Amazon SES and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Amazon SES and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Amazon SES than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
8.930 393.150	7.419 302.866	1.179 76.964	332 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Amazon SES beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
83.08 % 77.04 %	13.20 % 19.58 %	3.72 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Amazon SES is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	617 29688	527 23784	68 5024	22 880	85.41 % 80.11 %	11.02 % 16.92 %	3.57 % 2.96 %
Elektronics	707 30694	595 23911	87 5854	25 929	84.16 % 77.90 %	12.31 % 19.07 %	3.54 % 3.03 %
Entertainment	677 30167	568 23222	88 5902	21 1043	83.90 % 76.98 %	13.00 % 19.56 %	3.10 % 3.46 %
Cosmetics & Beauty	743 30530	613 23551	97 6004	33 975	82.50 % 77.14 %	13.06 % 19.67 %	4.44 % 3.19 %
Food & Drink	625 30519	545 24459	69 5133	11 927	87.20 % 80.14 %	11.04 % 16.82 %	1.76 % 3.04 %
Home & Garden	714 30222	607 24200	81 5111	26 911	85.01 % 80.07 %	11.34 % 16.91 %	3.64 % 3.01 %
Finance	699 30341	564 22294	106 6899	29 1148	80.69 % 73.48 %	15.16 % 22.74 %	4.15 % 3.78 %
Health	703 29945	560 22376	106 6489	37 1080	79.66 % 74.72 %	15.08 % 21.67 %	5.26 % 3.61 %
Pets	671 30312	565 23940	83 5353	23 1019	84.20 % 78.98 %	12.37 % 17.66 %	3.43 % 3.36 %
Sport & Fitness	712 29754	585 22668	101 6059	26 1027	82.16 % 76.18 %	14.19 % 20.36 %	3.65 % 3.45 %
Job & Career	687 30434	563 22773	103 6473	21 1188	81.95 % 74.83 %	14.99 % 21.27 %	3.06 % 3.90 %
Dating	677 30388	545 21850	103 7353	29 1185	80.50 % 71.90 %	15.21 % 24.20 %	4.28 % 3.90 %
Other	698 30156	582 23838	87 5310	29 1008	83.38 % 79.05 %	12.46 % 17.61 %	4.15 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Amazon SES is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	681 39832	522 29370	120 8994	39 1468	76.65 % 73.73 %	17.62 % 22.58 %	5.73 % 3.69 %
Outlook Mail	682 39308	557 29211	100 8600	25 1497	81.67 % 74.31 %	14.66 % 21.88 %	3.67 % 3.81 %
Yahoo Mail	743 39728	603 30512	101 7852	39 1364	81.16 % 76.80 %	13.59 % 19.76 %	5.25 % 3.43 %
AOL Mail	679 39483	569 30274	91 7780	19 1429	83.80 % 76.68 %	13.40 % 19.70 %	2.80 % 3.62 %
Mail.com	682 39166	563 30496	85 7320	34 1350	82.55 % 77.86 %	12.46 % 18.69 %	4.99 % 3.45 %
Yandex Mail	674 38650	550 29125	100 8096	24 1429	81.60 % 75.36 %	14.84 % 20.95 %	3.56 % 3.70 %
GMX Mail	677 39013	574 30376	79 7420	24 1217	84.79 % 77.86 %	11.67 % 19.02 %	3.55 % 3.12 %
Zoho Mail	717 38996	609 30789	84 7018	24 1189	84.94 % 78.95 %	11.72 % 18.00 %	3.35 % 3.05 %
ProtonMail	690 39917	590 31451	76 7261	24 1205	85.51 % 78.79 %	11.01 % 18.19 %	3.48 % 3.02 %
Custom Mail	636 39057	556 31262	69 6623	11 1172	87.42 % 80.04 %	10.85 % 16.96 %	1.73 % 3.00 %
iCloud Mail	716	569	122	25	79.47 % %	17.04 % %	3.49 % %
Tuta	689	584	80	25	84.76 % %	11.61 % %	3.63 % %
Juno.com	664	573	72	19	86.30 % %	10.84 % %	2.86 % %

Compare Amazon SES with other providers

Compare the email deliverability of Amazon SES with other providers.