Amazon SES and Sarbacane Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Sarbacane is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Sarbacane.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 71.148	53.094 56.238	6.813 11.784	1.902 3.126

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Sarbacane in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 79.04 %	11.02 % 16.56 %	3.08 % 4.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 5605	4192 4555	419 828	109 222	88.81 % 81.27 %	8.88 % 14.77 %	2.31 % 3.96 %
Elektronics	4776 5445	4171 4388	482 847	123 210	87.33 % 80.59 %	10.09 % 15.56 %	2.58 % 3.86 %
Entertainment	4756 5489	4077 4335	527 921	152 233	85.72 % 78.98 %	11.08 % 16.78 %	3.20 % 4.24 %
Cosmetics & Beauty	4777 5486	4088 4319	535 907	154 260	85.58 % 78.73 %	11.20 % 16.53 %	3.22 % 4.74 %
Food & Drink	4706 5478	4169 4454	421 801	116 223	88.59 % 81.31 %	8.95 % 14.62 %	2.46 % 4.07 %
Home & Garden	4845 5370	4282 4344	438 793	125 233	88.38 % 80.89 %	9.04 % 14.77 %	2.58 % 4.34 %
Finance	4786 5436	3975 4158	635 1014	176 264	83.05 % 76.49 %	13.27 % 18.65 %	3.68 % 4.86 %
Health	4729 5447	3993 4259	571 960	165 228	84.44 % 78.19 %	12.07 % 17.62 %	3.49 % 4.19 %
Pets	4720 5450	4094 4387	471 851	155 212	86.74 % 80.50 %	9.98 % 15.61 %	3.28 % 3.89 %
Sport & Fitness	4840 5374	4094 4163	592 950	154 261	84.59 % 77.47 %	12.23 % 17.68 %	3.18 % 4.86 %
Job & Career	4734 5542	3959 4227	620 1035	155 280	83.63 % 76.27 %	13.10 % 18.68 %	3.27 % 5.05 %
Dating	4657 5455	3875 4169	613 1013	169 273	83.21 % 76.43 %	13.16 % 18.57 %	3.63 % 5.00 %
Other	4763 5571	4125 4480	489 864	149 227	86.61 % 80.42 %	10.27 % 15.51 %	3.13 % 4.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Sarbacane.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 5432	3870 4019	742 1139	214 274	80.19 % 73.99 %	15.38 % 20.97 %	4.43 % 5.04 %
Outlook Mail	4719 5428	3990 4186	586 982	143 260	84.55 % 77.12 %	12.42 % 18.09 %	3.03 % 4.79 %
Yahoo Mail	4812 5506	4106 4334	550 935	156 237	85.33 % 78.71 %	11.43 % 16.98 %	3.24 % 4.30 %
AOL Mail	4619 5396	3947 4225	531 925	141 246	85.45 % 78.30 %	11.50 % 17.14 %	3.05 % 4.56 %
Mail.com	4838 5531	4174 4417	514 896	150 218	86.28 % 79.86 %	10.62 % 16.20 %	3.10 % 3.94 %
Yandex Mail	4778 5461	4004 4207	605 985	169 269	83.80 % 77.04 %	12.66 % 18.04 %	3.54 % 4.93 %
GMX Mail	4720 5550	4138 4497	446 835	136 218	87.67 % 81.03 %	9.45 % 15.05 %	2.88 % 3.93 %
Zoho Mail	4852 5463	4271 4431	455 822	126 210	88.03 % 81.11 %	9.38 % 15.05 %	2.60 % 3.84 %
ProtonMail	4705 5486	4161 4470	414 781	130 235	88.44 % 81.48 %	8.80 % 14.24 %	2.76 % 4.28 %
Custom Mail	4642 5512	4125 4519	410 786	107 207	88.86 % 81.98 %	8.83 % 14.26 %	2.31 % 3.76 %
iCloud Mail	4873 5519	3982 4080	710 1107	181 332	81.72 % 73.93 %	14.57 % 20.06 %	3.71 % 6.02 %
Tuta	4698 5542	4132 4493	438 831	128 218	87.95 % 81.07 %	9.32 % 14.99 %	2.72 % 3.93 %
Juno.com	4727 5322	4194 4360	412 760	121 202	88.72 % 81.92 %	8.72 % 14.28 %	2.56 % 3.80 %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.