Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 393.150	333.419 302.866	88.752 76.964	17.095 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 77.04 %	20.20 % 19.58 %	3.89 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 29688	26519 23784	5880 5024	1204 880	78.92 % 80.11 %	17.50 % 16.92 %	3.58 % 2.96 %
Elektronics	34087 30694	26011 23911	6791 5854	1285 929	76.31 % 77.90 %	19.92 % 19.07 %	3.77 % 3.03 %
Entertainment	33356 30167	25365 23222	6709 5902	1282 1043	76.04 % 76.98 %	20.11 % 19.56 %	3.84 % 3.46 %
Cosmetics & Beauty	33565 30530	25450 23551	6805 6004	1310 975	75.82 % 77.14 %	20.27 % 19.67 %	3.90 % 3.19 %
Food & Drink	33735 30519	26600 24459	5940 5133	1195 927	78.85 % 80.14 %	17.61 % 16.82 %	3.54 % 3.04 %
Home & Garden	34029 30222	26913 24200	5938 5111	1178 911	79.09 % 80.07 %	17.45 % 16.91 %	3.46 % 3.01 %
Finance	34003 30341	24647 22294	7889 6899	1467 1148	72.48 % 73.48 %	23.20 % 22.74 %	4.31 % 3.78 %
Health	34316 29945	25157 22376	7770 6489	1389 1080	73.31 % 74.72 %	22.64 % 21.67 %	4.05 % 3.61 %
Pets	33884 30312	26449 23940	6233 5353	1202 1019	78.06 % 78.98 %	18.40 % 17.66 %	3.55 % 3.36 %
Sport & Fitness	32992 29754	24767 22668	6889 6059	1336 1027	75.07 % 76.18 %	20.88 % 20.36 %	4.05 % 3.45 %
Job & Career	34201 30434	25217 22773	7465 6473	1519 1188	73.73 % 74.83 %	21.83 % 21.27 %	4.44 % 3.90 %
Dating	33728 30388	24063 21850	8223 7353	1442 1185	71.34 % 71.90 %	24.38 % 24.20 %	4.28 % 3.90 %
Other	33767 30156	26261 23838	6220 5310	1286 1008	77.77 % 79.05 %	18.42 % 17.61 %	3.81 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 39832	30864 29370	9849 8994	1873 1468	72.47 % 73.73 %	23.13 % 22.58 %	4.40 % 3.69 %
Outlook Mail	43114 39308	31460 29211	9826 8600	1828 1497	72.97 % 74.31 %	22.79 % 21.88 %	4.24 % 3.81 %
Yahoo Mail	42866 39728	32416 30512	8733 7852	1717 1364	75.62 % 76.80 %	20.37 % 19.76 %	4.01 % 3.43 %
AOL Mail	43079 39483	32512 30274	8852 7780	1715 1429	75.47 % 76.68 %	20.55 % 19.70 %	3.98 % 3.62 %
Mail.com	43174 39166	33131 30496	8423 7320	1620 1350	76.74 % 77.86 %	19.51 % 18.69 %	3.75 % 3.45 %
Yandex Mail	42806 38650	31653 29125	9347 8096	1806 1429	73.95 % 75.36 %	21.84 % 20.95 %	4.22 % 3.70 %
GMX Mail	43062 39013	32994 30376	8590 7420	1478 1217	76.62 % 77.86 %	19.95 % 19.02 %	3.43 % 3.12 %
Zoho Mail	42823 38996	33158 30789	8040 7018	1625 1189	77.43 % 78.95 %	18.77 % 18.00 %	3.79 % 3.05 %
ProtonMail	42664 39917	33118 31451	8018 7261	1528 1205	77.63 % 78.79 %	18.79 % 18.19 %	3.58 % 3.02 %
Custom Mail	42719 39057	33655 31262	7552 6623	1512 1172	78.78 % 80.04 %	17.68 % 16.96 %	3.54 % 3.00 %
iCloud Mail	3408	2616	627	165	76.76 % %	18.40 % %	4.84 % %
Tuta	3421	2865	448	108	83.75 % %	13.10 % %	3.16 % %
Juno.com	3544	2977	447	120	84.00 % %	12.61 % %	3.39 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.