Benchmark Email and Rapidmail Email Deliverability Comparison

Benchmark Email

Rapidmail

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.745 75.984	58.968 59.005	15.953 15.410	1.824 1.569

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.84 % 77.65 %	20.79 % 20.28 %	2.38 % 2.06 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5914 6026	4504 4670	1267 1222	143 134	76.16 % 77.50 %	21.42 % 20.28 %	2.42 % 2.22 %
Elektronics	5868 5985	4553 4712	1181 1157	134 116	77.59 % 78.73 %	20.13 % 19.33 %	2.28 % 1.94 %
Entertainment	5828 5674	4466 4369	1211 1184	151 121	76.63 % 77.00 %	20.78 % 20.87 %	2.59 % 2.13 %
Cosmetics & Beauty	5890 5816	4508 4553	1235 1145	147 118	76.54 % 78.28 %	20.97 % 19.69 %	2.50 % 2.03 %
Food & Drink	5750 5782	4392 4478	1217 1174	141 130	76.38 % 77.45 %	21.17 % 20.30 %	2.45 % 2.25 %
Home & Garden	5793 5826	4419 4465	1235 1239	139 122	76.28 % 76.64 %	21.32 % 21.27 %	2.40 % 2.09 %
Finance	6023 5870	4833 4778	1058 974	132 118	80.24 % 81.40 %	17.57 % 16.59 %	2.19 % 2.01 %
Health	5855 5796	4728 4723	989 949	138 124	80.75 % 81.49 %	16.89 % 16.37 %	2.36 % 2.14 %
Pets	6044 5867	4628 4519	1266 1241	150 107	76.57 % 77.02 %	20.95 % 21.15 %	2.48 % 1.82 %
Sport & Fitness	5966 5831	4538 4485	1289 1221	139 125	76.06 % 76.92 %	21.61 % 20.94 %	2.33 % 2.14 %
Job & Career	5805 5718	4293 4270	1383 1337	129 111	73.95 % 74.68 %	23.82 % 23.38 %	2.22 % 1.94 %
Dating	6096 5775	4448 4232	1502 1430	146 113	72.97 % 73.28 %	24.64 % 24.76 %	2.40 % 1.96 %
Other	5913 6018	4658 4751	1120 1137	135 130	78.78 % 78.95 %	18.94 % 18.89 %	2.28 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5749 5475	4230 4055	1383 1310	136 110	73.58 % 74.06 %	24.06 % 23.93 %	2.37 % 2.01 %
Outlook Mail	5551 5393	4199 4084	1218 1201	134 108	75.64 % 75.73 %	21.94 % 22.27 %	2.41 % 2.00 %
Yahoo Mail	5389 5328	4096 4070	1163 1153	130 105	76.01 % 76.39 %	21.58 % 21.64 %	2.41 % 1.97 %
AOL Mail	5421 5392	4128 4116	1154 1164	139 112	76.15 % 76.34 %	21.29 % 21.59 %	2.56 % 2.08 %
Mail.com	5473 5597	4237 4414	1110 1067	126 116	77.42 % 78.86 %	20.28 % 19.06 %	2.30 % 2.07 %
Yandex Mail	5537 5608	4191 4337	1221 1150	125 121	75.69 % 77.34 %	22.05 % 20.51 %	2.26 % 2.16 %
GMX Mail	5437 5475	4101 4114	1209 1245	127 116	75.43 % 75.14 %	22.24 % 22.74 %	2.34 % 2.12 %
Zoho Mail	5426 5508	4257 4347	1041 1040	128 121	78.46 % 78.92 %	19.19 % 18.88 %	2.36 % 2.20 %
ProtonMail	5529 5243	4351 4211	1053 927	125 105	78.69 % 80.32 %	19.05 % 17.68 %	2.26 % 2.00 %
Custom Mail	5609 5207	4490 4215	990 886	129 106	80.05 % 80.95 %	17.65 % 17.02 %	2.30 % 2.04 %
iCloud Mail	5310 5483	3859 4034	1320 1335	131 114	72.67 % 73.57 %	24.86 % 24.35 %	2.47 % 2.08 %
Tuta	5461 5533	4288 4433	1039 997	134 103	78.52 % 80.12 %	19.03 % 18.02 %	2.45 % 1.86 %
Juno.com	5359 5450	4228 4357	1001 976	130 117	78.90 % 79.94 %	18.68 % 17.91 %	2.43 % 2.15 %
Mailfence	5494 5292	4313 4218	1051 959	130 115	78.50 % 79.71 %	19.13 % 18.12 %	2.37 % 2.17 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.