Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 455.533	347.768 363.045	91.442 78.900	17.812 13.588

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 79.70 %	20.01 % 17.32 %	3.90 % 2.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 34660	27664 28725	6067 5010	1254 925	79.07 % 82.88 %	17.34 % 14.45 %	3.58 % 2.67 %
Elektronics	35388 35099	27079 28234	6973 5883	1336 982	76.52 % 80.44 %	19.70 % 16.76 %	3.78 % 2.80 %
Entertainment	34731 34685	26473 27643	6919 6041	1339 1001	76.22 % 79.70 %	19.92 % 17.42 %	3.86 % 2.89 %
Cosmetics & Beauty	34956 35282	26576 28084	7014 6140	1366 1058	76.03 % 79.60 %	20.07 % 17.40 %	3.91 % 3.00 %
Food & Drink	35094 34849	27727 28753	6120 5198	1247 898	79.01 % 82.51 %	17.44 % 14.92 %	3.55 % 2.58 %
Home & Garden	35389 34914	28034 28875	6117 5159	1238 880	79.22 % 82.70 %	17.29 % 14.78 %	3.50 % 2.52 %
Finance	35443 35120	25771 26790	8146 7116	1526 1214	72.71 % 76.28 %	22.98 % 20.26 %	4.31 % 3.46 %
Health	35689 35146	26262 27125	7989 6883	1438 1138	73.59 % 77.18 %	22.39 % 19.58 %	4.03 % 3.24 %
Pets	35216 35163	27549 28803	6419 5409	1248 951	78.23 % 81.91 %	18.23 % 15.38 %	3.54 % 2.70 %
Sport & Fitness	34322 35177	25821 27723	7102 6362	1399 1092	75.23 % 78.81 %	20.69 % 18.09 %	4.08 % 3.10 %
Job & Career	35568 35035	26270 27123	7700 6689	1598 1223	73.86 % 77.42 %	21.65 % 19.09 %	4.49 % 3.49 %
Dating	35122 34905	25162 26221	8464 7466	1496 1218	71.64 % 75.12 %	24.10 % 21.39 %	4.26 % 3.49 %
Other	35119 35498	27380 28946	6412 5544	1327 1008	77.96 % 81.54 %	18.26 % 15.62 %	3.78 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 43874	31836 33441	10105 8942	1940 1491	72.55 % 76.22 %	23.03 % 20.38 %	4.42 % 3.40 %
Outlook Mail	44469 44031	32522 33852	10051 8713	1896 1466	73.13 % 76.88 %	22.60 % 19.79 %	4.26 % 3.33 %
Yahoo Mail	44291 43658	33562 34662	8956 7679	1773 1317	75.78 % 79.39 %	20.22 % 17.59 %	4.00 % 3.02 %
AOL Mail	44465 44257	33623 35071	9065 7834	1777 1352	75.62 % 79.24 %	20.39 % 17.70 %	4.00 % 3.05 %
Mail.com	44536 44283	34241 35697	8623 7353	1672 1233	76.88 % 80.61 %	19.36 % 16.60 %	3.75 % 2.78 %
Yandex Mail	44181 44160	32743 34275	9578 8372	1860 1513	74.11 % 77.62 %	21.68 % 18.96 %	4.21 % 3.43 %
GMX Mail	44413 44728	34131 35875	8773 7644	1509 1209	76.85 % 80.21 %	19.75 % 17.09 %	3.40 % 2.70 %
Zoho Mail	44161 43490	34257 35413	8224 6881	1680 1196	77.57 % 81.43 %	18.62 % 15.82 %	3.80 % 2.75 %
ProtonMail	44023 44510	34251 36215	8195 7133	1577 1162	77.80 % 81.36 %	18.62 % 16.03 %	3.58 % 2.61 %
Custom Mail	44082 44089	34814 36285	7718 6628	1550 1176	78.98 % 82.30 %	17.51 % 15.03 %	3.52 % 2.67 %
iCloud Mail	4865 4851	3726 3885	898 760	241 206	76.59 % 80.09 %	18.46 % 15.67 %	4.95 % 4.25 %
Tuta	4820 4916	4015 4269	640 508	165 139	83.30 % 86.84 %	13.28 % 10.33 %	3.42 % 2.83 %
Juno.com	4835 4686	4047 4105	616 453	172 128	83.70 % 87.60 %	12.74 % 9.67 %	3.56 % 2.73 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.