Benchmark Email and Klick-Tipp Email Deliverability Comparison

Benchmark Email

Klick-Tipp

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
66.061 66.326	50.618 51.987	13.815 13.088	1.628 1.251

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.62 % 78.38 %	20.91 % 19.73 %	2.46 % 1.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5096 5064	3839 3956	1131 1024	126 84	75.33 % 78.12 %	22.19 % 20.22 %	2.47 % 1.66 %
Elektronics	4947 5163	3824 4054	1000 1018	123 91	77.30 % 78.52 %	20.21 % 19.72 %	2.49 % 1.76 %
Entertainment	5021 5295	3848 4141	1042 1038	131 116	76.64 % 78.21 %	20.75 % 19.60 %	2.61 % 2.19 %
Cosmetics & Beauty	5117 5235	3912 4123	1074 1008	131 104	76.45 % 78.76 %	20.99 % 19.26 %	2.56 % 1.99 %
Food & Drink	4942 5120	3770 4001	1048 1025	124 94	76.28 % 78.14 %	21.21 % 20.02 %	2.51 % 1.84 %
Home & Garden	4962 5105	3769 3995	1072 1020	121 90	75.96 % 78.26 %	21.60 % 19.98 %	2.44 % 1.76 %
Finance	5164 5187	4115 4254	929 825	120 108	79.69 % 82.01 %	17.99 % 15.91 %	2.32 % 2.08 %
Health	5057 5017	4077 4095	859 815	121 107	80.62 % 81.62 %	16.99 % 16.24 %	2.39 % 2.13 %
Pets	5210 5062	3989 3936	1084 1036	137 90	76.56 % 77.76 %	20.81 % 20.47 %	2.63 % 1.78 %
Sport & Fitness	5096 4985	3867 3880	1108 1012	121 93	75.88 % 77.83 %	21.74 % 20.30 %	2.37 % 1.87 %
Job & Career	5089 5090	3769 3860	1199 1134	121 96	74.06 % 75.83 %	23.56 % 22.28 %	2.38 % 1.89 %
Dating	5224 4873	3809 3588	1288 1196	127 89	72.91 % 73.63 %	24.66 % 24.54 %	2.43 % 1.83 %
Other	5136 5130	4030 4104	981 937	125 89	78.47 % 80.00 %	19.10 % 18.27 %	2.43 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4929 4688	3617 3506	1192 1103	120 79	73.38 % 74.79 %	24.18 % 23.53 %	2.43 % 1.69 %
Outlook Mail	4678 4770	3530 3691	1025 981	123 98	75.46 % 77.38 %	21.91 % 20.57 %	2.63 % 2.05 %
Yahoo Mail	4535 4758	3437 3693	981 975	117 90	75.79 % 77.62 %	21.63 % 20.49 %	2.58 % 1.89 %
AOL Mail	4583 4883	3482 3751	981 1040	120 92	75.98 % 76.82 %	21.41 % 21.30 %	2.62 % 1.88 %
Mail.com	4740 4608	3650 3675	975 841	115 92	77.00 % 79.75 %	20.57 % 18.25 %	2.43 % 2.00 %
Yandex Mail	4759 4848	3597 3764	1053 1002	109 82	75.58 % 77.64 %	22.13 % 20.67 %	2.29 % 1.69 %
GMX Mail	4721 4781	3532 3668	1078 1019	111 94	74.81 % 76.72 %	22.83 % 21.31 %	2.35 % 1.97 %
Zoho Mail	4629 4586	3604 3638	912 862	113 86	77.86 % 79.33 %	19.70 % 18.80 %	2.44 % 1.88 %
ProtonMail	4776 4727	3743 3768	914 865	119 94	78.37 % 79.71 %	19.14 % 18.30 %	2.49 % 1.99 %
Custom Mail	4773 4730	3802 3887	853 751	118 92	79.66 % 82.18 %	17.87 % 15.88 %	2.47 % 1.95 %
iCloud Mail	4661 4767	3377 3560	1162 1112	122 95	72.45 % 74.68 %	24.93 % 23.33 %	2.62 % 1.99 %
Tuta	4794 4766	3787 3807	891 871	116 88	78.99 % 79.88 %	18.59 % 18.28 %	2.42 % 1.85 %
Juno.com	4753 4721	3744 3801	896 836	113 84	78.77 % 80.51 %	18.85 % 17.71 %	2.38 % 1.78 %
Mailfence	4730 4693	3716 3778	902 830	112 85	78.56 % 80.50 %	19.07 % 17.69 %	2.37 % 1.81 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.