Benchmark Email and Klick-Tipp Email Deliverability Comparison

Benchmark Email

Klick-Tipp

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
77.239 76.844	59.920 59.840	15.629 15.308	1.690 1.696

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.58 % 77.87 %	20.23 % 19.92 %	2.19 % 2.21 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5977 5920	4552 4634	1301 1165	124 121	76.16 % 78.28 %	21.77 % 19.68 %	2.07 % 2.04 %
Elektronics	5753 5999	4470 4686	1153 1190	130 123	77.70 % 78.11 %	20.04 % 19.84 %	2.26 % 2.05 %
Entertainment	5834 6121	4526 4756	1182 1217	126 148	77.58 % 77.70 %	20.26 % 19.88 %	2.16 % 2.42 %
Cosmetics & Beauty	5985 5965	4664 4641	1186 1191	135 133	77.93 % 77.80 %	19.82 % 19.97 %	2.26 % 2.23 %
Food & Drink	5789 5904	4464 4567	1197 1211	128 126	77.11 % 77.35 %	20.68 % 20.51 %	2.21 % 2.13 %
Home & Garden	5867 5922	4543 4591	1193 1205	131 126	77.43 % 77.52 %	20.33 % 20.35 %	2.23 % 2.13 %
Finance	6000 5992	4830 4887	1032 962	138 143	80.50 % 81.56 %	17.20 % 16.05 %	2.30 % 2.39 %
Health	6031 5874	4908 4738	1002 1002	121 134	81.38 % 80.66 %	16.61 % 17.06 %	2.01 % 2.28 %
Pets	6062 5829	4699 4529	1228 1176	135 124	77.52 % 77.70 %	20.26 % 20.17 %	2.23 % 2.13 %
Sport & Fitness	5893 5847	4549 4513	1219 1199	125 135	77.19 % 77.18 %	20.69 % 20.51 %	2.12 % 2.31 %
Job & Career	5895 5670	4437 4261	1328 1279	130 130	75.27 % 75.15 %	22.53 % 22.56 %	2.21 % 2.29 %
Dating	6179 5877	4560 4318	1484 1430	135 129	73.80 % 73.47 %	24.02 % 24.33 %	2.18 % 2.19 %
Other	5974 5924	4718 4719	1124 1081	132 124	78.98 % 79.66 %	18.81 % 18.25 %	2.21 % 2.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5630 5344	4181 3983	1328 1249	121 112	74.26 % 74.53 %	23.59 % 23.37 %	2.15 % 2.10 %
Outlook Mail	5643 5634	4294 4312	1223 1197	126 125	76.09 % 76.54 %	21.67 % 21.25 %	2.23 % 2.22 %
Yahoo Mail	5472 5524	4214 4259	1133 1142	125 123	77.01 % 77.10 %	20.71 % 20.67 %	2.28 % 2.23 %
AOL Mail	5302 5670	4065 4327	1117 1218	120 125	76.67 % 76.31 %	21.07 % 21.48 %	2.26 % 2.20 %
Mail.com	5633 5373	4411 4274	1099 973	123 126	78.31 % 79.55 %	19.51 % 18.11 %	2.18 % 2.35 %
Yandex Mail	5539 5667	4255 4355	1174 1200	110 112	76.82 % 76.85 %	21.20 % 21.18 %	1.99 % 1.98 %
GMX Mail	5522 5599	4167 4271	1241 1204	114 124	75.46 % 76.28 %	22.47 % 21.50 %	2.06 % 2.21 %
Zoho Mail	5396 5261	4262 4119	1017 1026	117 116	78.98 % 78.29 %	18.85 % 19.50 %	2.17 % 2.20 %
ProtonMail	5584 5552	4419 4411	1040 1017	125 124	79.14 % 79.45 %	18.62 % 18.32 %	2.24 % 2.23 %
Custom Mail	5462 5460	4407 4448	936 885	119 127	80.68 % 81.47 %	17.14 % 16.21 %	2.18 % 2.33 %
iCloud Mail	5539 5336	4082 3965	1327 1246	130 125	73.70 % 74.31 %	23.96 % 23.35 %	2.35 % 2.34 %
Tuta	5569 5525	4440 4352	1004 1048	125 125	79.73 % 78.77 %	18.03 % 18.97 %	2.24 % 2.26 %
Juno.com	5501 5467	4378 4394	1002 958	121 115	79.59 % 80.37 %	18.21 % 17.52 %	2.20 % 2.10 %
Mailfence	5447 5432	4345 4370	988 945	114 117	79.77 % 80.45 %	18.14 % 17.40 %	2.09 % 2.15 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.