Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 393.150	355.143 302.866	92.663 76.964	18.151 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 77.04 %	19.89 % 19.58 %	3.90 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 29688	28259 23784	6151 5024	1290 880	79.16 % 80.11 %	17.23 % 16.92 %	3.61 % 2.96 %
Elektronics	36123 30694	27703 23911	7066 5854	1354 929	76.69 % 77.90 %	19.56 % 19.07 %	3.75 % 3.03 %
Entertainment	35412 30167	27028 23222	7016 5902	1368 1043	76.32 % 76.98 %	19.81 % 19.56 %	3.86 % 3.46 %
Cosmetics & Beauty	35681 30530	27171 23551	7112 6004	1398 975	76.15 % 77.14 %	19.93 % 19.67 %	3.92 % 3.19 %
Food & Drink	35788 30519	28314 24459	6204 5133	1270 927	79.12 % 80.14 %	17.34 % 16.82 %	3.55 % 3.04 %
Home & Garden	36065 30222	28615 24200	6197 5111	1253 911	79.34 % 80.07 %	17.18 % 16.91 %	3.47 % 3.01 %
Finance	36096 30341	26290 22294	8250 6899	1556 1148	72.83 % 73.48 %	22.86 % 22.74 %	4.31 % 3.78 %
Health	36349 29945	26802 22376	8087 6489	1460 1080	73.74 % 74.72 %	22.25 % 21.67 %	4.02 % 3.61 %
Pets	35918 30312	28132 23940	6508 5353	1278 1019	78.32 % 78.98 %	18.12 % 17.66 %	3.56 % 3.36 %
Sport & Fitness	34992 29754	26369 22668	7199 6059	1424 1027	75.36 % 76.18 %	20.57 % 20.36 %	4.07 % 3.45 %
Job & Career	36277 30434	26839 22773	7810 6473	1628 1188	73.98 % 74.83 %	21.53 % 21.27 %	4.49 % 3.90 %
Dating	35782 30388	25694 21850	8567 7353	1521 1185	71.81 % 71.90 %	23.94 % 24.20 %	4.25 % 3.90 %
Other	35774 30156	27927 23838	6496 5310	1351 1008	78.07 % 79.05 %	18.16 % 17.61 %	3.78 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 39832	32383 29370	10237 8994	1987 1468	72.60 % 73.73 %	22.95 % 22.58 %	4.45 % 3.69 %
Outlook Mail	45135 39308	33065 29211	10152 8600	1918 1497	73.26 % 74.31 %	22.49 % 21.88 %	4.25 % 3.81 %
Yahoo Mail	44944 39728	34098 30512	9049 7852	1797 1364	75.87 % 76.80 %	20.13 % 19.76 %	4.00 % 3.43 %
AOL Mail	45127 39483	34170 30274	9156 7780	1801 1429	75.72 % 76.68 %	20.29 % 19.70 %	3.99 % 3.62 %
Mail.com	45241 39166	34831 30496	8719 7320	1691 1350	76.99 % 77.86 %	19.27 % 18.69 %	3.74 % 3.45 %
Yandex Mail	44855 38650	33284 29125	9681 8096	1890 1429	74.20 % 75.36 %	21.58 % 20.95 %	4.21 % 3.70 %
GMX Mail	45126 39013	34733 30376	8859 7420	1534 1217	76.97 % 77.86 %	19.63 % 19.02 %	3.40 % 3.12 %
Zoho Mail	44845 38996	34839 30789	8306 7018	1700 1189	77.69 % 78.95 %	18.52 % 18.00 %	3.79 % 3.05 %
ProtonMail	44722 39917	34852 31451	8276 7261	1594 1205	77.93 % 78.79 %	18.51 % 18.19 %	3.56 % 3.02 %
Custom Mail	44780 39057	35408 31262	7797 6623	1575 1172	79.07 % 80.04 %	17.41 % 16.96 %	3.52 % 3.00 %
iCloud Mail	5589	4289	1023	277	76.74 % %	18.30 % %	4.96 % %
Tuta	5482	4574	719	189	83.44 % %	13.12 % %	3.45 % %
Juno.com	5504	4617	689	198	83.88 % %	12.52 % %	3.60 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.