Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 464.354	355.143 370.365	92.663 80.080	18.151 13.909

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 79.76 %	19.89 % 17.25 %	3.90 % 3.00 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 35372	28259 29320	6151 5092	1290 960	79.16 % 82.89 %	17.23 % 14.40 %	3.61 % 2.71 %
Elektronics	36123 35762	27703 28800	7066 5962	1354 1000	76.69 % 80.53 %	19.56 % 16.67 %	3.75 % 2.80 %
Entertainment	35412 35313	27028 28171	7016 6124	1368 1018	76.32 % 79.78 %	19.81 % 17.34 %	3.86 % 2.88 %
Cosmetics & Beauty	35681 35998	27171 28687	7112 6232	1398 1079	76.15 % 79.69 %	19.93 % 17.31 %	3.92 % 3.00 %
Food & Drink	35788 35519	28314 29329	6204 5274	1270 916	79.12 % 82.57 %	17.34 % 14.85 %	3.55 % 2.58 %
Home & Garden	36065 35581	28615 29436	6197 5238	1253 907	79.34 % 82.73 %	17.18 % 14.72 %	3.47 % 2.55 %
Finance	36096 35816	26290 27351	8250 7226	1556 1239	72.83 % 76.37 %	22.86 % 20.18 %	4.31 % 3.46 %
Health	36349 35814	26802 27665	8087 6983	1460 1166	73.74 % 77.25 %	22.25 % 19.50 %	4.02 % 3.26 %
Pets	35918 35882	28132 29409	6508 5503	1278 970	78.32 % 81.96 %	18.12 % 15.34 %	3.56 % 2.70 %
Sport & Fitness	34992 35857	26369 28286	7199 6455	1424 1116	75.36 % 78.89 %	20.57 % 18.00 %	4.07 % 3.11 %
Job & Career	36277 35714	26839 27661	7810 6795	1628 1258	73.98 % 77.45 %	21.53 % 19.03 %	4.49 % 3.52 %
Dating	35782 35582	25694 26757	8567 7575	1521 1250	71.81 % 75.20 %	23.94 % 21.29 %	4.25 % 3.51 %
Other	35774 36144	27927 29493	6496 5621	1351 1030	78.07 % 81.60 %	18.16 % 15.55 %	3.78 % 2.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 44574	32383 33977	10237 9069	1987 1528	72.60 % 76.23 %	22.95 % 20.35 %	4.45 % 3.43 %
Outlook Mail	45135 44754	33065 34437	10152 8821	1918 1496	73.26 % 76.95 %	22.49 % 19.71 %	4.25 % 3.34 %
Yahoo Mail	44944 44338	34098 35214	9049 7776	1797 1348	75.87 % 79.42 %	20.13 % 17.54 %	4.00 % 3.04 %
AOL Mail	45127 44912	34170 35605	9156 7926	1801 1381	75.72 % 79.28 %	20.29 % 17.65 %	3.99 % 3.07 %
Mail.com	45241 44967	34831 36274	8719 7435	1691 1258	76.99 % 80.67 %	19.27 % 16.53 %	3.74 % 2.80 %
Yandex Mail	44855 44845	33284 34840	9681 8475	1890 1530	74.20 % 77.69 %	21.58 % 18.90 %	4.21 % 3.41 %
GMX Mail	45126 45377	34733 36431	8859 7719	1534 1227	76.97 % 80.29 %	19.63 % 17.01 %	3.40 % 2.70 %
Zoho Mail	44845 44162	34839 35984	8306 6959	1700 1219	77.69 % 81.48 %	18.52 % 15.76 %	3.79 % 2.76 %
ProtonMail	44722 45200	34852 36806	8276 7208	1594 1186	77.93 % 81.43 %	18.51 % 15.95 %	3.56 % 2.62 %
Custom Mail	44780 44762	35408 36856	7797 6706	1575 1200	79.07 % 82.34 %	17.41 % 14.98 %	3.52 % 2.68 %
iCloud Mail	5589 5534	4289 4420	1023 878	277 236	76.74 % 79.87 %	18.30 % 15.87 %	4.96 % 4.26 %
Tuta	5482 5563	4574 4827	719 582	189 154	83.44 % 86.77 %	13.12 % 10.46 %	3.45 % 2.77 %
Juno.com	5504 5366	4617 4694	689 526	198 146	83.88 % 87.48 %	12.52 % 9.80 %	3.60 % 2.72 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.