Amazon SES and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 402.780	7.419 303.984	1.179 83.770	332 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 75.47 %	13.20 % 20.80 %	3.72 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 30967	527 24340	68 5573	22 1054	85.41 % 78.60 %	11.02 % 18.00 %	3.57 % 3.40 %
Elektronics	707 30895	595 23568	87 6254	25 1073	84.16 % 76.28 %	12.31 % 20.24 %	3.54 % 3.47 %
Entertainment	677 31027	568 23293	88 6580	21 1154	83.90 % 75.07 %	13.00 % 21.21 %	3.10 % 3.72 %
Cosmetics & Beauty	743 30995	613 23278	97 6495	33 1222	82.50 % 75.10 %	13.06 % 20.95 %	4.44 % 3.94 %
Food & Drink	625 31626	545 24770	69 5807	11 1049	87.20 % 78.32 %	11.04 % 18.36 %	1.76 % 3.32 %
Home & Garden	714 31435	607 24684	81 5724	26 1027	85.01 % 78.52 %	11.34 % 18.21 %	3.64 % 3.27 %
Finance	699 31001	564 22348	106 7319	29 1334	80.69 % 72.09 %	15.16 % 23.61 %	4.15 % 4.30 %
Health	703 30974	560 22552	106 7177	37 1245	79.66 % 72.81 %	15.08 % 23.17 %	5.26 % 4.02 %
Pets	671 31300	565 24299	83 5924	23 1077	84.20 % 77.63 %	12.37 % 18.93 %	3.43 % 3.44 %
Sport & Fitness	712 30500	585 22771	101 6521	26 1208	82.16 % 74.66 %	14.19 % 21.38 %	3.65 % 3.96 %
Job & Career	687 30761	563 22618	103 6889	21 1254	81.95 % 73.53 %	14.99 % 22.40 %	3.06 % 4.08 %
Dating	677 30610	545 21675	103 7709	29 1226	80.50 % 70.81 %	15.21 % 25.18 %	4.28 % 4.01 %
Other	698 30689	582 23788	87 5798	29 1103	83.38 % 77.51 %	12.46 % 18.89 %	4.15 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 40872	522 29396	120 9825	39 1651	76.65 % 71.92 %	17.62 % 24.04 %	5.73 % 4.04 %
Outlook Mail	682 39335	557 28795	100 8946	25 1594	81.67 % 73.20 %	14.66 % 22.74 %	3.67 % 4.05 %
Yahoo Mail	743 39623	603 29861	101 8266	39 1496	81.16 % 75.36 %	13.59 % 20.86 %	5.25 % 3.78 %
AOL Mail	679 40403	569 30219	91 8592	19 1592	83.80 % 74.79 %	13.40 % 21.27 %	2.80 % 3.94 %
Mail.com	682 40085	563 30627	85 8007	34 1451	82.55 % 76.41 %	12.46 % 19.98 %	4.99 % 3.62 %
Yandex Mail	674 39964	550 29495	100 8908	24 1561	81.60 % 73.80 %	14.84 % 22.29 %	3.56 % 3.91 %
GMX Mail	677 39884	574 30400	79 8097	24 1387	84.79 % 76.22 %	11.67 % 20.30 %	3.55 % 3.48 %
Zoho Mail	717 39823	609 30796	84 7635	24 1392	84.94 % 77.33 %	11.72 % 19.17 %	3.35 % 3.50 %
ProtonMail	690 40373	590 31130	76 7817	24 1426	85.51 % 77.11 %	11.01 % 19.36 %	3.48 % 3.53 %
Custom Mail	636 40291	556 31574	69 7332	11 1385	87.42 % 78.36 %	10.85 % 18.20 %	1.73 % 3.44 %
iCloud Mail	716 712	569 535	122 141	25 36	79.47 % 75.14 %	17.04 % 19.80 %	3.49 % 5.06 %
Tuta	689 725	584 595	80 106	25 24	84.76 % 82.07 %	11.61 % 14.62 %	3.63 % 3.31 %
Juno.com	664 690	573 561	72 98	19 31	86.30 % 81.30 %	10.84 % 14.20 %	2.86 % 4.49 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.