Benchmark Email and Rapidmail Email Deliverability Comparison

Benchmark Email

Rapidmail

In this comparison, the deliverability of Benchmark Email and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.292 75.890	58.458 58.604	16.022 15.613	1.812 1.673

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 77.22 %	21.00 % 20.57 %	2.38 % 2.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5850 5966	4451 4594	1259 1230	140 142	76.09 % 77.00 %	21.52 % 20.62 %	2.39 % 2.38 %
Elektronics	5781 5995	4458 4702	1195 1167	128 126	77.11 % 78.43 %	20.67 % 19.47 %	2.21 % 2.10 %
Entertainment	5795 5651	4442 4317	1208 1203	145 131	76.65 % 76.39 %	20.85 % 21.29 %	2.50 % 2.32 %
Cosmetics & Beauty	5920 5761	4516 4490	1255 1146	149 125	76.28 % 77.94 %	21.20 % 19.89 %	2.52 % 2.17 %
Food & Drink	5812 5853	4436 4507	1235 1208	141 138	76.32 % 77.00 %	21.25 % 20.64 %	2.43 % 2.36 %
Home & Garden	5674 5845	4312 4454	1226 1262	136 129	76.00 % 76.20 %	21.61 % 21.59 %	2.40 % 2.21 %
Finance	5979 5922	4820 4769	1028 1025	131 128	80.62 % 80.53 %	17.19 % 17.31 %	2.19 % 2.16 %
Health	5840 5794	4695 4693	1006 970	139 131	80.39 % 81.00 %	17.23 % 16.74 %	2.38 % 2.26 %
Pets	5865 5821	4470 4444	1249 1265	146 112	76.21 % 76.34 %	21.30 % 21.73 %	2.49 % 1.92 %
Sport & Fitness	5958 5780	4526 4425	1296 1225	136 130	75.97 % 76.56 %	21.75 % 21.19 %	2.28 % 2.25 %
Job & Career	5824 5602	4289 4181	1401 1311	134 110	73.64 % 74.63 %	24.06 % 23.40 %	2.30 % 1.96 %
Dating	6152 5841	4455 4252	1554 1462	143 127	72.42 % 72.80 %	25.26 % 25.03 %	2.32 % 2.17 %
Other	5842 6059	4588 4776	1110 1139	144 144	78.53 % 78.82 %	19.00 % 18.80 %	2.46 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Rapidmail is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5700 5427	4182 3988	1384 1323	134 116	73.37 % 73.48 %	24.28 % 24.38 %	2.35 % 2.14 %
Outlook Mail	5471 5430	4118 4105	1221 1210	132 115	75.27 % 75.60 %	22.32 % 22.28 %	2.41 % 2.12 %
Yahoo Mail	5397 5405	4097 4108	1170 1178	130 119	75.91 % 76.00 %	21.68 % 21.79 %	2.41 % 2.20 %
AOL Mail	5444 5383	4122 4081	1186 1184	136 118	75.72 % 75.81 %	21.79 % 22.00 %	2.50 % 2.19 %
Mail.com	5463 5574	4216 4380	1125 1071	122 123	77.17 % 78.58 %	20.59 % 19.21 %	2.23 % 2.21 %
Yandex Mail	5504 5612	4151 4319	1226 1167	127 126	75.42 % 76.96 %	22.27 % 20.79 %	2.31 % 2.25 %
GMX Mail	5398 5419	4051 4078	1220 1222	127 119	75.05 % 75.25 %	22.60 % 22.55 %	2.35 % 2.20 %
Zoho Mail	5369 5577	4201 4375	1037 1071	131 131	78.25 % 78.45 %	19.31 % 19.20 %	2.44 % 2.35 %
ProtonMail	5477 5221	4322 4175	1031 932	124 114	78.91 % 79.97 %	18.82 % 17.85 %	2.26 % 2.18 %
Custom Mail	5598 5256	4465 4208	1002 930	131 118	79.76 % 80.06 %	17.90 % 17.69 %	2.34 % 2.25 %
iCloud Mail	5337 5341	3883 3898	1323 1331	131 112	72.76 % 72.98 %	24.79 % 24.92 %	2.45 % 2.10 %
Tuta	5408 5537	4239 4381	1038 1044	131 112	78.38 % 79.12 %	19.19 % 18.85 %	2.42 % 2.02 %
Juno.com	5353 5446	4211 4348	1015 973	127 125	78.67 % 79.84 %	18.96 % 17.87 %	2.37 % 2.30 %
Mailfence	5373 5262	4200 4160	1044 977	129 125	78.17 % 79.06 %	19.43 % 18.57 %	2.40 % 2.38 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.