Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 394.406	347.768 302.081	91.442 78.208	17.812 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 76.59 %	20.01 % 19.83 %	3.90 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 30362	27664 24204	6067 5178	1254 980	79.07 % 79.72 %	17.34 % 17.05 %	3.58 % 3.23 %
Elektronics	35388 30287	27079 23385	6973 5902	1336 1000	76.52 % 77.21 %	19.70 % 19.49 %	3.78 % 3.30 %
Entertainment	34731 30255	26473 23092	6919 6045	1339 1118	76.22 % 76.32 %	19.92 % 19.98 %	3.86 % 3.70 %
Cosmetics & Beauty	34956 30425	26576 23232	7014 6099	1366 1094	76.03 % 76.36 %	20.07 % 20.05 %	3.91 % 3.60 %
Food & Drink	35094 30373	27727 24085	6120 5283	1247 1005	79.01 % 79.30 %	17.44 % 17.39 %	3.55 % 3.31 %
Home & Garden	35389 30268	28034 24131	6117 5167	1238 970	79.22 % 79.72 %	17.29 % 17.07 %	3.50 % 3.20 %
Finance	35443 30282	25771 22132	8146 6922	1526 1228	72.71 % 73.09 %	22.98 % 22.86 %	4.31 % 4.06 %
Health	35689 30386	26262 22511	7989 6731	1438 1144	73.59 % 74.08 %	22.39 % 22.15 %	4.03 % 3.76 %
Pets	35216 30515	27549 24072	6419 5436	1248 1007	78.23 % 78.89 %	18.23 % 17.81 %	3.54 % 3.30 %
Sport & Fitness	34322 30484	25821 23007	7102 6312	1399 1165	75.23 % 75.47 %	20.69 % 20.71 %	4.08 % 3.82 %
Job & Career	35568 30364	26270 22710	7700 6456	1598 1198	73.86 % 74.79 %	21.65 % 21.26 %	4.49 % 3.95 %
Dating	35122 30301	25162 21762	8464 7322	1496 1217	71.64 % 71.82 %	24.10 % 24.16 %	4.26 % 4.02 %
Other	35119 30104	27380 23758	6412 5355	1327 991	77.96 % 78.92 %	18.26 % 17.79 %	3.78 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 39282	31836 28873	10105 8892	1940 1517	72.55 % 73.50 %	23.03 % 22.64 %	4.42 % 3.86 %
Outlook Mail	44469 38997	32522 28821	10051 8633	1896 1543	73.13 % 73.91 %	22.60 % 22.14 %	4.26 % 3.96 %
Yahoo Mail	44291 40103	33562 30633	8956 8046	1773 1424	75.78 % 76.39 %	20.22 % 20.06 %	4.00 % 3.55 %
AOL Mail	44465 39425	33623 30059	9065 7908	1777 1458	75.62 % 76.24 %	20.39 % 20.06 %	4.00 % 3.70 %
Mail.com	44536 38624	34241 30060	8623 7211	1672 1353	76.88 % 77.83 %	19.36 % 18.67 %	3.75 % 3.50 %
Yandex Mail	44181 38821	32743 29129	9578 8168	1860 1524	74.11 % 75.03 %	21.68 % 21.04 %	4.21 % 3.93 %
GMX Mail	44413 39819	34131 30627	8773 7798	1509 1394	76.85 % 76.92 %	19.75 % 19.58 %	3.40 % 3.50 %
Zoho Mail	44161 40117	34257 31303	8224 7430	1680 1384	77.57 % 78.03 %	18.62 % 18.52 %	3.80 % 3.45 %
ProtonMail	44023 39371	34251 30858	8195 7262	1577 1251	77.80 % 78.38 %	18.62 % 18.45 %	3.58 % 3.18 %
Custom Mail	44082 39847	34814 31718	7718 6860	1550 1269	78.98 % 79.60 %	17.51 % 17.22 %	3.52 % 3.18 %
iCloud Mail	4865	3726	898	241	76.59 % %	18.46 % %	4.95 % %
Tuta	4820	4015	640	165	83.30 % %	13.28 % %	3.42 % %
Juno.com	4835	4047	616	172	83.70 % %	12.74 % %	3.56 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.