Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 438.019	333.419 348.262	88.752 76.745	17.095 13.012

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 79.51 %	20.20 % 17.52 %	3.89 % 2.97 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 33358	26519 27594	5880 4877	1204 887	78.92 % 82.72 %	17.50 % 14.62 %	3.58 % 2.66 %
Elektronics	34087 33696	26011 27031	6791 5728	1285 937	76.31 % 80.22 %	19.92 % 17.00 %	3.77 % 2.78 %
Entertainment	33356 33364	25365 26523	6709 5877	1282 964	76.04 % 79.50 %	20.11 % 17.61 %	3.84 % 2.89 %
Cosmetics & Beauty	33565 33908	25450 26923	6805 5969	1310 1016	75.82 % 79.40 %	20.27 % 17.60 %	3.90 % 3.00 %
Food & Drink	33735 33580	26600 27659	5940 5067	1195 854	78.85 % 82.37 %	17.61 % 15.09 %	3.54 % 2.54 %
Home & Garden	34029 33611	26913 27734	5938 5023	1178 854	79.09 % 82.51 %	17.45 % 14.94 %	3.46 % 2.54 %
Finance	34003 33805	24647 25711	7889 6926	1467 1168	72.48 % 76.06 %	23.20 % 20.49 %	4.31 % 3.46 %
Health	34316 33768	25157 25990	7770 6694	1389 1084	73.31 % 76.97 %	22.64 % 19.82 %	4.05 % 3.21 %
Pets	33884 33812	26449 27645	6233 5248	1202 919	78.06 % 81.76 %	18.40 % 15.52 %	3.55 % 2.72 %
Sport & Fitness	32992 33790	24767 26572	6889 6179	1336 1039	75.07 % 78.64 %	20.88 % 18.29 %	4.05 % 3.07 %
Job & Career	34201 33687	25217 26026	7465 6496	1519 1165	73.73 % 77.26 %	21.83 % 19.28 %	4.44 % 3.46 %
Dating	33728 33527	24063 25090	8223 7275	1442 1162	71.34 % 74.84 %	24.38 % 21.70 %	4.28 % 3.47 %
Other	33767 34113	26261 27764	6220 5386	1286 963	77.77 % 81.39 %	18.42 % 15.79 %	3.81 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 42551	30864 32409	9849 8719	1873 1423	72.47 % 76.17 %	23.13 % 20.49 %	4.40 % 3.34 %
Outlook Mail	43114 42769	31460 32802	9826 8539	1828 1428	72.97 % 76.70 %	22.79 % 19.97 %	4.24 % 3.34 %
Yahoo Mail	42866 42293	32416 33509	8733 7503	1717 1281	75.62 % 79.23 %	20.37 % 17.74 %	4.01 % 3.03 %
AOL Mail	43079 42916	32512 33951	8852 7659	1715 1306	75.47 % 79.11 %	20.55 % 17.85 %	3.98 % 3.04 %
Mail.com	43174 42938	33131 34545	8423 7191	1620 1202	76.74 % 80.45 %	19.51 % 16.75 %	3.75 % 2.80 %
Yandex Mail	42806 42780	31653 33138	9347 8186	1806 1456	73.95 % 77.46 %	21.84 % 19.14 %	4.22 % 3.40 %
GMX Mail	43062 43418	32994 34750	8590 7506	1478 1162	76.62 % 80.04 %	19.95 % 17.29 %	3.43 % 2.68 %
Zoho Mail	42823 42142	33158 34261	8040 6732	1625 1149	77.43 % 81.30 %	18.77 % 15.97 %	3.79 % 2.73 %
ProtonMail	42664 43037	33118 34933	8018 6982	1528 1122	77.63 % 81.17 %	18.79 % 16.22 %	3.58 % 2.61 %
Custom Mail	42719 42712	33655 35080	7552 6494	1512 1138	78.78 % 82.13 %	17.68 % 15.20 %	3.54 % 2.66 %
iCloud Mail	3408 3500	2616 2804	627 542	165 154	76.76 % 80.11 %	18.40 % 15.49 %	4.84 % 4.40 %
Tuta	3421 3567	2865 3106	448 365	108 96	83.75 % 87.08 %	13.10 % 10.23 %	3.16 % 2.69 %
Juno.com	3544 3396	2977 2974	447 327	120 95	84.00 % 87.57 %	12.61 % 9.63 %	3.39 % 2.80 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.