Amazon SES and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 53.202	37.888 42.014	5.018 8.822	1.422 2.366

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 78.97 %	11.32 % 16.58 %	3.21 % 4.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 4184	2974 3404	308 613	85 167	88.33 % 81.36 %	9.15 % 14.65 %	2.52 % 3.99 %
Elektronics	3485 4102	3026 3309	361 643	98 150	86.83 % 80.67 %	10.36 % 15.68 %	2.81 % 3.66 %
Entertainment	3424 4113	2918 3239	388 691	118 183	85.22 % 78.75 %	11.33 % 16.80 %	3.45 % 4.45 %
Cosmetics & Beauty	3469 4071	2956 3204	398 672	115 195	85.21 % 78.70 %	11.47 % 16.51 %	3.32 % 4.79 %
Food & Drink	3318 4137	2931 3347	305 607	82 183	88.34 % 80.90 %	9.19 % 14.67 %	2.47 % 4.42 %
Home & Garden	3457 4011	3035 3237	322 593	100 181	87.79 % 80.70 %	9.31 % 14.78 %	2.89 % 4.51 %
Finance	3435 4093	2838 3136	468 764	129 193	82.62 % 76.62 %	13.62 % 18.67 %	3.76 % 4.72 %
Health	3419 4070	2870 3178	426 720	123 172	83.94 % 78.08 %	12.46 % 17.69 %	3.60 % 4.23 %
Pets	3333 4084	2878 3291	343 635	112 158	86.35 % 80.58 %	10.29 % 15.55 %	3.36 % 3.87 %
Sport & Fitness	3464 3996	2918 3090	435 706	111 200	84.24 % 77.33 %	12.56 % 17.67 %	3.20 % 5.01 %
Job & Career	3415 4106	2847 3130	456 772	112 204	83.37 % 76.23 %	13.35 % 18.80 %	3.28 % 4.97 %
Dating	3331 4074	2758 3103	448 760	125 211	82.80 % 76.17 %	13.45 % 18.65 %	3.75 % 5.18 %
Other	3411 4161	2939 3346	360 646	112 169	86.16 % 80.41 %	10.55 % 15.53 %	3.28 % 4.06 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 4040	2784 2983	547 847	166 210	79.61 % 73.84 %	15.64 % 20.97 %	4.75 % 5.20 %
Outlook Mail	3327 4107	2787 3161	424 745	116 201	83.77 % 76.97 %	12.74 % 18.14 %	3.49 % 4.89 %
Yahoo Mail	3487 4100	2963 3219	406 697	118 184	84.97 % 78.51 %	11.64 % 17.00 %	3.38 % 4.49 %
AOL Mail	3283 3994	2790 3124	390 682	103 188	84.98 % 78.22 %	11.88 % 17.08 %	3.14 % 4.71 %
Mail.com	3482 4139	2979 3301	383 672	120 166	85.55 % 79.75 %	11.00 % 16.24 %	3.45 % 4.01 %
Yandex Mail	3405 4077	2837 3140	444 739	124 198	83.32 % 77.02 %	13.04 % 18.13 %	3.64 % 4.86 %
GMX Mail	3320 4158	2898 3367	322 625	100 166	87.29 % 80.98 %	9.70 % 15.03 %	3.01 % 3.99 %
Zoho Mail	3513 4073	3087 3300	337 612	89 161	87.87 % 81.02 %	9.59 % 15.03 %	2.53 % 3.95 %
ProtonMail	3388 4068	2988 3317	307 580	93 171	88.19 % 81.54 %	9.06 % 14.26 %	2.74 % 4.20 %
Custom Mail	3372 4161	2983 3415	307 597	82 149	88.46 % 82.07 %	9.10 % 14.35 %	2.43 % 3.58 %
iCloud Mail	3517 4084	2862 3015	527 820	128 249	81.38 % 73.82 %	14.98 % 20.08 %	3.64 % 6.10 %
Tuta	3361 4227	2943 3420	320 638	98 169	87.56 % 80.91 %	9.52 % 15.09 %	2.92 % 4.00 %
Juno.com	3376 3974	2987 3252	304 568	85 154	88.48 % 81.83 %	9.00 % 14.29 %	2.52 % 3.88 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.