Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 464.301	355.143 373.437	92.663 77.328	18.151 13.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 80.43 %	19.89 % 16.65 %	3.90 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 35449	28259 29613	6151 4957	1290 879	79.16 % 83.54 %	17.23 % 13.98 %	3.61 % 2.48 %
Elektronics	36123 36158	27703 29379	7066 5782	1354 997	76.69 % 81.25 %	19.56 % 15.99 %	3.75 % 2.76 %
Entertainment	35412 35823	27028 28783	7016 6009	1368 1031	76.32 % 80.35 %	19.81 % 16.77 %	3.86 % 2.88 %
Cosmetics & Beauty	35681 35302	27171 28395	7112 5915	1398 992	76.15 % 80.43 %	19.93 % 16.76 %	3.92 % 2.81 %
Food & Drink	35788 35637	28314 29703	6204 5033	1270 901	79.12 % 83.35 %	17.34 % 14.12 %	3.55 % 2.53 %
Home & Garden	36065 35793	28615 29811	6197 5018	1253 964	79.34 % 83.29 %	17.18 % 14.02 %	3.47 % 2.69 %
Finance	36096 35551	26290 27449	8250 6887	1556 1215	72.83 % 77.21 %	22.86 % 19.37 %	4.31 % 3.42 %
Health	36349 35615	26802 27834	8087 6627	1460 1154	73.74 % 78.15 %	22.25 % 18.61 %	4.02 % 3.24 %
Pets	35918 35488	28132 29254	6508 5278	1278 956	78.32 % 82.43 %	18.12 % 14.87 %	3.56 % 2.69 %
Sport & Fitness	34992 35855	26369 28333	7199 6381	1424 1141	75.36 % 79.02 %	20.57 % 17.80 %	4.07 % 3.18 %
Job & Career	36277 36558	26839 28625	7810 6766	1628 1167	73.98 % 78.30 %	21.53 % 18.51 %	4.49 % 3.19 %
Dating	35782 35187	25694 26690	8567 7299	1521 1198	71.81 % 75.85 %	23.94 % 20.74 %	4.25 % 3.40 %
Other	35774 35885	27927 29568	6496 5376	1351 941	78.07 % 82.40 %	18.16 % 14.98 %	3.78 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 44964	32383 34587	10237 8910	1987 1467	72.60 % 76.92 %	22.95 % 19.82 %	4.45 % 3.26 %
Outlook Mail	45135 45421	33065 35272	10152 8688	1918 1461	73.26 % 77.66 %	22.49 % 19.13 %	4.25 % 3.22 %
Yahoo Mail	44944 44382	34098 35480	9049 7522	1797 1380	75.87 % 79.94 %	20.13 % 16.95 %	4.00 % 3.11 %
AOL Mail	45127 44918	34170 35936	9156 7635	1801 1347	75.72 % 80.00 %	20.29 % 17.00 %	3.99 % 3.00 %
Mail.com	45241 44750	34831 36292	8719 7173	1691 1285	76.99 % 81.10 %	19.27 % 16.03 %	3.74 % 2.87 %
Yandex Mail	44855 44806	33284 35207	9681 8178	1890 1421	74.20 % 78.58 %	21.58 % 18.25 %	4.21 % 3.17 %
GMX Mail	45126 44619	34733 36214	8859 7230	1534 1175	76.97 % 81.16 %	19.63 % 16.20 %	3.40 % 2.63 %
Zoho Mail	44845 44692	34839 36723	8306 6772	1700 1197	77.69 % 82.17 %	18.52 % 15.15 %	3.79 % 2.68 %
ProtonMail	44722 45402	34852 37297	8276 6964	1594 1141	77.93 % 82.15 %	18.51 % 15.34 %	3.56 % 2.51 %
Custom Mail	44780 44114	35408 36847	7797 6175	1575 1092	79.07 % 83.53 %	17.41 % 14.00 %	3.52 % 2.48 %
iCloud Mail	5589 5399	4289 4297	1023 882	277 220	76.74 % 79.59 %	18.30 % 16.34 %	4.96 % 4.07 %
Tuta	5482 5373	4574 4581	719 616	189 176	83.44 % 85.26 %	13.12 % 11.46 %	3.45 % 3.28 %
Juno.com	5504 5461	4617 4704	689 583	198 174	83.88 % 86.14 %	12.52 % 10.68 %	3.60 % 3.19 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.