Benchmark Email and Klick-Tipp Email Deliverability Comparison

Benchmark Email

Klick-Tipp

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.501 77.234	58.876 60.455	15.914 15.304	1.711 1.475

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.96 % 78.28 %	20.80 % 19.82 %	2.24 % 1.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5936 5913	4533 4584	1270 1227	133 102	76.36 % 77.52 %	21.39 % 20.75 %	2.24 % 1.73 %
Elektronics	5824 5949	4515 4663	1184 1180	125 106	77.52 % 78.38 %	20.33 % 19.84 %	2.15 % 1.78 %
Entertainment	5703 5917	4391 4637	1175 1162	137 118	76.99 % 78.37 %	20.60 % 19.64 %	2.40 % 1.99 %
Cosmetics & Beauty	5999 6166	4595 4852	1267 1174	137 140	76.60 % 78.69 %	21.12 % 19.04 %	2.28 % 2.27 %
Food & Drink	5800 5871	4428 4568	1235 1198	137 105	76.34 % 77.81 %	21.29 % 20.41 %	2.36 % 1.79 %
Home & Garden	5774 5728	4419 4447	1224 1175	131 106	76.53 % 77.64 %	21.20 % 20.51 %	2.27 % 1.85 %
Finance	5942 6112	4821 5005	996 986	125 121	81.13 % 81.89 %	16.76 % 16.13 %	2.10 % 1.98 %
Health	5777 5924	4673 4854	978 952	126 118	80.89 % 81.94 %	16.93 % 16.07 %	2.18 % 1.99 %
Pets	6037 6021	4610 4679	1289 1225	138 117	76.36 % 77.71 %	21.35 % 20.35 %	2.29 % 1.94 %
Sport & Fitness	5935 5992	4522 4669	1286 1203	127 120	76.19 % 77.92 %	21.67 % 20.08 %	2.14 % 2.00 %
Job & Career	5829 5965	4335 4538	1370 1320	124 107	74.37 % 76.08 %	23.50 % 22.13 %	2.13 % 1.79 %
Dating	6050 5811	4384 4281	1530 1423	136 107	72.46 % 73.67 %	25.29 % 24.49 %	2.25 % 1.84 %
Other	5895 5865	4650 4678	1110 1079	135 108	78.88 % 79.76 %	18.83 % 18.40 %	2.29 % 1.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5720 5507	4226 4133	1368 1274	126 100	73.88 % 75.05 %	23.92 % 23.13 %	2.20 % 1.82 %
Outlook Mail	5654 5688	4259 4359	1267 1209	128 120	75.33 % 76.64 %	22.41 % 21.26 %	2.26 % 2.11 %
Yahoo Mail	5470 5581	4157 4330	1188 1137	125 114	76.00 % 77.58 %	21.72 % 20.37 %	2.29 % 2.04 %
AOL Mail	5323 5336	4038 4101	1158 1136	127 99	75.86 % 76.86 %	21.75 % 21.29 %	2.39 % 1.86 %
Mail.com	5370 5539	4163 4398	1096 1038	111 103	77.52 % 79.40 %	20.41 % 18.74 %	2.07 % 1.86 %
Yandex Mail	5681 5452	4319 4248	1235 1102	127 102	76.03 % 77.92 %	21.74 % 20.21 %	2.24 % 1.87 %
GMX Mail	5409 5380	4091 4115	1194 1162	124 103	75.63 % 76.49 %	22.07 % 21.60 %	2.29 % 1.91 %
Zoho Mail	5415 5499	4264 4346	1028 1050	123 103	78.74 % 79.03 %	18.98 % 19.09 %	2.27 % 1.87 %
ProtonMail	5429 5298	4290 4220	1026 974	113 104	79.02 % 79.65 %	18.90 % 18.38 %	2.08 % 1.96 %
Custom Mail	5615 5584	4489 4546	1004 938	122 100	79.95 % 81.41 %	17.88 % 16.80 %	2.17 % 1.79 %
iCloud Mail	5279 5534	3870 4148	1289 1282	120 104	73.31 % 74.95 %	24.42 % 23.17 %	2.27 % 1.88 %
Tuta	5387 5626	4249 4507	1013 1005	125 114	78.88 % 80.11 %	18.80 % 17.86 %	2.32 % 2.03 %
Juno.com	5411 5714	4275 4560	1014 1042	122 112	79.01 % 79.80 %	18.74 % 18.24 %	2.25 % 1.96 %
Mailfence	5338 5496	4186 4444	1034 955	118 97	78.42 % 80.86 %	19.37 % 17.38 %	2.21 % 1.76 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.