Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 402.780	355.143 303.984	92.663 83.770	18.151 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 75.47 %	19.89 % 20.80 %	3.90 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 30967	28259 24340	6151 5573	1290 1054	79.16 % 78.60 %	17.23 % 18.00 %	3.61 % 3.40 %
Elektronics	36123 30895	27703 23568	7066 6254	1354 1073	76.69 % 76.28 %	19.56 % 20.24 %	3.75 % 3.47 %
Entertainment	35412 31027	27028 23293	7016 6580	1368 1154	76.32 % 75.07 %	19.81 % 21.21 %	3.86 % 3.72 %
Cosmetics & Beauty	35681 30995	27171 23278	7112 6495	1398 1222	76.15 % 75.10 %	19.93 % 20.95 %	3.92 % 3.94 %
Food & Drink	35788 31626	28314 24770	6204 5807	1270 1049	79.12 % 78.32 %	17.34 % 18.36 %	3.55 % 3.32 %
Home & Garden	36065 31435	28615 24684	6197 5724	1253 1027	79.34 % 78.52 %	17.18 % 18.21 %	3.47 % 3.27 %
Finance	36096 31001	26290 22348	8250 7319	1556 1334	72.83 % 72.09 %	22.86 % 23.61 %	4.31 % 4.30 %
Health	36349 30974	26802 22552	8087 7177	1460 1245	73.74 % 72.81 %	22.25 % 23.17 %	4.02 % 4.02 %
Pets	35918 31300	28132 24299	6508 5924	1278 1077	78.32 % 77.63 %	18.12 % 18.93 %	3.56 % 3.44 %
Sport & Fitness	34992 30500	26369 22771	7199 6521	1424 1208	75.36 % 74.66 %	20.57 % 21.38 %	4.07 % 3.96 %
Job & Career	36277 30761	26839 22618	7810 6889	1628 1254	73.98 % 73.53 %	21.53 % 22.40 %	4.49 % 4.08 %
Dating	35782 30610	25694 21675	8567 7709	1521 1226	71.81 % 70.81 %	23.94 % 25.18 %	4.25 % 4.01 %
Other	35774 30689	27927 23788	6496 5798	1351 1103	78.07 % 77.51 %	18.16 % 18.89 %	3.78 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 40872	32383 29396	10237 9825	1987 1651	72.60 % 71.92 %	22.95 % 24.04 %	4.45 % 4.04 %
Outlook Mail	45135 39335	33065 28795	10152 8946	1918 1594	73.26 % 73.20 %	22.49 % 22.74 %	4.25 % 4.05 %
Yahoo Mail	44944 39623	34098 29861	9049 8266	1797 1496	75.87 % 75.36 %	20.13 % 20.86 %	4.00 % 3.78 %
AOL Mail	45127 40403	34170 30219	9156 8592	1801 1592	75.72 % 74.79 %	20.29 % 21.27 %	3.99 % 3.94 %
Mail.com	45241 40085	34831 30627	8719 8007	1691 1451	76.99 % 76.41 %	19.27 % 19.98 %	3.74 % 3.62 %
Yandex Mail	44855 39964	33284 29495	9681 8908	1890 1561	74.20 % 73.80 %	21.58 % 22.29 %	4.21 % 3.91 %
GMX Mail	45126 39884	34733 30400	8859 8097	1534 1387	76.97 % 76.22 %	19.63 % 20.30 %	3.40 % 3.48 %
Zoho Mail	44845 39823	34839 30796	8306 7635	1700 1392	77.69 % 77.33 %	18.52 % 19.17 %	3.79 % 3.50 %
ProtonMail	44722 40373	34852 31130	8276 7817	1594 1426	77.93 % 77.11 %	18.51 % 19.36 %	3.56 % 3.53 %
Custom Mail	44780 40291	35408 31574	7797 7332	1575 1385	79.07 % 78.36 %	17.41 % 18.20 %	3.52 % 3.44 %
iCloud Mail	5589 712	4289 535	1023 141	277 36	76.74 % 75.14 %	18.30 % 19.80 %	4.96 % 5.06 %
Tuta	5482 725	4574 595	719 106	189 24	83.44 % 82.07 %	13.12 % 14.62 %	3.45 % 3.31 %
Juno.com	5504 690	4617 561	689 98	198 31	83.88 % 81.30 %	12.52 % 14.20 %	3.60 % 4.49 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.