Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 462.676	355.143 365.444	92.663 82.513	18.151 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 78.98 %	19.89 % 17.83 %	3.90 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 35765	28259 29327	6151 5475	1290 963	79.16 % 82.00 %	17.23 % 15.31 %	3.61 % 2.69 %
Elektronics	36123 35483	27703 28318	7066 6096	1354 1069	76.69 % 79.81 %	19.56 % 17.18 %	3.75 % 3.01 %
Entertainment	35412 35412	27028 27898	7016 6336	1368 1178	76.32 % 78.78 %	19.81 % 17.89 %	3.86 % 3.33 %
Cosmetics & Beauty	35681 35607	27171 28038	7112 6405	1398 1164	76.15 % 78.74 %	19.93 % 17.99 %	3.92 % 3.27 %
Food & Drink	35788 35941	28314 29336	6204 5582	1270 1023	79.12 % 81.62 %	17.34 % 15.53 %	3.55 % 2.85 %
Home & Garden	36065 35829	28615 29355	6197 5460	1253 1014	79.34 % 81.93 %	17.18 % 15.24 %	3.47 % 2.83 %
Finance	36096 35160	26290 26647	8250 7222	1556 1291	72.83 % 75.79 %	22.86 % 20.54 %	4.31 % 3.67 %
Health	36349 35164	26802 26953	8087 7042	1460 1169	73.74 % 76.65 %	22.25 % 20.03 %	4.02 % 3.32 %
Pets	35918 35792	28132 28978	6508 5776	1278 1038	78.32 % 80.96 %	18.12 % 16.14 %	3.56 % 2.90 %
Sport & Fitness	34992 35722	26369 27820	7199 6738	1424 1164	75.36 % 77.88 %	20.57 % 18.86 %	4.07 % 3.26 %
Job & Career	36277 35725	26839 27515	7810 6961	1628 1249	73.98 % 77.02 %	21.53 % 19.48 %	4.49 % 3.50 %
Dating	35782 35456	25694 26384	8567 7761	1521 1311	71.81 % 74.41 %	23.94 % 21.89 %	4.25 % 3.70 %
Other	35774 35620	27927 28875	6496 5659	1351 1086	78.07 % 81.06 %	18.16 % 15.89 %	3.78 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 44467	32383 33557	10237 9325	1987 1585	72.60 % 75.46 %	22.95 % 20.97 %	4.45 % 3.56 %
Outlook Mail	45135 44712	33065 34124	10152 9005	1918 1583	73.26 % 76.32 %	22.49 % 20.14 %	4.25 % 3.54 %
Yahoo Mail	44944 44316	34098 34788	9049 8079	1797 1449	75.87 % 78.50 %	20.13 % 18.23 %	4.00 % 3.27 %
AOL Mail	45127 45050	34170 35324	9156 8238	1801 1488	75.72 % 78.41 %	20.29 % 18.29 %	3.99 % 3.30 %
Mail.com	45241 44982	34831 35800	8719 7798	1691 1384	76.99 % 79.59 %	19.27 % 17.34 %	3.74 % 3.08 %
Yandex Mail	44855 44497	33284 34318	9681 8646	1890 1533	74.20 % 77.12 %	21.58 % 19.43 %	4.21 % 3.45 %
GMX Mail	45126 44639	34733 35564	8859 7773	1534 1302	76.97 % 79.67 %	19.63 % 17.41 %	3.40 % 2.92 %
Zoho Mail	44845 45158	34839 36335	8306 7466	1700 1357	77.69 % 80.46 %	18.52 % 16.53 %	3.79 % 3.01 %
ProtonMail	44722 44487	34852 35967	8276 7284	1594 1236	77.93 % 80.85 %	18.51 % 16.37 %	3.56 % 2.78 %
Custom Mail	44780 44229	35408 36263	7797 6766	1575 1200	79.07 % 81.99 %	17.41 % 15.30 %	3.52 % 2.71 %
iCloud Mail	5589 5407	4289 4236	1023 903	277 268	76.74 % 78.34 %	18.30 % 16.70 %	4.96 % 4.96 %
Tuta	5482 5471	4574 4648	719 648	189 175	83.44 % 84.96 %	13.12 % 11.84 %	3.45 % 3.20 %
Juno.com	5504 5261	4617 4520	689 582	198 159	83.88 % 85.92 %	12.52 % 11.06 %	3.60 % 3.02 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.