Amazon SES and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
61.809 393.150	53.094 302.866	6.813 76.964	1.902 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
85.90 % 77.04 %	11.02 % 19.58 %	3.08 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	4720 29688	4192 23784	419 5024	109 880	88.81 % 80.11 %	8.88 % 16.92 %	2.31 % 2.96 %
Elektronics	4776 30694	4171 23911	482 5854	123 929	87.33 % 77.90 %	10.09 % 19.07 %	2.58 % 3.03 %
Entertainment	4756 30167	4077 23222	527 5902	152 1043	85.72 % 76.98 %	11.08 % 19.56 %	3.20 % 3.46 %
Cosmetics & Beauty	4777 30530	4088 23551	535 6004	154 975	85.58 % 77.14 %	11.20 % 19.67 %	3.22 % 3.19 %
Food & Drink	4706 30519	4169 24459	421 5133	116 927	88.59 % 80.14 %	8.95 % 16.82 %	2.46 % 3.04 %
Home & Garden	4845 30222	4282 24200	438 5111	125 911	88.38 % 80.07 %	9.04 % 16.91 %	2.58 % 3.01 %
Finance	4786 30341	3975 22294	635 6899	176 1148	83.05 % 73.48 %	13.27 % 22.74 %	3.68 % 3.78 %
Health	4729 29945	3993 22376	571 6489	165 1080	84.44 % 74.72 %	12.07 % 21.67 %	3.49 % 3.61 %
Pets	4720 30312	4094 23940	471 5353	155 1019	86.74 % 78.98 %	9.98 % 17.66 %	3.28 % 3.36 %
Sport & Fitness	4840 29754	4094 22668	592 6059	154 1027	84.59 % 76.18 %	12.23 % 20.36 %	3.18 % 3.45 %
Job & Career	4734 30434	3959 22773	620 6473	155 1188	83.63 % 74.83 %	13.10 % 21.27 %	3.27 % 3.90 %
Dating	4657 30388	3875 21850	613 7353	169 1185	83.21 % 71.90 %	13.16 % 24.20 %	3.63 % 3.90 %
Other	4763 30156	4125 23838	489 5310	149 1008	86.61 % 79.05 %	10.27 % 17.61 %	3.13 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4826 39832	3870 29370	742 8994	214 1468	80.19 % 73.73 %	15.38 % 22.58 %	4.43 % 3.69 %
Outlook Mail	4719 39308	3990 29211	586 8600	143 1497	84.55 % 74.31 %	12.42 % 21.88 %	3.03 % 3.81 %
Yahoo Mail	4812 39728	4106 30512	550 7852	156 1364	85.33 % 76.80 %	11.43 % 19.76 %	3.24 % 3.43 %
AOL Mail	4619 39483	3947 30274	531 7780	141 1429	85.45 % 76.68 %	11.50 % 19.70 %	3.05 % 3.62 %
Mail.com	4838 39166	4174 30496	514 7320	150 1350	86.28 % 77.86 %	10.62 % 18.69 %	3.10 % 3.45 %
Yandex Mail	4778 38650	4004 29125	605 8096	169 1429	83.80 % 75.36 %	12.66 % 20.95 %	3.54 % 3.70 %
GMX Mail	4720 39013	4138 30376	446 7420	136 1217	87.67 % 77.86 %	9.45 % 19.02 %	2.88 % 3.12 %
Zoho Mail	4852 38996	4271 30789	455 7018	126 1189	88.03 % 78.95 %	9.38 % 18.00 %	2.60 % 3.05 %
ProtonMail	4705 39917	4161 31451	414 7261	130 1205	88.44 % 78.79 %	8.80 % 18.19 %	2.76 % 3.02 %
Custom Mail	4642 39057	4125 31262	410 6623	107 1172	88.86 % 80.04 %	8.83 % 16.96 %	2.31 % 3.00 %
iCloud Mail	4873	3982	710	181	81.72 % %	14.57 % %	3.71 % %
Tuta	4698	4132	438	128	87.95 % %	9.32 % %	2.72 % %
Juno.com	4727	4194	412	121	88.72 % %	8.72 % %	2.56 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.