Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 393.150	347.768 302.866	91.442 76.964	17.812 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 77.04 %	20.01 % 19.58 %	3.90 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 29688	27664 23784	6067 5024	1254 880	79.07 % 80.11 %	17.34 % 16.92 %	3.58 % 2.96 %
Elektronics	35388 30694	27079 23911	6973 5854	1336 929	76.52 % 77.90 %	19.70 % 19.07 %	3.78 % 3.03 %
Entertainment	34731 30167	26473 23222	6919 5902	1339 1043	76.22 % 76.98 %	19.92 % 19.56 %	3.86 % 3.46 %
Cosmetics & Beauty	34956 30530	26576 23551	7014 6004	1366 975	76.03 % 77.14 %	20.07 % 19.67 %	3.91 % 3.19 %
Food & Drink	35094 30519	27727 24459	6120 5133	1247 927	79.01 % 80.14 %	17.44 % 16.82 %	3.55 % 3.04 %
Home & Garden	35389 30222	28034 24200	6117 5111	1238 911	79.22 % 80.07 %	17.29 % 16.91 %	3.50 % 3.01 %
Finance	35443 30341	25771 22294	8146 6899	1526 1148	72.71 % 73.48 %	22.98 % 22.74 %	4.31 % 3.78 %
Health	35689 29945	26262 22376	7989 6489	1438 1080	73.59 % 74.72 %	22.39 % 21.67 %	4.03 % 3.61 %
Pets	35216 30312	27549 23940	6419 5353	1248 1019	78.23 % 78.98 %	18.23 % 17.66 %	3.54 % 3.36 %
Sport & Fitness	34322 29754	25821 22668	7102 6059	1399 1027	75.23 % 76.18 %	20.69 % 20.36 %	4.08 % 3.45 %
Job & Career	35568 30434	26270 22773	7700 6473	1598 1188	73.86 % 74.83 %	21.65 % 21.27 %	4.49 % 3.90 %
Dating	35122 30388	25162 21850	8464 7353	1496 1185	71.64 % 71.90 %	24.10 % 24.20 %	4.26 % 3.90 %
Other	35119 30156	27380 23838	6412 5310	1327 1008	77.96 % 79.05 %	18.26 % 17.61 %	3.78 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 39832	31836 29370	10105 8994	1940 1468	72.55 % 73.73 %	23.03 % 22.58 %	4.42 % 3.69 %
Outlook Mail	44469 39308	32522 29211	10051 8600	1896 1497	73.13 % 74.31 %	22.60 % 21.88 %	4.26 % 3.81 %
Yahoo Mail	44291 39728	33562 30512	8956 7852	1773 1364	75.78 % 76.80 %	20.22 % 19.76 %	4.00 % 3.43 %
AOL Mail	44465 39483	33623 30274	9065 7780	1777 1429	75.62 % 76.68 %	20.39 % 19.70 %	4.00 % 3.62 %
Mail.com	44536 39166	34241 30496	8623 7320	1672 1350	76.88 % 77.86 %	19.36 % 18.69 %	3.75 % 3.45 %
Yandex Mail	44181 38650	32743 29125	9578 8096	1860 1429	74.11 % 75.36 %	21.68 % 20.95 %	4.21 % 3.70 %
GMX Mail	44413 39013	34131 30376	8773 7420	1509 1217	76.85 % 77.86 %	19.75 % 19.02 %	3.40 % 3.12 %
Zoho Mail	44161 38996	34257 30789	8224 7018	1680 1189	77.57 % 78.95 %	18.62 % 18.00 %	3.80 % 3.05 %
ProtonMail	44023 39917	34251 31451	8195 7261	1577 1205	77.80 % 78.79 %	18.62 % 18.19 %	3.58 % 3.02 %
Custom Mail	44082 39057	34814 31262	7718 6623	1550 1172	78.98 % 80.04 %	17.51 % 16.96 %	3.52 % 3.00 %
iCloud Mail	4865	3726	898	241	76.59 % %	18.46 % %	4.95 % %
Tuta	4820	4015	640	165	83.30 % %	13.28 % %	3.42 % %
Juno.com	4835	4047	616	172	83.70 % %	12.74 % %	3.56 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.