Benchmark Email and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
457.022 455.200	347.768 349.623	91.442 87.954	17.812 17.623

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 76.81 %	20.01 % 19.32 %	3.90 % 3.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34985 35121	27664 27992	6067 5869	1254 1260	79.07 % 79.70 %	17.34 % 16.71 %	3.58 % 3.59 %
Elektronics	35388 34847	27079 27026	6973 6553	1336 1268	76.52 % 77.56 %	19.70 % 18.81 %	3.78 % 3.64 %
Entertainment	34731 34946	26473 26814	6919 6773	1339 1359	76.22 % 76.73 %	19.92 % 19.38 %	3.86 % 3.89 %
Cosmetics & Beauty	34956 35127	26576 26947	7014 6855	1366 1325	76.03 % 76.71 %	20.07 % 19.51 %	3.91 % 3.77 %
Food & Drink	35094 34858	27727 27758	6120 5850	1247 1250	79.01 % 79.63 %	17.44 % 16.78 %	3.55 % 3.59 %
Home & Garden	35389 35533	28034 28312	6117 5951	1238 1270	79.22 % 79.68 %	17.29 % 16.75 %	3.50 % 3.57 %
Finance	35443 35382	25771 25996	8146 7887	1526 1499	72.71 % 73.47 %	22.98 % 22.29 %	4.31 % 4.24 %
Health	35689 35100	26262 26160	7989 7578	1438 1362	73.59 % 74.53 %	22.39 % 21.59 %	4.03 % 3.88 %
Pets	35216 34678	27549 27329	6419 6068	1248 1281	78.23 % 78.81 %	18.23 % 17.50 %	3.54 % 3.69 %
Sport & Fitness	34322 34996	25821 26499	7102 7022	1399 1475	75.23 % 75.72 %	20.69 % 20.07 %	4.08 % 4.21 %
Job & Career	35568 34740	26270 25951	7700 7288	1598 1501	73.86 % 74.70 %	21.65 % 20.98 %	4.49 % 4.32 %
Dating	35122 35008	25162 25345	8464 8185	1496 1478	71.64 % 72.40 %	24.10 % 23.38 %	4.26 % 4.22 %
Other	35119 34864	27380 27494	6412 6075	1327 1295	77.96 % 78.86 %	18.26 % 17.42 %	3.78 % 3.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43881 44411	31836 32466	10105 10049	1940 1896	72.55 % 73.10 %	23.03 % 22.63 %	4.42 % 4.27 %
Outlook Mail	44469 43431	32522 32237	10051 9388	1896 1806	73.13 % 74.23 %	22.60 % 21.62 %	4.26 % 4.16 %
Yahoo Mail	44291 44307	33562 33744	8956 8716	1773 1847	75.78 % 76.16 %	20.22 % 19.67 %	4.00 % 4.17 %
AOL Mail	44465 44433	33623 33907	9065 8751	1777 1775	75.62 % 76.31 %	20.39 % 19.69 %	4.00 % 3.99 %
Mail.com	44536 44650	34241 34542	8623 8379	1672 1729	76.88 % 77.36 %	19.36 % 18.77 %	3.75 % 3.87 %
Yandex Mail	44181 43797	32743 32829	9578 9172	1860 1796	74.11 % 74.96 %	21.68 % 20.94 %	4.21 % 4.10 %
GMX Mail	44413 43606	34131 33752	8773 8273	1509 1581	76.85 % 77.40 %	19.75 % 18.97 %	3.40 % 3.63 %
Zoho Mail	44161 44279	34257 34716	8224 7977	1680 1586	77.57 % 78.40 %	18.62 % 18.02 %	3.80 % 3.58 %
ProtonMail	44023 43981	34251 34617	8195 7852	1577 1512	77.80 % 78.71 %	18.62 % 17.85 %	3.58 % 3.44 %
Custom Mail	44082 43999	34814 35063	7718 7381	1550 1555	78.98 % 79.69 %	17.51 % 16.78 %	3.52 % 3.53 %
iCloud Mail	4865 4800	3726 3720	898 848	241 232	76.59 % 77.50 %	18.46 % 17.67 %	4.95 % 4.83 %
Tuta	4820 4703	4015 3940	640 600	165 163	83.30 % 83.78 %	13.28 % 12.76 %	3.42 % 3.47 %
Juno.com	4835 4803	4047 4090	616 568	172 145	83.70 % 85.16 %	12.74 % 11.83 %	3.56 % 3.02 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.