Benchmark Email and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 394.406	333.419 302.081	88.752 78.208	17.095 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 76.59 %	20.20 % 19.83 %	3.89 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 30362	26519 24204	5880 5178	1204 980	78.92 % 79.72 %	17.50 % 17.05 %	3.58 % 3.23 %
Elektronics	34087 30287	26011 23385	6791 5902	1285 1000	76.31 % 77.21 %	19.92 % 19.49 %	3.77 % 3.30 %
Entertainment	33356 30255	25365 23092	6709 6045	1282 1118	76.04 % 76.32 %	20.11 % 19.98 %	3.84 % 3.70 %
Cosmetics & Beauty	33565 30425	25450 23232	6805 6099	1310 1094	75.82 % 76.36 %	20.27 % 20.05 %	3.90 % 3.60 %
Food & Drink	33735 30373	26600 24085	5940 5283	1195 1005	78.85 % 79.30 %	17.61 % 17.39 %	3.54 % 3.31 %
Home & Garden	34029 30268	26913 24131	5938 5167	1178 970	79.09 % 79.72 %	17.45 % 17.07 %	3.46 % 3.20 %
Finance	34003 30282	24647 22132	7889 6922	1467 1228	72.48 % 73.09 %	23.20 % 22.86 %	4.31 % 4.06 %
Health	34316 30386	25157 22511	7770 6731	1389 1144	73.31 % 74.08 %	22.64 % 22.15 %	4.05 % 3.76 %
Pets	33884 30515	26449 24072	6233 5436	1202 1007	78.06 % 78.89 %	18.40 % 17.81 %	3.55 % 3.30 %
Sport & Fitness	32992 30484	24767 23007	6889 6312	1336 1165	75.07 % 75.47 %	20.88 % 20.71 %	4.05 % 3.82 %
Job & Career	34201 30364	25217 22710	7465 6456	1519 1198	73.73 % 74.79 %	21.83 % 21.26 %	4.44 % 3.95 %
Dating	33728 30301	24063 21762	8223 7322	1442 1217	71.34 % 71.82 %	24.38 % 24.16 %	4.28 % 4.02 %
Other	33767 30104	26261 23758	6220 5355	1286 991	77.77 % 78.92 %	18.42 % 17.79 %	3.81 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 39282	30864 28873	9849 8892	1873 1517	72.47 % 73.50 %	23.13 % 22.64 %	4.40 % 3.86 %
Outlook Mail	43114 38997	31460 28821	9826 8633	1828 1543	72.97 % 73.91 %	22.79 % 22.14 %	4.24 % 3.96 %
Yahoo Mail	42866 40103	32416 30633	8733 8046	1717 1424	75.62 % 76.39 %	20.37 % 20.06 %	4.01 % 3.55 %
AOL Mail	43079 39425	32512 30059	8852 7908	1715 1458	75.47 % 76.24 %	20.55 % 20.06 %	3.98 % 3.70 %
Mail.com	43174 38624	33131 30060	8423 7211	1620 1353	76.74 % 77.83 %	19.51 % 18.67 %	3.75 % 3.50 %
Yandex Mail	42806 38821	31653 29129	9347 8168	1806 1524	73.95 % 75.03 %	21.84 % 21.04 %	4.22 % 3.93 %
GMX Mail	43062 39819	32994 30627	8590 7798	1478 1394	76.62 % 76.92 %	19.95 % 19.58 %	3.43 % 3.50 %
Zoho Mail	42823 40117	33158 31303	8040 7430	1625 1384	77.43 % 78.03 %	18.77 % 18.52 %	3.79 % 3.45 %
ProtonMail	42664 39371	33118 30858	8018 7262	1528 1251	77.63 % 78.38 %	18.79 % 18.45 %	3.58 % 3.18 %
Custom Mail	42719 39847	33655 31718	7552 6860	1512 1269	78.78 % 79.60 %	17.68 % 17.22 %	3.54 % 3.18 %
iCloud Mail	3408	2616	627	165	76.76 % %	18.40 % %	4.84 % %
Tuta	3421	2865	448	108	83.75 % %	13.10 % %	3.16 % %
Juno.com	3544	2977	447	120	84.00 % %	12.61 % %	3.39 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.