808 29945	3679 22376	900 6489	229 1080	76.52 % 74.72 %	18.72 % 21.67 %	4.76 % 3.61 %
Pets	4847 30312	3807 23940	817 5353	223 1019	78.54 % 78.98 %	16.86 % 17.66 %	4.60 % 3.36 %
Sport & Fitness	4748 29754	3612 22668	905 6059	231 1027	76.07 % 76.18 %	19.06 % 20.36 %	4.87 % 3.45 %
Job & Career	4903 30434	3700 22773	969 6473	234 1188	75.46 % 74.83 %	19.76 % 21.27 %	4.77 % 3.90 %
Dating	4790 30388	3591 21850	949 7353	250 1185	74.97 % 71.90 %	19.81 % 24.20 %	5.22 % 3.90 %
Other	4753 30156	3708 23838	798 5310	247 1008	78.01 % 79.05 %	16.79 % 17.61 %	5.20 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 39832	3450 29370	1058 8994	279 1468	72.07 % 73.73 %	22.10 % 22.58 %	5.83 % 3.69 %
Outlook Mail	4827 39308	3638 29211	928 8600	261 1497	75.37 % 74.31 %	19.23 % 21.88 %	5.41 % 3.81 %
Yahoo Mail	4650 39728	3535 30512	848 7852	267 1364	76.02 % 76.80 %	18.24 % 19.76 %	5.74 % 3.43 %
AOL Mail	4715 39483	3657 30274	853 7780	205 1429	77.56 % 76.68 %	18.09 % 19.70 %	4.35 % 3.62 %
Mail.com	4920 39166	3862 30496	851 7320	207 1350	78.50 % 77.86 %	17.30 % 18.69 %	4.21 % 3.45 %
Yandex Mail	4747 38650	3620 29125	918 8096	209 1429	76.26 % 75.36 %	19.34 % 20.95 %	4.40 % 3.70 %
GMX Mail	4709 39013	3759 30376	755 7420	195 1217	79.83 % 77.86 %	16.03 % 19.02 %	4.14 % 3.12 %
Zoho Mail	4688 38996	3734 30789	764 7018	190 1189	79.65 % 78.95 %	16.30 % 18.00 %	4.05 % 3.05 %
ProtonMail	4695 39917	3784 31451	729 7261	182 1205	80.60 % 78.79 %	15.53 % 18.19 %	3.88 % 3.02 %
Custom Mail	4865 39057	3905 31262	752 6623	208 1172	80.27 % 80.04 %	15.46 % 16.96 %	4.28 % 3.00 %
iCloud Mail	4723	3462	995	266	73.30 % %	21.07 % %	5.63 % %
Tuta	4846	3832	787	227	79.08 % %	16.24 % %	4.68 % %
Juno.com	4846	3877	748	221	80.00 % %	15.44 % %	4.56 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.