Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 402.780	347.768 303.984	91.442 83.770	17.812 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 75.47 %	20.01 % 20.80 %	3.90 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 30967	27664 24340	6067 5573	1254 1054	79.07 % 78.60 %	17.34 % 18.00 %	3.58 % 3.40 %
Elektronics	35388 30895	27079 23568	6973 6254	1336 1073	76.52 % 76.28 %	19.70 % 20.24 %	3.78 % 3.47 %
Entertainment	34731 31027	26473 23293	6919 6580	1339 1154	76.22 % 75.07 %	19.92 % 21.21 %	3.86 % 3.72 %
Cosmetics & Beauty	34956 30995	26576 23278	7014 6495	1366 1222	76.03 % 75.10 %	20.07 % 20.95 %	3.91 % 3.94 %
Food & Drink	35094 31626	27727 24770	6120 5807	1247 1049	79.01 % 78.32 %	17.44 % 18.36 %	3.55 % 3.32 %
Home & Garden	35389 31435	28034 24684	6117 5724	1238 1027	79.22 % 78.52 %	17.29 % 18.21 %	3.50 % 3.27 %
Finance	35443 31001	25771 22348	8146 7319	1526 1334	72.71 % 72.09 %	22.98 % 23.61 %	4.31 % 4.30 %
Health	35689 30974	26262 22552	7989 7177	1438 1245	73.59 % 72.81 %	22.39 % 23.17 %	4.03 % 4.02 %
Pets	35216 31300	27549 24299	6419 5924	1248 1077	78.23 % 77.63 %	18.23 % 18.93 %	3.54 % 3.44 %
Sport & Fitness	34322 30500	25821 22771	7102 6521	1399 1208	75.23 % 74.66 %	20.69 % 21.38 %	4.08 % 3.96 %
Job & Career	35568 30761	26270 22618	7700 6889	1598 1254	73.86 % 73.53 %	21.65 % 22.40 %	4.49 % 4.08 %
Dating	35122 30610	25162 21675	8464 7709	1496 1226	71.64 % 70.81 %	24.10 % 25.18 %	4.26 % 4.01 %
Other	35119 30689	27380 23788	6412 5798	1327 1103	77.96 % 77.51 %	18.26 % 18.89 %	3.78 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 40872	31836 29396	10105 9825	1940 1651	72.55 % 71.92 %	23.03 % 24.04 %	4.42 % 4.04 %
Outlook Mail	44469 39335	32522 28795	10051 8946	1896 1594	73.13 % 73.20 %	22.60 % 22.74 %	4.26 % 4.05 %
Yahoo Mail	44291 39623	33562 29861	8956 8266	1773 1496	75.78 % 75.36 %	20.22 % 20.86 %	4.00 % 3.78 %
AOL Mail	44465 40403	33623 30219	9065 8592	1777 1592	75.62 % 74.79 %	20.39 % 21.27 %	4.00 % 3.94 %
Mail.com	44536 40085	34241 30627	8623 8007	1672 1451	76.88 % 76.41 %	19.36 % 19.98 %	3.75 % 3.62 %
Yandex Mail	44181 39964	32743 29495	9578 8908	1860 1561	74.11 % 73.80 %	21.68 % 22.29 %	4.21 % 3.91 %
GMX Mail	44413 39884	34131 30400	8773 8097	1509 1387	76.85 % 76.22 %	19.75 % 20.30 %	3.40 % 3.48 %
Zoho Mail	44161 39823	34257 30796	8224 7635	1680 1392	77.57 % 77.33 %	18.62 % 19.17 %	3.80 % 3.50 %
ProtonMail	44023 40373	34251 31130	8195 7817	1577 1426	77.80 % 77.11 %	18.62 % 19.36 %	3.58 % 3.53 %
Custom Mail	44082 40291	34814 31574	7718 7332	1550 1385	78.98 % 78.36 %	17.51 % 18.20 %	3.52 % 3.44 %
iCloud Mail	4865 712	3726 535	898 141	241 36	76.59 % 75.14 %	18.46 % 19.80 %	4.95 % 5.06 %
Tuta	4820 725	4015 595	640 106	165 24	83.30 % 82.07 %	13.28 % 14.62 %	3.42 % 3.31 %
Juno.com	4835 690	4047 561	616 98	172 31	83.70 % 81.30 %	12.74 % 14.20 %	3.56 % 4.49 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.