Amazon SES and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
70.711 393.150	60.903 302.866	7.663 76.964	2.145 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
86.13 % 77.04 %	10.84 % 19.58 %	3.03 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5366 29688	4775 23784	467 5024	124 880	88.99 % 80.11 %	8.70 % 16.92 %	2.31 % 2.96 %
Elektronics	5513 30694	4825 23911	546 5854	142 929	87.52 % 77.90 %	9.90 % 19.07 %	2.58 % 3.03 %
Entertainment	5474 30167	4714 23222	595 5902	165 1043	86.12 % 76.98 %	10.87 % 19.56 %	3.01 % 3.46 %
Cosmetics & Beauty	5483 30530	4703 23551	600 6004	180 975	85.77 % 77.14 %	10.94 % 19.67 %	3.28 % 3.19 %
Food & Drink	5431 30519	4821 24459	481 5133	129 927	88.77 % 80.14 %	8.86 % 16.82 %	2.38 % 3.04 %
Home & Garden	5531 30222	4903 24200	490 5111	138 911	88.65 % 80.07 %	8.86 % 16.91 %	2.50 % 3.01 %
Finance	5441 30341	4533 22294	710 6899	198 1148	83.31 % 73.48 %	13.05 % 22.74 %	3.64 % 3.78 %
Health	5394 29945	4563 22376	643 6489	188 1080	84.59 % 74.72 %	11.92 % 21.67 %	3.49 % 3.61 %
Pets	5401 30312	4707 23940	528 5353	166 1019	87.15 % 78.98 %	9.78 % 17.66 %	3.07 % 3.36 %
Sport & Fitness	5481 29754	4646 22668	660 6059	175 1027	84.77 % 76.18 %	12.04 % 20.36 %	3.19 % 3.45 %
Job & Career	5387 30434	4514 22773	698 6473	175 1188	83.79 % 74.83 %	12.96 % 21.27 %	3.25 % 3.90 %
Dating	5355 30388	4472 21850	691 7353	192 1185	83.51 % 71.90 %	12.90 % 24.20 %	3.59 % 3.90 %
Other	5454 30156	4727 23838	554 5310	173 1008	86.67 % 79.05 %	10.16 % 17.61 %	3.17 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5509 39832	4434 29370	837 8994	238 1468	80.49 % 73.73 %	15.19 % 22.58 %	4.32 % 3.69 %
Outlook Mail	5392 39308	4570 29211	661 8600	161 1497	84.76 % 74.31 %	12.26 % 21.88 %	2.99 % 3.81 %
Yahoo Mail	5500 39728	4705 30512	621 7852	174 1364	85.55 % 76.80 %	11.29 % 19.76 %	3.16 % 3.43 %
AOL Mail	5323 39483	4562 30274	601 7780	160 1429	85.70 % 76.68 %	11.29 % 19.70 %	3.01 % 3.62 %
Mail.com	5465 39166	4730 30496	569 7320	166 1350	86.55 % 77.86 %	10.41 % 18.69 %	3.04 % 3.45 %
Yandex Mail	5401 38650	4542 29125	673 8096	186 1429	84.10 % 75.36 %	12.46 % 20.95 %	3.44 % 3.70 %
GMX Mail	5407 39013	4757 30376	500 7420	150 1217	87.98 % 77.86 %	9.25 % 19.02 %	2.77 % 3.12 %
Zoho Mail	5584 38996	4922 30789	515 7018	147 1189	88.14 % 78.95 %	9.22 % 18.00 %	2.63 % 3.05 %
ProtonMail	5388 39917	4781 31451	464 7261	143 1205	88.73 % 78.79 %	8.61 % 18.19 %	2.65 % 3.02 %
Custom Mail	5329 39057	4744 31262	461 6623	124 1172	89.02 % 80.04 %	8.65 % 16.96 %	2.33 % 3.00 %
iCloud Mail	5558	4547	802	209	81.81 % %	14.43 % %	3.76 % %
Tuta	5383	4747	492	144	88.19 % %	9.14 % %	2.68 % %
Juno.com	5472	4862	467	143	88.85 % %	8.53 % %	2.61 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.