Brevo and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Brevo and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
62.018 394.406	48.115 302.081	10.986 78.208	2.917 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 76.59 %	17.71 % 19.83 %	4.70 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4808 30362	3847 24204	764 5178	197 980	80.01 % 79.72 %	15.89 % 17.05 %	4.10 % 3.23 %
Elektronics	4675 30287	3687 23385	784 5902	204 1000	78.87 % 77.21 %	16.77 % 19.49 %	4.36 % 3.30 %
Entertainment	4694 30255	3637 23092	828 6045	229 1118	77.48 % 76.32 %	17.64 % 19.98 %	4.88 % 3.70 %
Cosmetics & Beauty	4781 30425	3703 23232	855 6099	223 1094	77.45 % 76.36 %	17.88 % 20.05 %	4.66 % 3.60 %
Food & Drink	4717 30373	3777 24085	741 5283	199 1005	80.07 % 79.30 %	15.71 % 17.39 %	4.22 % 3.31 %
Home & Garden	4649 30268	3756 24131	720 5167	173 970	80.79 % 79.72 %	15.49 % 17.07 %	3.72 % 3.20 %
Finance	4845 30282	3611 22132	956 6922	278 1228	74.53 % 73.09 %	19.73 % 22.86 %	5.74 % 4.06 %
Health	4808 30386	3679 22511	900 6731	229 1144	76.52 % 74.08 %	18.72 % 22.15 %	4.76 % 3.76 %
Pets	4847 30515	3807 24072	817 5436	223 1007	78.54 % 78.89 %	16.86 % 17.81 %	4.60 % 3.30 %
Sport & Fitness	4748 30484	3612 23007	905 6312	231 1165	76.07 % 75.47 %	19.06 % 20.71 %	4.87 % 3.82 %
Job & Career	4903 30364	3700 22710	969 6456	234 1198	75.46 % 74.79 %	19.76 % 21.26 %	4.77 % 3.95 %
Dating	4790 30301	3591 21762	949 7322	250 1217	74.97 % 71.82 %	19.81 % 24.16 %	5.22 % 4.02 %
Other	4753 30104	3708 23758	798 5355	247 991	78.01 % 78.92 %	16.79 % 17.79 %	5.20 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4787 39282	3450 28873	1058 8892	279 1517	72.07 % 73.50 %	22.10 % 22.64 %	5.83 % 3.86 %
Outlook Mail	4827 38997	3638 28821	928 8633	261 1543	75.37 % 73.91 %	19.23 % 22.14 %	5.41 % 3.96 %
Yahoo Mail	4650 40103	3535 30633	848 8046	267 1424	76.02 % 76.39 %	18.24 % 20.06 %	5.74 % 3.55 %
AOL Mail	4715 39425	3657 30059	853 7908	205 1458	77.56 % 76.24 %	18.09 % 20.06 %	4.35 % 3.70 %
Mail.com	4920 38624	3862 30060	851 7211	207 1353	78.50 % 77.83 %	17.30 % 18.67 %	4.21 % 3.50 %
Yandex Mail	4747 38821	3620 29129	918 8168	209 1524	76.26 % 75.03 %	19.34 % 21.04 %	4.40 % 3.93 %
GMX Mail	4709 39819	3759 30627	755 7798	195 1394	79.83 % 76.92 %	16.03 % 19.58 %	4.14 % 3.50 %
Zoho Mail	4688 40117	3734 31303	764 7430	190 1384	79.65 % 78.03 %	16.30 % 18.52 %	4.05 % 3.45 %
ProtonMail	4695 39371	3784 30858	729 7262	182 1251	80.60 % 78.38 %	15.53 % 18.45 %	3.88 % 3.18 %
Custom Mail	4865 39847	3905 31718	752 6860	208 1269	80.27 % 79.60 %	15.46 % 17.22 %	4.28 % 3.18 %
iCloud Mail	4723	3462	995	266	73.30 % %	21.07 % %	5.63 % %
Tuta	4846	3832	787	227	79.08 % %	16.24 % %	4.68 % %
Juno.com	4846	3877	748	221	80.00 % %	15.44 % %	4.56 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.