Amazon SES and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 80.139	60.903 63.219	7.663 13.357	2.145 3.563

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 78.89 %	10.84 % 16.67 %	3.03 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 6312	4775 5118	467 934	124 260	88.99 % 81.08 %	8.70 % 14.80 %	2.31 % 4.12 %
Elektronics	5513 6147	4825 4944	546 962	142 241	87.52 % 80.43 %	9.90 % 15.65 %	2.58 % 3.92 %
Entertainment	5474 6187	4714 4879	595 1045	165 263	86.12 % 78.86 %	10.87 % 16.89 %	3.01 % 4.25 %
Cosmetics & Beauty	5483 6230	4703 4894	600 1038	180 298	85.77 % 78.56 %	10.94 % 16.66 %	3.28 % 4.78 %
Food & Drink	5431 6146	4821 4994	481 906	129 246	88.77 % 81.26 %	8.86 % 14.74 %	2.38 % 4.00 %
Home & Garden	5531 6086	4903 4920	490 905	138 261	88.65 % 80.84 %	8.86 % 14.87 %	2.50 % 4.29 %
Finance	5441 6129	4533 4671	710 1150	198 308	83.31 % 76.21 %	13.05 % 18.76 %	3.64 % 5.03 %
Health	5394 6139	4563 4790	643 1091	188 258	84.59 % 78.03 %	11.92 % 17.77 %	3.49 % 4.20 %
Pets	5401 6069	4707 4880	528 950	166 239	87.15 % 80.41 %	9.78 % 15.65 %	3.07 % 3.94 %
Sport & Fitness	5481 6087	4646 4711	660 1083	175 293	84.77 % 77.39 %	12.04 % 17.79 %	3.19 % 4.81 %
Job & Career	5387 6233	4514 4728	698 1171	175 334	83.79 % 75.85 %	12.96 % 18.79 %	3.25 % 5.36 %
Dating	5355 6117	4472 4676	691 1143	192 298	83.51 % 76.44 %	12.90 % 18.69 %	3.59 % 4.87 %
Other	5454 6257	4727 5014	554 979	173 264	86.67 % 80.13 %	10.16 % 15.65 %	3.17 % 4.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 6147	4434 4530	837 1296	238 321	80.49 % 73.69 %	15.19 % 21.08 %	4.32 % 5.22 %
Outlook Mail	5392 6144	4570 4726	661 1120	161 298	84.76 % 76.92 %	12.26 % 18.23 %	2.99 % 4.85 %
Yahoo Mail	5500 6171	4705 4853	621 1056	174 262	85.55 % 78.64 %	11.29 % 17.11 %	3.16 % 4.25 %
AOL Mail	5323 6059	4562 4742	601 1041	160 276	85.70 % 78.26 %	11.29 % 17.18 %	3.01 % 4.56 %
Mail.com	5465 6173	4730 4926	569 1005	166 242	86.55 % 79.80 %	10.41 % 16.28 %	3.04 % 3.92 %
Yandex Mail	5401 6156	4542 4732	673 1118	186 306	84.10 % 76.87 %	12.46 % 18.16 %	3.44 % 4.97 %
GMX Mail	5407 6255	4757 5045	500 950	150 260	87.98 % 80.66 %	9.25 % 15.19 %	2.77 % 4.16 %
Zoho Mail	5584 6180	4922 5001	515 935	147 244	88.14 % 80.92 %	9.22 % 15.13 %	2.63 % 3.95 %
ProtonMail	5388 6210	4781 5049	464 892	143 269	88.73 % 81.30 %	8.61 % 14.36 %	2.65 % 4.33 %
Custom Mail	5329 6202	4744 5085	461 888	124 229	89.02 % 81.99 %	8.65 % 14.32 %	2.33 % 3.69 %
iCloud Mail	5558 6210	4547 4574	802 1252	209 384	81.81 % 73.66 %	14.43 % 20.16 %	3.76 % 6.18 %
Tuta	5383 6206	4747 5025	492 938	144 243	88.19 % 80.97 %	9.14 % 15.11 %	2.68 % 3.92 %
Juno.com	5472 6026	4862 4931	467 866	143 229	88.85 % 81.83 %	8.53 % 14.37 %	2.61 % 3.80 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.