Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 402.780	333.419 303.984	88.752 83.770	17.095 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 75.47 %	20.20 % 20.80 %	3.89 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 30967	26519 24340	5880 5573	1204 1054	78.92 % 78.60 %	17.50 % 18.00 %	3.58 % 3.40 %
Elektronics	34087 30895	26011 23568	6791 6254	1285 1073	76.31 % 76.28 %	19.92 % 20.24 %	3.77 % 3.47 %
Entertainment	33356 31027	25365 23293	6709 6580	1282 1154	76.04 % 75.07 %	20.11 % 21.21 %	3.84 % 3.72 %
Cosmetics & Beauty	33565 30995	25450 23278	6805 6495	1310 1222	75.82 % 75.10 %	20.27 % 20.95 %	3.90 % 3.94 %
Food & Drink	33735 31626	26600 24770	5940 5807	1195 1049	78.85 % 78.32 %	17.61 % 18.36 %	3.54 % 3.32 %
Home & Garden	34029 31435	26913 24684	5938 5724	1178 1027	79.09 % 78.52 %	17.45 % 18.21 %	3.46 % 3.27 %
Finance	34003 31001	24647 22348	7889 7319	1467 1334	72.48 % 72.09 %	23.20 % 23.61 %	4.31 % 4.30 %
Health	34316 30974	25157 22552	7770 7177	1389 1245	73.31 % 72.81 %	22.64 % 23.17 %	4.05 % 4.02 %
Pets	33884 31300	26449 24299	6233 5924	1202 1077	78.06 % 77.63 %	18.40 % 18.93 %	3.55 % 3.44 %
Sport & Fitness	32992 30500	24767 22771	6889 6521	1336 1208	75.07 % 74.66 %	20.88 % 21.38 %	4.05 % 3.96 %
Job & Career	34201 30761	25217 22618	7465 6889	1519 1254	73.73 % 73.53 %	21.83 % 22.40 %	4.44 % 4.08 %
Dating	33728 30610	24063 21675	8223 7709	1442 1226	71.34 % 70.81 %	24.38 % 25.18 %	4.28 % 4.01 %
Other	33767 30689	26261 23788	6220 5798	1286 1103	77.77 % 77.51 %	18.42 % 18.89 %	3.81 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 40872	30864 29396	9849 9825	1873 1651	72.47 % 71.92 %	23.13 % 24.04 %	4.40 % 4.04 %
Outlook Mail	43114 39335	31460 28795	9826 8946	1828 1594	72.97 % 73.20 %	22.79 % 22.74 %	4.24 % 4.05 %
Yahoo Mail	42866 39623	32416 29861	8733 8266	1717 1496	75.62 % 75.36 %	20.37 % 20.86 %	4.01 % 3.78 %
AOL Mail	43079 40403	32512 30219	8852 8592	1715 1592	75.47 % 74.79 %	20.55 % 21.27 %	3.98 % 3.94 %
Mail.com	43174 40085	33131 30627	8423 8007	1620 1451	76.74 % 76.41 %	19.51 % 19.98 %	3.75 % 3.62 %
Yandex Mail	42806 39964	31653 29495	9347 8908	1806 1561	73.95 % 73.80 %	21.84 % 22.29 %	4.22 % 3.91 %
GMX Mail	43062 39884	32994 30400	8590 8097	1478 1387	76.62 % 76.22 %	19.95 % 20.30 %	3.43 % 3.48 %
Zoho Mail	42823 39823	33158 30796	8040 7635	1625 1392	77.43 % 77.33 %	18.77 % 19.17 %	3.79 % 3.50 %
ProtonMail	42664 40373	33118 31130	8018 7817	1528 1426	77.63 % 77.11 %	18.79 % 19.36 %	3.58 % 3.53 %
Custom Mail	42719 40291	33655 31574	7552 7332	1512 1385	78.78 % 78.36 %	17.68 % 18.20 %	3.54 % 3.44 %
iCloud Mail	3408 712	2616 535	627 141	165 36	76.76 % 75.14 %	18.40 % 19.80 %	4.84 % 5.06 %
Tuta	3421 725	2865 595	448 106	108 24	83.75 % 82.07 %	13.10 % 14.62 %	3.16 % 3.31 %
Juno.com	3544 690	2977 561	447 98	120 31	84.00 % 81.30 %	12.61 % 14.20 %	3.39 % 4.49 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.