Brevo and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Brevo and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Brevo than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.158 394.406	34.180 302.081	7.863 78.208	2.115 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Brevo beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.40 % 76.59 %	17.81 % 19.83 %	4.79 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Brevo is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3437 30362	2740 24204	548 5178	149 980	79.72 % 79.72 %	15.94 % 17.05 %	4.34 % 3.23 %
Elektronics	3290 30287	2592 23385	552 5902	146 1000	78.78 % 77.21 %	16.78 % 19.49 %	4.44 % 3.30 %
Entertainment	3303 30255	2567 23092	581 6045	155 1118	77.72 % 76.32 %	17.59 % 19.98 %	4.69 % 3.70 %
Cosmetics & Beauty	3448 30425	2671 23232	620 6099	157 1094	77.47 % 76.36 %	17.98 % 20.05 %	4.55 % 3.60 %
Food & Drink	3411 30373	2730 24085	542 5283	139 1005	80.04 % 79.30 %	15.89 % 17.39 %	4.08 % 3.31 %
Home & Garden	3330 30268	2687 24131	519 5167	124 970	80.69 % 79.72 %	15.59 % 17.07 %	3.72 % 3.20 %
Finance	3425 30282	2531 22132	678 6922	216 1228	73.90 % 73.09 %	19.80 % 22.86 %	6.31 % 4.06 %
Health	3439 30386	2622 22511	646 6731	171 1144	76.24 % 74.08 %	18.78 % 22.15 %	4.97 % 3.76 %
Pets	3398 30515	2657 24072	576 5436	165 1007	78.19 % 78.89 %	16.95 % 17.81 %	4.86 % 3.30 %
Sport & Fitness	3350 30484	2540 23007	644 6312	166 1165	75.82 % 75.47 %	19.22 % 20.71 %	4.96 % 3.82 %
Job & Career	3480 30364	2615 22710	694 6456	171 1198	75.14 % 74.79 %	19.94 % 21.26 %	4.91 % 3.95 %
Dating	3407 30301	2548 21762	681 7322	178 1217	74.79 % 71.82 %	19.99 % 24.16 %	5.22 % 4.02 %
Other	3440 30104	2680 23758	582 5355	178 991	77.91 % 78.92 %	16.92 % 17.79 %	5.17 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Brevo is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3462 39282	2481 28873	768 8892	213 1517	71.66 % 73.50 %	22.18 % 22.64 %	6.15 % 3.86 %
Outlook Mail	3429 38997	2568 28821	663 8633	198 1543	74.89 % 73.91 %	19.34 % 22.14 %	5.77 % 3.96 %
Yahoo Mail	3324 40103	2529 30633	612 8046	183 1424	76.08 % 76.39 %	18.41 % 20.06 %	5.51 % 3.55 %
AOL Mail	3362 39425	2613 30059	608 7908	141 1458	77.72 % 76.24 %	18.08 % 20.06 %	4.19 % 3.70 %
Mail.com	3452 38624	2712 30060	603 7211	137 1353	78.56 % 77.83 %	17.47 % 18.67 %	3.97 % 3.50 %
Yandex Mail	3312 38821	2515 29129	644 8168	153 1524	75.94 % 75.03 %	19.44 % 21.04 %	4.62 % 3.93 %
GMX Mail	3429 39819	2733 30627	550 7798	146 1394	79.70 % 76.92 %	16.04 % 19.58 %	4.26 % 3.50 %
Zoho Mail	3359 40117	2661 31303	549 7430	149 1384	79.22 % 78.03 %	16.34 % 18.52 %	4.44 % 3.45 %
ProtonMail	3319 39371	2661 30858	520 7262	138 1251	80.17 % 78.38 %	15.67 % 18.45 %	4.16 % 3.18 %
Custom Mail	3495 39847	2797 31718	548 6860	150 1269	80.03 % 79.60 %	15.68 % 17.22 %	4.29 % 3.18 %
iCloud Mail	3337	2444	705	188	73.24 % %	21.13 % %	5.63 % %
Tuta	3424	2706	555	163	79.03 % %	16.21 % %	4.76 % %
Juno.com	3454	2760	538	156	79.91 % %	15.58 % %	4.52 % %

Compare Brevo with other providers

Compare the email deliverability of Brevo with other providers.