Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 436.190	333.419 343.348	88.752 79.100	17.095 13.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 78.72 %	20.20 % 18.13 %	3.89 % 3.15 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 33701	26519 27559	5880 5247	1204 895	78.92 % 81.78 %	17.50 % 15.57 %	3.58 % 2.66 %
Elektronics	34087 33461	26011 26609	6791 5850	1285 1002	76.31 % 79.52 %	19.92 % 17.48 %	3.77 % 2.99 %
Entertainment	33356 33394	25365 26225	6709 6072	1282 1097	76.04 % 78.53 %	20.11 % 18.18 %	3.84 % 3.29 %
Cosmetics & Beauty	33565 33640	25450 26388	6805 6156	1310 1096	75.82 % 78.44 %	20.27 % 18.30 %	3.90 % 3.26 %
Food & Drink	33735 33931	26600 27601	5940 5369	1195 961	78.85 % 81.34 %	17.61 % 15.82 %	3.54 % 2.83 %
Home & Garden	34029 33678	26913 27517	5938 5222	1178 939	79.09 % 81.71 %	17.45 % 15.51 %	3.46 % 2.79 %
Finance	34003 33034	24647 24939	7889 6901	1467 1194	72.48 % 75.49 %	23.20 % 20.89 %	4.31 % 3.61 %
Health	34316 33169	25157 25307	7770 6764	1389 1098	73.31 % 76.30 %	22.64 % 20.39 %	4.05 % 3.31 %
Pets	33884 33710	26449 27220	6233 5524	1202 966	78.06 % 80.75 %	18.40 % 16.39 %	3.55 % 2.87 %
Sport & Fitness	32992 33722	24767 26166	6889 6462	1336 1094	75.07 % 77.59 %	20.88 % 19.16 %	4.05 % 3.24 %
Job & Career	34201 33729	25217 25902	7465 6663	1519 1164	73.73 % 76.79 %	21.83 % 19.75 %	4.44 % 3.45 %
Dating	33728 33411	24063 24742	8223 7452	1442 1217	71.34 % 74.05 %	24.38 % 22.30 %	4.28 % 3.64 %
Other	33767 33610	26261 27173	6220 5418	1286 1019	77.77 % 80.85 %	18.42 % 16.12 %	3.81 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 42459	30864 32013	9849 8979	1873 1467	72.47 % 75.40 %	23.13 % 21.15 %	4.40 % 3.46 %
Outlook Mail	43114 42675	31460 32474	9826 8706	1828 1495	72.97 % 76.10 %	22.79 % 20.40 %	4.24 % 3.50 %
Yahoo Mail	42866 42367	32416 33166	8733 7822	1717 1379	75.62 % 78.28 %	20.37 % 18.46 %	4.01 % 3.25 %
AOL Mail	43079 42978	32512 33608	8852 7959	1715 1411	75.47 % 78.20 %	20.55 % 18.52 %	3.98 % 3.28 %
Mail.com	43174 42878	33131 34039	8423 7537	1620 1302	76.74 % 79.39 %	19.51 % 17.58 %	3.75 % 3.04 %
Yandex Mail	42806 42491	31653 32674	9347 8361	1806 1456	73.95 % 76.90 %	21.84 % 19.68 %	4.22 % 3.43 %
GMX Mail	43062 42555	32994 33775	8590 7535	1478 1245	76.62 % 79.37 %	19.95 % 17.71 %	3.43 % 2.93 %
Zoho Mail	42823 43076	33158 34550	8040 7232	1625 1294	77.43 % 80.21 %	18.77 % 16.79 %	3.79 % 3.00 %
ProtonMail	42664 42480	33118 34228	8018 7072	1528 1180	77.63 % 80.57 %	18.79 % 16.65 %	3.58 % 2.78 %
Custom Mail	42719 42254	33655 34559	7552 6553	1512 1142	78.78 % 81.79 %	17.68 % 15.51 %	3.54 % 2.70 %
iCloud Mail	3408 3321	2616 2602	627 562	165 157	76.76 % 78.35 %	18.40 % 16.92 %	4.84 % 4.73 %
Tuta	3421 3421	2865 2894	448 414	108 113	83.75 % 84.60 %	13.10 % 12.10 %	3.16 % 3.30 %
Juno.com	3544 3235	2977 2766	447 368	120 101	84.00 % 85.50 %	12.61 % 11.38 %	3.39 % 3.12 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.