Benchmark Email and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 463.900	355.143 356.916	92.663 89.057	18.151 17.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 76.94 %	19.89 % 19.20 %	3.90 % 3.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 35786	28259 28566	6151 5941	1290 1279	79.16 % 79.82 %	17.23 % 16.60 %	3.61 % 3.57 %
Elektronics	36123 35531	27703 27604	7066 6634	1354 1293	76.69 % 77.69 %	19.56 % 18.67 %	3.75 % 3.64 %
Entertainment	35412 35604	27028 27359	7016 6857	1368 1388	76.32 % 76.84 %	19.81 % 19.26 %	3.86 % 3.90 %
Cosmetics & Beauty	35681 35769	27171 27489	7112 6936	1398 1344	76.15 % 76.85 %	19.93 % 19.39 %	3.92 % 3.76 %
Food & Drink	35788 35551	28314 28355	6204 5924	1270 1272	79.12 % 79.76 %	17.34 % 16.66 %	3.55 % 3.58 %
Home & Garden	36065 36223	28615 28903	6197 6027	1253 1293	79.34 % 79.79 %	17.18 % 16.64 %	3.47 % 3.57 %
Finance	36096 36068	26290 26556	8250 7988	1556 1524	72.83 % 73.63 %	22.86 % 22.15 %	4.31 % 4.23 %
Health	36349 35791	26802 26728	8087 7672	1460 1391	73.74 % 74.68 %	22.25 % 21.44 %	4.02 % 3.89 %
Pets	35918 35304	28132 27865	6508 6138	1278 1301	78.32 % 78.93 %	18.12 % 17.39 %	3.56 % 3.69 %
Sport & Fitness	34992 35660	26369 27040	7199 7115	1424 1505	75.36 % 75.83 %	20.57 % 19.95 %	4.07 % 4.22 %
Job & Career	36277 35440	26839 26526	7810 7389	1628 1525	73.98 % 74.85 %	21.53 % 20.85 %	4.49 % 4.30 %
Dating	35782 35628	25694 25851	8567 8279	1521 1498	71.81 % 72.56 %	23.94 % 23.24 %	4.25 % 4.20 %
Other	35774 35545	27927 28074	6496 6157	1351 1314	78.07 % 78.98 %	18.16 % 17.32 %	3.78 % 3.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 45084	32383 32986	10237 10164	1987 1934	72.60 % 73.17 %	22.95 % 22.54 %	4.45 % 4.29 %
Outlook Mail	45135 44088	33065 32776	10152 9480	1918 1832	73.26 % 74.34 %	22.49 % 21.50 %	4.25 % 4.16 %
Yahoo Mail	44944 44941	34098 34270	9049 8802	1797 1869	75.87 % 76.26 %	20.13 % 19.59 %	4.00 % 4.16 %
AOL Mail	45127 45128	34170 34489	9156 8841	1801 1798	75.72 % 76.42 %	20.29 % 19.59 %	3.99 % 3.98 %
Mail.com	45241 45298	34831 35084	8719 8462	1691 1752	76.99 % 77.45 %	19.27 % 18.68 %	3.74 % 3.87 %
Yandex Mail	44855 44496	33284 33402	9681 9274	1890 1820	74.20 % 75.07 %	21.58 % 20.84 %	4.21 % 4.09 %
GMX Mail	45126 44253	34733 34314	8859 8342	1534 1597	76.97 % 77.54 %	19.63 % 18.85 %	3.40 % 3.61 %
Zoho Mail	44845 44946	34839 35286	8306 8050	1700 1610	77.69 % 78.51 %	18.52 % 17.91 %	3.79 % 3.58 %
ProtonMail	44722 44685	34852 35226	8276 7926	1594 1533	77.93 % 78.83 %	18.51 % 17.74 %	3.56 % 3.43 %
Custom Mail	44780 44666	35408 35648	7797 7451	1575 1567	79.07 % 79.81 %	17.41 % 16.68 %	3.52 % 3.51 %
iCloud Mail	5589 5480	4289 4262	1023 955	277 263	76.74 % 77.77 %	18.30 % 17.43 %	4.96 % 4.80 %
Tuta	5482 5379	4574 4523	719 673	189 183	83.44 % 84.09 %	13.12 % 12.51 %	3.45 % 3.40 %
Juno.com	5504 5456	4617 4650	689 637	198 169	83.88 % 85.23 %	12.52 % 11.68 %	3.60 % 3.10 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.