Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 455.354	347.768 365.851	91.442 76.257	17.812 13.246

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 80.34 %	20.01 % 16.75 %	3.90 % 2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 34802	27664 29049	6067 4895	1254 858	79.07 % 83.47 %	17.34 % 14.07 %	3.58 % 2.47 %
Elektronics	35388 35403	27079 28737	6973 5696	1336 970	76.52 % 81.17 %	19.70 % 16.09 %	3.78 % 2.74 %
Entertainment	34731 35090	26473 28162	6919 5920	1339 1008	76.22 % 80.26 %	19.92 % 16.87 %	3.86 % 2.87 %
Cosmetics & Beauty	34956 34636	26576 27832	7014 5836	1366 968	76.03 % 80.36 %	20.07 % 16.85 %	3.91 % 2.79 %
Food & Drink	35094 34938	27727 29089	6120 4965	1247 884	79.01 % 83.26 %	17.44 % 14.21 %	3.55 % 2.53 %
Home & Garden	35389 35066	28034 29176	6117 4945	1238 945	79.22 % 83.20 %	17.29 % 14.10 %	3.50 % 2.69 %
Finance	35443 34905	25771 26922	8146 6794	1526 1189	72.71 % 77.13 %	22.98 % 19.46 %	4.31 % 3.41 %
Health	35689 34938	26262 27276	7989 6535	1438 1127	73.59 % 78.07 %	22.39 % 18.70 %	4.03 % 3.23 %
Pets	35216 34803	27549 28668	6419 5204	1248 931	78.23 % 82.37 %	18.23 % 14.95 %	3.54 % 2.68 %
Sport & Fitness	34322 35141	25821 27735	7102 6285	1399 1121	75.23 % 78.92 %	20.69 % 17.89 %	4.08 % 3.19 %
Job & Career	35568 35906	26270 28084	7700 6673	1598 1149	73.86 % 78.22 %	21.65 % 18.58 %	4.49 % 3.20 %
Dating	35122 34544	25162 26160	8464 7210	1496 1174	71.64 % 75.73 %	24.10 % 20.87 %	4.26 % 3.40 %
Other	35119 35182	27380 28961	6412 5299	1327 922	77.96 % 82.32 %	18.26 % 15.06 %	3.78 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 44263	31836 34036	10105 8794	1940 1433	72.55 % 76.89 %	23.03 % 19.87 %	4.42 % 3.24 %
Outlook Mail	44469 44715	32522 34681	10051 8601	1896 1433	73.13 % 77.56 %	22.60 % 19.24 %	4.26 % 3.20 %
Yahoo Mail	44291 43756	33562 34954	8956 7444	1773 1358	75.78 % 79.88 %	20.22 % 17.01 %	4.00 % 3.10 %
AOL Mail	44465 44208	33623 35335	9065 7548	1777 1325	75.62 % 79.93 %	20.39 % 17.07 %	4.00 % 3.00 %
Mail.com	44536 44071	34241 35713	8623 7095	1672 1263	76.88 % 81.04 %	19.36 % 16.10 %	3.75 % 2.87 %
Yandex Mail	44181 44148	32743 34659	9578 8089	1860 1400	74.11 % 78.51 %	21.68 % 18.32 %	4.21 % 3.17 %
GMX Mail	44413 43924	34131 35617	8773 7155	1509 1152	76.85 % 81.09 %	19.75 % 16.29 %	3.40 % 2.62 %
Zoho Mail	44161 44005	34257 36123	8224 6701	1680 1181	77.57 % 82.09 %	18.62 % 15.23 %	3.80 % 2.68 %
ProtonMail	44023 44668	34251 36655	8195 6893	1577 1120	77.80 % 82.06 %	18.62 % 15.43 %	3.58 % 2.51 %
Custom Mail	44082 43408	34814 36229	7718 6101	1550 1078	78.98 % 83.46 %	17.51 % 14.06 %	3.52 % 2.48 %
iCloud Mail	4865 4737	3726 3758	898 782	241 197	76.59 % 79.33 %	18.46 % 16.51 %	4.95 % 4.16 %
Tuta	4820 4689	4015 3993	640 544	165 152	83.30 % 85.16 %	13.28 % 11.60 %	3.42 % 3.24 %
Juno.com	4835 4762	4047 4098	616 510	172 154	83.70 % 86.06 %	12.74 % 10.71 %	3.56 % 3.23 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.