Amazon SES and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 40.838	7.419 28.449	1.179 11.943	332 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 69.66 %	13.20 % 29.24 %	3.72 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 3108	527 2310	68 763	22 35	85.41 % 74.32 %	11.02 % 24.55 %	3.57 % 1.13 %
Elektronics	707 3168	595 2203	87 930	25 35	84.16 % 69.54 %	12.31 % 29.36 %	3.54 % 1.10 %
Entertainment	677 3097	568 2149	88 920	21 28	83.90 % 69.39 %	13.00 % 29.71 %	3.10 % 0.90 %
Cosmetics & Beauty	743 3104	613 2138	97 928	33 38	82.50 % 68.88 %	13.06 % 29.90 %	4.44 % 1.22 %
Food & Drink	625 2988	545 2221	69 729	11 38	87.20 % 74.33 %	11.04 % 24.40 %	1.76 % 1.27 %
Home & Garden	714 3198	607 2374	81 790	26 34	85.01 % 74.23 %	11.34 % 24.70 %	3.64 % 1.06 %
Finance	699 3213	564 2065	106 1111	29 37	80.69 % 64.27 %	15.16 % 34.58 %	4.15 % 1.15 %
Health	703 3194	560 2052	106 1109	37 33	79.66 % 64.25 %	15.08 % 34.72 %	5.26 % 1.03 %
Pets	671 3075	565 2277	83 768	23 30	84.20 % 74.05 %	12.37 % 24.98 %	3.43 % 0.98 %
Sport & Fitness	712 3244	585 2247	101 961	26 36	82.16 % 69.27 %	14.19 % 29.62 %	3.65 % 1.11 %
Job & Career	687 3038	563 2106	103 898	21 34	81.95 % 69.32 %	14.99 % 29.56 %	3.06 % 1.12 %
Dating	677 3120	545 1854	103 1226	29 40	80.50 % 59.42 %	15.21 % 39.29 %	4.28 % 1.28 %
Other	698 3291	582 2453	87 810	29 28	83.38 % 74.54 %	12.46 % 24.61 %	4.15 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 3918	522 2512	120 1366	39 40	76.65 % 64.11 %	17.62 % 34.86 %	5.73 % 1.02 %
Outlook Mail	682 4078	557 2660	100 1375	25 43	81.67 % 65.23 %	14.66 % 33.72 %	3.67 % 1.05 %
Yahoo Mail	743 4200	603 2966	101 1187	39 47	81.16 % 70.62 %	13.59 % 28.26 %	5.25 % 1.12 %
AOL Mail	679 4366	569 3106	91 1213	19 47	83.80 % 71.14 %	13.40 % 27.78 %	2.80 % 1.08 %
Mail.com	682 4218	563 3033	85 1137	34 48	82.55 % 71.91 %	12.46 % 26.96 %	4.99 % 1.14 %
Yandex Mail	674 4051	550 2782	100 1223	24 46	81.60 % 68.67 %	14.84 % 30.19 %	3.56 % 1.14 %
GMX Mail	677 4002	574 2712	79 1243	24 47	84.79 % 67.77 %	11.67 % 31.06 %	3.55 % 1.17 %
Zoho Mail	717 3898	609 2817	84 1038	24 43	84.94 % 72.27 %	11.72 % 26.63 %	3.35 % 1.10 %
ProtonMail	690 3953	590 2797	76 1112	24 44	85.51 % 70.76 %	11.01 % 28.13 %	3.48 % 1.11 %
Custom Mail	636 4154	556 3064	69 1049	11 41	87.42 % 73.76 %	10.85 % 25.25 %	1.73 % 0.99 %
iCloud Mail	716	569	122	25	79.47 % %	17.04 % %	3.49 % %
Tuta	689	584	80	25	84.76 % %	11.61 % %	3.63 % %
Juno.com	664	573	72	19	86.30 % %	10.84 % %	2.86 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.