Amazon SES and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 402.780	37.888 303.984	5.018 83.770	1.422 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 75.47 %	11.32 % 20.80 %	3.21 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 30967	2974 24340	308 5573	85 1054	88.33 % 78.60 %	9.15 % 18.00 %	2.52 % 3.40 %
Elektronics	3485 30895	3026 23568	361 6254	98 1073	86.83 % 76.28 %	10.36 % 20.24 %	2.81 % 3.47 %
Entertainment	3424 31027	2918 23293	388 6580	118 1154	85.22 % 75.07 %	11.33 % 21.21 %	3.45 % 3.72 %
Cosmetics & Beauty	3469 30995	2956 23278	398 6495	115 1222	85.21 % 75.10 %	11.47 % 20.95 %	3.32 % 3.94 %
Food & Drink	3318 31626	2931 24770	305 5807	82 1049	88.34 % 78.32 %	9.19 % 18.36 %	2.47 % 3.32 %
Home & Garden	3457 31435	3035 24684	322 5724	100 1027	87.79 % 78.52 %	9.31 % 18.21 %	2.89 % 3.27 %
Finance	3435 31001	2838 22348	468 7319	129 1334	82.62 % 72.09 %	13.62 % 23.61 %	3.76 % 4.30 %
Health	3419 30974	2870 22552	426 7177	123 1245	83.94 % 72.81 %	12.46 % 23.17 %	3.60 % 4.02 %
Pets	3333 31300	2878 24299	343 5924	112 1077	86.35 % 77.63 %	10.29 % 18.93 %	3.36 % 3.44 %
Sport & Fitness	3464 30500	2918 22771	435 6521	111 1208	84.24 % 74.66 %	12.56 % 21.38 %	3.20 % 3.96 %
Job & Career	3415 30761	2847 22618	456 6889	112 1254	83.37 % 73.53 %	13.35 % 22.40 %	3.28 % 4.08 %
Dating	3331 30610	2758 21675	448 7709	125 1226	82.80 % 70.81 %	13.45 % 25.18 %	3.75 % 4.01 %
Other	3411 30689	2939 23788	360 5798	112 1103	86.16 % 77.51 %	10.55 % 18.89 %	3.28 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 40872	2784 29396	547 9825	166 1651	79.61 % 71.92 %	15.64 % 24.04 %	4.75 % 4.04 %
Outlook Mail	3327 39335	2787 28795	424 8946	116 1594	83.77 % 73.20 %	12.74 % 22.74 %	3.49 % 4.05 %
Yahoo Mail	3487 39623	2963 29861	406 8266	118 1496	84.97 % 75.36 %	11.64 % 20.86 %	3.38 % 3.78 %
AOL Mail	3283 40403	2790 30219	390 8592	103 1592	84.98 % 74.79 %	11.88 % 21.27 %	3.14 % 3.94 %
Mail.com	3482 40085	2979 30627	383 8007	120 1451	85.55 % 76.41 %	11.00 % 19.98 %	3.45 % 3.62 %
Yandex Mail	3405 39964	2837 29495	444 8908	124 1561	83.32 % 73.80 %	13.04 % 22.29 %	3.64 % 3.91 %
GMX Mail	3320 39884	2898 30400	322 8097	100 1387	87.29 % 76.22 %	9.70 % 20.30 %	3.01 % 3.48 %
Zoho Mail	3513 39823	3087 30796	337 7635	89 1392	87.87 % 77.33 %	9.59 % 19.17 %	2.53 % 3.50 %
ProtonMail	3388 40373	2988 31130	307 7817	93 1426	88.19 % 77.11 %	9.06 % 19.36 %	2.74 % 3.53 %
Custom Mail	3372 40291	2983 31574	307 7332	82 1385	88.46 % 78.36 %	9.10 % 18.20 %	2.43 % 3.44 %
iCloud Mail	3517 712	2862 535	527 141	128 36	81.38 % 75.14 %	14.98 % 19.80 %	3.64 % 5.06 %
Tuta	3361 725	2943 595	320 106	98 24	87.56 % 82.07 %	9.52 % 14.62 %	2.92 % 3.31 %
Juno.com	3376 690	2987 561	304 98	85 31	88.48 % 81.30 %	9.00 % 14.20 %	2.52 % 4.49 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.