Amazon SES and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 40.838	53.094 28.449	6.813 11.943	1.902 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 69.66 %	11.02 % 29.24 %	3.08 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 3108	4192 2310	419 763	109 35	88.81 % 74.32 %	8.88 % 24.55 %	2.31 % 1.13 %
Elektronics	4776 3168	4171 2203	482 930	123 35	87.33 % 69.54 %	10.09 % 29.36 %	2.58 % 1.10 %
Entertainment	4756 3097	4077 2149	527 920	152 28	85.72 % 69.39 %	11.08 % 29.71 %	3.20 % 0.90 %
Cosmetics & Beauty	4777 3104	4088 2138	535 928	154 38	85.58 % 68.88 %	11.20 % 29.90 %	3.22 % 1.22 %
Food & Drink	4706 2988	4169 2221	421 729	116 38	88.59 % 74.33 %	8.95 % 24.40 %	2.46 % 1.27 %
Home & Garden	4845 3198	4282 2374	438 790	125 34	88.38 % 74.23 %	9.04 % 24.70 %	2.58 % 1.06 %
Finance	4786 3213	3975 2065	635 1111	176 37	83.05 % 64.27 %	13.27 % 34.58 %	3.68 % 1.15 %
Health	4729 3194	3993 2052	571 1109	165 33	84.44 % 64.25 %	12.07 % 34.72 %	3.49 % 1.03 %
Pets	4720 3075	4094 2277	471 768	155 30	86.74 % 74.05 %	9.98 % 24.98 %	3.28 % 0.98 %
Sport & Fitness	4840 3244	4094 2247	592 961	154 36	84.59 % 69.27 %	12.23 % 29.62 %	3.18 % 1.11 %
Job & Career	4734 3038	3959 2106	620 898	155 34	83.63 % 69.32 %	13.10 % 29.56 %	3.27 % 1.12 %
Dating	4657 3120	3875 1854	613 1226	169 40	83.21 % 59.42 %	13.16 % 39.29 %	3.63 % 1.28 %
Other	4763 3291	4125 2453	489 810	149 28	86.61 % 74.54 %	10.27 % 24.61 %	3.13 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 3918	3870 2512	742 1366	214 40	80.19 % 64.11 %	15.38 % 34.86 %	4.43 % 1.02 %
Outlook Mail	4719 4078	3990 2660	586 1375	143 43	84.55 % 65.23 %	12.42 % 33.72 %	3.03 % 1.05 %
Yahoo Mail	4812 4200	4106 2966	550 1187	156 47	85.33 % 70.62 %	11.43 % 28.26 %	3.24 % 1.12 %
AOL Mail	4619 4366	3947 3106	531 1213	141 47	85.45 % 71.14 %	11.50 % 27.78 %	3.05 % 1.08 %
Mail.com	4838 4218	4174 3033	514 1137	150 48	86.28 % 71.91 %	10.62 % 26.96 %	3.10 % 1.14 %
Yandex Mail	4778 4051	4004 2782	605 1223	169 46	83.80 % 68.67 %	12.66 % 30.19 %	3.54 % 1.14 %
GMX Mail	4720 4002	4138 2712	446 1243	136 47	87.67 % 67.77 %	9.45 % 31.06 %	2.88 % 1.17 %
Zoho Mail	4852 3898	4271 2817	455 1038	126 43	88.03 % 72.27 %	9.38 % 26.63 %	2.60 % 1.10 %
ProtonMail	4705 3953	4161 2797	414 1112	130 44	88.44 % 70.76 %	8.80 % 28.13 %	2.76 % 1.11 %
Custom Mail	4642 4154	4125 3064	410 1049	107 41	88.86 % 73.76 %	8.83 % 25.25 %	2.31 % 0.99 %
iCloud Mail	4873	3982	710	181	81.72 % %	14.57 % %	3.71 % %
Tuta	4698	4132	438	128	87.95 % %	9.32 % %	2.72 % %
Juno.com	4727	4194	412	121	88.72 % %	8.72 % %	2.56 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.