Amazon SES and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 402.780	60.903 303.984	7.663 83.770	2.145 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 75.47 %	10.84 % 20.80 %	3.03 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 30967	4775 24340	467 5573	124 1054	88.99 % 78.60 %	8.70 % 18.00 %	2.31 % 3.40 %
Elektronics	5513 30895	4825 23568	546 6254	142 1073	87.52 % 76.28 %	9.90 % 20.24 %	2.58 % 3.47 %
Entertainment	5474 31027	4714 23293	595 6580	165 1154	86.12 % 75.07 %	10.87 % 21.21 %	3.01 % 3.72 %
Cosmetics & Beauty	5483 30995	4703 23278	600 6495	180 1222	85.77 % 75.10 %	10.94 % 20.95 %	3.28 % 3.94 %
Food & Drink	5431 31626	4821 24770	481 5807	129 1049	88.77 % 78.32 %	8.86 % 18.36 %	2.38 % 3.32 %
Home & Garden	5531 31435	4903 24684	490 5724	138 1027	88.65 % 78.52 %	8.86 % 18.21 %	2.50 % 3.27 %
Finance	5441 31001	4533 22348	710 7319	198 1334	83.31 % 72.09 %	13.05 % 23.61 %	3.64 % 4.30 %
Health	5394 30974	4563 22552	643 7177	188 1245	84.59 % 72.81 %	11.92 % 23.17 %	3.49 % 4.02 %
Pets	5401 31300	4707 24299	528 5924	166 1077	87.15 % 77.63 %	9.78 % 18.93 %	3.07 % 3.44 %
Sport & Fitness	5481 30500	4646 22771	660 6521	175 1208	84.77 % 74.66 %	12.04 % 21.38 %	3.19 % 3.96 %
Job & Career	5387 30761	4514 22618	698 6889	175 1254	83.79 % 73.53 %	12.96 % 22.40 %	3.25 % 4.08 %
Dating	5355 30610	4472 21675	691 7709	192 1226	83.51 % 70.81 %	12.90 % 25.18 %	3.59 % 4.01 %
Other	5454 30689	4727 23788	554 5798	173 1103	86.67 % 77.51 %	10.16 % 18.89 %	3.17 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 40872	4434 29396	837 9825	238 1651	80.49 % 71.92 %	15.19 % 24.04 %	4.32 % 4.04 %
Outlook Mail	5392 39335	4570 28795	661 8946	161 1594	84.76 % 73.20 %	12.26 % 22.74 %	2.99 % 4.05 %
Yahoo Mail	5500 39623	4705 29861	621 8266	174 1496	85.55 % 75.36 %	11.29 % 20.86 %	3.16 % 3.78 %
AOL Mail	5323 40403	4562 30219	601 8592	160 1592	85.70 % 74.79 %	11.29 % 21.27 %	3.01 % 3.94 %
Mail.com	5465 40085	4730 30627	569 8007	166 1451	86.55 % 76.41 %	10.41 % 19.98 %	3.04 % 3.62 %
Yandex Mail	5401 39964	4542 29495	673 8908	186 1561	84.10 % 73.80 %	12.46 % 22.29 %	3.44 % 3.91 %
GMX Mail	5407 39884	4757 30400	500 8097	150 1387	87.98 % 76.22 %	9.25 % 20.30 %	2.77 % 3.48 %
Zoho Mail	5584 39823	4922 30796	515 7635	147 1392	88.14 % 77.33 %	9.22 % 19.17 %	2.63 % 3.50 %
ProtonMail	5388 40373	4781 31130	464 7817	143 1426	88.73 % 77.11 %	8.61 % 19.36 %	2.65 % 3.53 %
Custom Mail	5329 40291	4744 31574	461 7332	124 1385	89.02 % 78.36 %	8.65 % 18.20 %	2.33 % 3.44 %
iCloud Mail	5558 712	4547 535	802 141	209 36	81.81 % 75.14 %	14.43 % 19.80 %	3.76 % 5.06 %
Tuta	5383 725	4747 595	492 106	144 24	88.19 % 82.07 %	9.14 % 14.62 %	2.68 % 3.31 %
Juno.com	5472 690	4862 561	467 98	143 31	88.85 % 81.30 %	8.53 % 14.20 %	2.61 % 4.49 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.