Amazon SES and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 40.838	37.888 28.449	5.018 11.943	1.422 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 69.66 %	11.32 % 29.24 %	3.21 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 3108	2974 2310	308 763	85 35	88.33 % 74.32 %	9.15 % 24.55 %	2.52 % 1.13 %
Elektronics	3485 3168	3026 2203	361 930	98 35	86.83 % 69.54 %	10.36 % 29.36 %	2.81 % 1.10 %
Entertainment	3424 3097	2918 2149	388 920	118 28	85.22 % 69.39 %	11.33 % 29.71 %	3.45 % 0.90 %
Cosmetics & Beauty	3469 3104	2956 2138	398 928	115 38	85.21 % 68.88 %	11.47 % 29.90 %	3.32 % 1.22 %
Food & Drink	3318 2988	2931 2221	305 729	82 38	88.34 % 74.33 %	9.19 % 24.40 %	2.47 % 1.27 %
Home & Garden	3457 3198	3035 2374	322 790	100 34	87.79 % 74.23 %	9.31 % 24.70 %	2.89 % 1.06 %
Finance	3435 3213	2838 2065	468 1111	129 37	82.62 % 64.27 %	13.62 % 34.58 %	3.76 % 1.15 %
Health	3419 3194	2870 2052	426 1109	123 33	83.94 % 64.25 %	12.46 % 34.72 %	3.60 % 1.03 %
Pets	3333 3075	2878 2277	343 768	112 30	86.35 % 74.05 %	10.29 % 24.98 %	3.36 % 0.98 %
Sport & Fitness	3464 3244	2918 2247	435 961	111 36	84.24 % 69.27 %	12.56 % 29.62 %	3.20 % 1.11 %
Job & Career	3415 3038	2847 2106	456 898	112 34	83.37 % 69.32 %	13.35 % 29.56 %	3.28 % 1.12 %
Dating	3331 3120	2758 1854	448 1226	125 40	82.80 % 59.42 %	13.45 % 39.29 %	3.75 % 1.28 %
Other	3411 3291	2939 2453	360 810	112 28	86.16 % 74.54 %	10.55 % 24.61 %	3.28 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 3918	2784 2512	547 1366	166 40	79.61 % 64.11 %	15.64 % 34.86 %	4.75 % 1.02 %
Outlook Mail	3327 4078	2787 2660	424 1375	116 43	83.77 % 65.23 %	12.74 % 33.72 %	3.49 % 1.05 %
Yahoo Mail	3487 4200	2963 2966	406 1187	118 47	84.97 % 70.62 %	11.64 % 28.26 %	3.38 % 1.12 %
AOL Mail	3283 4366	2790 3106	390 1213	103 47	84.98 % 71.14 %	11.88 % 27.78 %	3.14 % 1.08 %
Mail.com	3482 4218	2979 3033	383 1137	120 48	85.55 % 71.91 %	11.00 % 26.96 %	3.45 % 1.14 %
Yandex Mail	3405 4051	2837 2782	444 1223	124 46	83.32 % 68.67 %	13.04 % 30.19 %	3.64 % 1.14 %
GMX Mail	3320 4002	2898 2712	322 1243	100 47	87.29 % 67.77 %	9.70 % 31.06 %	3.01 % 1.17 %
Zoho Mail	3513 3898	3087 2817	337 1038	89 43	87.87 % 72.27 %	9.59 % 26.63 %	2.53 % 1.10 %
ProtonMail	3388 3953	2988 2797	307 1112	93 44	88.19 % 70.76 %	9.06 % 28.13 %	2.74 % 1.11 %
Custom Mail	3372 4154	2983 3064	307 1049	82 41	88.46 % 73.76 %	9.10 % 25.25 %	2.43 % 0.99 %
iCloud Mail	3517	2862	527	128	81.38 % %	14.98 % %	3.64 % %
Tuta	3361	2943	320	98	87.56 % %	9.52 % %	2.92 % %
Juno.com	3376	2987	304	85	88.48 % %	9.00 % %	2.52 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.