Benchmark Email and Klick-Tipp Email Deliverability Comparison

Benchmark Email

Klick-Tipp

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.998 65.791	50.496 51.708	13.892 12.893	1.610 1.190

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.51 % 78.59 %	21.05 % 19.60 %	2.44 % 1.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5050 5042	3818 3936	1104 1025	128 81	75.60 % 78.06 %	21.86 % 20.33 %	2.53 % 1.61 %
Elektronics	5037 5093	3891 4011	1024 1001	122 81	77.25 % 78.76 %	20.33 % 19.65 %	2.42 % 1.59 %
Entertainment	4916 5169	3753 4056	1032 1004	131 109	76.34 % 78.47 %	20.99 % 19.42 %	2.66 % 2.11 %
Cosmetics & Beauty	5130 5269	3905 4168	1094 993	131 108	76.12 % 79.10 %	21.33 % 18.85 %	2.55 % 2.05 %
Food & Drink	4966 5064	3788 3964	1056 1011	122 89	76.28 % 78.28 %	21.26 % 19.96 %	2.46 % 1.76 %
Home & Garden	4955 4995	3765 3915	1068 997	122 83	75.98 % 78.38 %	21.55 % 19.96 %	2.46 % 1.66 %
Finance	5214 5284	4164 4335	932 846	118 103	79.86 % 82.04 %	17.87 % 16.01 %	2.26 % 1.95 %
Health	5023 4900	4039 4018	862 780	122 102	80.41 % 82.00 %	17.16 % 15.92 %	2.43 % 2.08 %
Pets	5226 5006	3995 3891	1100 1030	131 85	76.44 % 77.73 %	21.05 % 20.58 %	2.51 % 1.70 %
Sport & Fitness	5067 5039	3831 3931	1117 1018	119 90	75.61 % 78.01 %	22.04 % 20.20 %	2.35 % 1.79 %
Job & Career	5039 5017	3712 3812	1214 1118	113 87	73.67 % 75.98 %	24.09 % 22.28 %	2.24 % 1.73 %
Dating	5302 4875	3863 3613	1310 1176	129 86	72.86 % 74.11 %	24.71 % 24.12 %	2.43 % 1.76 %
Other	5073 5038	3972 4058	979 894	122 86	78.30 % 80.55 %	19.30 % 17.75 %	2.40 % 1.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5062 4739	3704 3563	1236 1098	122 78	73.17 % 75.18 %	24.42 % 23.17 %	2.41 % 1.65 %
Outlook Mail	4745 4830	3578 3740	1047 997	120 93	75.41 % 77.43 %	22.07 % 20.64 %	2.53 % 1.93 %
Yahoo Mail	4540 4698	3439 3665	988 942	113 91	75.75 % 78.01 %	21.76 % 20.05 %	2.49 % 1.94 %
AOL Mail	4623 4727	3506 3650	998 991	119 86	75.84 % 77.22 %	21.59 % 20.96 %	2.57 % 1.82 %
Mail.com	4699 4582	3615 3655	970 838	114 89	76.93 % 79.77 %	20.64 % 18.29 %	2.43 % 1.94 %
Yandex Mail	4838 4692	3651 3645	1075 969	112 78	75.47 % 77.69 %	22.22 % 20.65 %	2.32 % 1.66 %
GMX Mail	4634 4687	3475 3620	1048 980	111 87	74.99 % 77.23 %	22.62 % 20.91 %	2.40 % 1.86 %
Zoho Mail	4660 4593	3641 3654	903 856	116 83	78.13 % 79.56 %	19.38 % 18.64 %	2.49 % 1.81 %
ProtonMail	4758 4582	3727 3654	918 847	113 81	78.33 % 79.75 %	19.29 % 18.49 %	2.37 % 1.77 %
Custom Mail	4846 4703	3852 3859	879 759	115 85	79.49 % 82.05 %	18.14 % 16.14 %	2.37 % 1.81 %
iCloud Mail	4576 4815	3314 3623	1148 1103	114 89	72.42 % 75.24 %	25.09 % 22.91 %	2.49 % 1.85 %
Tuta	4623 4807	3623 3852	886 869	114 86	78.37 % 80.13 %	19.17 % 18.08 %	2.47 % 1.79 %
Juno.com	4672 4717	3685 3795	873 839	114 83	78.87 % 80.45 %	18.69 % 17.79 %	2.44 % 1.76 %
Mailfence	4722 4619	3686 3733	923 805	113 81	78.06 % 80.82 %	19.55 % 17.43 %	2.39 % 1.75 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.