Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 437.246	333.419 350.700	88.752 73.945	17.095 12.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 80.21 %	20.20 % 16.91 %	3.89 % 2.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 33405	26519 27843	5880 4745	1204 817	78.92 % 83.35 %	17.50 % 14.20 %	3.58 % 2.45 %
Elektronics	34087 33963	26011 27513	6791 5526	1285 924	76.31 % 81.01 %	19.92 % 16.27 %	3.77 % 2.72 %
Entertainment	33356 33717	25365 27009	6709 5744	1282 964	76.04 % 80.10 %	20.11 % 17.04 %	3.84 % 2.86 %
Cosmetics & Beauty	33565 33276	25450 26702	6805 5661	1310 913	75.82 % 80.24 %	20.27 % 17.01 %	3.90 % 2.74 %
Food & Drink	33735 33556	26600 27910	5940 4815	1195 831	78.85 % 83.17 %	17.61 % 14.35 %	3.54 % 2.48 %
Home & Garden	34029 33604	26913 27925	5938 4784	1178 895	79.09 % 83.10 %	17.45 % 14.24 %	3.46 % 2.66 %
Finance	34003 33516	24647 25792	7889 6589	1467 1135	72.48 % 76.95 %	23.20 % 19.66 %	4.31 % 3.39 %
Health	34316 33534	25157 26116	7770 6345	1389 1073	73.31 % 77.88 %	22.64 % 18.92 %	4.05 % 3.20 %
Pets	33884 33421	26449 27499	6233 5038	1202 884	78.06 % 82.28 %	18.40 % 15.07 %	3.55 % 2.65 %
Sport & Fitness	32992 33797	24767 26626	6889 6096	1336 1075	75.07 % 78.78 %	20.88 % 18.04 %	4.05 % 3.18 %
Job & Career	34201 34505	25217 26947	7465 6465	1519 1093	73.73 % 78.10 %	21.83 % 18.74 %	4.44 % 3.17 %
Dating	33728 33195	24063 25073	8223 7010	1442 1112	71.34 % 75.53 %	24.38 % 21.12 %	4.28 % 3.35 %
Other	33767 33757	26261 27745	6220 5127	1286 885	77.77 % 82.19 %	18.42 % 15.19 %	3.81 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 42825	30864 32907	9849 8547	1873 1371	72.47 % 76.84 %	23.13 % 19.96 %	4.40 % 3.20 %
Outlook Mail	43114 43304	31460 33529	9826 8395	1828 1380	72.97 % 77.43 %	22.79 % 19.39 %	4.24 % 3.19 %
Yahoo Mail	42866 42395	32416 33820	8733 7271	1717 1304	75.62 % 79.77 %	20.37 % 17.15 %	4.01 % 3.08 %
AOL Mail	43079 42809	32512 34178	8852 7359	1715 1272	75.47 % 79.84 %	20.55 % 17.19 %	3.98 % 2.97 %
Mail.com	43174 42703	33131 34555	8423 6932	1620 1216	76.74 % 80.92 %	19.51 % 16.23 %	3.75 % 2.85 %
Yandex Mail	42806 42643	31653 33425	9347 7871	1806 1347	73.95 % 78.38 %	21.84 % 18.46 %	4.22 % 3.16 %
GMX Mail	43062 42550	32994 34450	8590 6998	1478 1102	76.62 % 80.96 %	19.95 % 16.45 %	3.43 % 2.59 %
Zoho Mail	42823 42546	33158 34871	8040 6539	1625 1136	77.43 % 81.96 %	18.77 % 15.37 %	3.79 % 2.67 %
ProtonMail	42664 43266	33118 35448	8018 6744	1528 1074	77.63 % 81.93 %	18.79 % 15.59 %	3.58 % 2.48 %
Custom Mail	42719 42066	33655 35066	7552 5958	1512 1042	78.78 % 83.36 %	17.68 % 14.16 %	3.54 % 2.48 %
iCloud Mail	3408 3352	2616 2653	627 561	165 138	76.76 % 79.15 %	18.40 % 16.74 %	4.84 % 4.12 %
Tuta	3421 3386	2865 2880	448 400	108 106	83.75 % 85.06 %	13.10 % 11.81 %	3.16 % 3.13 %
Juno.com	3544 3401	2977 2918	447 370	120 113	84.00 % 85.80 %	12.61 % 10.88 %	3.39 % 3.32 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.