Amazon SES and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
44.328 393.150	37.888 302.866	5.018 76.964	1.422 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.47 % 77.04 %	11.32 % 19.58 %	3.21 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	3367 29688	2974 23784	308 5024	85 880	88.33 % 80.11 %	9.15 % 16.92 %	2.52 % 2.96 %
Elektronics	3485 30694	3026 23911	361 5854	98 929	86.83 % 77.90 %	10.36 % 19.07 %	2.81 % 3.03 %
Entertainment	3424 30167	2918 23222	388 5902	118 1043	85.22 % 76.98 %	11.33 % 19.56 %	3.45 % 3.46 %
Cosmetics & Beauty	3469 30530	2956 23551	398 6004	115 975	85.21 % 77.14 %	11.47 % 19.67 %	3.32 % 3.19 %
Food & Drink	3318 30519	2931 24459	305 5133	82 927	88.34 % 80.14 %	9.19 % 16.82 %	2.47 % 3.04 %
Home & Garden	3457 30222	3035 24200	322 5111	100 911	87.79 % 80.07 %	9.31 % 16.91 %	2.89 % 3.01 %
Finance	3435 30341	2838 22294	468 6899	129 1148	82.62 % 73.48 %	13.62 % 22.74 %	3.76 % 3.78 %
Health	3419 29945	2870 22376	426 6489	123 1080	83.94 % 74.72 %	12.46 % 21.67 %	3.60 % 3.61 %
Pets	3333 30312	2878 23940	343 5353	112 1019	86.35 % 78.98 %	10.29 % 17.66 %	3.36 % 3.36 %
Sport & Fitness	3464 29754	2918 22668	435 6059	111 1027	84.24 % 76.18 %	12.56 % 20.36 %	3.20 % 3.45 %
Job & Career	3415 30434	2847 22773	456 6473	112 1188	83.37 % 74.83 %	13.35 % 21.27 %	3.28 % 3.90 %
Dating	3331 30388	2758 21850	448 7353	125 1185	82.80 % 71.90 %	13.45 % 24.20 %	3.75 % 3.90 %
Other	3411 30156	2939 23838	360 5310	112 1008	86.16 % 79.05 %	10.55 % 17.61 %	3.28 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	3497 39832	2784 29370	547 8994	166 1468	79.61 % 73.73 %	15.64 % 22.58 %	4.75 % 3.69 %
Outlook Mail	3327 39308	2787 29211	424 8600	116 1497	83.77 % 74.31 %	12.74 % 21.88 %	3.49 % 3.81 %
Yahoo Mail	3487 39728	2963 30512	406 7852	118 1364	84.97 % 76.80 %	11.64 % 19.76 %	3.38 % 3.43 %
AOL Mail	3283 39483	2790 30274	390 7780	103 1429	84.98 % 76.68 %	11.88 % 19.70 %	3.14 % 3.62 %
Mail.com	3482 39166	2979 30496	383 7320	120 1350	85.55 % 77.86 %	11.00 % 18.69 %	3.45 % 3.45 %
Yandex Mail	3405 38650	2837 29125	444 8096	124 1429	83.32 % 75.36 %	13.04 % 20.95 %	3.64 % 3.70 %
GMX Mail	3320 39013	2898 30376	322 7420	100 1217	87.29 % 77.86 %	9.70 % 19.02 %	3.01 % 3.12 %
Zoho Mail	3513 38996	3087 30789	337 7018	89 1189	87.87 % 78.95 %	9.59 % 18.00 %	2.53 % 3.05 %
ProtonMail	3388 39917	2988 31451	307 7261	93 1205	88.19 % 78.79 %	9.06 % 18.19 %	2.74 % 3.02 %
Custom Mail	3372 39057	2983 31262	307 6623	82 1172	88.46 % 80.04 %	9.10 % 16.96 %	2.43 % 3.00 %
iCloud Mail	3517	2862	527	128	81.38 % %	14.98 % %	3.64 % %
Tuta	3361	2943	320	98	87.56 % %	9.52 % %	2.92 % %
Juno.com	3376	2987	304	85	88.48 % %	9.00 % %	2.52 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.