Benchmark Email and Klick-Tipp Email Deliverability Comparison

Benchmark Email

Klick-Tipp

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.517 65.898	51.489 51.506	13.555 13.024	1.473 1.368

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.41 % 78.16 %	20.38 % 19.76 %	2.21 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5092 5107	3869 4013	1119 996	104 98	75.98 % 78.58 %	21.98 % 19.50 %	2.04 % 1.92 %
Elektronics	4973 5096	3847 3986	1013 1017	113 93	77.36 % 78.22 %	20.37 % 19.96 %	2.27 % 1.82 %
Entertainment	5012 5211	3878 4058	1024 1029	110 124	77.37 % 77.87 %	20.43 % 19.75 %	2.19 % 2.38 %
Cosmetics & Beauty	5223 5189	4055 4062	1046 1017	122 110	77.64 % 78.28 %	20.03 % 19.60 %	2.34 % 2.12 %
Food & Drink	4966 5074	3822 3945	1032 1027	112 102	76.96 % 77.75 %	20.78 % 20.24 %	2.26 % 2.01 %
Home & Garden	5045 5116	3898 3988	1033 1026	114 102	77.26 % 77.95 %	20.48 % 20.05 %	2.26 % 1.99 %
Finance	5216 5133	4194 4212	902 806	120 115	80.41 % 82.06 %	17.29 % 15.70 %	2.30 % 2.24 %
Health	5162 4995	4202 4044	854 841	106 110	81.40 % 80.96 %	16.54 % 16.84 %	2.05 % 2.20 %
Pets	5207 4967	4018 3866	1073 1002	116 99	77.17 % 77.83 %	20.61 % 20.17 %	2.23 % 1.99 %
Sport & Fitness	5103 5000	3931 3867	1062 1025	110 108	77.03 % 77.34 %	20.81 % 20.50 %	2.16 % 2.16 %
Job & Career	5025 4993	3776 3759	1138 1127	111 107	75.14 % 75.29 %	22.65 % 22.57 %	2.21 % 2.14 %
Dating	5351 4937	3944 3646	1287 1191	120 100	73.71 % 73.85 %	24.05 % 24.12 %	2.24 % 2.03 %
Other	5142 5080	4055 4060	972 920	115 100	78.86 % 79.92 %	18.90 % 18.11 %	2.24 % 1.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4961 4650	3682 3482	1171 1076	108 92	74.22 % 74.88 %	23.60 % 23.14 %	2.18 % 1.98 %
Outlook Mail	4807 4844	3647 3734	1049 1007	111 103	75.87 % 77.09 %	21.82 % 20.79 %	2.31 % 2.13 %
Yahoo Mail	4735 4750	3641 3679	986 971	108 100	76.90 % 77.45 %	20.82 % 20.44 %	2.28 % 2.11 %
AOL Mail	4536 4840	3467 3704	967 1034	102 102	76.43 % 76.53 %	21.32 % 21.36 %	2.25 % 2.11 %
Mail.com	4907 4581	3828 3653	972 827	107 101	78.01 % 79.74 %	19.81 % 18.05 %	2.18 % 2.20 %
Yandex Mail	4717 4821	3615 3714	1007 1022	95 85	76.64 % 77.04 %	21.35 % 21.20 %	2.01 % 1.76 %
GMX Mail	4808 4777	3623 3646	1085 1030	100 101	75.35 % 76.32 %	22.57 % 21.56 %	2.08 % 2.11 %
Zoho Mail	4653 4529	3668 3564	881 872	104 93	78.83 % 78.69 %	18.93 % 19.25 %	2.24 % 2.05 %
ProtonMail	4771 4684	3766 3737	897 849	108 98	78.94 % 79.78 %	18.80 % 18.13 %	2.26 % 2.09 %
Custom Mail	4683 4672	3774 3822	804 749	105 101	80.59 % 81.81 %	17.17 % 16.03 %	2.24 % 2.16 %
iCloud Mail	4717 4616	3469 3445	1134 1068	114 103	73.54 % 74.63 %	24.04 % 23.14 %	2.42 % 2.23 %
Tuta	4797 4777	3810 3778	878 901	109 98	79.42 % 79.09 %	18.30 % 18.86 %	2.27 % 2.05 %
Juno.com	4681 4681	3719 3781	860 806	102 94	79.45 % 80.77 %	18.37 % 17.22 %	2.18 % 2.01 %
Mailfence	4744 4676	3780 3767	864 812	100 97	79.68 % 80.56 %	18.21 % 17.37 %	2.11 % 2.07 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.