Benchmark Email and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
439.266 437.179	333.419 334.402	88.752 85.777	17.095 17.000

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.90 % 76.49 %	20.20 % 19.62 %	3.89 % 3.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	33603 33687	26519 26744	5880 5726	1204 1217	78.92 % 79.39 %	17.50 % 17.00 %	3.58 % 3.61 %
Elektronics	34087 33528	26011 25883	6791 6410	1285 1235	76.31 % 77.20 %	19.92 % 19.12 %	3.77 % 3.68 %
Entertainment	33356 33497	25365 25590	6709 6598	1282 1309	76.04 % 76.39 %	20.11 % 19.70 %	3.84 % 3.91 %
Cosmetics & Beauty	33565 33741	25450 25775	6805 6688	1310 1278	75.82 % 76.39 %	20.27 % 19.82 %	3.90 % 3.79 %
Food & Drink	33735 33511	26600 26594	5940 5711	1195 1206	78.85 % 79.36 %	17.61 % 17.04 %	3.54 % 3.60 %
Home & Garden	34029 34102	26913 27064	5938 5808	1178 1230	79.09 % 79.36 %	17.45 % 17.03 %	3.46 % 3.61 %
Finance	34003 33965	24647 24855	7889 7682	1467 1428	72.48 % 73.18 %	23.20 % 22.62 %	4.31 % 4.20 %
Health	34316 33736	25157 25017	7770 7395	1389 1324	73.31 % 74.16 %	22.64 % 21.92 %	4.05 % 3.92 %
Pets	33884 33412	26449 26253	6233 5924	1202 1235	78.06 % 78.57 %	18.40 % 17.73 %	3.55 % 3.70 %
Sport & Fitness	32992 33593	24767 25336	6889 6836	1336 1421	75.07 % 75.42 %	20.88 % 20.35 %	4.05 % 4.23 %
Job & Career	34201 33408	25217 24860	7465 7098	1519 1450	73.73 % 74.41 %	21.83 % 21.25 %	4.44 % 4.34 %
Dating	33728 33575	24063 24173	8223 7985	1442 1417	71.34 % 72.00 %	24.38 % 23.78 %	4.28 % 4.22 %
Other	33767 33424	26261 26258	6220 5916	1286 1250	77.77 % 78.56 %	18.42 % 17.70 %	3.81 % 3.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	42586 43067	30864 31403	9849 9825	1873 1839	72.47 % 72.92 %	23.13 % 22.81 %	4.40 % 4.27 %
Outlook Mail	43114 42029	31460 31088	9826 9195	1828 1746	72.97 % 73.97 %	22.79 % 21.88 %	4.24 % 4.15 %
Yahoo Mail	42866 42936	32416 32605	8733 8540	1717 1791	75.62 % 75.94 %	20.37 % 19.89 %	4.01 % 4.17 %
AOL Mail	43079 43017	32512 32731	8852 8570	1715 1716	75.47 % 76.09 %	20.55 % 19.92 %	3.98 % 3.99 %
Mail.com	43174 43219	33131 33315	8423 8213	1620 1691	76.74 % 77.08 %	19.51 % 19.00 %	3.75 % 3.91 %
Yandex Mail	42806 42432	31653 31690	9347 8994	1806 1748	73.95 % 74.68 %	21.84 % 21.20 %	4.22 % 4.12 %
GMX Mail	43062 42218	32994 32552	8590 8126	1478 1540	76.62 % 77.10 %	19.95 % 19.25 %	3.43 % 3.65 %
Zoho Mail	42823 42953	33158 33567	8040 7838	1625 1548	77.43 % 78.15 %	18.77 % 18.25 %	3.79 % 3.60 %
ProtonMail	42664 42563	33118 33380	8018 7714	1528 1469	77.63 % 78.42 %	18.79 % 18.12 %	3.58 % 3.45 %
Custom Mail	42719 42540	33655 33793	7552 7239	1512 1508	78.78 % 79.44 %	17.68 % 17.02 %	3.54 % 3.54 %
iCloud Mail	3408 3366	2616 2578	627 622	165 166	76.76 % 76.59 %	18.40 % 18.48 %	4.84 % 4.93 %
Tuta	3421 3389	2865 2797	448 467	108 125	83.75 % 82.53 %	13.10 % 13.78 %	3.16 % 3.69 %
Juno.com	3544 3450	2977 2903	447 434	120 113	84.00 % 84.14 %	12.61 % 12.58 %	3.39 % 3.28 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.