Benchmark Email and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 453.961	347.768 358.213	91.442 81.360	17.812 14.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 78.91 %	20.01 % 17.92 %	3.90 % 3.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 35063	27664 28736	6067 5396	1254 931	79.07 % 81.96 %	17.34 % 15.39 %	3.58 % 2.66 %
Elektronics	35388 34810	27079 27745	6973 6012	1336 1053	76.52 % 79.70 %	19.70 % 17.27 %	3.78 % 3.02 %
Entertainment	34731 34724	26473 27328	6919 6242	1339 1154	76.22 % 78.70 %	19.92 % 17.98 %	3.86 % 3.32 %
Cosmetics & Beauty	34956 34949	26576 27489	7014 6322	1366 1138	76.03 % 78.65 %	20.07 % 18.09 %	3.91 % 3.26 %
Food & Drink	35094 35286	27727 28773	6120 5511	1247 1002	79.01 % 81.54 %	17.44 % 15.62 %	3.55 % 2.84 %
Home & Garden	35389 35139	28034 28778	6117 5381	1238 980	79.22 % 81.90 %	17.29 % 15.31 %	3.50 % 2.79 %
Finance	35443 34451	25771 26078	8146 7113	1526 1260	72.71 % 75.70 %	22.98 % 20.65 %	4.31 % 3.66 %
Health	35689 34485	26262 26399	7989 6943	1438 1143	73.59 % 76.55 %	22.39 % 20.13 %	4.03 % 3.31 %
Pets	35216 35171	27549 28455	6419 5700	1248 1016	78.23 % 80.90 %	18.23 % 16.21 %	3.54 % 2.89 %
Sport & Fitness	34322 35041	25821 27263	7102 6639	1399 1139	75.23 % 77.80 %	20.69 % 18.95 %	4.08 % 3.25 %
Job & Career	35568 35073	26270 26993	7700 6862	1598 1218	73.86 % 76.96 %	21.65 % 19.56 %	4.49 % 3.47 %
Dating	35122 34779	25162 25838	8464 7661	1496 1280	71.64 % 74.29 %	24.10 % 22.03 %	4.26 % 3.68 %
Other	35119 34990	27380 28338	6412 5578	1327 1074	77.96 % 80.99 %	18.26 % 15.94 %	3.78 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 43802	31836 33060	10105 9206	1940 1536	72.55 % 75.48 %	23.03 % 21.02 %	4.42 % 3.51 %
Outlook Mail	44469 44024	32522 33573	10051 8901	1896 1550	73.13 % 76.26 %	22.60 % 20.22 %	4.26 % 3.52 %
Yahoo Mail	44291 43670	33562 34253	8956 7990	1773 1427	75.78 % 78.44 %	20.22 % 18.30 %	4.00 % 3.27 %
AOL Mail	44465 44401	33623 34784	9065 8150	1777 1467	75.62 % 78.34 %	20.39 % 18.36 %	4.00 % 3.30 %
Mail.com	44536 44321	34241 35253	8623 7714	1672 1354	76.88 % 79.54 %	19.36 % 17.40 %	3.75 % 3.05 %
Yandex Mail	44181 43839	32743 33783	9578 8549	1860 1507	74.11 % 77.06 %	21.68 % 19.50 %	4.21 % 3.44 %
GMX Mail	44413 43921	34131 34947	8773 7691	1509 1283	76.85 % 79.57 %	19.75 % 17.51 %	3.40 % 2.92 %
Zoho Mail	44161 44487	34257 35758	8224 7390	1680 1339	77.57 % 80.38 %	18.62 % 16.61 %	3.80 % 3.01 %
ProtonMail	44023 43835	34251 35400	8195 7212	1577 1223	77.80 % 80.76 %	18.62 % 16.45 %	3.58 % 2.79 %
Custom Mail	44082 43573	34814 35697	7718 6693	1550 1183	78.98 % 81.92 %	17.51 % 15.36 %	3.52 % 2.71 %
iCloud Mail	4865 4725	3726 3704	898 790	241 231	76.59 % 78.39 %	18.46 % 16.72 %	4.95 % 4.89 %
Tuta	4820 4776	4015 4056	640 568	165 152	83.30 % 84.92 %	13.28 % 11.89 %	3.42 % 3.18 %
Juno.com	4835 4587	4047 3945	616 506	172 136	83.70 % 86.00 %	12.74 % 11.03 %	3.56 % 2.96 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.