Brevo and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Brevo and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.865 393.150	55.011 302.866	12.517 76.964	3.337 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.63 % 77.04 %	17.66 % 19.58 %	4.71 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5465 29688	4372 23784	864 5024	229 880	80.00 % 80.11 %	15.81 % 16.92 %	4.19 % 2.96 %
Elektronics	5343 30694	4213 23911	892 5854	238 929	78.85 % 77.90 %	16.69 % 19.07 %	4.45 % 3.03 %
Entertainment	5344 30167	4148 23222	940 5902	256 1043	77.62 % 76.98 %	17.59 % 19.56 %	4.79 % 3.46 %
Cosmetics & Beauty	5466 30530	4238 23551	973 6004	255 975	77.53 % 77.14 %	17.80 % 19.67 %	4.67 % 3.19 %
Food & Drink	5364 30519	4303 24459	841 5133	220 927	80.22 % 80.14 %	15.68 % 16.82 %	4.10 % 3.04 %
Home & Garden	5338 30222	4299 24200	827 5111	212 911	80.54 % 80.07 %	15.49 % 16.91 %	3.97 % 3.01 %
Finance	5542 30341	4143 22294	1090 6899	309 1148	74.76 % 73.48 %	19.67 % 22.74 %	5.58 % 3.78 %
Health	5510 29945	4229 22376	1031 6489	250 1080	76.75 % 74.72 %	18.71 % 21.67 %	4.54 % 3.61 %
Pets	5558 30312	4371 23940	936 5353	251 1019	78.64 % 78.98 %	16.84 % 17.66 %	4.52 % 3.36 %
Sport & Fitness	5436 29754	4138 22668	1032 6059	266 1027	76.12 % 76.18 %	18.98 % 20.36 %	4.89 % 3.45 %
Job & Career	5604 30434	4223 22773	1100 6473	281 1188	75.36 % 74.83 %	19.63 % 21.27 %	5.01 % 3.90 %
Dating	5483 30388	4104 21850	1085 7353	294 1185	74.85 % 71.90 %	19.79 % 24.20 %	5.36 % 3.90 %
Other	5412 30156	4230 23838	906 5310	276 1008	78.16 % 79.05 %	16.74 % 17.61 %	5.10 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5515 39832	3974 29370	1218 8994	323 1468	72.06 % 73.73 %	22.09 % 22.58 %	5.86 % 3.69 %
Outlook Mail	5484 39308	4130 29211	1053 8600	301 1497	75.31 % 74.31 %	19.20 % 21.88 %	5.49 % 3.81 %
Yahoo Mail	5308 39728	4038 30512	964 7852	306 1364	76.07 % 76.80 %	18.16 % 19.76 %	5.76 % 3.43 %
AOL Mail	5373 39483	4170 30274	966 7780	237 1429	77.61 % 76.68 %	17.98 % 19.70 %	4.41 % 3.62 %
Mail.com	5671 39166	4454 30496	978 7320	239 1350	78.54 % 77.86 %	17.25 % 18.69 %	4.21 % 3.45 %
Yandex Mail	5416 38650	4131 29125	1045 8096	240 1429	76.27 % 75.36 %	19.29 % 20.95 %	4.43 % 3.70 %
GMX Mail	5442 39013	4347 30376	874 7420	221 1217	79.88 % 77.86 %	16.06 % 19.02 %	4.06 % 3.12 %
Zoho Mail	5315 38996	4236 30789	861 7018	218 1189	79.70 % 78.95 %	16.20 % 18.00 %	4.10 % 3.05 %
ProtonMail	5360 39917	4324 31451	828 7261	208 1205	80.67 % 78.79 %	15.45 % 18.19 %	3.88 % 3.02 %
Custom Mail	5538 39057	4452 31262	855 6623	231 1172	80.39 % 80.04 %	15.44 % 16.96 %	4.17 % 3.00 %
iCloud Mail	5364	3939	1126	299	73.43 % %	20.99 % %	5.57 % %
Tuta	5509	4356	893	260	79.07 % %	16.21 % %	4.72 % %
Juno.com	5570	4460	856	254	80.07 % %	15.37 % %	4.56 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.