Amazon SES and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 40.838	60.903 28.449	7.663 11.943	2.145 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 69.66 %	10.84 % 29.24 %	3.03 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 3108	4775 2310	467 763	124 35	88.99 % 74.32 %	8.70 % 24.55 %	2.31 % 1.13 %
Elektronics	5513 3168	4825 2203	546 930	142 35	87.52 % 69.54 %	9.90 % 29.36 %	2.58 % 1.10 %
Entertainment	5474 3097	4714 2149	595 920	165 28	86.12 % 69.39 %	10.87 % 29.71 %	3.01 % 0.90 %
Cosmetics & Beauty	5483 3104	4703 2138	600 928	180 38	85.77 % 68.88 %	10.94 % 29.90 %	3.28 % 1.22 %
Food & Drink	5431 2988	4821 2221	481 729	129 38	88.77 % 74.33 %	8.86 % 24.40 %	2.38 % 1.27 %
Home & Garden	5531 3198	4903 2374	490 790	138 34	88.65 % 74.23 %	8.86 % 24.70 %	2.50 % 1.06 %
Finance	5441 3213	4533 2065	710 1111	198 37	83.31 % 64.27 %	13.05 % 34.58 %	3.64 % 1.15 %
Health	5394 3194	4563 2052	643 1109	188 33	84.59 % 64.25 %	11.92 % 34.72 %	3.49 % 1.03 %
Pets	5401 3075	4707 2277	528 768	166 30	87.15 % 74.05 %	9.78 % 24.98 %	3.07 % 0.98 %
Sport & Fitness	5481 3244	4646 2247	660 961	175 36	84.77 % 69.27 %	12.04 % 29.62 %	3.19 % 1.11 %
Job & Career	5387 3038	4514 2106	698 898	175 34	83.79 % 69.32 %	12.96 % 29.56 %	3.25 % 1.12 %
Dating	5355 3120	4472 1854	691 1226	192 40	83.51 % 59.42 %	12.90 % 39.29 %	3.59 % 1.28 %
Other	5454 3291	4727 2453	554 810	173 28	86.67 % 74.54 %	10.16 % 24.61 %	3.17 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 3918	4434 2512	837 1366	238 40	80.49 % 64.11 %	15.19 % 34.86 %	4.32 % 1.02 %
Outlook Mail	5392 4078	4570 2660	661 1375	161 43	84.76 % 65.23 %	12.26 % 33.72 %	2.99 % 1.05 %
Yahoo Mail	5500 4200	4705 2966	621 1187	174 47	85.55 % 70.62 %	11.29 % 28.26 %	3.16 % 1.12 %
AOL Mail	5323 4366	4562 3106	601 1213	160 47	85.70 % 71.14 %	11.29 % 27.78 %	3.01 % 1.08 %
Mail.com	5465 4218	4730 3033	569 1137	166 48	86.55 % 71.91 %	10.41 % 26.96 %	3.04 % 1.14 %
Yandex Mail	5401 4051	4542 2782	673 1223	186 46	84.10 % 68.67 %	12.46 % 30.19 %	3.44 % 1.14 %
GMX Mail	5407 4002	4757 2712	500 1243	150 47	87.98 % 67.77 %	9.25 % 31.06 %	2.77 % 1.17 %
Zoho Mail	5584 3898	4922 2817	515 1038	147 43	88.14 % 72.27 %	9.22 % 26.63 %	2.63 % 1.10 %
ProtonMail	5388 3953	4781 2797	464 1112	143 44	88.73 % 70.76 %	8.61 % 28.13 %	2.65 % 1.11 %
Custom Mail	5329 4154	4744 3064	461 1049	124 41	89.02 % 73.76 %	8.65 % 25.25 %	2.33 % 0.99 %
iCloud Mail	5558	4547	802	209	81.81 % %	14.43 % %	3.76 % %
Tuta	5383	4747	492	144	88.19 % %	9.14 % %	2.68 % %
Juno.com	5472	4862	467	143	88.85 % %	8.53 % %	2.61 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.