Amazon SES and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 402.780	53.094 303.984	6.813 83.770	1.902 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 75.47 %	11.02 % 20.80 %	3.08 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 30967	4192 24340	419 5573	109 1054	88.81 % 78.60 %	8.88 % 18.00 %	2.31 % 3.40 %
Elektronics	4776 30895	4171 23568	482 6254	123 1073	87.33 % 76.28 %	10.09 % 20.24 %	2.58 % 3.47 %
Entertainment	4756 31027	4077 23293	527 6580	152 1154	85.72 % 75.07 %	11.08 % 21.21 %	3.20 % 3.72 %
Cosmetics & Beauty	4777 30995	4088 23278	535 6495	154 1222	85.58 % 75.10 %	11.20 % 20.95 %	3.22 % 3.94 %
Food & Drink	4706 31626	4169 24770	421 5807	116 1049	88.59 % 78.32 %	8.95 % 18.36 %	2.46 % 3.32 %
Home & Garden	4845 31435	4282 24684	438 5724	125 1027	88.38 % 78.52 %	9.04 % 18.21 %	2.58 % 3.27 %
Finance	4786 31001	3975 22348	635 7319	176 1334	83.05 % 72.09 %	13.27 % 23.61 %	3.68 % 4.30 %
Health	4729 30974	3993 22552	571 7177	165 1245	84.44 % 72.81 %	12.07 % 23.17 %	3.49 % 4.02 %
Pets	4720 31300	4094 24299	471 5924	155 1077	86.74 % 77.63 %	9.98 % 18.93 %	3.28 % 3.44 %
Sport & Fitness	4840 30500	4094 22771	592 6521	154 1208	84.59 % 74.66 %	12.23 % 21.38 %	3.18 % 3.96 %
Job & Career	4734 30761	3959 22618	620 6889	155 1254	83.63 % 73.53 %	13.10 % 22.40 %	3.27 % 4.08 %
Dating	4657 30610	3875 21675	613 7709	169 1226	83.21 % 70.81 %	13.16 % 25.18 %	3.63 % 4.01 %
Other	4763 30689	4125 23788	489 5798	149 1103	86.61 % 77.51 %	10.27 % 18.89 %	3.13 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 40872	3870 29396	742 9825	214 1651	80.19 % 71.92 %	15.38 % 24.04 %	4.43 % 4.04 %
Outlook Mail	4719 39335	3990 28795	586 8946	143 1594	84.55 % 73.20 %	12.42 % 22.74 %	3.03 % 4.05 %
Yahoo Mail	4812 39623	4106 29861	550 8266	156 1496	85.33 % 75.36 %	11.43 % 20.86 %	3.24 % 3.78 %
AOL Mail	4619 40403	3947 30219	531 8592	141 1592	85.45 % 74.79 %	11.50 % 21.27 %	3.05 % 3.94 %
Mail.com	4838 40085	4174 30627	514 8007	150 1451	86.28 % 76.41 %	10.62 % 19.98 %	3.10 % 3.62 %
Yandex Mail	4778 39964	4004 29495	605 8908	169 1561	83.80 % 73.80 %	12.66 % 22.29 %	3.54 % 3.91 %
GMX Mail	4720 39884	4138 30400	446 8097	136 1387	87.67 % 76.22 %	9.45 % 20.30 %	2.88 % 3.48 %
Zoho Mail	4852 39823	4271 30796	455 7635	126 1392	88.03 % 77.33 %	9.38 % 19.17 %	2.60 % 3.50 %
ProtonMail	4705 40373	4161 31130	414 7817	130 1426	88.44 % 77.11 %	8.80 % 19.36 %	2.76 % 3.53 %
Custom Mail	4642 40291	4125 31574	410 7332	107 1385	88.86 % 78.36 %	8.83 % 18.20 %	2.31 % 3.44 %
iCloud Mail	4873 712	3982 535	710 141	181 36	81.72 % 75.14 %	14.57 % 19.80 %	3.71 % 5.06 %
Tuta	4698 725	4132 595	438 106	128 24	87.95 % 82.07 %	9.32 % 14.62 %	2.72 % 3.31 %
Juno.com	4727 690	4194 561	412 98	121 31	88.72 % 81.30 %	8.72 % 14.20 %	2.56 % 4.49 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.