Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 394.406	355.143 302.081	92.663 78.208	18.151 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 76.59 %	19.89 % 19.83 %	3.90 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 30362	28259 24204	6151 5178	1290 980	79.16 % 79.72 %	17.23 % 17.05 %	3.61 % 3.23 %
Elektronics	36123 30287	27703 23385	7066 5902	1354 1000	76.69 % 77.21 %	19.56 % 19.49 %	3.75 % 3.30 %
Entertainment	35412 30255	27028 23092	7016 6045	1368 1118	76.32 % 76.32 %	19.81 % 19.98 %	3.86 % 3.70 %
Cosmetics & Beauty	35681 30425	27171 23232	7112 6099	1398 1094	76.15 % 76.36 %	19.93 % 20.05 %	3.92 % 3.60 %
Food & Drink	35788 30373	28314 24085	6204 5283	1270 1005	79.12 % 79.30 %	17.34 % 17.39 %	3.55 % 3.31 %
Home & Garden	36065 30268	28615 24131	6197 5167	1253 970	79.34 % 79.72 %	17.18 % 17.07 %	3.47 % 3.20 %
Finance	36096 30282	26290 22132	8250 6922	1556 1228	72.83 % 73.09 %	22.86 % 22.86 %	4.31 % 4.06 %
Health	36349 30386	26802 22511	8087 6731	1460 1144	73.74 % 74.08 %	22.25 % 22.15 %	4.02 % 3.76 %
Pets	35918 30515	28132 24072	6508 5436	1278 1007	78.32 % 78.89 %	18.12 % 17.81 %	3.56 % 3.30 %
Sport & Fitness	34992 30484	26369 23007	7199 6312	1424 1165	75.36 % 75.47 %	20.57 % 20.71 %	4.07 % 3.82 %
Job & Career	36277 30364	26839 22710	7810 6456	1628 1198	73.98 % 74.79 %	21.53 % 21.26 %	4.49 % 3.95 %
Dating	35782 30301	25694 21762	8567 7322	1521 1217	71.81 % 71.82 %	23.94 % 24.16 %	4.25 % 4.02 %
Other	35774 30104	27927 23758	6496 5355	1351 991	78.07 % 78.92 %	18.16 % 17.79 %	3.78 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 39282	32383 28873	10237 8892	1987 1517	72.60 % 73.50 %	22.95 % 22.64 %	4.45 % 3.86 %
Outlook Mail	45135 38997	33065 28821	10152 8633	1918 1543	73.26 % 73.91 %	22.49 % 22.14 %	4.25 % 3.96 %
Yahoo Mail	44944 40103	34098 30633	9049 8046	1797 1424	75.87 % 76.39 %	20.13 % 20.06 %	4.00 % 3.55 %
AOL Mail	45127 39425	34170 30059	9156 7908	1801 1458	75.72 % 76.24 %	20.29 % 20.06 %	3.99 % 3.70 %
Mail.com	45241 38624	34831 30060	8719 7211	1691 1353	76.99 % 77.83 %	19.27 % 18.67 %	3.74 % 3.50 %
Yandex Mail	44855 38821	33284 29129	9681 8168	1890 1524	74.20 % 75.03 %	21.58 % 21.04 %	4.21 % 3.93 %
GMX Mail	45126 39819	34733 30627	8859 7798	1534 1394	76.97 % 76.92 %	19.63 % 19.58 %	3.40 % 3.50 %
Zoho Mail	44845 40117	34839 31303	8306 7430	1700 1384	77.69 % 78.03 %	18.52 % 18.52 %	3.79 % 3.45 %
ProtonMail	44722 39371	34852 30858	8276 7262	1594 1251	77.93 % 78.38 %	18.51 % 18.45 %	3.56 % 3.18 %
Custom Mail	44780 39847	35408 31718	7797 6860	1575 1269	79.07 % 79.60 %	17.41 % 17.22 %	3.52 % 3.18 %
iCloud Mail	5589	4289	1023	277	76.74 % %	18.30 % %	4.96 % %
Tuta	5482	4574	719	189	83.44 % %	13.12 % %	3.45 % %
Juno.com	5504	4617	689	198	83.88 % %	12.52 % %	3.60 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.